Search Results for - Narrowed by: 1:THES-DISSSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dITEMCAT1$002509Item$002bCategory$002b1$0025091$00253ATHES-DISS$0025091$00253ATHES-DISS$0026ps$003d300?dt=list2026-01-05T02:28:36ZMedia channel planning perspectives and frameworks Towards an integrated brand communication.ent://SD_ILS/0/SD_ILS:560552026-01-05T02:28:36Z2026-01-05T02:28:36Zby Belling Cameron, Keith<br/>Format: Books<br/>Publication Date 2020<br/>An exploration of consumer tribes and their role in strategic brand communicationent://SD_ILS/0/SD_ILS:225282026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cressy, Anastacia<br/>Format: Manuscript<br/>Publication Date 2018<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182026-01-05T02:28:36Z2026-01-05T02:28:36Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582026-01-05T02:28:36Z2026-01-05T02:28:36Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602026-01-05T02:28:36Z2026-01-05T02:28:36Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612026-01-05T02:28:36Z2026-01-05T02:28:36Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092026-01-05T02:28:36Z2026-01-05T02:28:36Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102026-01-05T02:28:36Z2026-01-05T02:28:36Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132026-01-05T02:28:36Z2026-01-05T02:28:36Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932026-01-05T02:28:36Z2026-01-05T02:28:36Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942026-01-05T02:28:36Z2026-01-05T02:28:36Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852026-01-05T02:28:36Z2026-01-05T02:28:36Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732026-01-05T02:28:36Z2026-01-05T02:28:36Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752026-01-05T02:28:36Z2026-01-05T02:28:36Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762026-01-05T02:28:36Z2026-01-05T02:28:36Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782026-01-05T02:28:36Z2026-01-05T02:28:36Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviourent://SD_ILS/0/SD_ILS:210792026-01-05T02:28:36Z2026-01-05T02:28:36Zby Midgley, Michael<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802026-01-05T02:28:36Z2026-01-05T02:28:36Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812026-01-05T02:28:36Z2026-01-05T02:28:36Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method studyent://SD_ILS/0/SD_ILS:210822026-01-05T02:28:36Z2026-01-05T02:28:36Zby Willows, Stephen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032026-01-05T02:28:36Z2026-01-05T02:28:36Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042026-01-05T02:28:36Z2026-01-05T02:28:36Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862026-01-05T02:28:36Z2026-01-05T02:28:36Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872026-01-05T02:28:36Z2026-01-05T02:28:36Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112026-01-05T02:28:36Z2026-01-05T02:28:36Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912026-01-05T02:28:36Z2026-01-05T02:28:36Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922026-01-05T02:28:36Z2026-01-05T02:28:36Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142026-01-05T02:28:36Z2026-01-05T02:28:36Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482026-01-05T02:28:36Z2026-01-05T02:28:36Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702026-01-05T02:28:36Z2026-01-05T02:28:36Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712026-01-05T02:28:36Z2026-01-05T02:28:36Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692026-01-05T02:28:36Z2026-01-05T02:28:36Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442026-01-05T02:28:36Z2026-01-05T02:28:36Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482026-01-05T02:28:36Z2026-01-05T02:28:36Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512026-01-05T02:28:36Z2026-01-05T02:28:36Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522026-01-05T02:28:36Z2026-01-05T02:28:36Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542026-01-05T02:28:36Z2026-01-05T02:28:36Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552026-01-05T02:28:36Z2026-01-05T02:28:36Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562026-01-05T02:28:36Z2026-01-05T02:28:36Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572026-01-05T02:28:36Z2026-01-05T02:28:36Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582026-01-05T02:28:36Z2026-01-05T02:28:36Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592026-01-05T02:28:36Z2026-01-05T02:28:36Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602026-01-05T02:28:36Z2026-01-05T02:28:36Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612026-01-05T02:28:36Z2026-01-05T02:28:36Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632026-01-05T02:28:36Z2026-01-05T02:28:36Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642026-01-05T02:28:36Z2026-01-05T02:28:36Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662026-01-05T02:28:36Z2026-01-05T02:28:36Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692026-01-05T02:28:36Z2026-01-05T02:28:36Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722026-01-05T02:28:36Z2026-01-05T02:28:36Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772026-01-05T02:28:36Z2026-01-05T02:28:36Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792026-01-05T02:28:36Z2026-01-05T02:28:36Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802026-01-05T02:28:36Z2026-01-05T02:28:36Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822026-01-05T02:28:36Z2026-01-05T02:28:36Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842026-01-05T02:28:36Z2026-01-05T02:28:36Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862026-01-05T02:28:36Z2026-01-05T02:28:36Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872026-01-05T02:28:36Z2026-01-05T02:28:36Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882026-01-05T02:28:36Z2026-01-05T02:28:36Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242026-01-05T02:28:36Z2026-01-05T02:28:36Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282026-01-05T02:28:36Z2026-01-05T02:28:36Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292026-01-05T02:28:36Z2026-01-05T02:28:36Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302026-01-05T02:28:36Z2026-01-05T02:28:36Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312026-01-05T02:28:36Z2026-01-05T02:28:36Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332026-01-05T02:28:36Z2026-01-05T02:28:36Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342026-01-05T02:28:36Z2026-01-05T02:28:36Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362026-01-05T02:28:36Z2026-01-05T02:28:36Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392026-01-05T02:28:36Z2026-01-05T02:28:36Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402026-01-05T02:28:36Z2026-01-05T02:28:36Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412026-01-05T02:28:36Z2026-01-05T02:28:36Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422026-01-05T02:28:36Z2026-01-05T02:28:36Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442026-01-05T02:28:36Z2026-01-05T02:28:36Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452026-01-05T02:28:36Z2026-01-05T02:28:36Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462026-01-05T02:28:36Z2026-01-05T02:28:36Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472026-01-05T02:28:36Z2026-01-05T02:28:36Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482026-01-05T02:28:36Z2026-01-05T02:28:36Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492026-01-05T02:28:36Z2026-01-05T02:28:36Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502026-01-05T02:28:36Z2026-01-05T02:28:36Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512026-01-05T02:28:36Z2026-01-05T02:28:36Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552026-01-05T02:28:36Z2026-01-05T02:28:36Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572026-01-05T02:28:36Z2026-01-05T02:28:36Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582026-01-05T02:28:36Z2026-01-05T02:28:36Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592026-01-05T02:28:36Z2026-01-05T02:28:36Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602026-01-05T02:28:36Z2026-01-05T02:28:36Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622026-01-05T02:28:36Z2026-01-05T02:28:36Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632026-01-05T02:28:36Z2026-01-05T02:28:36Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642026-01-05T02:28:36Z2026-01-05T02:28:36Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452026-01-05T02:28:36Z2026-01-05T02:28:36Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782026-01-05T02:28:36Z2026-01-05T02:28:36Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792026-01-05T02:28:36Z2026-01-05T02:28:36Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802026-01-05T02:28:36Z2026-01-05T02:28:36Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832026-01-05T02:28:36Z2026-01-05T02:28:36Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892026-01-05T02:28:36Z2026-01-05T02:28:36Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902026-01-05T02:28:36Z2026-01-05T02:28:36Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring perceptions of mega-church brands amongst young South African Christian adults : a case study on Hillsong Church in the Western Cape Provinceent://SD_ILS/0/SD_ILS:191912026-01-05T02:28:36Z2026-01-05T02:28:36Zby Ngqakayi, Anathi.<br/>Format: Books<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952026-01-05T02:28:36Z2026-01-05T02:28:36Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962026-01-05T02:28:36Z2026-01-05T02:28:36Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992026-01-05T02:28:36Z2026-01-05T02:28:36Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002026-01-05T02:28:36Z2026-01-05T02:28:36Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012026-01-05T02:28:36Z2026-01-05T02:28:36Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062026-01-05T02:28:36Z2026-01-05T02:28:36Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082026-01-05T02:28:36Z2026-01-05T02:28:36Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092026-01-05T02:28:36Z2026-01-05T02:28:36Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102026-01-05T02:28:36Z2026-01-05T02:28:36Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112026-01-05T02:28:36Z2026-01-05T02:28:36Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142026-01-05T02:28:36Z2026-01-05T02:28:36Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162026-01-05T02:28:36Z2026-01-05T02:28:36Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172026-01-05T02:28:36Z2026-01-05T02:28:36Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182026-01-05T02:28:36Z2026-01-05T02:28:36Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202026-01-05T02:28:36Z2026-01-05T02:28:36Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762026-01-05T02:28:36Z2026-01-05T02:28:36Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662026-01-05T02:28:36Z2026-01-05T02:28:36Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812026-01-05T02:28:36Z2026-01-05T02:28:36Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842026-01-05T02:28:36Z2026-01-05T02:28:36Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852026-01-05T02:28:36Z2026-01-05T02:28:36Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862026-01-05T02:28:36Z2026-01-05T02:28:36Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922026-01-05T02:28:36Z2026-01-05T02:28:36Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942026-01-05T02:28:36Z2026-01-05T02:28:36Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982026-01-05T02:28:36Z2026-01-05T02:28:36Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022026-01-05T02:28:36Z2026-01-05T02:28:36Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032026-01-05T02:28:36Z2026-01-05T02:28:36Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042026-01-05T02:28:36Z2026-01-05T02:28:36Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192026-01-05T02:28:36Z2026-01-05T02:28:36Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212026-01-05T02:28:36Z2026-01-05T02:28:36Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732026-01-05T02:28:36Z2026-01-05T02:28:36Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752026-01-05T02:28:36Z2026-01-05T02:28:36Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772026-01-05T02:28:36Z2026-01-05T02:28:36Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292026-01-05T02:28:36Z2026-01-05T02:28:36Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>BFF*? : a study exploring the complementary relationship between print magazines and the new media counterpartsent://SD_ILS/0/SD_ILS:189352026-01-05T02:28:36Z2026-01-05T02:28:36Zby Reyneke, Rolene.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?ent://SD_ILS/0/SD_ILS:189372026-01-05T02:28:36Z2026-01-05T02:28:36Zby Wells, Jo-Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392026-01-05T02:28:36Z2026-01-05T02:28:36Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africaent://SD_ILS/0/SD_ILS:189402026-01-05T02:28:36Z2026-01-05T02:28:36Zby Malan, Philippus.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviourent://SD_ILS/0/SD_ILS:189432026-01-05T02:28:36Z2026-01-05T02:28:36Zby Adie, Lauren Amy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZNent://SD_ILS/0/SD_ILS:189452026-01-05T02:28:36Z2026-01-05T02:28:36Zby De Kock, Kaitlin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102026-01-05T02:28:36Z2026-01-05T02:28:36Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africaent://SD_ILS/0/SD_ILS:189122026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bremner, Nicola.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152026-01-05T02:28:36Z2026-01-05T02:28:36Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172026-01-05T02:28:36Z2026-01-05T02:28:36Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The creative direction of TV adverts in luxury car brands in comparison to economy class car brands subsequent to the 2008 global economic recessionent://SD_ILS/0/SD_ILS:189282026-01-05T02:28:36Z2026-01-05T02:28:36Zby Ward, Katherine.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302026-01-05T02:28:36Z2026-01-05T02:28:36Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312026-01-05T02:28:36Z2026-01-05T02:28:36Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decadeent://SD_ILS/0/SD_ILS:189362026-01-05T02:28:36Z2026-01-05T02:28:36Zby Yuter, Gina.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382026-01-05T02:28:36Z2026-01-05T02:28:36Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412026-01-05T02:28:36Z2026-01-05T02:28:36Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case studyent://SD_ILS/0/SD_ILS:189462026-01-05T02:28:36Z2026-01-05T02:28:36Zby Cook, Carla Maree.<br/>Format: Manuscript<br/>Publication Date 2012<br/>From shady past to shiny future : exploring design thinking and sustainabliltyent://SD_ILS/0/SD_ILS:189092026-01-05T02:28:36Z2026-01-05T02:28:36Zby Collis, Chanel.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Crouch, touch, to not engage : the scrum between advertisers and PVRent://SD_ILS/0/SD_ILS:189132026-01-05T02:28:36Z2026-01-05T02:28:36Zby Whitehead, Seth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142026-01-05T02:28:36Z2026-01-05T02:28:36Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Exploring of the use of design thinking by Cape Town based organisationsent://SD_ILS/0/SD_ILS:189212026-01-05T02:28:36Z2026-01-05T02:28:36Zby Nell, Stephan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232026-01-05T02:28:36Z2026-01-05T02:28:36Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Red Bull's "Superman Seat Grab" over the South African energy drink marketent://SD_ILS/0/SD_ILS:189262026-01-05T02:28:36Z2026-01-05T02:28:36Zby Harrison, Craig Rhodes.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketingent://SD_ILS/0/SD_ILS:188922026-01-05T02:28:36Z2026-01-05T02:28:36Zby Oosthuizen, Chrisli.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932026-01-05T02:28:36Z2026-01-05T02:28:36Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942026-01-05T02:28:36Z2026-01-05T02:28:36Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>An explorative study of the narrative theme of advertising in private bankingent://SD_ILS/0/SD_ILS:188992026-01-05T02:28:36Z2026-01-05T02:28:36Zby Dickinson, Michael.<br/>Format: Manuscript<br/>Publication Date 2011<br/>My broker is in the computer : evaluating the effective service quality of Johannesburg Stock Exchange (JSE) online share-trading websitesent://SD_ILS/0/SD_ILS:189012026-01-05T02:28:36Z2026-01-05T02:28:36Zby Bester, Karel Marcell.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052026-01-05T02:28:36Z2026-01-05T02:28:36Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?ent://SD_ILS/0/SD_ILS:189072026-01-05T02:28:36Z2026-01-05T02:28:36Zby Almendro, Jennifer.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962026-01-05T02:28:36Z2026-01-05T02:28:36Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworthsent://SD_ILS/0/SD_ILS:189002026-01-05T02:28:36Z2026-01-05T02:28:36Zby Stear, Erin.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022026-01-05T02:28:36Z2026-01-05T02:28:36Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...ent://SD_ILS/0/SD_ILS:189472026-01-05T02:28:36Z2026-01-05T02:28:36Zby Khumalo, Philani.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892026-01-05T02:28:36Z2026-01-05T02:28:36Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>