Search Results for - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?dt=list2025-06-21T04:34:58ZUnderstanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?ent://SD_ILS/0/SD_ILS:188222025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mjoli, Vuyo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Gaphic street wear 'you are what you wear'ent://SD_ILS/0/SD_ILS:191332025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Tonder, Yolandé.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>History of artent://SD_ILS/0/SD_ILS:192772025-06-21T04:34:58Z2025-06-21T04:34:58Zby Wepepner, Johan.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012025-06-21T04:34:58Z2025-06-21T04:34:58Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-06-21T04:34:58Z2025-06-21T04:34:58Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042025-06-21T04:34:58Z2025-06-21T04:34:58Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Whose YouTube : a postmodern perspective & corporate power?ent://SD_ILS/0/SD_ILS:196062025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pearce, Michael.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kasi business uplifting ourselvesent://SD_ILS/0/SD_ILS:196072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ntlha, Letlotlo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082025-06-21T04:34:58Z2025-06-21T04:34:58Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112025-06-21T04:34:58Z2025-06-21T04:34:58Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-06-21T04:34:58Z2025-06-21T04:34:58Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152025-06-21T04:34:58Z2025-06-21T04:34:58Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-06-21T04:34:58Z2025-06-21T04:34:58Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222025-06-21T04:34:58Z2025-06-21T04:34:58Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The psychological impact of repetition : a cartoon & branding perspectiveent://SD_ILS/0/SD_ILS:188812025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dhladhla, Sifiso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>What is Her Majesty Queen Masenate Mohato Bereng Seeiso's contribution towards building Lesotho's monarchy as a healthy brand?ent://SD_ILS/0/SD_ILS:188892025-06-21T04:34:58Z2025-06-21T04:34:58Zby Posholi, Lintle.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Vernacular design as an expression of the psychosocial context in South Africa post 1994ent://SD_ILS/0/SD_ILS:188242025-06-21T04:34:58Z2025-06-21T04:34:58Zby Wolberg, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Supersparent://SD_ILS/0/SD_ILS:188252025-06-21T04:34:58Z2025-06-21T04:34:58Zby Peterson, Tshepo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchidsent://SD_ILS/0/SD_ILS:188382025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hayden, Zoe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefitsent://SD_ILS/0/SD_ILS:189652025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mutchinya, Nkinki.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Studyent://SD_ILS/0/SD_ILS:578542025-06-21T04:34:58Z2025-06-21T04:34:58Zby Simpson, Jody.<br/>Format: Manuscript<br/>Publication Date 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-06-21T04:34:58Z2025-06-21T04:34:58Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-06-21T04:34:58Z2025-06-21T04:34:58Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Design matters : a brand, its personality and the workspaceent://SD_ILS/0/SD_ILS:565982025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gibson-Van Der Walt, Kim<br/>Format: Manuscript<br/>Publication Date 2020<br/>The development of a framework for postgraduate studies in communication designent://SD_ILS/0/SD_ILS:219972025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Zyl, Heila Maria<br/>Format: Manuscript<br/>Publication Date 2018<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-06-21T04:34:58Z2025-06-21T04:34:58Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-06-21T04:34:58Z2025-06-21T04:34:58Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-06-21T04:34:58Z2025-06-21T04:34:58Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-06-21T04:34:58Z2025-06-21T04:34:58Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-06-21T04:34:58Z2025-06-21T04:34:58Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-06-21T04:34:58Z2025-06-21T04:34:58Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-21T04:34:58Z2025-06-21T04:34:58Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-06-21T04:34:58Z2025-06-21T04:34:58Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Introduction to teaching : making a difference in student learningent://SD_ILS/0/SD_ILS:219132025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hall, Gene E., 1941- author.<br/>Format: Manuscript<br/>Publication Date 2017<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-06-21T04:34:58Z2025-06-21T04:34:58Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Strengthening the visual branding of Pretoria : a case study of Cool Capitalent://SD_ILS/0/SD_ILS:192782025-06-21T04:34:58Z2025-06-21T04:34:58Zby Devenish, Christine.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-06-21T04:34:58Z2025-06-21T04:34:58Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032025-06-21T04:34:58Z2025-06-21T04:34:58Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-06-21T04:34:58Z2025-06-21T04:34:58Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-06-21T04:34:58Z2025-06-21T04:34:58Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152025-06-21T04:34:58Z2025-06-21T04:34:58Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-06-21T04:34:58Z2025-06-21T04:34:58Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172025-06-21T04:34:58Z2025-06-21T04:34:58Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242025-06-21T04:34:58Z2025-06-21T04:34:58Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-06-21T04:34:58Z2025-06-21T04:34:58Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702025-06-21T04:34:58Z2025-06-21T04:34:58Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-06-21T04:34:58Z2025-06-21T04:34:58Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-06-21T04:34:58Z2025-06-21T04:34:58Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-06-21T04:34:58Z2025-06-21T04:34:58Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-06-21T04:34:58Z2025-06-21T04:34:58Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Unusual anchors of luxury : luxury brands entering emerging marketsent://SD_ILS/0/SD_ILS:193922025-06-21T04:34:58Z2025-06-21T04:34:58Zby Masilela, Nobuhle Sarah.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-06-21T04:34:58Z2025-06-21T04:34:58Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-06-21T04:34:58Z2025-06-21T04:34:58Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-06-21T04:34:58Z2025-06-21T04:34:58Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-06-21T04:34:58Z2025-06-21T04:34:58Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-06-21T04:34:58Z2025-06-21T04:34:58Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-06-21T04:34:58Z2025-06-21T04:34:58Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviourent://SD_ILS/0/SD_ILS:210792025-06-21T04:34:58Z2025-06-21T04:34:58Zby Midgley, Michael<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812025-06-21T04:34:58Z2025-06-21T04:34:58Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method studyent://SD_ILS/0/SD_ILS:210822025-06-21T04:34:58Z2025-06-21T04:34:58Zby Willows, Stephen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-06-21T04:34:58Z2025-06-21T04:34:58Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performanceent://SD_ILS/0/SD_ILS:210902025-06-21T04:34:58Z2025-06-21T04:34:58Zby Weir, Cameron.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-06-21T04:34:58Z2025-06-21T04:34:58Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-06-21T04:34:58Z2025-06-21T04:34:58Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-06-21T04:34:58Z2025-06-21T04:34:58Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-06-21T04:34:58Z2025-06-21T04:34:58Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-06-21T04:34:58Z2025-06-21T04:34:58Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-06-21T04:34:58Z2025-06-21T04:34:58Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-06-21T04:34:58Z2025-06-21T04:34:58Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Saving South Africa's youth : building socially responsible brands in financial ...ent://SD_ILS/0/SD_ILS:186312025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matubatuba, Tumisang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-06-21T04:34:58Z2025-06-21T04:34:58Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Exploring the paradigm shift from traditional radio DJ's to radio DJ's being face of the brand, within the framework of the social cognitive theoryent://SD_ILS/0/SD_ILS:188202025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nteso, Refiloe Cindy.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To like or not to like : an exploration of how South African brands use social mediaent://SD_ILS/0/SD_ILS:188212025-06-21T04:34:58Z2025-06-21T04:34:58Zby Peake, Fiona.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-06-21T04:34:58Z2025-06-21T04:34:58Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The effects of representation of xenophobia on the Sowetan newspaper brandent://SD_ILS/0/SD_ILS:188372025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ntshiqa, Asanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Towards and understanding of instant rewards programmes : an investigation of Woolworths' Wrewards programme against brand identityent://SD_ILS/0/SD_ILS:188442025-06-21T04:34:58Z2025-06-21T04:34:58Zby Stevens, Margaux Anne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The importane of technology in traditional and online travel agencies in South Africaent://SD_ILS/0/SD_ILS:188472025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nayer, Priya.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Gender stereotypes : relooking at the representation of women in print publicationsent://SD_ILS/0/SD_ILS:188602025-06-21T04:34:58Z2025-06-21T04:34:58Zby Qacha, Mamokhoebi Fidelis.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A comparative study between native advertising and display advertising on CNBCAfrica.coment://SD_ILS/0/SD_ILS:188622025-06-21T04:34:58Z2025-06-21T04:34:58Zby Boshoff, L.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-06-21T04:34:58Z2025-06-21T04:34:58Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Banks and their physical space : how design can enhance traditional banking brandsent://SD_ILS/0/SD_ILS:188672025-06-21T04:34:58Z2025-06-21T04:34:58Zby Johnson, T.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketing Madibaent://SD_ILS/0/SD_ILS:188762025-06-21T04:34:58Z2025-06-21T04:34:58Zby Czuba, Nadia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The deconstruction of black skin : an analysis of the ethical integrity of skin lightening products labelling and brandingent://SD_ILS/0/SD_ILS:188772025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rantso, Kananelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352025-06-21T04:34:58Z2025-06-21T04:34:58Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-06-21T04:34:58Z2025-06-21T04:34:58Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-06-21T04:34:58Z2025-06-21T04:34:58Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-06-21T04:34:58Z2025-06-21T04:34:58Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-06-21T04:34:58Z2025-06-21T04:34:58Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-06-21T04:34:58Z2025-06-21T04:34:58Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-06-21T04:34:58Z2025-06-21T04:34:58Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-06-21T04:34:58Z2025-06-21T04:34:58Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-06-21T04:34:58Z2025-06-21T04:34:58Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-06-21T04:34:58Z2025-06-21T04:34:58Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-06-21T04:34:58Z2025-06-21T04:34:58Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-06-21T04:34:58Z2025-06-21T04:34:58Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-06-21T04:34:58Z2025-06-21T04:34:58Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-06-21T04:34:58Z2025-06-21T04:34:58Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-06-21T04:34:58Z2025-06-21T04:34:58Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-06-21T04:34:58Z2025-06-21T04:34:58Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552025-06-21T04:34:58Z2025-06-21T04:34:58Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-06-21T04:34:58Z2025-06-21T04:34:58Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-06-21T04:34:58Z2025-06-21T04:34:58Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand longevity in South African music industry : a case study of Idols South Africa since its inception in 2002ent://SD_ILS/0/SD_ILS:188782025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nhlapo, Kwandisiwe.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mallent://SD_ILS/0/SD_ILS:188842025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mbatha, Lethukuthula Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015ent://SD_ILS/0/SD_ILS:188852025-06-21T04:34:58Z2025-06-21T04:34:58Zby Munyuki, Karabo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on twitter during live sporting eventsent://SD_ILS/0/SD_ILS:188862025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>E-commerceent://SD_ILS/0/SD_ILS:188912025-06-21T04:34:58Z2025-06-21T04:34:58Zby Agnelli, Ana Lucia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study into the recent popularity of corsetsent://SD_ILS/0/SD_ILS:188302025-06-21T04:34:58Z2025-06-21T04:34:58Zby Jobson, Ellen Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Gender objectified : the mediated scentent://SD_ILS/0/SD_ILS:188362025-06-21T04:34:58Z2025-06-21T04:34:58Zby Komana, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Creating shared value and brand sustainability : a South African advertising industry analysisent://SD_ILS/0/SD_ILS:188432025-06-21T04:34:58Z2025-06-21T04:34:58Zby Barnard, Wilhemina.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brandsent://SD_ILS/0/SD_ILS:188462025-06-21T04:34:58Z2025-06-21T04:34:58Zby Makhafola, Kelebogile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-06-21T04:34:58Z2025-06-21T04:34:58Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?ent://SD_ILS/0/SD_ILS:188722025-06-21T04:34:58Z2025-06-21T04:34:58Zby Motloutsi, Tshianeo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-06-21T04:34:58Z2025-06-21T04:34:58Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-06-21T04:34:58Z2025-06-21T04:34:58Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-06-21T04:34:58Z2025-06-21T04:34:58Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-06-21T04:34:58Z2025-06-21T04:34:58Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-06-21T04:34:58Z2025-06-21T04:34:58Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-06-21T04:34:58Z2025-06-21T04:34:58Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-06-21T04:34:58Z2025-06-21T04:34:58Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-06-21T04:34:58Z2025-06-21T04:34:58Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-06-21T04:34:58Z2025-06-21T04:34:58Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-06-21T04:34:58Z2025-06-21T04:34:58Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-06-21T04:34:58Z2025-06-21T04:34:58Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-06-21T04:34:58Z2025-06-21T04:34:58Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-06-21T04:34:58Z2025-06-21T04:34:58Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-06-21T04:34:58Z2025-06-21T04:34:58Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-06-21T04:34:58Z2025-06-21T04:34:58Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communitiesent://SD_ILS/0/SD_ILS:186392025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mbatha, Malandiswa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-06-21T04:34:58Z2025-06-21T04:34:58Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaignent://SD_ILS/0/SD_ILS:188072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mujeer, A. Qasim.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:188172025-06-21T04:34:58Z2025-06-21T04:34:58Zby Friedman, Jessica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Gender stereotypes : the portrayal of mothers in food television advertisementsent://SD_ILS/0/SD_ILS:188272025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gumede, Nozipho.<br/>Format: Manuscript<br/>Publication Date 2014<br/>50 shades of black : what does it mean to be beautiful and dark skinned todayent://SD_ILS/0/SD_ILS:188392025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mokoena, Lotang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Is game simulation adding value towards brand management and leadership in adolescents?ent://SD_ILS/0/SD_ILS:188482025-06-21T04:34:58Z2025-06-21T04:34:58Zby Digue, Sarah-Ann.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The artist as a physical brand : do audiences have a reaction to artists' dress attire?ent://SD_ILS/0/SD_ILS:188662025-06-21T04:34:58Z2025-06-21T04:34:58Zby Muhwati, Olga.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the black diamond spending culture have an impact on a brand's health?ent://SD_ILS/0/SD_ILS:188712025-06-21T04:34:58Z2025-06-21T04:34:58Zby Kodisang, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The eye of the driver : an analysis of what men and women see in luxury carsent://SD_ILS/0/SD_ILS:188732025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pougnet, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752025-06-21T04:34:58Z2025-06-21T04:34:58Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands todayent://SD_ILS/0/SD_ILS:190652025-06-21T04:34:58Z2025-06-21T04:34:58Zby Friedman, J.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-06-21T04:34:58Z2025-06-21T04:34:58Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-06-21T04:34:58Z2025-06-21T04:34:58Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-06-21T04:34:58Z2025-06-21T04:34:58Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-06-21T04:34:58Z2025-06-21T04:34:58Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-06-21T04:34:58Z2025-06-21T04:34:58Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-06-21T04:34:58Z2025-06-21T04:34:58Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-06-21T04:34:58Z2025-06-21T04:34:58Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-06-21T04:34:58Z2025-06-21T04:34:58Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-06-21T04:34:58Z2025-06-21T04:34:58Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-06-21T04:34:58Z2025-06-21T04:34:58Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-06-21T04:34:58Z2025-06-21T04:34:58Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-06-21T04:34:58Z2025-06-21T04:34:58Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-06-21T04:34:58Z2025-06-21T04:34:58Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-06-21T04:34:58Z2025-06-21T04:34:58Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-06-21T04:34:58Z2025-06-21T04:34:58Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-06-21T04:34:58Z2025-06-21T04:34:58Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-06-21T04:34:58Z2025-06-21T04:34:58Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-06-21T04:34:58Z2025-06-21T04:34:58Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sportsent://SD_ILS/0/SD_ILS:195042025-06-21T04:34:58Z2025-06-21T04:34:58Zby Barnardt, Bastiaan.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Colourless beautyent://SD_ILS/0/SD_ILS:195052025-06-21T04:34:58Z2025-06-21T04:34:58Zby Zikalala, Lindiwe.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-06-21T04:34:58Z2025-06-21T04:34:58Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What women want : do car brands really know how to engage with black females?ent://SD_ILS/0/SD_ILS:195162025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gwamanda, Sindi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-06-21T04:34:58Z2025-06-21T04:34:58Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Bubbling under : could township tech be the 'new kwaito'?ent://SD_ILS/0/SD_ILS:194952025-06-21T04:34:58Z2025-06-21T04:34:58Zby Motaung, Thato.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962025-06-21T04:34:58Z2025-06-21T04:34:58Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The psychological influence of Instagram on young womenent://SD_ILS/0/SD_ILS:194982025-06-21T04:34:58Z2025-06-21T04:34:58Zby Matsena, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Does crime deter local tourists from visiting Johannesburg?ent://SD_ILS/0/SD_ILS:188832025-06-21T04:34:58Z2025-06-21T04:34:58Zby Wilby, Sigrun Elizabeth.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?ent://SD_ILS/0/SD_ILS:188902025-06-21T04:34:58Z2025-06-21T04:34:58Zby Lazzarus, David.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of the rapidly internationalising South African fashion industryent://SD_ILS/0/SD_ILS:188262025-06-21T04:34:58Z2025-06-21T04:34:58Zby Maduna, Gugulethu.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrayals of gender stereotypes in cereal box characterent://SD_ILS/0/SD_ILS:188422025-06-21T04:34:58Z2025-06-21T04:34:58Zby Katz, Georgina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brandent://SD_ILS/0/SD_ILS:188542025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Agrela, M. C.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-06-21T04:34:58Z2025-06-21T04:34:58Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-06-21T04:34:58Z2025-06-21T04:34:58Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing a methodology for ludologyent://SD_ILS/0/SD_ILS:190042025-06-21T04:34:58Z2025-06-21T04:34:58Zby Moodliar, Yudesh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-06-21T04:34:58Z2025-06-21T04:34:58Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-06-21T04:34:58Z2025-06-21T04:34:58Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-06-21T04:34:58Z2025-06-21T04:34:58Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-06-21T04:34:58Z2025-06-21T04:34:58Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-06-21T04:34:58Z2025-06-21T04:34:58Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-06-21T04:34:58Z2025-06-21T04:34:58Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-06-21T04:34:58Z2025-06-21T04:34:58Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-06-21T04:34:58Z2025-06-21T04:34:58Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-06-21T04:34:58Z2025-06-21T04:34:58Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-06-21T04:34:58Z2025-06-21T04:34:58Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-06-21T04:34:58Z2025-06-21T04:34:58Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-06-21T04:34:58Z2025-06-21T04:34:58Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-06-21T04:34:58Z2025-06-21T04:34:58Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-06-21T04:34:58Z2025-06-21T04:34:58Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-06-21T04:34:58Z2025-06-21T04:34:58Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-06-21T04:34:58Z2025-06-21T04:34:58Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-06-21T04:34:58Z2025-06-21T04:34:58Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?ent://SD_ILS/0/SD_ILS:195012025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mamogobo, Lucia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022025-06-21T04:34:58Z2025-06-21T04:34:58Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-06-21T04:34:58Z2025-06-21T04:34:58Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-06-21T04:34:58Z2025-06-21T04:34:58Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburgent://SD_ILS/0/SD_ILS:195102025-06-21T04:34:58Z2025-06-21T04:34:58Zby Mautjana, Sarah.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-06-21T04:34:58Z2025-06-21T04:34:58Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Inspecting the norm in the context of plus-size mannequinsent://SD_ILS/0/SD_ILS:195122025-06-21T04:34:58Z2025-06-21T04:34:58Zby Du Plessis, I. H.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132025-06-21T04:34:58Z2025-06-21T04:34:58Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>