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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2024

Excerpt:

1.The Nature of Relationship marketing and customer relationship management--Learning outcomes

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ABC's of relationship selling through service

Futrell, Charles, author.

Format:

Books

Publication Date

2019

Excerpt:

Trains readers on a specific, yet generic, step-by-step selling process that is universal in nature.

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Relationship marketing and customer relationship management

Roberts-Lombard, Mornay, editor.

Format:

Books

Publication Date

2018

Excerpt:

The nature of relationship marketing and customer relationship management -- Building relationships

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Relationship marketing and customer relationship management

Brink, A. (Annekie)

Format:

Books

Publication Date

2014

Excerpt:

Building blocks of Customer Relationship Marketing -- The nature of Relationship Marketing (RM) and

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Relationship marketing and customer relationship management

Brink, A. (Annekie)

Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Preface -- The nature of RM and CRM -- Building customer relationships -- Service issues in RM and

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