Search Results for Brand equity -- Research -- South Africa

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Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communications

by

Ochler, Charl

Format:

Manuscript

Publication Date

2017

Excerpt:

Brand equity -- Research -- South Africa

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A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

by

Di Bartolo, Marianna

Format:

Manuscript

Publication Date

2016

Excerpt:

brand equity in a South African sportswear industry context / Di Bartolo, Marianna

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