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1. 
Cover image for Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
Strategic social marketing : for behaviour & social change
by 
French, Jeff, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Strategic planning.
Available: Copies:
2. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2016
Excerpt: 
Defining and distinguishing social marketing -- 10 steps in the strategic marketing planning
Available: Copies:
3. 
Cover image for Strategic social marketing
Strategic social marketing
by 
French, Jeff author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Strategic planning.
Available: Copies:
4. 
Cover image for Social marketing : influencing behaviors for good
Social marketing : influencing behaviors for good
by 
Lee, Nancy, 1932-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing Research Fit in the Planning Process? -- Chapter Summary -- Marketing Dialogue. Social Marketing
Available: Copies:
5. 
Cover image for Hands-on social marketing : a step-by-step guide to designing change for good
Hands-on social marketing : a step-by-step guide to designing change for good
by 
Weinreich, Nedra Kline.
Format: 
Books
Publication Date 
2011
Excerpt: 
implementation plan -- Planning and buying traditional media -- Engaging in social media -- Generating publicity
Available: Copies:
6. 
Cover image for Principles and practice of social marketing : an international perspective
Principles and practice of social marketing : an international perspective
by 
Donovan, Rob, 1944-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Using sponsorship to achieve changes in people, places and policies -- Planning and developing social
Available: Copies:
7. 
Cover image for Social marketing : improving the quality of life
Social marketing : improving the quality of life
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2002
Excerpt: 
Strategic Marketing Planning Process -- Ch. 3. Discovering Keys to Success -- Pt. II. Analyzing the Social
Available: Copies:
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