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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands

by

Light, Larry.

Format:

Books

Publication Date

2009

Excerpt:

Brand name products -- Management.

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2.

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing

by

Lehu, Jean-Marc.

Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html

Format:

Books

Publication Date

2006

Excerpt:

Product management.

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3.

Cover image for Managing product life cycle in a supply chain : context, a prescription based on empirical research

Managing product life cycle in a supply chain : context, a prescription based on empirical research

by

Kumar, Sameer.

Publisher description http://www.loc.gov/catdir/enhancements/fy0663/2004056970-d.html

Format:

Books

Publication Date

2005

Excerpt:

Managing product life cycle in a supply chain : context, a prescription based on empirical research /

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