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Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies
by
Helgert, Joseph P.
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Books
Publication Date
2005
Excerpt:
Advertising -- Japan -- Case studies.
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2.
Case studies in Japanese management
Case studies in Japanese management
by
Haghirian, Parissa, 1970-
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Publication Date
2011
Excerpt:
Marketing -- Japan -- Case studies.
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