Search Results for - Narrowed by: Branding (Marketing)SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dSUBJECT$002509Subject$002509Branding$002b$002528Marketing$002529$002509Branding$002b$002528Marketing$002529$0026ps$003d300?dt=list2025-10-10T19:13:09ZTo capture and filter information into brand intelligenceent://SD_ILS/0/SD_ILS:184822025-10-10T19:13:09Z2025-10-10T19:13:09ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Brands and branding in South Africa : key success stories.ent://SD_ILS/0/SD_ILS:147222025-10-10T19:13:09Z2025-10-10T19:13:09ZFormat: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital branding : how to successfully build and measure a brand onlineent://SD_ILS/0/SD_ILS:593402025-10-10T19:13:09Z2025-10-10T19:13:09Zby Rowles, Daniel author http://id.loc.gov/authorities/names/n2013051374<br/>Format: Books<br/>Publication Date 2025<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:577502025-10-10T19:13:09Z2025-10-10T19:13:09Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2024<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:591642025-10-10T19:13:09Z2025-10-10T19:13:09Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-10-10T19:13:09Z2025-10-10T19:13:09Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Brand storytelling : put customers at the heart of your brand storyent://SD_ILS/0/SD_ILS:579632025-10-10T19:13:09Z2025-10-10T19:13:09Zby Rodriguez, Miri, author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-10-10T19:13:09Z2025-10-10T19:13:09Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Experiential Marketing : integrated theory & strategic application.ent://SD_ILS/0/SD_ILS:569572025-10-10T19:13:09Z2025-10-10T19:13:09Zby Leahy, Rose. Fenton, Pio. Barry, Holly<br/>Format: Books<br/>Publication Date 2022<br/>Brand metrics measuring brand efficacy along the customer journeyent://SD_ILS/0/SD_ILS:572102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kall, Jacek VerfasserIn.<br/>Format: Books<br/>Publication Date 2022<br/>Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurementent://SD_ILS/0/SD_ILS:577492025-10-10T19:13:09Z2025-10-10T19:13:09Zby Rowles, Daniel, author.<br/>Format: Books<br/>Publication Date 2022<br/>Brand management : A South African Perspectiveent://SD_ILS/0/SD_ILS:562022025-10-10T19:13:09Z2025-10-10T19:13:09Zby Cunningham, Nicole author.<br/>Format: Books<br/>Publication Date 2021<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:573922025-10-10T19:13:09Z2025-10-10T19:13:09Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-10-10T19:13:09Z2025-10-10T19:13:09Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>Digital you : real personal branding in the virtual ageent://SD_ILS/0/SD_ILS:575032025-10-10T19:13:09Z2025-10-10T19:13:09Zby Arruda, William, 1961- author.<br/>Format: Books<br/>Publication Date 2019<br/>Brand management : co-creating meaningful brandsent://SD_ILS/0/SD_ILS:220902025-10-10T19:13:09Z2025-10-10T19:13:09Zby Beverland, Michael, author.<br/>Format: Books<br/>Publication Date 2018<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Brand strategy 3 : reading pack.ent://SD_ILS/0/SD_ILS:187172025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Small data : the tiny clues that uncover huge trendsent://SD_ILS/0/SD_ILS:541722025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lindström, Martin, 1970-<br/>Cover image <a href="http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg">http://www.netread.com/jcusers2/bk1388/684/9781250080684/image/lgcover.9781250080684.jpg</a><br/>Format: Books<br/>Publication Date 2016<br/>Creating a brand identity : a guide for designersent://SD_ILS/0/SD_ILS:578862025-10-10T19:13:09Z2025-10-10T19:13:09Zby Slade, Catharine, author.<br/>Format: Books<br/>Publication Date 2016<br/>Experiential marketing : secrets, strategies, and success stories from the world's greatest brandsent://SD_ILS/0/SD_ILS:212532025-10-10T19:13:09Z2025-10-10T19:13:09Zby Smith, Kerry, 1963- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2016<br/>The analysis of the Sophiatown brand developmentent://SD_ILS/0/SD_ILS:186532025-10-10T19:13:09Z2025-10-10T19:13:09Zby Young, Alicia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Introduction to creative brand communication : reading pack.ent://SD_ILS/0/SD_ILS:187122025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Brand communication and leadership : reading pack.ent://SD_ILS/0/SD_ILS:187202025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to creative brand building communication : reading pack.ent://SD_ILS/0/SD_ILS:187212025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Music and its relevance to brand personality amongst the female youth marketent://SD_ILS/0/SD_ILS:188152025-10-10T19:13:09Z2025-10-10T19:13:09Zby Makhuza, Ponatshego.<br/>Format: Computer file<br/>Publication Date 2015<br/>Brand building in the NPO sector : to build or not to build?ent://SD_ILS/0/SD_ILS:188342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Frankel, Susan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-10-10T19:13:09Z2025-10-10T19:13:09Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study on why a person brand becomes more popular after ...ent://SD_ILS/0/SD_ILS:188582025-10-10T19:13:09Z2025-10-10T19:13:09Zby Madiba, Mfundo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The study aims to explore how Pep Clothing uses brand associations to position itself within the bottom of the pyramident://SD_ILS/0/SD_ILS:188612025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mjali, Sinqobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning frameword on social mediaent://SD_ILS/0/SD_ILS:188632025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of organisational culture in building a differentiated brand : an exploration of Virgin Mobile South Africaent://SD_ILS/0/SD_ILS:188652025-10-10T19:13:09Z2025-10-10T19:13:09Zby Harries, V.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketing Madibaent://SD_ILS/0/SD_ILS:188762025-10-10T19:13:09Z2025-10-10T19:13:09Zby Czuba, Nadia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketing fashion : strategy, branding and promotionent://SD_ILS/0/SD_ILS:1682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Posner, Harriet, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:10712025-10-10T19:13:09Z2025-10-10T19:13:09Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2014<br/>Brand schizoent://SD_ILS/0/SD_ILS:169712025-10-10T19:13:09Z2025-10-10T19:13:09Zby Stopforth, Mike.<br/>Format: Books<br/>Publication Date 2014<br/>Food health branding : exploring its influene on consumer perceptions and purchase behaviour using nature's choice as a point of referenceent://SD_ILS/0/SD_ILS:186522025-10-10T19:13:09Z2025-10-10T19:13:09Zby Steffen, Katharina.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfies : an opportunity for personal branding through immediate visual communication on Facebookent://SD_ILS/0/SD_ILS:188142025-10-10T19:13:09Z2025-10-10T19:13:09Zby Leventis, Katherine.<br/>Format: Computer file<br/>Publication Date 2014<br/>The social employee : how great companies make social media workent://SD_ILS/0/SD_ILS:504582025-10-10T19:13:09Z2025-10-10T19:13:09Zby Burgess, Cheryl.<br/>Format: Books<br/>Publication Date 2014<br/>Mobile magic : the Saatchi &amp; Saatchi guide to mobile marketingent://SD_ILS/0/SD_ILS:512582025-10-10T19:13:09Z2025-10-10T19:13:09Zby Eslinger, Tom, author.<br/>Format: Books<br/>Publication Date 2014<br/>You branding : reinventing your personal identity as a successful brandent://SD_ILS/0/SD_ILS:156352025-10-10T19:13:09Z2025-10-10T19:13:09Zby Cijo, Mark, author.<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Brand influences on gender roles in home and child careent://SD_ILS/0/SD_ILS:188102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Pasiya, Malwande.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The impact of a city brand on the perceptions of its creative sectorent://SD_ILS/0/SD_ILS:188752025-10-10T19:13:09Z2025-10-10T19:13:09Zby Rees, Rhiannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion Branding and Consumer Behaviors : Scientific Modelsent://SD_ILS/0/SD_ILS:192962025-10-10T19:13:09Z2025-10-10T19:13:09Zby Choi, Tsan-Ming, editor.<br/>EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739</a><br/>Format: Books<br/>Publication Date 2014<br/>Fundamentals of brandingent://SD_ILS/0/SD_ILS:1242025-10-10T19:13:09Z2025-10-10T19:13:09Zby Du Toit, Michael, editor.<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670763&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2013<br/>Brand and marketing management : reading pack.ent://SD_ILS/0/SD_ILS:187082025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Brand building principles and fundamentals : reading pack.ent://SD_ILS/0/SD_ILS:187232025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>Word-of-mouth in brand building : reading pack.ent://SD_ILS/0/SD_ILS:187242025-10-10T19:13:09Z2025-10-10T19:13:09Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2013<br/>The art of branding : a cross-country comparative study of two contemporary art galleriesent://SD_ILS/0/SD_ILS:186402025-10-10T19:13:09Z2025-10-10T19:13:09Zby Vermeer, Clarissa.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Orgasmic or organic : an exploration into whether customer's preceived quality of organically branded café's enhances a brand's equityent://SD_ILS/0/SD_ILS:186442025-10-10T19:13:09Z2025-10-10T19:13:09Zby Monks, Erin Kate.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>60-minute brand strategist : the essential brand book for marketing professionalsent://SD_ILS/0/SD_ILS:502772025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mootee, Idris, 1958-<br/>Format: Books<br/>Publication Date 2013<br/>Brand breakout : how emerging market brands will go globalent://SD_ILS/0/SD_ILS:503882025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kumar, Nirmalya.<br/>Format: Books<br/>Publication Date 2013<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:490262025-10-10T19:13:09Z2025-10-10T19:13:09Zby Weaver, Jason D.<br/>Format: Books<br/>Publication Date 2013<br/>Retail marketing and branding : a definitive guide to maximizing ROIent://SD_ILS/0/SD_ILS:490342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Perrey, Jesko.<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-10-10T19:13:09Z2025-10-10T19:13:09Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. 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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>The brand book : how to build a profitable brand : fast, effectively and efficientlyent://SD_ILS/0/SD_ILS:105642025-10-10T19:13:09Z2025-10-10T19:13:09Zby Oosthuizen, Thomas Henry.<br/>Format: Books<br/>Publication Date 2013<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Mugging giants : exploring pavement café's as intimate brand models and comparing their brand value against franchised café modelsent://SD_ILS/0/SD_ILS:186552025-10-10T19:13:09Z2025-10-10T19:13:09Zby Myers, Abbey-Jessica.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Handmade branding : exploring how the nature of creating craft products informs the branding of craft businessent://SD_ILS/0/SD_ILS:186642025-10-10T19:13:09Z2025-10-10T19:13:09Zby Smith, Bianca.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brandent://SD_ILS/0/SD_ILS:186702025-10-10T19:13:09Z2025-10-10T19:13:09Zby Ndaki, Lungile.<br/>Format: Computer file<br/>Publication Date 2012<br/>Brand building beyond advertising : exploring the engaging effects of various brand communication platforms through participatory action researchent://SD_ILS/0/SD_ILS:186902025-10-10T19:13:09Z2025-10-10T19:13:09Zby Peters, Luise.<br/>Format: Computer file<br/>Publication Date 2012<br/>A sensory experience : an exploration of the power of brand experiences as opposed to traditional forms of mediaent://SD_ILS/0/SD_ILS:186472025-10-10T19:13:09Z2025-10-10T19:13:09Zby Denny, Lincon.<br/>Format: Manuscript<br/>Publication Date 2012<br/>E-commerce success in South Africa : the evolution of the Kalahari.com brand and the accompanying strategies that contributed to its long- term successent://SD_ILS/0/SD_ILS:189272025-10-10T19:13:09Z2025-10-10T19:13:09Zby Van Rensburg, Rigard Janse.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Social media and brand warenessent://SD_ILS/0/SD_ILS:189292025-10-10T19:13:09Z2025-10-10T19:13:09Zby Strydom, Esti.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Winning is silver, branding is gold : an investigation of professional triathletes personal brand managementent://SD_ILS/0/SD_ILS:189312025-10-10T19:13:09Z2025-10-10T19:13:09Zby Walther, Kathrin.<br/>Format: Manuscript<br/>Publication Date 2012<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st centuryent://SD_ILS/0/SD_ILS:189152025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sookdiyal, Nishta.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails storesent://SD_ILS/0/SD_ILS:189172025-10-10T19:13:09Z2025-10-10T19:13:09Zby Shargey, Hayley Jade.<br/>Format: Manuscript<br/>Publication Date 2012<br/>"Kardashian Khaos!" personal branding : turning people into brandsent://SD_ILS/0/SD_ILS:189232025-10-10T19:13:09Z2025-10-10T19:13:09Zby Dube, Themebelihle Cherly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Rapper Slash brand : an analysis of the relationship between hip-hop artists and brands /Patrick Bukasa.ent://SD_ILS/0/SD_ILS:189252025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bukasa, Patrick.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:490642025-10-10T19:13:09Z2025-10-10T19:13:09Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-10-10T19:13:09Z2025-10-10T19:13:09Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Breakthrough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a big brandent://SD_ILS/0/SD_ILS:500832025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kaputa, Catherine, 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-10T19:13:09Z2025-10-10T19:13:09Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-10-10T19:13:09Z2025-10-10T19:13:09Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>We first : how brands and consumers use social media to build a better worldent://SD_ILS/0/SD_ILS:490732025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mainwaring, Simon, 1967-<br/>Format: Books<br/>Publication Date 2012<br/>Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the differenceent://SD_ILS/0/SD_ILS:494242025-10-10T19:13:09Z2025-10-10T19:13:09Zby Post, Karen.<br/>Format: Books<br/>Publication Date 2012<br/>Uprising : how to build a brand-and change the world-by sparking cultural movementsent://SD_ILS/0/SD_ILS:494292025-10-10T19:13:09Z2025-10-10T19:13:09Zby Goodson, Scott.<br/>Format: Books<br/>Publication Date 2012<br/>Customers first : dominate your market by winning them over where it counts the mostent://SD_ILS/0/SD_ILS:494312025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bueno, Bolivar J.<br/>Format: Books<br/>Publication Date 2012<br/>Luxury brand management : a world of priviledgeent://SD_ILS/0/SD_ILS:494342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Chevalier, Michel, 1943-<br/>Format: Books<br/>Publication Date 2012<br/>Content strategy at work : real-world stories to strengthen every interactive projectent://SD_ILS/0/SD_ILS:510162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bloomstein, Margot.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-10T19:13:09Z2025-10-10T19:13:09Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Brandwashed : tricks companies use to manipulate our minds and persuade us to buyent://SD_ILS/0/SD_ILS:60042025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lindström, Martin, 1970-<br/>Format: Books<br/>Publication Date 2012<br/>Superbrands : an insight into many of South Africa's strongest brands. Volume 4ent://SD_ILS/0/SD_ILS:170392025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate thement://SD_ILS/0/SD_ILS:186782025-10-10T19:13:09Z2025-10-10T19:13:09Zby Pauling, Thomas Gordan.<br/>Format: Computer file<br/>Publication Date 2012<br/>What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plasconent://SD_ILS/0/SD_ILS:189322025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mare, Kathy.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Barbie : from a friend to a friendent://SD_ILS/0/SD_ILS:189392025-10-10T19:13:09Z2025-10-10T19:13:09Zby Haupt, Kelly.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Determine the role and effect a brand champion has on a company's brand equity in the aviation industryent://SD_ILS/0/SD_ILS:189422025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bain, Gareth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing your own businessent://SD_ILS/0/SD_ILS:37802025-10-10T19:13:09Z2025-10-10T19:13:09Zby Baptiste, Annie.<br/>Format: Books<br/>Publication Date 2011<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>An explorative study into the church marketing and branding of the Christian churchent://SD_ILS/0/SD_ILS:187012025-10-10T19:13:09Z2025-10-10T19:13:09Zby Griffin, Troy.<br/>Format: Computer file<br/>Publication Date 2011<br/>Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'ent://SD_ILS/0/SD_ILS:188932025-10-10T19:13:09Z2025-10-10T19:13:09Zby Roriston, Delia.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Brands and their ambassadors : investigating the effects of celebrities' actions on their brandsent://SD_ILS/0/SD_ILS:188942025-10-10T19:13:09Z2025-10-10T19:13:09Zby Saunt, Michelle Margot.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The two sides of employer branding specialisation : exploring the concept and value of employer branding within a company : internal marketingent://SD_ILS/0/SD_ILS:189042025-10-10T19:13:09Z2025-10-10T19:13:09Zby Van Zyl, Abraham Johannes.<br/>Format: Manuscript<br/>Publication Date 2011<br/>The value of brand affiliation with lifestyle brands (Love Life and Diners Club)ent://SD_ILS/0/SD_ILS:189052025-10-10T19:13:09Z2025-10-10T19:13:09Zby Gcaba, Nomdumiso.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Wikibrands : reinventing your company in a customer-driven marketplaceent://SD_ILS/0/SD_ILS:437682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Moffitt, Sean.<br/>Format: Books<br/>Publication Date 2011<br/>Harvard business review on reinventing your marketing.ent://SD_ILS/0/SD_ILS:460862025-10-10T19:13:09Z2025-10-10T19:13:09ZFormat: Books<br/>Publication Date 2011<br/>Branding in governance and public managementent://SD_ILS/0/SD_ILS:470612025-10-10T19:13:09Z2025-10-10T19:13:09Zby Eshuis, Jasper.<br/>Format: Books<br/>Publication Date 2011<br/>Brand resilience : managing risk and recovery in a high-speed worldent://SD_ILS/0/SD_ILS:494352025-10-10T19:13:09Z2025-10-10T19:13:09Zby Copulsky, Jonathan R.<br/>Format: Books<br/>Publication Date 2011<br/>The old rules of marketing are dead : the 6 new rules for reinventing your brand &amp; reigniting your businessent://SD_ILS/0/SD_ILS:533692025-10-10T19:13:09Z2025-10-10T19:13:09Zby Pearson, Timothy R.<br/>Format: Books<br/>Publication Date 2011<br/>Branded lives : the production and consumption of meaning at workent://SD_ILS/0/SD_ILS:453102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Brannan, Matthew J.<br/>Format: Books<br/>Publication Date 2011<br/>Brands and branding geographiesent://SD_ILS/0/SD_ILS:465072025-10-10T19:13:09Z2025-10-10T19:13:09Zby Pike, Andy, 1968-<br/>Format: Books<br/>Publication Date 2011<br/>Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)ent://SD_ILS/0/SD_ILS:551682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kerpen, Dave.<br/>Format: Books<br/>Publication Date 2011<br/>Experience the message : how experiential marketing is changing the brand world.ent://SD_ILS/0/SD_ILS:1072025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lenderman, Max.<br/>OverDrive <a href="https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157">https://www.overdrive.com/search?q=23AB189B-1236-4A1C-90D7-7F9338F01157</a>
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Image <a href="http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg">http://images.contentreserve.com/ImageType-100/0111-1/{23AB189B-1236-4A1C-90D7-7F9338F01157}Img100.jpg</a><br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Competitive success : how branding adds valueent://SD_ILS/0/SD_ILS:411212025-10-10T19:13:09Z2025-10-10T19:13:09Zby Davis, John.<br/>Format: Books<br/>Publication Date 2010<br/>Personal brands : manage your life with talent and turn it into a unique experienceent://SD_ILS/0/SD_ILS:435842025-10-10T19:13:09Z2025-10-10T19:13:09Zby Álvarez del Blanco, Roberto.<br/>Format: Books<br/>Publication Date 2010<br/>Build a brand in 30 daysent://SD_ILS/0/SD_ILS:437542025-10-10T19:13:09Z2025-10-10T19:13:09Zby Middleton, Simon.<br/>Format: Books<br/>Publication Date 2010<br/>Brands and brand management : contemporary research perspectivesent://SD_ILS/0/SD_ILS:441162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Loken, Barbara.<br/>Format: Books<br/>Publication Date 2010<br/>Brand managementent://SD_ILS/0/SD_ILS:437492025-10-10T19:13:09Z2025-10-10T19:13:09Zby Dall'Olmo Riley, Francesca.<br/>Format: Books<br/>Publication Date 2010<br/>Brand champions : how superheroes bring brands to lifeent://SD_ILS/0/SD_ILS:440902025-10-10T19:13:09Z2025-10-10T19:13:09Zby Buckingham, Ian P., 1967-<br/>Format: Books<br/>Publication Date 2010<br/>The economy of brandsent://SD_ILS/0/SD_ILS:440972025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lindemann, Jan.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-10-10T19:13:09Z2025-10-10T19:13:09Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>The vibe : the marketing handbook for every product, service and industryent://SD_ILS/0/SD_ILS:464102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bertwistle , Gary.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-10-10T19:13:09Z2025-10-10T19:13:09Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-10-10T19:13:09Z2025-10-10T19:13:09Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>The culmination of hip-hop : sub-culture to global brandent://SD_ILS/0/SD_ILS:188122025-10-10T19:13:09Z2025-10-10T19:13:09Zby Koutsoudis, Natalie.<br/>Format: Manuscript<br/>Publication Date 2010<br/>Brand leadershipent://SD_ILS/0/SD_ILS:442025-10-10T19:13:09Z2025-10-10T19:13:09Zby Aaker, David A.<br/>Format: Books<br/>Publication Date 2009 2000<br/>The big book of bags, tags, and labelsent://SD_ILS/0/SD_ILS:41392025-10-10T19:13:09Z2025-10-10T19:13:09Zby Campos, Cristian.<br/>Format: Books<br/>Publication Date 2009<br/>Designing brand identity : an essential guide for the entire branding teament://SD_ILS/0/SD_ILS:116372025-10-10T19:13:09Z2025-10-10T19:13:09Zby Wheeler, Alina.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017745689&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.ent://SD_ILS/0/SD_ILS:131602025-10-10T19:13:09Z2025-10-10T19:13:09Zby Baskin, Jonathan Salem.<br/>Format: Books<br/>Publication Date 2009<br/>How does challenger brand thinking enhance strategic sport sponsorshipent://SD_ILS/0/SD_ILS:188492025-10-10T19:13:09Z2025-10-10T19:13:09Zby Loxton, Guy.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Brand storming : managing brands in the era of complexityent://SD_ILS/0/SD_ILS:375142025-10-10T19:13:09Z2025-10-10T19:13:09Zby Fioroni, Michele.<br/>Format: Books<br/>Publication Date 2009<br/>The international brand valuation manual : a complete overview and analysis of brand valuation techniques, methodologies and applicationsent://SD_ILS/0/SD_ILS:411042025-10-10T19:13:09Z2025-10-10T19:13:09Zby Salinas, Gabriela.<br/>Format: Books<br/>Publication Date 2009<br/>Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperativesent://SD_ILS/0/SD_ILS:411062025-10-10T19:13:09Z2025-10-10T19:13:09Zby Rapp, Stan.<br/>Format: Books<br/>Publication Date 2009<br/>The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketingent://SD_ILS/0/SD_ILS:400092025-10-10T19:13:09Z2025-10-10T19:13:09Zby Williams, Alison.<br/>Format: Books<br/>Publication Date 2009<br/>Building brand authenticity : 7 habits of iconic brandsent://SD_ILS/0/SD_ILS:420382025-10-10T19:13:09Z2025-10-10T19:13:09Zby Beverland, Michael.<br/>Format: Books<br/>Publication Date 2009<br/>Brand management : research, theory and practiceent://SD_ILS/0/SD_ILS:437432025-10-10T19:13:09Z2025-10-10T19:13:09Zby Heding, Tilde.<br/>Format: Books<br/>Publication Date 2009<br/>Developing winning brand strategiesent://SD_ILS/0/SD_ILS:530902025-10-10T19:13:09Z2025-10-10T19:13:09Zby Finskud, Lars.<br/>Format: Books<br/>Publication Date 2009 2003<br/>Things the brand Gurus don't want you to knowent://SD_ILS/0/SD_ILS:47292025-10-10T19:13:09Z2025-10-10T19:13:09Zby Malden, Aubrey.<br/>Format: Books<br/>Publication Date 2009<br/>Brand Avatar : translating virtual world branding into real world successent://SD_ILS/0/SD_ILS:109882025-10-10T19:13:09Z2025-10-10T19:13:09Zby De Mesa, Alycia.<br/>Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-t.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html">https://www.loc.gov/catdir/enhancements/fy1609/2008046497-d.html</a><br/>Format: Books<br/>Publication Date 2009<br/>BrandDigital : simple ways top brands succeed in the digital worldent://SD_ILS/0/SD_ILS:116722025-10-10T19:13:09Z2025-10-10T19:13:09Zby Adamson, Allen P.<br/>Format: Books<br/>Publication Date 2009 2008<br/>Massclusivity & co-branding in the retail fashion industryent://SD_ILS/0/SD_ILS:188082025-10-10T19:13:09Z2025-10-10T19:13:09Zby Thurgood, Miriam.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Perspectives on brandingent://SD_ILS/0/SD_ILS:223682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Miletsky, Jason I.<br/>Format: Books<br/>Publication Date 2009<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:65432025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The branding of MTV : will internet kill the video star?ent://SD_ILS/0/SD_ILS:362422025-10-10T19:13:09Z2025-10-10T19:13:09Zby Temporal, Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html">http://www.loc.gov/catdir/enhancements/fy0835/2008299947-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Harvard business review case studies : marketing through minefields.ent://SD_ILS/0/SD_ILS:372982025-10-10T19:13:09Z2025-10-10T19:13:09Zby Harvard Business School Publishing Corporation.<br/>Format: Books<br/>Publication Date 2008<br/>Contemporary thoughts on corporate branding and corporate identity managementent://SD_ILS/0/SD_ILS:375202025-10-10T19:13:09Z2025-10-10T19:13:09Zby Karaosmanoglu, Elif.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html">http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Connective branding : building brand equity in a demanding worldent://SD_ILS/0/SD_ILS:434902025-10-10T19:13:09Z2025-10-10T19:13:09Zby Fisher-Buttinger, Claudia.<br/>Format: Books<br/>Publication Date 2008<br/>Handbook on brand and experience managementent://SD_ILS/0/SD_ILS:372682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Schmitt, Bernd.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:133002025-10-10T19:13:09Z2025-10-10T19:13:09Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2008<br/>Brand enigma : decoding the secrets of your brandent://SD_ILS/0/SD_ILS:162122025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bruce, Duncan, 1951-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>The brand bubble : the looming crisis in brand value and how to avoid itent://SD_ILS/0/SD_ILS:162142025-10-10T19:13:09Z2025-10-10T19:13:09Zby Gerzema, John, 1961-<br/>Table of contents <a href="http://www.gbv.de/dms/zbw/571485235.pdf">Kostenfrei</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html">http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz28806786xcov.htm">http://swbplus.bsz-bw.de/bsz28806786xcov.htm</a><br/>Format: Books<br/>Publication Date 2008<br/>Taking brand initiative : how companies can align strategy, culture, and identity through corporate brandingent://SD_ILS/0/SD_ILS:162152025-10-10T19:13:09Z2025-10-10T19:13:09Zby Hatch, Mary Jo.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Personality not included : why companies lose their authenticity--and how great brands get it backent://SD_ILS/0/SD_ILS:162342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bhargava, Rohit.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html">http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>A history of advertisingent://SD_ILS/0/SD_ILS:168682025-10-10T19:13:09Z2025-10-10T19:13:09Zby Pincas, Stepháne.<br/>Format: Books<br/>Publication Date 2008<br/>Never mind the sizzle ... where's the sausage? : branding based on substance not spinent://SD_ILS/0/SD_ILS:96132025-10-10T19:13:09Z2025-10-10T19:13:09Zby Taylor, David, 1964-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-t.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-b.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-d.html">http://catdir.loc.gov/catdir/enhancements/fy0808/2008614056-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Goalkeepers are amazing people : identity branding as a way of building brand equity : an OBO case studyent://SD_ILS/0/SD_ILS:186982025-10-10T19:13:09Z2025-10-10T19:13:09Zby Schafer, Anton.<br/>Format: Computer file<br/>Publication Date 2007<br/>Joël Desgrippes and Marc Gobé on the emotional brand experienceent://SD_ILS/0/SD_ILS:159912025-10-10T19:13:09Z2025-10-10T19:13:09Zby Desgrippes, Joël.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011069.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html">http://catdir.loc.gov/catdir/enhancements/fy0734/2007011069-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html">http://catdir.loc.gov/catdir/enhancements/fy0713/2007011069-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>The importance of eco-labelling a sustainable tourism destinationent://SD_ILS/0/SD_ILS:186972025-10-10T19:13:09Z2025-10-10T19:13:09Zby Dippenaar, Jana.<br/>Format: Computer file<br/>Publication Date 2007<br/>Experience the message : how experiential marketing is changing the brand worldent://SD_ILS/0/SD_ILS:39742025-10-10T19:13:09Z2025-10-10T19:13:09Zby Lenderman, Max.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html">http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Designing brand experiencesent://SD_ILS/0/SD_ILS:94512025-10-10T19:13:09Z2025-10-10T19:13:09Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html">http://catdir.loc.gov/catdir/toc/fy0609/2006296562.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html">http://catdir.loc.gov/catdir/enhancements/fy1103/2006296562-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The brand gap : how to bridge the distance between business strategy and design : a whiteboard overviewent://SD_ILS/0/SD_ILS:100952025-10-10T19:13:09Z2025-10-10T19:13:09Zby Neumeier, Marty.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017053665&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1595269</a><br/>Format: Books<br/>Publication Date 2006<br/>Brands : meaning and value in media cultureent://SD_ILS/0/SD_ILS:315322025-10-10T19:13:09Z2025-10-10T19:13:09Zby Arvidsson, Adam.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009512.html">http://www.loc.gov/catdir/toc/ecip0510/2005009512.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Competitive strategy for media firms : strategic and brand management in changing media marketsent://SD_ILS/0/SD_ILS:317082025-10-10T19:13:09Z2025-10-10T19:13:09Zby Chan-Olmsted, Sylvia M.<br/>Format: Books<br/>Publication Date 2006<br/>Primal branding : create zealots for your brand, your company, and your futureent://SD_ILS/0/SD_ILS:47612025-10-10T19:13:09Z2025-10-10T19:13:09Zby Hanlon, Patrick.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html">http://catdir.loc.gov/catdir/enhancements/fy0640/2005044708-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015488731&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html">http://catdir.loc.gov/catdir/enhancements/fy0630/2005044708-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The Brand innovation manifesto : how to build brands, redefine markets, and defy conventionsent://SD_ILS/0/SD_ILS:56882025-10-10T19:13:09Z2025-10-10T19:13:09Zby Grant, John, 1964-<br/><a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=156613">NetLibrary</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>The annual 2007 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170522025-10-10T19:13:09Z2025-10-10T19:13:09Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>An exploratory study to assess the need for an internal branding strategy in the Department of Public Works as a tool to improve service deliveryent://SD_ILS/0/SD_ILS:188352025-10-10T19:13:09Z2025-10-10T19:13:09Zby Tshabalala, Seipati.<br/>Format: Manuscript<br/>Publication Date 2006<br/>The origin of brands : how product evolution creates endless possibilities for new brandsent://SD_ILS/0/SD_ILS:41252025-10-10T19:13:09Z2025-10-10T19:13:09Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Brand hijack : marketing without marketingent://SD_ILS/0/SD_ILS:78952025-10-10T19:13:09Z2025-10-10T19:13:09Zby Wipperfürth, Alex.<br/>Format: Books<br/>Publication Date 2005<br/>The law of the brand : a practical guide to branding law in South Africaent://SD_ILS/0/SD_ILS:97502025-10-10T19:13:09Z2025-10-10T19:13:09Zby Muhlberg, Hans.<br/>Format: Books<br/>Publication Date 2005<br/>Brain tattoos : creating unique brands that stick in your customers' mindsent://SD_ILS/0/SD_ILS:114782025-10-10T19:13:09Z2025-10-10T19:13:09Zby Post, Karen.<br/><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu"><a href="https://webapps.cit.ecu.edu.au/eblauth/index.php?url=http%3A%2F%2Fwww.ECU.eblib.com.au%2FEBLWeb%2Fpatron%2F%3Ftarget%3Dpatron%26extendedid%3DE_181461_0%26userid%3D%5Eu "target=_"blank>Connect to electronic version</a></a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html">http://catdir.loc.gov/catdir/toc/ecip0419/2004014340.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Principles of advertising & IMCent://SD_ILS/0/SD_ILS:123162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Duncan, Tom (Thomas R.)<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html">http://catdir.loc.gov/catdir/enhancements/fy0702/2003064200-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Evaluating the internet as a brand contact point in the purchase decision-making process in the premium vehicle industryent://SD_ILS/0/SD_ILS:187032025-10-10T19:13:09Z2025-10-10T19:13:09Zby De Klerk, Linda.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Storytelling : branding in practiceent://SD_ILS/0/SD_ILS:296072025-10-10T19:13:09Z2025-10-10T19:13:09Zby Fog, Klaus.<br/>Format: Books<br/>Publication Date 2005<br/>Lovemarks : the future beyond brandsent://SD_ILS/0/SD_ILS:14082025-10-10T19:13:09Z2025-10-10T19:13:09Zby Roberts, Kevin, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005014352.html</a>
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Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html">http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html">http://catdir.loc.gov/catdir/enhancements/fy1013/2005014352-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fashion brands : branding style from Armani to Zaraent://SD_ILS/0/SD_ILS:60102025-10-10T19:13:09Z2025-10-10T19:13:09Zby Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-10-10T19:13:09Z2025-10-10T19:13:09Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:164882025-10-10T19:13:09Z2025-10-10T19:13:09Zby Tybout, Alice M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html">http://catdir.loc.gov/catdir/toc/ecip059/2005007457.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016292713&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005007457-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Superbrands : an insight into many of South Africa's strongest brandsent://SD_ILS/0/SD_ILS:164982025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sadler, Eamonn.<br/>Format: Books<br/>Publication Date 2005<br/>How brands become icons : the principles of cultural brandingent://SD_ILS/0/SD_ILS:51252025-10-10T19:13:09Z2025-10-10T19:13:09Zby Holt, Douglas B.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html">http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : when customers become true believersent://SD_ILS/0/SD_ILS:78972025-10-10T19:13:09Z2025-10-10T19:13:09Zby Atkin, Douglas.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-s.html</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2004044283-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The culting of brands : turn your customers into true believersent://SD_ILS/0/SD_ILS:78992025-10-10T19:13:09Z2025-10-10T19:13:09Zby Atkin, Douglas.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy045/2004044283.html">http://catdir.loc.gov/catdir/toc/fy045/2004044283.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Lovemarks : the future beyond brandsent://SD_ILS/0/SD_ILS:128222025-10-10T19:13:09Z2025-10-10T19:13:09Zby Roberts, Kevin, 1949-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html">http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-10-10T19:13:09Z2025-10-10T19:13:09Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>How brands become icons : the principles of cultural brandingent://SD_ILS/0/SD_ILS:120782025-10-10T19:13:09Z2025-10-10T19:13:09Zby Holt, Douglas B.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html">http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html">http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The origin of brands : discover the natural laws of product innovation and business survivalent://SD_ILS/0/SD_ILS:164912025-10-10T19:13:09Z2025-10-10T19:13:09Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>The business of brandsent://SD_ILS/0/SD_ILS:166352025-10-10T19:13:09Z2025-10-10T19:13:09Zby Miller, Jon, 1971-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html">http://catdir.loc.gov/catdir/toc/wiley041/2004053025.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html">http://catdir.loc.gov/catdir/enhancements/fy0618/2004053025-b.html</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz113620683cov.htm">http://swbplus.bsz-bw.de/bsz113620683cov.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Added Value : the alchemy of brand-led growthent://SD_ILS/0/SD_ILS:120892025-10-10T19:13:09Z2025-10-10T19:13:09Zby Sherrington, Mark.<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780230513488">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol052/2003043143.html">http://catdir.loc.gov/catdir/bios/hol052/2003043143.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol032/2003043143.html">http://catdir.loc.gov/catdir/description/hol032/2003043143.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:124092025-10-10T19:13:09Z2025-10-10T19:13:09Zby Haig, Matt.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2003000966-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=756292">Brand failures</a><br/>Format: Books<br/>Publication Date 2003<br/>The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitabilityent://SD_ILS/0/SD_ILS:130342025-10-10T19:13:09Z2025-10-10T19:13:09Zby Freeland, John G.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002010873.html">http://catdir.loc.gov/catdir/bios/mh041/2002010873.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002010873.html">http://catdir.loc.gov/catdir/description/mh031/2002010873.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Creating powerful brands in consumer, service and industrial marketsent://SD_ILS/0/SD_ILS:321032025-10-10T19:13:09Z2025-10-10T19:13:09Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2003<br/>Warriors on the high wire : the balancing act of brand leadership in the twenty-first centuryent://SD_ILS/0/SD_ILS:120552025-10-10T19:13:09Z2025-10-10T19:13:09Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 2003 2001<br/>Branding : [brand strategy, design, and implementation of corporate and product identity]ent://SD_ILS/0/SD_ILS:121772025-10-10T19:13:09Z2025-10-10T19:13:09Zby Vaid, Helen.<br/>Format: Books<br/>Publication Date 2003<br/>Before the brand : creating the unique DNA of an enduring brand identityent://SD_ILS/0/SD_ILS:164892025-10-10T19:13:09Z2025-10-10T19:13:09Zby Perry, Alycia.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2002152803.html">http://catdir.loc.gov/catdir/bios/mh041/2002152803.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2002152803.html">http://catdir.loc.gov/catdir/description/mh031/2002152803.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Passion brandingent://SD_ILS/0/SD_ILS:170132025-10-10T19:13:09Z2025-10-10T19:13:09Zby Duffy, Neill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html">http://catdir.loc.gov/catdir/toc/wiley031/2003007458.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html">http://catdir.loc.gov/catdir/bios/wiley046/2003007458.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley039/2003007458.html">http://catdir.loc.gov/catdir/description/wiley039/2003007458.html</a><br/>Format: Books<br/>Publication Date 2003<br/>IMC : using advertising and promotion to build brandsent://SD_ILS/0/SD_ILS:130142025-10-10T19:13:09Z2025-10-10T19:13:09Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 2002<br/>Branding across borders : a guide to global brand marketingent://SD_ILS/0/SD_ILS:249892025-10-10T19:13:09Z2025-10-10T19:13:09Zby Gregory, James R.<br/>Format: Books<br/>Publication Date 2002<br/>The 22 immutable laws of branding : how to build a product or service into a world-class brandent://SD_ILS/0/SD_ILS:103252025-10-10T19:13:09Z2025-10-10T19:13:09Zby Ries, Al.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2003267314-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2003267314.html">http://catdir.loc.gov/catdir/description/hc042/2003267314.html</a><br/>Format: Books<br/>Publication Date 2002<br/>A new brand world : 8 principles for achieving brand leadership in the 21st centuryent://SD_ILS/0/SD_ILS:127162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Bedbury, Scott.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009855989&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html">http://catdir.loc.gov/catdir/enhancements/fy0719/2001046559-b.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-10-10T19:13:09Z2025-10-10T19:13:09Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The hero and the outlaw : building extraordinary brands through the power of archetypesent://SD_ILS/0/SD_ILS:166372025-10-10T19:13:09Z2025-10-10T19:13:09Zby Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Branding @ the digital ageent://SD_ILS/0/SD_ILS:166522025-10-10T19:13:09Z2025-10-10T19:13:09Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format: Books<br/>Publication Date 2001<br/>The Brandmindsetent://SD_ILS/0/SD_ILS:132472025-10-10T19:13:09Z2025-10-10T19:13:09Zby Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format: Books<br/>Publication Date 2000<br/>The future of brands : twenty-five visionsent://SD_ILS/0/SD_ILS:376402025-10-10T19:13:09Z2025-10-10T19:13:09Zby Clifton, Rita.<br/>Format: Books<br/>Publication Date 2000<br/>Designing brands : market success through graphic distinctionent://SD_ILS/0/SD_ILS:141742025-10-10T19:13:09Z2025-10-10T19:13:09Zby Schrubbe-Potts, Emily.<br/>Format: Books<br/>Publication Date 2000<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-10-10T19:13:09Z2025-10-10T19:13:09Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brandsent://SD_ILS/0/SD_ILS:297032025-10-10T19:13:09Z2025-10-10T19:13:09Zby Schmitt, Bernd.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/simon033/99018003.html">http://www.loc.gov/catdir/description/simon033/99018003.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/simon051/99018003.html">http://www.loc.gov/catdir/bios/simon051/99018003.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Driving brand value : using integrated marketing to manage profitable stakeholder relationshipsent://SD_ILS/0/SD_ILS:162162025-10-10T19:13:09Z2025-10-10T19:13:09Zby Duncan, Tom (Thomas R.)<br/>Format: Books<br/>Publication Date 1997<br/>