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1.

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

by

Mjoli, Vuyo.

Format:

Manuscript

Publication Date

2025 2024 2023 2022 2021

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

2.

Brand metrics measuring brand efficacy along the customer journey

by

Kall, Jacek VerfasserIn.

Format:

Books

Publication Date

2022

Excerpt:

Consumers' preferences.

Available: Copies:

3.

Cover image for Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

Brands & branding in South Africa 2015.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2015

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

4.

Cover image for The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

by

Mbatha, Malandiswa.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

5.

Cover image for Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of reference

by

Steffen, Katharina.

Format:

Manuscript

Publication Date

2014

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

6.

Cover image for Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

Brands & branding in South Africa 2013.

by

Affinity Advertising and Publishing.

Format:

Books

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

7.

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equity

by

Monks, Erin Kate.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

8.

Cover image for A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

A smokers choice : exploring the relationship between South African students and their cigarette brands

by

Van der Meulen, Warren.

Format:

Manuscript

Publication Date

2013

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

9.

Cover image for Competition, diversity and economic performance

Competition, diversity and economic performance

by

Tisdell, C. A. (Clement Allan)

Format:

Books

Publication Date

2013

Excerpt:

Contents note continued: 3.5.Associations between diversity of consumers' preferences for product

Available: Copies:

10.

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café models

by

Myers, Abbey-Jessica.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

11.

Cover image for If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

by

Arndt, Jasmine Star.

Format:

Manuscript

Publication Date

2012

Excerpt:

Consumers' preferences -- South Africa.

Available: Copies:

12.

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales for magazines

by

Makhanya, Nomfundo.

Format:

Manuscript

Publication Date

2012

Excerpt:

Exploring online consumer : behaviour and preferences that increase brand loyalty and print sales

Available: Copies:

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Affinity Advertising and Publishing.

(6)

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Almendro, Jennifer.

(1)

Alper, Loretta.

(1)

Arndt, Jasmine Star.

(1)

Berger, Arthur Asa, 1933-

(1)

Bettman, James R.

(1)

Blackwell, Roger D.

(1)

Bosshart, David.

(1)

Cahill, Dennis J.

(1)

(1)

Doctoroff, Tom.

(1)

(1)

(1)

Fornell, Claes.

(1)

(1)

(1)

(1)

Ginther, Catherine.

(1)

(1)

Harrisberg, Jessica.

(1)

Independent Institute of Education. Vega School of Brand Leadership.

(1)

(1)

(1)

Kall, Jacek VerfasserIn.

(1)

Kelly, Sean, 1960-

(1)

Kim, Chʻung-hyŏn, 1950-

(1)

Kirk, Tristain.

(1)

Klein, Naomi, 1970-

(1)

Klein, Naomi, 1970- No logo.

(1)

Learning Seed Company.

(1)

Luce, Mary Frances, 1967-

(1)

Makhanya, Nomfundo.

(1)

Matthews, Dawn D.

(1)

Mbatha, Malandiswa.

(1)

McCracken, Grant David, 1951-

(1)

Media Education Foundation.

(1)

Mittal, Banwari.

(1)

(1)

Monks, Erin Kate.

(1)

Morales, Emilio, 1969-

(1)

Myers, Abbey-Jessica.

(1)

Newman, Bruce I.

(1)

(1)

(1)

(1)

Rabolt, Nancy J.

(1)

Rogers, Martha, 1952-

(1)

Scarpaci, Joseph L.

(1)

Schmitt, Bernd.

(1)

Sheth, Jagdish N.

(1)

Solomon, Michael R.

(1)

Steffen, Katharina.

(1)

Sunday times (Johannesburg, South Africa)

(1)

Tisdell, C. A. (Clement Allan)

(1)

Trijp, Hans van (Johannes Cornelia Maria van)

(1)

Van Zutphen, Glenn.

(1)

Van der Meulen, Warren.

(1)

Versfeld, R. Andrew.

(1)

Voigt, Nicolle.

(1)

Widing, Robert E.

(1)

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Non-Fiction Books

Prescribed Books

Recommended Books

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Theses/Dissertations

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Recommended Books

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Theses/Dissertations

Language

(51)

Library

RC Pretoria CBD

VC Durban North

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Publication Date

Subject

Consumers' preferences.

(23)

Consumers' preferences -- South Africa.

(16)

Consumer behavior.

(9)

Brand name products -- South Africa.

(8)

Branding (Marketing)

(8)

Brand name products.

(6)

Trademarks -- South Africa.

(6)

(4)

(4)

(4)

Consumer behavior -- South Africa.

(3)

Consumer satisfaction.

(3)

Corporations -- South Africa.

(3)

Consumers -- Attitudes.

(2)

Consumers -- Psychology.

(2)

Consumers -- Research.

(2)

(2)

Fashion merchandising -- South Africa.

(2)

Microeconomics.

(2)

Natural foods -- Marketing.

(2)

Relationship marketing.

(2)

Advertising -- Brand name products.

(1)

Advertising -- Psychological aspects.

(1)

Advertising and children -- South Africa.

(1)

Advertising and mothers -- South Africa.

(1)

Advertising as Topic.

(1)

Attachment behavior.

(1)

(1)

Beauty culture -- South Africa.

(1)

Brand choice -- Cuba.

(1)

Brand choice -- South Africa.

(1)

(1)

(1)

Brand name products -- Management.

(1)

Brand name products -- Political aspects.

(1)

Brand name products -- Public opinion.

(1)

Business forecasting.

(1)

Child consumers.

(1)

Choice Behavior.

(1)

Cigarettes -- South Africa -- Marketing.

(1)

Clothing and dress -- Marketing.

(1)

Coca-Cola Company.

(1)

Communication and culture -- China.

(1)

Communication in marketing.

(1)

(1)

Consommateurs -- Préférences.

(1)

Consumer Participation.

(1)

Consumer behavior -- Cross-cultural studies.

(1)

Consumer behavior -- Psychological aspects.

(1)

Consumer behavior -- Social aspects -- United States.

(1)

Consumer behavior -- United States.

(1)

Consumer protection.

(1)

Consumer's preferences -- Cross-cultural studies.

(1)

Consumers -- China -- Attitudes.

(1)

Consumers -- Research -- Data processing.

(1)

Consumers -- Research -- South Africa.

(1)

Consumers -- South Africa -- Attitudes.

(1)

Consumers' preferences -- China.

(1)

Consumers' preferences -- Cross-cultural studies.

(1)

Consumers' preferences -- Cuba.

(1)

Consumers' preferences -- Econometric models.

(1)

Consumers' preferences -- Forecasting.

(1)

Consumers' preferences -- Psychological aspects -- United States.

(1)

Consumption (Economics) -- Psychological aspects.

(1)

(1)

Customer relations -- Management.

(1)

Customer relations.

(1)

(1)

Documentary films.

(1)

Drug abuse -- Prevention -- Handbooks, manuals, etc.

(1)

Drug abuse -- Treatment -- Handbooks, manuals, etc.

(1)

Drug addiction -- Treatment -- Handbooks, manuals, etc.

(1)

(1)

Emotionale Produktdifferenzierung.

(1)

(1)

Family violence -- United States.

(1)

Fashion merchandising.

(1)

Fast food restaurants -- South Africa.

(1)

(1)

Food preferences.

(1)

(1)

Image (Psychology)

(1)

Imagery (Psychology)

(1)

Information storage and retrieval systems -- Marketing.

(1)

Intercultural communication -- China.

(1)

International business enterprises -- Political aspects.

(1)

International business enterprises -- Public opinion.

(1)

Internet marketing -- South Africa.

(1)

Internet marketing.

(1)

(1)

(1)

(1)

Market segmentation.

(1)

Marketing -- China.

(1)

Marketing -- Cuba.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marketing research.

(1)

Marktpsychologie.

(1)

Motivation research (Marketing)

(1)

Motivation, Études de (Marketing)

(1)

(1)

(1)

(1)

Periodicals -- Internet marketing.

(1)

Processed foods -- Marketing.

(1)

Product management.

(1)

Produits de marque -- Commercialisation.

(1)

Produits de marque.

(1)

Public Relations.

(1)

(1)

Risk-taking (Psychology)

(1)

Sexual abuse victims -- Services for -- United States.

(1)

Students as consumers -- South Africa.

(1)

Substance-Related Disorders -- prevention & control -- Popular Works.

(1)

Substance-Related Disorders -- prevention & control -- Resource Guides.

(1)

Substance-Related Disorders -- therapy -- Popular Works.

(1)

Substance-Related Disorders -- therapy -- Resource Guides.

(1)

(1)

Victims of family violence -- Services for -- United States.

(1)

Video recordings for the hearing impaired.

(1)

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