Search Results for - Narrowed by: Communication in marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dSUBJECT$002509Subject$002509Communication$002bin$002bmarketing.$002509Communication$002bin$002bmarketing.$0026av$003d0$0026ps$003d300?2025-06-01T14:02:19ZIntegrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-06-01T14:02:19Z2025-06-01T14:02:19Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-06-01T14:02:19Z2025-06-01T14:02:19Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-06-01T14:02:19Z2025-06-01T14:02:19Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic creativity : a business field guide to advertising, branding, and designent://SD_ILS/0/SD_ILS:575012025-06-01T14:02:19Z2025-06-01T14:02:19Zby Landa, Robin, author.<br/>Format: Books<br/>Publication Date 2022<br/>Architecting experience : a conversion science handbookent://SD_ILS/0/SD_ILS:565422025-06-01T14:02:19Z2025-06-01T14:02:19Zby Wheeler, Scot R., author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-06-01T14:02:19Z2025-06-01T14:02:19Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-06-01T14:02:19Z2025-06-01T14:02:19Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>Strategic integrated marketing communicationsent://SD_ILS/0/SD_ILS:552432025-06-01T14:02:19Z2025-06-01T14:02:19Zby Percy, Larry, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1776444&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2018<br/>Brand communication in context : reading pack.ent://SD_ILS/0/SD_ILS:187162025-06-01T14:02:19Z2025-06-01T14:02:19Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Architecting experience : a marketing science and digital analytics handbookent://SD_ILS/0/SD_ILS:566522025-06-01T14:02:19Z2025-06-01T14:02:19Zby Wheeler, Scot R.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2016<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Strategic integrated communicationent://SD_ILS/0/SD_ILS:1562025-06-01T14:02:19Z2025-06-01T14:02:19Zby Mulder, D.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1242999&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond femaleent://SD_ILS/0/SD_ILS:188412025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ngobeni, Lesego.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-06-01T14:02:19Z2025-06-01T14:02:19Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-06-01T14:02:19Z2025-06-01T14:02:19Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Selfies : an opportunity for personal branding through immediate visual communication on Facebookent://SD_ILS/0/SD_ILS:188142025-06-01T14:02:19Z2025-06-01T14:02:19Zby Leventis, Katherine.<br/>Format: Computer file<br/>Publication Date 2014<br/>How clothing colour affects personal brand communiction and perceptionent://SD_ILS/0/SD_ILS:188282025-06-01T14:02:19Z2025-06-01T14:02:19Zby Mokoena, Kamogelo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Marketing communications management : analysis, planning, implementationent://SD_ILS/0/SD_ILS:540312025-06-01T14:02:19Z2025-06-01T14:02:19Zby Copley, Paul, 1952- author.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:1502025-06-01T14:02:19Z2025-06-01T14:02:19Zby Barker, Rachel, 1958-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>This is PR : the realities of public relationsent://SD_ILS/0/SD_ILS:98542025-06-01T14:02:19Z2025-06-01T14:02:19Zby Newsom, Doug.<br/>Format: Books<br/>Publication Date 2013<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:191462025-06-01T14:02:19Z2025-06-01T14:02:19Zby Barker, Rachel, 1958- editor.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Best laid plans : an exploration into the process of designing a content strategy for social media in the advertising and branding industriesent://SD_ILS/0/SD_ILS:189382025-06-01T14:02:19Z2025-06-01T14:02:19Zby Veitch, Emily Frances.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Long boarding and PEG : integrated brand communication tools and their effectiveness in growing a brandent://SD_ILS/0/SD_ILS:186702025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ndaki, Lungile.<br/>Format: Computer file<br/>Publication Date 2012<br/>In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumerent://SD_ILS/0/SD_ILS:189102025-06-01T14:02:19Z2025-06-01T14:02:19Zby Mpendukana, Sibonile.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Crouch, touch, to not engage : the scrum between advertisers and PVRent://SD_ILS/0/SD_ILS:189132025-06-01T14:02:19Z2025-06-01T14:02:19Zby Whitehead, Seth.<br/>Format: Manuscript<br/>Publication Date 2012<br/>BFF*? : a study exploring the complementary relationship between print magazines and the new media counterpartsent://SD_ILS/0/SD_ILS:189352025-06-01T14:02:19Z2025-06-01T14:02:19Zby Reyneke, Rolene.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>The mobile marketing revolution : how your brand can have a one-to-one conversation with everyoneent://SD_ILS/0/SD_ILS:494332025-06-01T14:02:19Z2025-06-01T14:02:19Zby Alpert, Jed.<br/>Format: Books<br/>Publication Date 2012<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-06-01T14:02:19Z2025-06-01T14:02:19Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-06-01T14:02:19Z2025-06-01T14:02:19Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>The handbook of strategic public relations and integrated communicationsent://SD_ILS/0/SD_ILS:485022025-06-01T14:02:19Z2025-06-01T14:02:19Zby Caywood, Clarke L., 1947-<br/>Format: Books<br/>Publication Date 2012<br/>Comparison of narrative advertising and mere product placingent://SD_ILS/0/SD_ILS:188962025-06-01T14:02:19Z2025-06-01T14:02:19Zby Van Vuuren, Mariken Jansen.<br/>Format: Manuscript<br/>Publication Date 2011<br/>Marketing communications : integrating offline and online with social mediaent://SD_ILS/0/SD_ILS:470252025-06-01T14:02:19Z2025-06-01T14:02:19Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-06-01T14:02:19Z2025-06-01T14:02:19Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:228232025-06-01T14:02:19Z2025-06-01T14:02:19Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-06-01T14:02:19Z2025-06-01T14:02:19Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>Integrated brand marketing and measuring returnsent://SD_ILS/0/SD_ILS:444782025-06-01T14:02:19Z2025-06-01T14:02:19Zby Kitchen, Philip J.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer Behaviour &amp; marketing communicationent://SD_ILS/0/SD_ILS:536482025-06-01T14:02:19Z2025-06-01T14:02:19Zby Kazmi, S. H. H.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Enhancing diabetes self-management care : a case study of pharmaceutical brand strategy and the challenge of new mediaent://SD_ILS/0/SD_ILS:188322025-06-01T14:02:19Z2025-06-01T14:02:19Zby Mckend, Robert.<br/>Format: Manuscript<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:413392025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2009<br/>Rhetorical and critical approaches to public relations IIent://SD_ILS/0/SD_ILS:486442025-06-01T14:02:19Z2025-06-01T14:02:19Zby Heath, Robert L. (Robert Lawrence), 1941-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-06-01T14:02:19Z2025-06-01T14:02:19Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:156072025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ouwersloot, Hans.<br/>Format: Books<br/>Publication Date 2008<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-06-01T14:02:19Z2025-06-01T14:02:19Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:166272025-06-01T14:02:19Z2025-06-01T14:02:19Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Herd how to change mass behaviour by harnessing our true natureent://SD_ILS/0/SD_ILS:334452025-06-01T14:02:19Z2025-06-01T14:02:19Zby Earls, Mark.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0619/2006027031.html">http://www.loc.gov/catdir/toc/ecip0619/2006027031.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>Advertising campaign strategy : a guide to marketing communication plansent://SD_ILS/0/SD_ILS:313722025-06-01T14:02:19Z2025-06-01T14:02:19Zby Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Essentials of marketing communicationsent://SD_ILS/0/SD_ILS:315862025-06-01T14:02:19Z2025-06-01T14:02:19Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2006<br/>Integrated organisational communicationent://SD_ILS/0/SD_ILS:159012025-06-01T14:02:19Z2025-06-01T14:02:19Zby Barker, Rachel, 1958-<br/>Format: Books<br/>Publication Date 2006<br/>Creating images and the psychology of marketing communicationent://SD_ILS/0/SD_ILS:334282025-06-01T14:02:19Z2025-06-01T14:02:19Zby Kahle, Lynn R.<br/>Format: Books<br/>Publication Date 2006<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:166992025-06-01T14:02:19Z2025-06-01T14:02:19Zby Percy, Larry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012353.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014164960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html">http://catdir.loc.gov/catdir/enhancements/fy0725/2005012353-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/2005012353-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-06-01T14:02:19Z2025-06-01T14:02:19Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-06-01T14:02:19Z2025-06-01T14:02:19Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Communities dominate brands : business and marketing challenges for the 21st centuryent://SD_ILS/0/SD_ILS:156792025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ahonen, Tomi T.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising and promotion : communicating brandsent://SD_ILS/0/SD_ILS:303772025-06-01T14:02:19Z2025-06-01T14:02:19Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2005<br/>Business-to-business marketing : relationships, systems and communicationsent://SD_ILS/0/SD_ILS:303822025-06-01T14:02:19Z2025-06-01T14:02:19Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2005<br/>Does your marketing sell? : the secret of effective marketing communicationsent://SD_ILS/0/SD_ILS:306112025-06-01T14:02:19Z2025-06-01T14:02:19Zby Moore, Ian.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip055/2004030359.html">http://www.loc.gov/catdir/toc/ecip055/2004030359.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing communications : theory and applicationsent://SD_ILS/0/SD_ILS:451772025-06-01T14:02:19Z2025-06-01T14:02:19Zby Rossiter, John R.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-06-01T14:02:19Z2025-06-01T14:02:19Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Culture and positioning as determinants of strategy : personality and the business organizationent://SD_ILS/0/SD_ILS:290762025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ellson, Tony, 1953-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy046/2003065683.html">http://www.loc.gov/catdir/toc/fy046/2003065683.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol053/2003065683.html">http://www.loc.gov/catdir/description/hol053/2003065683.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol056/2003065683.html">http://www.loc.gov/catdir/bios/hol056/2003065683.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:198112025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-06-01T14:02:19Z2025-06-01T14:02:19Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-06-01T14:02:19Z2025-06-01T14:02:19Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>Integrated advertising, promotion, and marketing communicationent://SD_ILS/0/SD_ILS:248362025-06-01T14:02:19Z2025-06-01T14:02:19Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Relationship marketing : dialogue and networks in the e-commerce eraent://SD_ILS/0/SD_ILS:260442025-06-01T14:02:19Z2025-06-01T14:02:19Zby Varey, Richard J., 1955-<br/>Format: Books<br/>Publication Date 2002<br/>Successful marketing communications : a practical guide to planning and implementationent://SD_ILS/0/SD_ILS:246932025-06-01T14:02:19Z2025-06-01T14:02:19Zby Ace, Cathy.<br/>Format: Books<br/>Publication Date 2001<br/>Integrated marketing communicationsent://SD_ILS/0/SD_ILS:260582025-06-01T14:02:19Z2025-06-01T14:02:19Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing communications : principles and practiceent://SD_ILS/0/SD_ILS:138622025-06-01T14:02:19Z2025-06-01T14:02:19Zby Kitchen, Philip J.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1999<br/>Value-added public relations : the secret weapon of integrated marketingent://SD_ILS/0/SD_ILS:300732025-06-01T14:02:19Z2025-06-01T14:02:19Zby Harris, Thomas L., 1931-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html">http://www.loc.gov/catdir/toc/mh022/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html">http://www.loc.gov/catdir/description/mh023/97037323.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh023/97037323.html.">http://www.loc.gov/catdir/description/mh023/97037323.html.</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/mh022/97037323.html.">http://www.loc.gov/catdir/toc/mh022/97037323.html.</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/97037323.html">http://www.loc.gov/catdir/bios/mh042/97037323.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-06-01T14:02:19Z2025-06-01T14:02:19Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>How to prepare a promotional planent://SD_ILS/0/SD_ILS:152762025-06-01T14:02:19Z2025-06-01T14:02:19Zby Waller, David.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-06-01T14:02:19Z2025-06-01T14:02:19Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>Advertising, promotion, and supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2262025-06-01T14:02:19Z2025-06-01T14:02:19Zby Shimp, Terence A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1997<br/>Effective communication campaignsent://SD_ILS/0/SD_ILS:198142025-06-01T14:02:19Z2025-06-01T14:02:19Zby Rensburg, Ronel S.<br/>Format: Books<br/>Publication Date 1996<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:107322025-06-01T14:02:19Z2025-06-01T14:02:19Zby Coulson-Thomas, Colin.<br/>Format: Books<br/>Publication Date 1983<br/>