Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The effects of the rapidly internationalising South African fashion industry

Fashion factory : manufactoring desire

If the cap fits, 'like it' : a case study of two South African fashion brands facebook marketing strategy

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa