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1. 
Cover image for From brand vision to brand evaluation : the strategic process of growing and strengthening brands
From brand vision to brand evaluation : the strategic process of growing and strengthening brands
by 
De Chernatony, L. (Leslie)
View this book online, via DawsonERA, both on- and off-campus
Format: 
Books
Publication Date 
2012
Excerpt: 
/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649 View this
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2. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a>
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3. 
Cover image for Innovation management and new product development
Innovation management and new product development
by 
Trott, Paul.
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578
Format: 
Books
Publication Date 
2012
Excerpt: 
9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a>
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4. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard, 1950-
Table of contents only http://www.loc.gov/catdir/toc/ecip074/2006033911.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www
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5. 
Cover image for Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from ageing
by 
Lehu, Jean-Marc.
Table of contents http://www.loc.gov/catdir/toc/ecip063/2005033280.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www
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6. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d
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7. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
The persona lifecycle : keeping people in mind throughout product design
by 
Pruitt, John.
Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www
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8. 
Cover image for Juicing the orange : how to turn creativity into a powerful business advantage
Juicing the orange : how to turn creativity into a powerful business advantage
by 
Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www
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9. 
Cover image for Brand vision : how to energize your team to drive business growth
Brand vision : how to energize your team to drive business growth
by 
Taylor, David, 1964-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www
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10. 
Cover image for Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www
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11. 
Cover image for Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age
by 
Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html
Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/
Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: 
Books
Publication Date 
2005
Excerpt: 
userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a>
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12. 
Cover image for New product development : from initial idea to product management
New product development : from initial idea to product management
by 
Annacchino, Marc A.
Publisher description http://www.loc.gov/catdir/description/els031/2003051881.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003051881.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www
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