Search Results for John Wiley & Sons.

1.

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

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Books

Publication Date

2011

Excerpt:

John Wiley & Sons Inc

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2.

Marketing 3.0 : From Products to Customers to the Human Spirit.

Wiley InterScience An electronic book accessible through the World Wide Web; click for information
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Electronic Resources

Publication Date

2010

Excerpt:

John Wiley & Sons

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3.

Measuring marketing : 103 key metrics every marketer needs

by

Davis, John, 1960 February 17-

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html

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Books

Publication Date

2007

Excerpt:

Measuring marketing : 103 key metrics every marketer needs / Davis, John, 1960 February 17-

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4.

In search of a new logic for marketing : the foundation of contemporary marketing theory

by

Grönroos, Christian, 1947-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html

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Books

Publication Date

2007

Excerpt:

John Wiley & Sons Inc.,

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5.

Apples, insights and mad inventors : an entertaining analysis of modern marketing

by

Bullmore, J. J. D.

Format:

Books

Publication Date

2006

Excerpt:

John Wiley & Sons,

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6.

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

by

Zabin, Jeff.

Format:

Books

Publication Date

2004

Excerpt:

John Wiley & Sons,

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7.

Marketing insights from A to Z : 80 concepts every manager needs to know

by

Kotler, Philip.

Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
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Electronic Resources

Publication Date

2003

Excerpt:

John Wiley & Sons,

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8.

New consumer marketing : managing a living demand system

by

Baker, Susan.

Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html

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Books

Publication Date

2003

Excerpt:

John Wiley & Sons, Ltd.,

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9.

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

by

Boyett, Joseph H.

Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html

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Books

Publication Date

2003

Excerpt:

John Wiley & Sons,

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10.

Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them forever

by

Gordon, Ian, 1952 June 19-

Table of contents http://lcweb.loc.gov/catdir/toc/98-134752.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/98134752.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/98134752.html

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Books

Publication Date

1998

Excerpt:

John Wiley & Sons Canada,

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