thinking -- Decision making -- Seven steps to adaptability -- Afterword: Digital transformation : what will

Funnel of Uncertainty -- 7.4.Decision Making for Incremental Innovation -- 7.5.Building the Business Case

innovation -- Consumers as innovators -- Innovative products -- Marketing approaches to new product launches

The nature of the new firm : beyond the boundaries of organisations and institutions / McCarthy

New products -- Decision making.

-- Decision making under uncertainty -- Building the innovation case -- Creating new products and services

Product management -- Decision making.