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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
strategies they employ to compete for consumer loyalty.Written by international experts in the field, the
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2. 
Cover image for Strategy implementation
Strategy implementation
by 
Verweire, Kurt.
Format: 
Books
Publication Date 
2014
Excerpt: 
processes: measures that improve customer loyalty -- Organizational behaviour: creating a strong customer
Available: Copies:
3. 
Cover image for Value-driven channel strategy : extending the lean approach
Value-driven channel strategy : extending the lean approach
by 
Reidenbach, R. Eric.
Table of contents http://www.loc.gov/catdir/toc/ecip0511/2005011610.html
Format: 
Books
Publication Date 
2006
Excerpt: 
analysis : a process overview -- Becoming lean -- Vsa in action -- Managing channel loyalty : a necessary
Available: Copies:
4. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Publisher description http://www.loc.gov/catdir/description/wiley041/2003021210.html
Table of contents http://www.loc.gov/catdir/toc/wiley041/2003021210.html
Contributor biographical information http://www.loc.gov/catdir/bios/wiley047/2003021210.html
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Ch. 14. Great Service Builds Loyalty -- Ch. 15. Building Profits -- Ch. 16. Offering Dessert -- Ch
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