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1. 
Cover image for The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
The lovemarks effect : winning in the consumer revolution
by 
Roberts, Kevin, 1949-
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising -- Brand name products.
Available: Copies:
3. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Maddox, Mitch Wagner and Clinton Wilder -- Advertising Strategies for Service Firms / Donna Legg and
Available: Copies:
4. 
Cover image for Relationship marketing : theory and practice
Relationship marketing : theory and practice
Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
/ David Gilbert -- 11. Hospitality / Suzanne C. Gilpin -- 12. The advertising agency - client relationship
Available: Copies:
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