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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

Aaker, David A.

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2004

Excerpt:

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /

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Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Soechtig, Steven G., author.

Format:

Books

Publication Date

2022

Excerpt:

Make your brand matter : experience-driven solutions to capture customers and keep them loyal /

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Design matters : a brand, its personality and the workspace

Gibson-Van Der Walt, Kim

Format:

Manuscript

Publication Date

2020

Excerpt:

Brand differentiation

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Design matters a brand, its personality and the workspace.

Gibson-van der Walt

Format:

Books

Publication Date

2020

Excerpt:

Brand differentiation -- Dissertation, Masters

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Marketing strategy : the thinking involved

Hill, Mark E., 1957-

Format:

Books

Publication Date

2013

Excerpt:

Differentiation -- Product Quality -- Service Quality -- Marketing Thinking Challenge 7.1: Differentiating Through

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E-marketing : applications of information technology and the internet within marketing

Molenaar, Cor.

Format:

Books

Publication Date

2012

Excerpt:

communication -- 3.2.Market fragmentation -- 3.3.Brand loyalty -- Summary -- 4.Marketing instruments -- 4.1

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

Brand management : Principles and Practices / Dutta, Kirti.

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Brand management

Klopper, H. B., 1974-

Format:

Books

Publication Date

2011

Excerpt:

Brand management / Klopper, H. B., 1974-

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Marketing management : a strategic decision-making approach

Mullins, John W. (John Walker)

Format:

Books

Publication Date

2010

Excerpt:

-- Targeting attractive market segments -- Differentiation and brand positioning -- Business strategies : a

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10.

BrandDigital : simple ways top brands succeed in the digital world

Adamson, Allen P.

Format:

Books

Publication Date

2009 2008

Excerpt:

Brand name products.

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11.

The brand bubble : the looming crisis in brand value and how to avoid it

Gerzema, John, 1961-

Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm

Format:

Books

Publication Date

2008

Excerpt:

The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-

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12.

Cover image for Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Houghton, Tamarind.

Format:

Manuscript

Publication Date

2008

Excerpt:

Shifts in the use and reception of media by consumer : differentiating the relationship between the

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