play -- The capabilities system -- Product and service fit -- Unlocking growth -- The hidden nature of

-- Strategy implementation: fit, adaptation and learning -- A general framework: strategy, entrepreneurship

an integrated whole, looking at how the various aspects of advertising fit together.".

highest priority elements in modern strategy formulation and explains how those ideas can fit into a

conclusions -- 10. Learning from the chapters, or how does this all fit together and how can I make use of it

-- Tailoring strategy to fit specific industry and company situations -- Strategy and competitive advantage in