Search Results for Marketing -- Management -- Textbooks.

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11 Results Found

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MKTG13 : principles of marketing

Lamb, Charles W., author.

Format:

Books

Publication Date

2021

Excerpt:

Marketing -- Management -- Textbooks.

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Marketing management basics

Rostron, Howard.

Format:

Books

Publication Date

2018

Excerpt:

Management -- South Africa -- Marketing -- Textbooks.

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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

Marketing -- Management -- Textbooks.

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Health program management : from development through evaluation

Longest, Beaufort B., Jr., author.

Format:

Books

Publication Date

2015

Excerpt:

Health program management : from development through evaluation / Longest, Beaufort B., Jr., author.

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Strategic marketing : decision making & planning

Reed, Peter.

Format:

Books

Publication Date

2015

Excerpt:

Marketing -- Management -- Textbooks.

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Segmentation, revenue management, and pricing analytics

Bodea, Tudor, author.

Format:

Books

Publication Date

2014

Excerpt:

Segmentation, revenue management, and pricing analytics / Bodea, Tudor, author.

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MM4

Iacobucci, Dawn, author.

Format:

Books

Publication Date

2013

Excerpt:

Marketing -- Management -- Textbooks.

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Sales management for tourism. Textbook

Van Nieuwenhuizen, P. J. J.

Format:

Books

Publication Date

2013

Excerpt:

Sales management for tourism. Textbook / Van Nieuwenhuizen, P. J. J.

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Strategic marketing : decision making and planning

Reed, Peter W., 1944-

Format:

Books

Publication Date

2010

Excerpt:

Marketing -- Management -- Textbooks.

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10.

Principles of customer relationship management

Baran, Roger Joseph, 1945-

Format:

Books

Publication Date

2008

Excerpt:

Customer relations -- Management -- Textbooks.

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11.

Strategic marketing planning

Reed, Peter W., 1944-

Format:

Books

Publication Date

2006

Excerpt:

Marketing -- Management -- Textbooks.

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