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1. 
Cover image for Strategic management : building and sustaining competitive advantage
Strategic management : building and sustaining competitive advantage
Strategic management : building and sustaining competitive advantage
by 
Pitts, Robert A.
Table of contents http://www.loc.gov/catdir/toc/fy055/2005921619.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Strategic management : building and sustaining competitive advantage / Pitts, Robert A.
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2. 
Cover image for Marketing management and strategy
Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2002
Excerpt: 
marketing mix -- Strategic market planning -- Market dynamics and competitive strategy -- Building
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3. 
Cover image for Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
Marketing management : analysis, planning, implementation, and control
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Marketing management : analysis, planning, implementation, and control / Kotler, Philip.
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