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1. 
Cover image for Digital marketing excellence : planning, optimizing and integrating online marketing
by 
Chaffey, Dave, 1963- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Digital marketing excellence : planning, optimizing and integrating online marketing / Chaffey
Available: Copies:
2. 
Cover image for Crafting and executing strategy : the quest for competitive advantage : concepts and cases
by 
Thompson, Arthur A., 1940- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Janes, Alex (Marketing consultant), author.
Available: Copies:
3. 
Cover image for Managing media work
by 
Deuze, Mark.
Format: 
Books
Publication Date 
2011
Excerpt: 
consultants : "creativity" and organizational change in advertising -- Advertising management and professional
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4. 
Cover image for Choice modelling : foundational contributions
by 
Hensher, David A., 1947-
Format: 
Books
Publication Date 
2011
Excerpt: 
/ William H. Greene -- 32.`Current Issues in Discrete Choice Modeling', Marketing Letters, 8 (3), July, 307
Available: Copies:
5. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
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6. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Marketing insights from A to Z : 80 concepts every manager needs to know / Kotler, Philip.
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by 
Gentle, Robert.
Format: 
Books
Publication Date 
2002
Excerpt: 
Consultants -- Marketing.
Available: Copies:
by 
Weiss, Alan, 1941-
Format: 
Books
Publication Date 
2001
Excerpt: 
Consultants -- Marketing -- Handbooks, manuals, etc.
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10. 
Cover image for How hits happen : forecasting predictability in a chaotic marketplace
by 
Farrell, Winslow.
Format: 
Books
Publication Date 
1998
Excerpt: 
everywhere, from marketing managers to management consultants, strategic planners to small-business owners.
Available: Copies:
by 
Smith, Stephen L. J., 1946-
Format: 
Books
Publication Date 
1995
Excerpt: 
development, survey designs, and the use of secondary data sources for tourism planning and marketing. Tourism
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by 
Ries, Al.
Format: 
Books
Publication Date 
1993
Excerpt: 
The 22 immutable laws of marketing : violate them at your own risk / Ries, Al.
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