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A focused issue on the marketing process in organizational competence

Sanchez, Ron.

Format:

Books

Publication Date

2005

Excerpt:

A focused issue on the marketing process in organizational competence / Sanchez, Ron.

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Internal marketing : tools and concepts for customer-focused management

Ahmed, Pervaiz K.

Format:

Books

Publication Date

2002

Excerpt:

Internal marketing : tools and concepts for customer-focused management / Ahmed, Pervaiz K.

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War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it

Ries, Al.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038182.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0911/2008038182-d.html

Format:

Books

Publication Date

2009

Excerpt:

War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye

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Thought leadership : prompting businesses to think and learn

Young, Laurie, 1955-

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management.

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Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Branding (Marketing)

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Creating market insight : how firms create value from market understanding

Smith, Brian D. (Brian David), 1961-

Publisher description http://www.loc.gov/catdir/enhancements/fy0808/2008001326-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2008001326-t.html

Format:

Books

Publication Date

2008

Excerpt:

Marketing -- Management.

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Beyond six sigma : profitable growth throuth customer value creation

Plaster, Gary.

Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html

Format:

Books

Publication Date

2006

Excerpt:

Marketing.

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Tribal knowledge : business wisdom brewed from the grounds of Starbucks corporate culture

Moore, John, 1970 May 7-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0615/2006018167.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2006018167-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006018167-d.html

Format:

Books

Publication Date

2006

Excerpt:

Coffee -- United States -- Marketing.

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Profitable growth is everyone's business : 10 tools you can use Monday morning

Charan, Ram.

Sample text http://catdir.loc.gov/catdir/samples/random045/2003017654.html
Table of contents http://catdir.loc.gov/catdir/toc/ecip047/2003017654.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random055/2003017654.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2003017654.html

Format:

Books

Publication Date

2004

Excerpt:

profitable revenue growth through upstream marketing -- Cross-selling : the art of creating a value

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