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00000IIE

New food product development : global strategies and practices for successful innovation

Toschka, Holger Y., author.

Format:

Books

Publication Date

2025

Excerpt:

the influence of global concerns about the deteriorating environment, and here particularly, the role

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Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

.Competitor Analysis (Step 4) -- 5.1.Competition environment -- 5.2.Fourteen positioning approaches -- 5.3

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Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

product innovation war - the right climate and environment, effective NPD teams, and the role of senior

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Priceless : turning ordinary products into extraordinary experiences

LaSalle, Diana, 1949-

Format:

Books

Publication Date

2003

Excerpt:

-- Was it good for you too? : the service component -- Surroundings : the environment component -- The

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The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

-- The Current Marketing Strategy -- Business Environment Review -- Customer Transaction Analysis

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