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1. 
Cover image for ProfitBrand : how to increase the profitability, accountability & sustainability of brands
by 
Wreden, Nick.
Format: 
Books
Publication Date 
2005
Excerpt: 
; Keeping the faith: making loyalty programmes work ; Future of loyalty programmes: trends with the most
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2. 
Cover image for The business of brands
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
have more loyalty -- Strong brands are a store of trust -- Strong brands can stimulate innovation
Available: Copies:
4. 
Cover image for The brand marketing book : creating, managing, and extending the value of your brand
by 
Marconi, Joe.
Format: 
Books
Publication Date 
2000
Excerpt: 
loyalty -- 4. When a brand gets into trouble -- 5. Brand "personality" and extension positioning : a brand
Available: Copies:
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