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1. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Brand assessment -- Stakeholder assessment -- Stakeholder return on investment -- Balanced culture
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3. 
Cover image for Relationship marketing : theory and practice
Relationship marketing : theory and practice
Relationship marketing : theory and practice
by 
Buttle, Francis.
Format: 
Books
Publication Date 
1996
Excerpt: 
. Financial advisers and savings and investment products / Christine Ennew and Mary Hartley -- 10. Airlines
Available: Copies:
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