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1. 
Cover image for Handbook of research on international advertising
Handbook of research on international advertising
by 
Okazaki, Shintaråo, 1928-.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of research on international advertising / Okazaki, Shintaråo, 1928-.
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2. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
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3. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel J.
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice Davis, Joel J.
Available: Copies:
4. 
Cover image for How advertising works : the role of research
How advertising works : the role of research
by 
Jones, John Philip.
Format: 
Books
Publication Date 
1998
Excerpt: 
How advertising works : the role of research / Jones, John Philip.
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5. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
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6. 
Cover image for Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action research
by 
Peters, Luise.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand building beyond advertising : exploring the engaging effects of various brand communication
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7. 
Cover image for Using qualitative research in advertising : strategies, techniques, and applications
Using qualitative research in advertising : strategies, techniques, and applications
Using qualitative research in advertising : strategies, techniques, and applications
by 
Morrison, Margaret A.
Format: 
Books
Publication Date 
2012
Excerpt: 
Using qualitative research in advertising : strategies, techniques, and applications / Morrison
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8. 
Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Online consumer behavior : theory and research in social media, advertising, and e-tail / Close
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9. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying.
The media handbook : a complete guide to advertising media selection, planning, research, and buying.
The media handbook : a complete guide to advertising media selection, planning, research, and buying.
by 
Katz, Helen.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
10. 
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
The media handbook : a complete guide to advertising media selection, planning, research, and
Available: Copies:
11. 
Cover image for The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion,
by 
Clemente, Mark N.
Format: 
Books
Publication Date 
2002
Excerpt: 
, advertising, public relations, direct marketing, market research, sales promotion, / Clemente, Mark N.
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12. 
Cover image for Market place : an insight into advertising, marketing, research, sales promotion.
Market place : an insight into advertising, marketing, research, sales promotion.
Market place : an insight into advertising, marketing, research, sales promotion.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Market place : an insight into advertising, marketing, research, sales promotion.
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