Search Results for - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026av$003d0$0026ps$003d300$0026isd$003dtrue?2025-06-01T15:56:10ZBottom-up marketingent://SD_ILS/0/SD_ILS:231692025-06-01T15:56:10Z2025-06-01T15:56:10Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-06-01T15:56:10Z2025-06-01T15:56:10Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-06-01T15:56:10Z2025-06-01T15:56:10Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-06-01T15:56:10Z2025-06-01T15:56:10Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-06-01T15:56:10Z2025-06-01T15:56:10Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-06-01T15:56:10Z2025-06-01T15:56:10Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-06-01T15:56:10Z2025-06-01T15:56:10Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-06-01T15:56:10Z2025-06-01T15:56:10Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-06-01T15:56:10Z2025-06-01T15:56:10Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-06-01T15:56:10Z2025-06-01T15:56:10Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-06-01T15:56:10Z2025-06-01T15:56:10Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-06-01T15:56:10Z2025-06-01T15:56:10Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:252025-06-01T15:56:10Z2025-06-01T15:56:10Zby Barry, Pete (Pete S.), author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-06-01T15:56:10Z2025-06-01T15:56:10Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-06-01T15:56:10Z2025-06-01T15:56:10Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Gender stereotypes : relooking at the representation of women in print publicationsent://SD_ILS/0/SD_ILS:188602025-06-01T15:56:10Z2025-06-01T15:56:10Zby Qacha, Mamokhoebi Fidelis.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A comparative study between native advertising and display advertising on CNBCAfrica.coment://SD_ILS/0/SD_ILS:188622025-06-01T15:56:10Z2025-06-01T15:56:10Zby Boshoff, L.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising &amp; promotion.ent://SD_ILS/0/SD_ILS:540432025-06-01T15:56:10Z2025-06-01T15:56:10Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-06-01T15:56:10Z2025-06-01T15:56:10Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>The concise encyclopedia of communicationent://SD_ILS/0/SD_ILS:524292025-06-01T15:56:10Z2025-06-01T15:56:10Zby Donsbach, Wolfgang, 1949-<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-06-01T15:56:10Z2025-06-01T15:56:10Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-06-01T15:56:10Z2025-06-01T15:56:10Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-06-01T15:56:10Z2025-06-01T15:56:10Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:517262025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sheehan, Kim.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-06-01T15:56:10Z2025-06-01T15:56:10Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-06-01T15:56:10Z2025-06-01T15:56:10Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Contemporary advertising and integrated marketing communicationsent://SD_ILS/0/SD_ILS:531522025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2013<br/>Promo 2ent://SD_ILS/0/SD_ILS:506762025-06-01T15:56:10Z2025-06-01T15:56:10Zby O'Guinn, Thomas.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-06-01T15:56:10Z2025-06-01T15:56:10Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-06-01T15:56:10Z2025-06-01T15:56:10Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:12022025-06-01T15:56:10Z2025-06-01T15:56:10Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-06-01T15:56:10Z2025-06-01T15:56:10Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-06-01T15:56:10Z2025-06-01T15:56:10Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising theoryent://SD_ILS/0/SD_ILS:485892025-06-01T15:56:10Z2025-06-01T15:56:10Zby Rodgers, Shelly.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-06-01T15:56:10Z2025-06-01T15:56:10Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-06-01T15:56:10Z2025-06-01T15:56:10Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-06-01T15:56:10Z2025-06-01T15:56:10Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-06-01T15:56:10Z2025-06-01T15:56:10Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-06-01T15:56:10Z2025-06-01T15:56:10Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Art & copyent://SD_ILS/0/SD_ILS:186082025-06-01T15:56:10Z2025-06-01T15:56:10Zby Pray, Doug, director.<br/>Format: Video disc<br/>Publication Date 2010 2009<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-06-01T15:56:10Z2025-06-01T15:56:10Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-06-01T15:56:10Z2025-06-01T15:56:10Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-06-01T15:56:10Z2025-06-01T15:56:10Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Advertising creative : strategy, copy + designent://SD_ILS/0/SD_ILS:439262025-06-01T15:56:10Z2025-06-01T15:56:10Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : in integrated marketing communicationsent://SD_ILS/0/SD_ILS:439532025-06-01T15:56:10Z2025-06-01T15:56:10Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2010<br/>Persuasive advertising : evidence-based principlesent://SD_ILS/0/SD_ILS:440962025-06-01T15:56:10Z2025-06-01T15:56:10Zby Armstrong, Jon Scott, 1937-<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-06-01T15:56:10Z2025-06-01T15:56:10Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>The copy workshop workbookent://SD_ILS/0/SD_ILS:21462025-06-01T15:56:10Z2025-06-01T15:56:10Zby Bendinger, Bruce.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising next : 150 winning campaigns for the new communications ageent://SD_ILS/0/SD_ILS:371822025-06-01T15:56:10Z2025-06-01T15:56:10Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2009<br/>The next evolution of marketing : connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:411022025-06-01T15:56:10Z2025-06-01T15:56:10Zby Gilbreath, Bob.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:407722025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2009<br/>Library of advertisingent://SD_ILS/0/SD_ILS:460672025-06-01T15:56:10Z2025-06-01T15:56:10Zby Johnson, Axel Petrus, 1875-<br/>Format: Books<br/>Publication Date 2009 1913<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:3552025-06-01T15:56:10Z2025-06-01T15:56:10Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-06-01T15:56:10Z2025-06-01T15:56:10Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Creative advertising : ideas and techniques from the world's best campaignsent://SD_ILS/0/SD_ILS:88992025-06-01T15:56:10Z2025-06-01T15:56:10Zby Pricken, Mario.<br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-06-01T15:56:10Z2025-06-01T15:56:10Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>How to market, advertise, and promote your business or service in your own backyardent://SD_ILS/0/SD_ILS:394272025-06-01T15:56:10Z2025-06-01T15:56:10Zby Egelhoff, Tom.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-06-01T15:56:10Z2025-06-01T15:56:10Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Advertising for dummiesent://SD_ILS/0/SD_ILS:13272025-06-01T15:56:10Z2025-06-01T15:56:10Zby Dahl, Gary.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html">http://catdir.loc.gov/catdir/enhancements/fy0826/2006936762-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Essentials of contemporary advertisingent://SD_ILS/0/SD_ILS:165662025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html">http://catdir.loc.gov/catdir/enhancements/fy0626/2005057672-t.html</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-06-01T15:56:10Z2025-06-01T15:56:10Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-06-01T15:56:10Z2025-06-01T15:56:10Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising in modern and postmodern timesent://SD_ILS/0/SD_ILS:374952025-06-01T15:56:10Z2025-06-01T15:56:10Zby Odih, Pamela.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html">http://www.loc.gov/catdir/enhancements/fy0704/2006929904-t.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-06-01T15:56:10Z2025-06-01T15:56:10Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>MadScam : kick-ass advertising without the Madison Avenue price tagent://SD_ILS/0/SD_ILS:433532025-06-01T15:56:10Z2025-06-01T15:56:10Zby Parker, George, 1937-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising strategy : creative tactics from the outside/inent://SD_ILS/0/SD_ILS:2282025-06-01T15:56:10Z2025-06-01T15:56:10Zby Altstiel, Tom.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html">http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising is dead : long live advertising!ent://SD_ILS/0/SD_ILS:97942025-06-01T15:56:10Z2025-06-01T15:56:10Zby Himpe, Tom.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:105812025-06-01T15:56:10Z2025-06-01T15:56:10Zby Burtenshaw, Ken.<br/><a href="http://public.eblib.com/choice/PublicFullRecord.aspx?p=4654132">Click here to view book</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463</a><br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:115672025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0623/2005041457-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising now.printent://SD_ILS/0/SD_ILS:159792025-06-01T15:56:10Z2025-06-01T15:56:10Zby Wiedemann, Julius.<br/><a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2006<br/>Apples, insights and mad inventors : an entertaining analysis of modern marketingent://SD_ILS/0/SD_ILS:315282025-06-01T15:56:10Z2025-06-01T15:56:10Zby Bullmore, J. J. D.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-06-01T15:56:10Z2025-06-01T15:56:10Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-06-01T15:56:10Z2025-06-01T15:56:10Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-06-01T15:56:10Z2025-06-01T15:56:10Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motionent://SD_ILS/0/SD_ILS:79072025-06-01T15:56:10Z2025-06-01T15:56:10Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-06-01T15:56:10Z2025-06-01T15:56:10Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-06-01T15:56:10Z2025-06-01T15:56:10Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-06-01T15:56:10Z2025-06-01T15:56:10Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-06-01T15:56:10Z2025-06-01T15:56:10Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Kiss & sell : writing for advertisingent://SD_ILS/0/SD_ILS:35222025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sawyer, Robert.<br/>Format: Books<br/>Publication Date 2005<br/>Art and advertisingent://SD_ILS/0/SD_ILS:123772025-06-01T15:56:10Z2025-06-01T15:56:10Zby Gibbons, Joan.<br/><a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-t.html">Table of contents</a>
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<a href="http://catdir.loc.gov/catdir/enhancements/fy0627/2005282360-d.html">Publisher description</a><br/>Format: Books<br/>Publication Date 2005<br/>The golden age of advertising : the 60sent://SD_ILS/0/SD_ILS:156852025-06-01T15:56:10Z2025-06-01T15:56:10Zby Heimann, Jim, 1948-<br/>Format: Books<br/>Publication Date 2005<br/>Creative advertising : ideas and techniques from the world's best campaignsent://SD_ILS/0/SD_ILS:157842025-06-01T15:56:10Z2025-06-01T15:56:10Zby Pricken, Mario.<br/>Format: Books<br/>Publication Date 2005 2004<br/>The practice of advertisingent://SD_ILS/0/SD_ILS:198092025-06-01T15:56:10Z2025-06-01T15:56:10Zby Mackay, Adrian.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising, promotion, and new mediaent://SD_ILS/0/SD_ILS:294032025-06-01T15:56:10Z2025-06-01T15:56:10Zby Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-06-01T15:56:10Z2025-06-01T15:56:10Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Visual creativity : inspirational ideas for advertising, animation and digital designent://SD_ILS/0/SD_ILS:117352025-06-01T15:56:10Z2025-06-01T15:56:10Zby Pricken, Mario.<br/>Format: Books<br/>Publication Date 2004<br/>The one show : advertising's best print, design, radio and TV. Volume 26.ent://SD_ILS/0/SD_ILS:171762025-06-01T15:56:10Z2025-06-01T15:56:10Zby Smith, Bob.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising by design : creating visual communications with graphic impactent://SD_ILS/0/SD_ILS:3522025-06-01T15:56:10Z2025-06-01T15:56:10Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The 22 irrefutable laws of advertising (and when to violate them)ent://SD_ILS/0/SD_ILS:100972025-06-01T15:56:10Z2025-06-01T15:56:10Zby Newman, Michael.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html">http://catdir.loc.gov/catdir/toc/wiley041/2004301124.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html">http://catdir.loc.gov/catdir/bios/wiley047/2004301124.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley042/2004301124.html">http://catdir.loc.gov/catdir/description/wiley042/2004301124.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-06-01T15:56:10Z2025-06-01T15:56:10Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:198112025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-06-01T15:56:10Z2025-06-01T15:56:10Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:159832025-06-01T15:56:10Z2025-06-01T15:56:10Zby Zyman, Sergio.<br/>Format: Books<br/>Publication Date 2003 2002<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-06-01T15:56:10Z2025-06-01T15:56:10Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz10739149Xinh.htm">http://swbplus.bsz-bw.de/bsz10739149Xinh.htm</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-06-01T15:56:10Z2025-06-01T15:56:10Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Advertising and societies : global issuesent://SD_ILS/0/SD_ILS:283582025-06-01T15:56:10Z2025-06-01T15:56:10Zby Frith, Katherine Toland.<br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-01T15:56:10Z2025-06-01T15:56:10Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct mail, web sites, and more!ent://SD_ILS/0/SD_ILS:156842025-06-01T15:56:10Z2025-06-01T15:56:10Zby Hahn, Fred E., 1925-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html">http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley038/2002192267.html">http://catdir.loc.gov/catdir/description/wiley038/2002192267.html</a><br/>Format: Books<br/>Publication Date 2003<br/>How to advertiseent://SD_ILS/0/SD_ILS:198132025-06-01T15:56:10Z2025-06-01T15:56:10Zby Roman, Kenneth.<br/>Format: Books<br/>Publication Date 2003<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:131472025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:165592025-06-01T15:56:10Z2025-06-01T15:56:10Zby Ries, Al.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2002023294.html">http://catdir.loc.gov/catdir/description/hc042/2002023294.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The ultimate secrets of advertisingent://SD_ILS/0/SD_ILS:247972025-06-01T15:56:10Z2025-06-01T15:56:10Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-06-01T15:56:10Z2025-06-01T15:56:10Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-06-01T15:56:10Z2025-06-01T15:56:10Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-06-01T15:56:10Z2025-06-01T15:56:10Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-06-01T15:56:10Z2025-06-01T15:56:10Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:156822025-06-01T15:56:10Z2025-06-01T15:56:10Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2002<br/>Age of propaganda : the everyday use and abuse of persuasionent://SD_ILS/0/SD_ILS:377912025-06-01T15:56:10Z2025-06-01T15:56:10Zby Pratkanis, Anthony R.<br/>Format: Books<br/>Publication Date 2002<br/>Advertising : a frameworkent://SD_ILS/0/SD_ILS:255242025-06-01T15:56:10Z2025-06-01T15:56:10Zby Lane, W. Ronald, 1940-<br/>Format: Books<br/>Publication Date 2001<br/>Advertising todayent://SD_ILS/0/SD_ILS:2292025-06-01T15:56:10Z2025-06-01T15:56:10Zby Berger, Warren.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>No-copy advertisingent://SD_ILS/0/SD_ILS:127372025-06-01T15:56:10Z2025-06-01T15:56:10Zby Dzamic, Lazar.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009731226&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:162182025-06-01T15:56:10Z2025-06-01T15:56:10Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2001<br/>The interplay of influence : news, advertising, politics, and the mass mediaent://SD_ILS/0/SD_ILS:236402025-06-01T15:56:10Z2025-06-01T15:56:10Zby Jamieson, Kathleen Hall.<br/>Format: Books<br/>Publication Date 2000<br/>Advertisingent://SD_ILS/0/SD_ILS:242282025-06-01T15:56:10Z2025-06-01T15:56:10Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising and the mind of the consumer : what works, what doesn't and whyent://SD_ILS/0/SD_ILS:3492025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sutherland, Max.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009252254&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising principles : choice, challenge, changeent://SD_ILS/0/SD_ILS:97982025-06-01T15:56:10Z2025-06-01T15:56:10Zby Vanden Bergh, Bruce G.<br/>Format: Books<br/>Publication Date 1999<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-06-01T15:56:10Z2025-06-01T15:56:10Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:148242025-06-01T15:56:10Z2025-06-01T15:56:10Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 1999<br/>Excellence in advertising : the IPA guide to best practiceent://SD_ILS/0/SD_ILS:165702025-06-01T15:56:10Z2025-06-01T15:56:10Zby Butterfield, Leslie, 1952-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els033/99043468.html">http://catdir.loc.gov/catdir/toc/els033/99043468.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els033/99043468.html">http://catdir.loc.gov/catdir/description/els033/99043468.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Creative company : how St. Luke's became "the ad agency to end all ad agencies"ent://SD_ILS/0/SD_ILS:56982025-06-01T15:56:10Z2025-06-01T15:56:10Zby Law, Andy, 1956-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/99028937.html">http://catdir.loc.gov/catdir/toc/onix06/99028937.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/99028937.html">http://catdir.loc.gov/catdir/bios/wiley043/99028937.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/99028937.html">http://catdir.loc.gov/catdir/description/wiley035/99028937.html</a><br/>Format: Books<br/>Publication Date 1999<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-06-01T15:56:10Z2025-06-01T15:56:10Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Cutting edge advertising : how to create the world's best print for brands in the 21st centuryent://SD_ILS/0/SD_ILS:132102025-06-01T15:56:10Z2025-06-01T15:56:10Zby Aitchison, Jim.<br/>Format: Books<br/>Publication Date 1999<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-06-01T15:56:10Z2025-06-01T15:56:10Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Pocket advertisingent://SD_ILS/0/SD_ILS:135202025-06-01T15:56:10Z2025-06-01T15:56:10Zby Marshall, Caroline.<br/>Format: Books<br/>Publication Date 1998<br/>How advertising works : the role of researchent://SD_ILS/0/SD_ILS:232482025-06-01T15:56:10Z2025-06-01T15:56:10Zby Jones, John Philip.<br/>Format: Books<br/>Publication Date 1998<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-06-01T15:56:10Z2025-06-01T15:56:10Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-06-01T15:56:10Z2025-06-01T15:56:10Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>The 77th Art directors annualent://SD_ILS/0/SD_ILS:138932025-06-01T15:56:10Z2025-06-01T15:56:10Zby Wolff, Laetitia.<br/>Format: Electronic Resources<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-06-01T15:56:10Z2025-06-01T15:56:10Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-06-01T15:56:10Z2025-06-01T15:56:10Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Best ads : humour in advertisingent://SD_ILS/0/SD_ILS:103342025-06-01T15:56:10Z2025-06-01T15:56:10Zby Saunders, Dave, author<br/>Format: Books<br/>Publication Date 1997<br/>The South African advertising book : make the other half work tooent://SD_ILS/0/SD_ILS:142502025-06-01T15:56:10Z2025-06-01T15:56:10Zby Sinclair, Roger.<br/>Format: Books<br/>Publication Date 1997<br/>Advertising, promotion, and supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2262025-06-01T15:56:10Z2025-06-01T15:56:10Zby Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Marketing advantage your public relations image.ent://SD_ILS/0/SD_ILS:581562025-06-01T15:56:10Z2025-06-01T15:56:10Zby Riddle, Carolyn.<br/>Format: Video cassette<br/>Publication Date 1997<br/>How to get ideasent://SD_ILS/0/SD_ILS:143112025-06-01T15:56:10Z2025-06-01T15:56:10Zby Foster, Jack, 1930-<br/>Format: Books<br/>Publication Date 1996<br/>International advertising : communicating across culturesent://SD_ILS/0/SD_ILS:94612025-06-01T15:56:10Z2025-06-01T15:56:10Zby Mueller, Barbara, 1958-<br/>Format: Books<br/>Publication Date 1996<br/>Introduction to communication. Course Book 7, Speech communication, public relations and advertisingent://SD_ILS/0/SD_ILS:138992025-06-01T15:56:10Z2025-06-01T15:56:10Zby Angelopoulo, G. C.<br/>Format: Books<br/>Publication Date 1996<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:80102025-06-01T15:56:10Z2025-06-01T15:56:10Zby Ogilvy, David, 1911-1999.<br/>Format: Books<br/>Publication Date 1995 1983<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-06-01T15:56:10Z2025-06-01T15:56:10Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Decoding advertisements : ideology and meaning in advertisingent://SD_ILS/0/SD_ILS:362792025-06-01T15:56:10Z2025-06-01T15:56:10Zby Williamson, Judith, 1954-<br/>Format: Books<br/>Publication Date 1993 1978<br/>Communication in the Third World : seizing advertising opportunities in the 1990sent://SD_ILS/0/SD_ILS:156192025-06-01T15:56:10Z2025-06-01T15:56:10Zby Green, Nick.<br/>Format: Books<br/>Publication Date 1990<br/>The want makers : lifting the lid off the world advertising industry : how they make you buyent://SD_ILS/0/SD_ILS:165692025-06-01T15:56:10Z2025-06-01T15:56:10Zby Clark, Eric, 1937-<br/>Format: Books<br/>Publication Date 1988<br/>The creative advertising of France : no. 2ent://SD_ILS/0/SD_ILS:177712025-06-01T15:56:10Z2025-06-01T15:56:10Zby Cabinet STRATEGIES! (Cameroon)<br/>Format: Books<br/>Publication Date 1986<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-06-01T15:56:10Z2025-06-01T15:56:10Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>Advertisingent://SD_ILS/0/SD_ILS:3242025-06-01T15:56:10Z2025-06-01T15:56:10Zby Wright, John Sherman, 1920-<br/>Format: Books<br/>Publication Date 1982<br/>Promotional strategyent://SD_ILS/0/SD_ILS:143702025-06-01T15:56:10Z2025-06-01T15:56:10Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1975<br/>The elementary laws of advertising and how to use thement://SD_ILS/0/SD_ILS:488552025-06-01T15:56:10Z2025-06-01T15:56:10Zby Bunting, Henry Stanhope, 1869-1948.<br/>Format: Books<br/>Publication Date 1913<br/>