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1. 
Cover image for The trademark guide : a friendly handbook to protecting and profiting from trademarks
by 
Wilson, Lee, 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
's trademarks -- Trademarks in cyberspace.
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2. 
Cover image for The practice of public relations
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
. Defining Key Cyberspace Terms -- App. F. On-Line Databases -- App. G. Leading Media Directories -- App. H
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3. 
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
: what will customers buy online? -- Segmenting cyberspace: who's online and how to reach them
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4. 
Cover image for New media technology : cultural and commercial perspectives
by 
Pavlik, John V. (John Vernon)
Format: 
Books
Publication Date 
1998
Excerpt: 
Superhighway: Concepts and Applications in Cyberspace -- Masters of the Universe -- Rewriting the Editorial and
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