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1. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul VerfasserIn.
Format: 
Books
Publication Date 
2021
Excerpt: 
Innovation management and new product development Trott, Paul VerfasserIn.
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2. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand management : Principles and Practices / Dutta, Kirti.
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3. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand failures : the truth about the 100 biggest branding mistakes of all time / Haig, Matt.
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5. 
Cover image for Developing products in half the time : new rules, new tools
Developing products in half the time : new rules, new tools
Developing products in half the time : new rules, new tools
by 
Smith, Preston G., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Developing products in half the time : new rules, new tools / Smith, Preston G., 1941-
Available: Copies:
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