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Public relations writing : strategies & structures

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

principles, preparing to write, writing for select audiences, and writing for crisis situations. It

Available: Copies:

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

: -- Social media and your targeted audience -- Blogs: tapping millions of Evangelists to tell your story

Available: Copies:

Strategic public relations : an audience-focused approach

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

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Public relations : strategies and tactics

Wilcox, Dennis L.

Format:

Books

Publication Date

2012

Excerpt:

with Issues, Risks, and Crises -- Reaching Diverse Audiences -- Public Relations and the Law -- pt. 4

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Building an audience for your new blog -- Tag, and your buyer is it -- Fun with Sharpies (and Sharpie fans

Available: Copies:

Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

) -- Chapter 7: Creativity -- The Consultation Tool -- Identify Different Audiences to Be Consulted -- Engage

Available: Copies:

Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

through podcasting -- Forums, wikis, and your targeted audience -- Going viral : the web helps audiences

Available: Copies:

Exploring public relations

Tench, Ralph.

Format:

Books

Publication Date

2006

Excerpt:

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

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Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public

Available: Copies:

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