Positioning theory and strategic communication : a new approach to public relations research and

Routledge new directions in public relations & communication research.

Routledge new directions in public relations and communication research

IABC Research Foundation.

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

Formative research -- Strategy -- Tactics -- Evaluative research.

-- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives

Starting points : defining socio-cultural research in public relations -- Public relations as

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

public relations planning and management -- Public relations programme research and evaluation

-- Chapter 3. Planning and research -- Chapter 4. Choosign the right message and medium -- Chapter 5. Media

advertising -- Public relations and selling -- Public relations and research -- The practice of public