Search Results for - Narrowed by: Marketing.

The psychological impact of repetition : a cartoon & branding perspective

2025-05-31T07:53:49Z

by Dhladhla, Sifiso.
Format: Manuscript
Publication Date 2025 2024 2023 2022 2021

Bottom-up marketing

2025-05-31T07:53:49Z

by Ries, Al.
Format: Books
Publication Date 2025 2024 2023 2022 2021

Marketing communication : an integrated approach

2025-05-31T07:53:49Z

by Cant, Michael
Format: Books
Publication Date 2025

Services marketing : integrating customer focus across the firm

2025-05-31T07:53:49Z

by Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: Books
Publication Date 2024 2013

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W., author
Format: Books
Publication Date 2024

Digital marketing

2025-05-31T07:53:49Z

by Sachdev, Raj, author.
Format: Books
Publication Date 2024

Principles of marketing

2025-05-31T07:53:49Z

by Meintjes, Corné, author.
Format: Books
Publication Date 2023

Marketing communications

2025-05-31T07:53:49Z

by Egan, John, 1952- author.
Format: Books
Publication Date 2023

Marketing 5.0 : technology for humanity

2025-05-31T07:53:49Z

by Kotler, Philip, author.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site
Format: Books
Publication Date 2021

Principles of strategic communication

2025-05-31T07:53:49Z

by Holtzhausen, Derina Rhoda, author.
Format: Books
Publication Date 2021

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Strategic social marketing : for behaviour & social change

2025-05-31T07:53:49Z

by French, Jeff, author.
Format: Books
Publication Date 2020

The content marketing handbook : how to double the results of your marketing campaigns

2025-05-31T07:53:49Z

by Bly, Robert W., author.
Format: Books
Publication Date 2020

Marketing communication : an integrated approach

2025-05-31T07:53:49Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2020

Strategic marketing : theory and application for competitive advantage

2025-05-31T07:53:49Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2020

Strategic marketing

2025-05-31T07:53:49Z

by Wiid, JA
Format: Books
Publication Date 2020

Strategic brand management

2025-05-31T07:53:49Z

by Chernev, Alexander, author
Format: Books
Publication Date 2020

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W., author
Format: Books
Publication Date 2019

Contemporary issues in marketing : principles & practice

2025-05-31T07:53:49Z

by Gbadamosi, Ayantunji, editor.
Format: Books
Publication Date 2019

Marketing : an introduction

2025-05-31T07:53:49Z

by Cant, M. C. (Michael Colin), 1957- editor.
Format: Books
Publication Date 2019

Principles of marketing

2025-05-31T07:53:49Z

by De Meyer-Heydenrych, Christine, author.
Format: Books
Publication Date 2018

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2017

Marketing 4.0 : moving from traditional to digital

2025-05-31T07:53:49Z

by Kotler, Philip, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live
Format: Books
Publication Date 2017

Handbook on place branding and marketing

2025-05-31T07:53:49Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2016

Marketing

2025-05-31T07:53:49Z

by Grewal, Dhruv, author.
Format: Books
Publication Date 2016

Contemporary cases in southern African marketing

2025-05-31T07:53:49Z

by Klopper, H. B., 1974- editor.
Format: Books
Publication Date 2016

Context planning and channel innovation : reading pack

2025-05-31T07:53:49Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2016

Context planning and channel innovation : reading pack

2025-05-31T07:53:49Z

by Independent Institute of Education. Vega School of Brand Leadership.
Format: Books
Publication Date 2015

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W., author.
Format: Books
Publication Date 2015

Youthnation : building remarkable brands in a youth-driven culture

2025-05-31T07:53:49Z

by Britton, Matt, 1975-, author
Format: Books
Publication Date 2015

Marketing

2025-05-31T07:53:49Z

by Kerin, Roger A.
Format: Books
Publication Date 2015

Marketing communications

2025-05-31T07:53:49Z

by Egan, John, 1952- author.
Format: Books
Publication Date 2015

Advertising media planning : a brand management approach

2025-05-31T07:53:49Z

by Kelley, Larry D., 1955-
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live
Format: Electronic Resources
Publication Date 2015

Business functions : an introduction

2025-05-31T07:53:49Z

by Van Noordwyk, A.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live
Format: Books
Publication Date 2015

Marketing tourism in South Africa

2025-05-31T07:53:49Z

by George, Richard, 1968- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live
Format: Books
Publication Date 2014

Social media explained : untangling the world's most misunderstood business trend

2025-05-31T07:53:49Z

by Schaefer, Mark W.
Format: Books
Publication Date 2014

The annual 2013/14 : advertising, media, marketing and branding

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Books
Publication Date 2014

She is more than the red light

2025-05-31T07:53:49Z

by Muzuwa, L. Tafadzwa.
Format: Computer file
Publication Date 2014

Marketing

2025-05-31T07:53:49Z

by Grewal, Dhruv.
Format: Books
Publication Date 2014

Nontraditional media in marketing and advertising

2025-05-31T07:53:49Z

by Blakeman, Robyn, 1958-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2014

Contemporary marketing

2025-05-31T07:53:49Z

by Kurtz, David L.
Format: Books
Publication Date 2014

MKTG 8

2025-05-31T07:53:49Z

by McDaniel, Carl, Jr., 1941- author.
Format: Books
Publication Date 2014

Principles of marketing

2025-05-31T07:53:49Z

by Kapoor, Neeru.
Format: Books
Publication Date 2014

Marketing : an introduction

2025-05-31T07:53:49Z

by Masterson, Rosalind, author.
Format: Books
Publication Date 2014

Introduction to marketing

2025-05-31T07:53:49Z

by Strydom, J. W. (Johan Wilhelm), 1952- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live
Format: Books
Publication Date 2014

Marketing communication : an integrated approach

2025-05-31T07:53:49Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2014

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Sales management for tourism

2025-05-31T07:53:49Z

by Van Nieuwenhuizen, P. J. J.
Format: Books
Publication Date 2014

Designing brand identity : an essential guide for the whole branding team

2025-05-31T07:53:49Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Contemporary retail and marketing case studies

2025-05-31T07:53:49Z

by Van Heerden, Neels, 1957-
Format: Books
Publication Date 2013

Applied marketing cases

2025-05-31T07:53:49Z

by Drotsky, Antonie.
Format: Books
Publication Date 2013

How to sell to retail : the secrets of getting your product to market

2025-05-31T07:53:49Z

by Rayner, Clare.
Format: Books
Publication Date 2013

The marketing manifesto

2025-05-31T07:53:49Z

by Hood, David J.
Format: Books
Publication Date 2013

Drucker on marketing : lessons from the world's most influential business thinker

2025-05-31T07:53:49Z

by Cohen, William A., 1937-
Format: Books
Publication Date 2013

Marketing essentials

2025-05-31T07:53:49Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2013

Strategic marketing

2025-05-31T07:53:49Z

by Cravens, David W.
Format: Books
Publication Date 2013

Essentials of marketing

2025-05-31T07:53:49Z

by Brassington, Frances.
Format: Books
Publication Date 2013

Manager's guide to online marketing

2025-05-31T07:53:49Z

by Weaver, Jason D.
Format: Books
Publication Date 2013

The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketing

2025-05-31T07:53:49Z

by Safko, Lon.
Format: Books
Publication Date 2013

Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and results

2025-05-31T07:53:49Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2013

The complete marketer : 60 essential concepts for marketing excellence

2025-05-31T07:53:49Z

by McDonald, Malcolm.
Format: Books
Publication Date 2013

Marketing

2025-05-31T07:53:49Z

by Hult, G. Tomas M.
Format: Books
Publication Date 2013

Introduction to marketing

2025-05-31T07:53:49Z

by McDaniel, Carl, Jr., 1941-
Format: Books
Publication Date 2013

Principles and practice of marketing

2025-05-31T07:53:49Z

by Jobber, David, 1947-
Format: Books
Publication Date 2013

Measuring marketing : 110+ key metrics every marketer needs

2025-05-31T07:53:49Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Sales management for tourism. Textbook

2025-05-31T07:53:49Z

by Van Nieuwenhuizen, P. J. J.
Format: Books
Publication Date 2013

Consumer behaviour

2025-05-31T07:53:49Z

by Parumasur, Sanjana Brijball.
Format: Books
Publication Date 2012

The annual 2011/12 : advertising, media, marketing and branding

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

The annual 2012/13 : advertising, media, marketing and branding.

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

Design entrepreneurs 'agents of change'

2025-05-31T07:53:49Z

by Lavender, Jonathan.
Format: Manuscript
Publication Date 2012

No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businesses

2025-05-31T07:53:49Z

by Kennedy, Dan S., 1954-
Format: Books
Publication Date 2012

Pricing strategies : a marketing approach

2025-05-31T07:53:49Z

by Schindler, Robert (Robert M.)
Format: Books
Publication Date 2012

How to make sales when you don't like selling

2025-05-31T07:53:49Z

by Fairweather, Alan.
Format: Books
Publication Date 2012

Business marketing face to face : the theory and practice of B2B

2025-05-31T07:53:49Z

by Fill, Chris.
Format: Books
Publication Date 2012

Legends in marketing : Philip Kotler

2025-05-31T07:53:49Z

by Sheth, Jagdish N.
Format: Books
Publication Date 2012

No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]

2025-05-31T07:53:49Z

by Kennedy, Dan S., 1954-
Format: Books
Publication Date 2012

Sustainability marketing : a global perspective

2025-05-31T07:53:49Z

by Belz, Frank-Martin.
Format: Books
Publication Date 2012

Marketing management.

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Winning the story wars : why those who tell--and live--the best stories will rule the future

2025-05-31T07:53:49Z

by Sachs, Jonah, author.
Format: Books
Publication Date 2012

Business functions : an introduction

2025-05-31T07:53:49Z

by Van Zyl, J.
Format: Books
Publication Date 2012

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Trends helping companies evolve

2025-05-31T07:53:49Z

by Stobart, Maxine.
Format: Computer file
Publication Date 2012

Marketing concepts and strategies

2025-05-31T07:53:49Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2012

The annual 2010/11 : advertising, media, marketing and branding

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Electronic Resources
Publication Date 2011

Marketing

2025-05-31T07:53:49Z

by Baines, Paul, 1973-
Format: Books
Publication Date 2011

Introduction to marketing

2025-05-31T07:53:49Z

by McDaniel, Carl, Jr., 1941-
Format: Books
Publication Date 2011

Consumer behavior and culture : consequences for global marketing and advertising

2025-05-31T07:53:49Z

by Mooij, Marieke K. de, 1943-
Format: Books
Publication Date 2011

Marketing : a critical textbook

2025-05-31T07:53:49Z

by Ellis, Nick.
Format: Books
Publication Date 2011

Kick Ass Business & Marketing Secrets How to Blitz Your Competition.

2025-05-31T07:53:49Z

Format: Books
Publication Date 2011

Harvard business review on reinventing your marketing.

2025-05-31T07:53:49Z

Format: Books
Publication Date 2011

Consumer behaviour : market segmentation.

2025-05-31T07:53:49Z

by Schiffman, Leon G. Consumer behaviour 4th ed.
Format: Books
Publication Date 2011

The marketing firm : economic psychology of corporate behaviour

2025-05-31T07:53:49Z

by Vella, Kevin J.
Format: Books
Publication Date 2011

Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

2025-05-31T07:53:49Z

by Silverman, George, 1942-
Format: Books
Publication Date 2011

Campaign communication and political marketing

2025-05-31T07:53:49Z

by Maarek, Philippe J.
Format: Books
Publication Date 2011

Consumer behaviour

2025-05-31T07:53:49Z

by Schiffman, Leon G.
Format: Books
Publication Date 2011

Effective marketing

2025-05-31T07:53:49Z

by MacKay, Catriona.
Format: Books
Publication Date 2011

Introduction to marketing

2025-05-31T07:53:49Z

by Strydom, Johan.
Format: Books
Publication Date 2011

Hospitality and travel marketing

2025-05-31T07:53:49Z

by Morrison, Alastair M.
Format: Books
Publication Date 2010

Marketing 3.0 : from products to customers to the human spirit

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2010

The annual 2009/10 : advertising, media, marketing and branding

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Books
Publication Date 2010

Marketing

2025-05-31T07:53:49Z

by Grewal, Dhruv.
Format: Books
Publication Date 2010

Manager's guide to marketing, advertising, and publicity

2025-05-31T07:53:49Z

by Callen, Barry.
Format: Books
Publication Date 2010 2009

Consumer behavior & marketing strategy

2025-05-31T07:53:49Z

by Peter, J. Paul.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Principles and practice of marketing

2025-05-31T07:53:49Z

by Jobber, David, 1947-
Format: Books
Publication Date 2010

Principles of contemporary marketing

2025-05-31T07:53:49Z

by Kurtz, David L.
Format: Books
Publication Date 2010

Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approach

2025-05-31T07:53:49Z

by Neves, Marcos Fava.
Format: Books
Publication Date 2010

Marketing through turbulent times

2025-05-31T07:53:49Z

by Darroch, Jenny.
Format: Books
Publication Date 2010

Repositioning : marketing in an era of competition, change, and crisis

2025-05-31T07:53:49Z

by Trout, Jack.
Format: Books
Publication Date 2010

Marketing theory : a student text

2025-05-31T07:53:49Z

by Baker, Michael J., 1935-
Format: Books
Publication Date 2010

Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readings

2025-05-31T07:53:49Z

by Kortam, Wael Abdelrazek.
Format: Books
Publication Date 2010

Handbook of pricing research in marketing

2025-05-31T07:53:49Z

by Rao, Vithala R.
Format: Books
Publication Date 2010

Essentials of marketing

2025-05-31T07:53:49Z

by Cant, M. C. (Michael Colin), 1957-
Format: Books
Publication Date 2010

The marketing gurus : lessons from the best marketing books of all time

2025-05-31T07:53:49Z

by Murray, Chris, 1951-
Format: Books
Publication Date 2010

Marketing the same difference : cultural and language dichotomy in advertising

2025-05-31T07:53:49Z

by Seeco, Louis Itumeleng.
Format: Books
Publication Date 2010

Basic marketing

2025-05-31T07:53:49Z

by Perreault, William D.
Format: Books
Publication Date 2010

From witblits to vuvuzelas : marketing in the new South Africa

2025-05-31T07:53:49Z

by Hefer, Dale.
Format: Books
Publication Date 2010

Brand media strategy : integrated communications planning in the digital era

2025-05-31T07:53:49Z

by Young, Antony, 1964-
Format: Books
Publication Date 2010

The idea writers : copywriting in a new media and marketing era

2025-05-31T07:53:49Z

by Iezzi, Teressa.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html
Format: Books
Publication Date 2010

Marketing : an introduction

2025-05-31T07:53:49Z

by Cant, Michael.
Format: Books
Publication Date 2010

Consumer behavior

2025-05-31T07:53:49Z

by Schiffman, Leon G.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Marketing communications : a brand narrative approach

2025-05-31T07:53:49Z

by Dahlén, Micael.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2010

Sales management

2025-05-31T07:53:49Z

by Connett, Brian I.
Format: Books
Publication Date 2010

Things the brand Gurus don't want you to know

2025-05-31T07:53:49Z

by Malden, Aubrey.
Format: Books
Publication Date 2009

Key marketing metrics : the 50+ metrics every manager needs to know

2025-05-31T07:53:49Z

by Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: Books
Publication Date 2009

Internet marketing : strategy, implementation and practice

2025-05-31T07:53:49Z

by Chaffey, Dave, 1963-
Format: Books
Publication Date 2009

Strategic marketing : theory and application for competitive advantage

2025-05-31T07:53:49Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2009

Mktg2

2025-05-31T07:53:49Z

by Lamb, Charles W.
Format: Books
Publication Date 2009

The next evolution of marketing : connect with your customers by marketing with meaning

2025-05-31T07:53:49Z

by Gilbreath, Bob.
Format: Books
Publication Date 2009

Marketing : a critical introduction

2025-05-31T07:53:49Z

by Hackley, Christopher E.
Format: Books
Publication Date 2009

Chaotics : the business of managing and marketing in the age of turbulence

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2009

The shift : the transformation of today's marketers into tomorrow's growth leaders

2025-05-31T07:53:49Z

by Davis, Scott M., 1964-
Format: Books
Publication Date 2009

Faith-based marketing : the guide to reaching 140 million Christian consumers

2025-05-31T07:53:49Z

by Stielstra, Greg.
Format: Books
Publication Date 2009

Sensory marketing

2025-05-31T07:53:49Z

by Hultaen, Bertil, 1949-
Format: Books
Publication Date 2009

Successful marketing

2025-05-31T07:53:49Z

by Rowson, Pauline.
Format: Books
Publication Date 2009

Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competition

2025-05-31T07:53:49Z

by Sonnier, Lauron.
Format: Books
Publication Date 2009

Contemporary issues in marketing and consumer behaviour

2025-05-31T07:53:49Z

by Parsons, Elizabeth.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2009

Applied strategic marketing

2025-05-31T07:53:49Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2009

Marketing essentials

2025-05-31T07:53:49Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2009

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W.
Format: Books
Publication Date 2008

Strategic brand management : building, measuring, and managing brand equity

2025-05-31T07:53:49Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Predictably irrational : the hidden forces that shape our decisions

2025-05-31T07:53:49Z

by Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Book web site http://www.predictablyirrational.com/ Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format: Books
Publication Date 2008

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2008

Basic marketing : a global-managerial approach

2025-05-31T07:53:49Z

by Cannon, Joseph P.
Format: Books
Publication Date 2008 2007

Consumer behavior and marketing strategy

2025-05-31T07:53:49Z

by Peter, J. Paul.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html
Format: Books
Publication Date 2008

101 ways to build a successful network marketing business

2025-05-31T07:53:49Z

by Griffiths, Andrew, 1966-
Format: Books
Publication Date 2008

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud

2025-05-31T07:53:49Z

by Hooley, Graham J.
Format: Books
Publication Date 2008

Consumer behaviour

2025-05-31T07:53:49Z

by Schiffman, Leon G.
Format: Books
Publication Date 2008

Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcast

2025-05-31T07:53:49Z

by Geoghegan, Michael W. (Michael Woodland), 1968-
Format: Books
Publication Date 2008

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2008

Business marketing : connecting strategy, relationships, and learning

2025-05-31T07:53:49Z

by Dwyer, F. Robert.
Format: Books
Publication Date 2008

All you need is a good idea! : how to create marketing messages that actually get results

2025-05-31T07:53:49Z

by Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: Books
Publication Date 2008

The art of client service

2025-05-31T07:53:49Z

by Solomon, Robert.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html
Format: Books
Publication Date 2008

Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2008 2007

Consumer behavior : building marketing strategy

2025-05-31T07:53:49Z

by Hawkins, Del I.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html
Format: Electronic Resources
Publication Date 2007

Contemporary cases in southern African marketing

2025-05-31T07:53:49Z

by Abratt, Russell.
Format: Books
Publication Date 2007

The art of digital branding

2025-05-31T07:53:49Z

by Cocoran, Ian.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2025-05-31T07:53:49Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

The long tail : how endless choice is creating unlimited demand

2025-05-31T07:53:49Z

by Anderson, Chris, 1961-
Format: Books
Publication Date 2007

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

2025-05-31T07:53:49Z

by Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: Books
Publication Date 2007

The annual 2008 : advertising, media, marketing and branding

2025-05-31T07:53:49Z

by Maggs, Jeremy.
Format: Books
Publication Date 2007

In search of a new logic for marketing : the foundation of contemporary marketing theory

2025-05-31T07:53:49Z

by Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: Books
Publication Date 2007

Marketing plans : how to prepare them, how to use them

2025-05-31T07:53:49Z

by McDonald, Malcolm.
Format: Books
Publication Date 2007

Marketing : the core

2025-05-31T07:53:49Z

by Kerin, Roger A.
Table of contents only http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html Publisher description http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html
Format: Books
Publication Date 2007

All marketers are liars : the power of telling authentic stories in a low-trust world

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2007 2006

Marketing

2025-05-31T07:53:49Z

by Etzel, Michael J.
Format: Electronic Resources
Publication Date 2007

Marketing research : tools & techniques

2025-05-31T07:53:49Z

by Bradley, Nigel, 1958-
Klappentext Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007 2006

There's a Tsotsi in the boardroom : winning in a hostile world

2025-05-31T07:53:49Z

by Kuzwayo, Muzi.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html
Format: Books
Publication Date 2007

Marketing research

2025-05-31T07:53:49Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Format: Books
Publication Date 2007

Services marketing : people, technology, strategy

2025-05-31T07:53:49Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007

Marketing : concepts and strategies

2025-05-31T07:53:49Z

by Dibb, Sally.
Digital materiall
Format: Books
Publication Date 2006

Marketing : fresh perspectives

2025-05-31T07:53:49Z

by Klopper, H. B., 1974-
Format: Books
Publication Date 2006

All marketers are liars : the power of telling authentic stories in a low-trust world

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2006

Marketing management

2025-05-31T07:53:49Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Introduction to marketing

2025-05-31T07:53:49Z

by Lamb, Charles W.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006 2005

The marketing gurus : lessons from the best marketing books of all times

2025-05-31T07:53:49Z

by Murray, Chris.
Format: Books
Publication Date 2006

The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success

2025-05-31T07:53:49Z

by Hodge, Richard.
Format: Books
Publication Date 2006

Creative marketing : an extended metaphor for marketing in a new age

2025-05-31T07:53:49Z

by Fillis, Ian.
Format: Books
Publication Date 2006

Connected marketing : the viral, buzz and word of mouth revolution

2025-05-31T07:53:49Z

by Kirby, Justin.
Format: Books
Publication Date 2006

Apples, insights and mad inventors : an entertaining analysis of modern marketing

2025-05-31T07:53:49Z

by Bullmore, J. J. D.
Format: Books
Publication Date 2006

Beyond six sigma : profitable growth throuth customer value creation

2025-05-31T07:53:49Z

by Plaster, Gary.
Table of contents only http://www.loc.gov/catdir/toc/ecip0517/2005023556.html Publisher description http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html
Format: Books
Publication Date 2006

Essentials of marketing communications

2025-05-31T07:53:49Z

by Blythe, Jim.
Format: Books
Publication Date 2006

The must-have customer : 7 steps to winning the customer you haven't got

2025-05-31T07:53:49Z

by Gordman, Robert.
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html
Format: Books
Publication Date 2006

Does marketing need reform? : fresh perspectives on the future

2025-05-31T07:53:49Z

by Sheth, Jagdish N.
Table of contents http://www.loc.gov/catdir/toc/ecip0518/2005025003.html
Format: Books
Publication Date 2006

Juicing the orange : how to turn creativity into a powerful business advantage

2025-05-31T07:53:49Z

by Fallon, Pat.
Table of contents http://www.loc.gov/catdir/toc/ecip065/2005036310.html
Format: Books
Publication Date 2006

Marketing made easy

2025-05-31T07:53:49Z

by Epstein, Kevin.
Table of contents http://www.loc.gov/catdir/toc/ecip067/2006001861.html Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html
Format: Books
Publication Date 2006

Marketing to women : how to increase your share of the world's largest market

2025-05-31T07:53:49Z

by Barletta, Marti.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005021741.html
Format: Books
Publication Date 2006

Identity and strategy : how individual visions enable the design of a market strategy that works

2025-05-31T07:53:49Z

by Rughase, Olaf G., 1968-
Format: Books
Publication Date 2006

Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumers

2025-05-31T07:53:49Z

by Johnson, Lisa, 1967-
Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298835.html Publisher description http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html
Format: Books
Publication Date 2006

Performing consumers : global capital and its theatrical seductions

2025-05-31T07:53:49Z

by Wickstrom, Maurya.
Connect Connect Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: Books
Publication Date 2006

Managing globally international trade

2025-05-31T07:53:49Z

by University of Maryland University College. Office of Instructional Development.
Format: Video disc
Publication Date 2006 1993

Cheap : the real cost of the global trend for bargains, discounts & customer choice

2025-05-31T07:53:49Z

by Bosshart, David.
Format: Books
Publication Date 2006

New products management

2025-05-31T07:53:49Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Format: Books
Publication Date 2006

151 quick ideas to get new customers

2025-05-31T07:53:49Z

by Wilson, Jerry R.
Format: Books
Publication Date 2006

Heritage marketing

2025-05-31T07:53:49Z

by Misiura, Shashi.
Format: Books
Publication Date 2006

Foundations of marketing

2025-05-31T07:53:49Z

by Jobber, David, 1947-
Format: Books
Publication Date 2006

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-05-31T07:53:49Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Integrated marketing communication

2025-05-31T07:53:49Z

by Bothma, Neels.
Format: Books
Publication Date 2005

Purple cow : transform your business by being remarkable

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2005 2004

Trillion-dollar moms : marketing to a new generation of mothers

2025-05-31T07:53:49Z

by Bailey, Maria T.
Table of contents http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html
Format: Books
Publication Date 2005

Marketing payback : is your marketing profitable?

2025-05-31T07:53:49Z

by Shaw, Robert, 1950-
Format: Books
Publication Date 2005

The big moo : stop trying to be perfect and start being remarkable

2025-05-31T07:53:49Z

by Godin, Seth.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html
Format: Books
Publication Date 2005

Marketing principles and best practices

2025-05-31T07:53:49Z

by Hoffman, K. Douglas.
Format: Books
Publication Date 2005

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

2025-05-31T07:53:49Z

by Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: Books
Publication Date 2005

Principles of services marketing

2025-05-31T07:53:49Z

by Palmer, Adrian, 1955-
Format: Books
Publication Date 2005

Simple solutions to effective marketing

2025-05-31T07:53:49Z

by Perrett, Dianne.
Format: Books
Publication Date 2005

Consumer behaviour

2025-05-31T07:53:49Z

by Schiffman, Leon G.
Format: Books
Publication Date 2005

Contemporary marketing 2005

2025-05-31T07:53:49Z

by Boone, Louis E.
Format: Books
Publication Date 2005

Space race : an inside view of the future of communications planning

2025-05-31T07:53:49Z

by Taylor, Jim.
Table of contents http://www.loc.gov/catdir/toc/ecip0516/2005020004.html
Format: Books
Publication Date 2005

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

2025-05-31T07:53:49Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2005

Fashion brands : branding style from Armani to Zara

2025-05-31T07:53:49Z

by Tungate, Mark, 1967-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html
Format: Books
Publication Date 2005

Heads in beds : hospitality and tourism marketing

2025-05-31T07:53:49Z

by Raza, Ivo, 1968-
Format: Books
Publication Date 2005

Sports marketing : a strategic perspective

2025-05-31T07:53:49Z

by Shank, Matthew D.
Format: Books
Publication Date 2005

Free prize inside! : the next big marketing idea

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2005 2004

PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for life

2025-05-31T07:53:49Z

by Stielstra, Greg.
Format: Books
Publication Date 2005

FAQs on marketing : answered by the Guru of Marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2005

Branding unbound : the future of advertising, sales, and the brand experience in the wireless age

2025-05-31T07:53:49Z

by Mathieson, Rick.
Table of contents http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html Branding Unbound, the blog http://maverix.typepad.com/brandingunbound/ Ebook Library http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu
Format: Books
Publication Date 2005

Applied strategic marketing

2025-05-31T07:53:49Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2005

The visionary package : using packaging to build effective brands

2025-05-31T07:53:49Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

The new strategic brand management : creating and sustaining brand equity long term

2025-05-31T07:53:49Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Marketing for tourism

2025-05-31T07:53:49Z

by Holloway, J. Christopher.
Format: Books
Publication Date 2004

Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity

2025-05-31T07:53:49Z

by Aaker, David A.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2003063055-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1351492 Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2004

Branded nation : the marketing of megachurch, college, inc., and museumworld

2025-05-31T07:53:49Z

by Twitchell, James B., 1943-
Inhaltsverzeichnis Sample text http://catdir.loc.gov/catdir/enhancements/fy0652/2004052147-s.html Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/2004052147-t.html Publisher description http://catdir.loc.gov/catdir/description/simon051/2004052147.html
Format: Books
Publication Date 2004

Marketing

2025-05-31T07:53:49Z

by Etzel, Michael J.
Format: Books
Publication Date 2004

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

2025-05-31T07:53:49Z

by Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: Books
Publication Date 2004

Marketing : an introduction

2025-05-31T07:53:49Z

by Masterson, Rosalind.
Format: Books
Publication Date 2004

Knowledge-based marketing

2025-05-31T07:53:49Z

by Chaston, Ian.
Format: Books
Publication Date 2004

What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneurs

2025-05-31T07:53:49Z

by Norman, Jan.
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004003270.html
Format: Books
Publication Date 2004

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

2025-05-31T07:53:49Z

by Zabin, Jeff.
Format: Books
Publication Date 2004

Purple cow : transform your business by being remarkable

2025-05-31T07:53:49Z

by Godin, Seth.
Format: Books
Publication Date 2004

Marketing communications

2025-05-31T07:53:49Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2004

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2004

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Essentials of marketing

2025-05-31T07:53:49Z

by Brink, Annekie.
Format: Books
Publication Date 2004

Principles and practice of marketing

2025-05-31T07:53:49Z

by Jobber, David, 1947-
Format: Books
Publication Date 2004 2003

Introduction to marketing

2025-05-31T07:53:49Z

by Strydom, Johan.
Format: Books
Publication Date 2004

Marketing insights from A to Z : 80 concepts every manager needs to know

2025-05-31T07:53:49Z

by Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771 Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701 ebrary http://site.ebrary.com/id/10299243 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571 MyiLibrary http://www.myilibrary.com?id=36368
Format: Electronic Resources
Publication Date 2003

Essentials of marketing

2025-05-31T07:53:49Z

by Summers, Jane, 1962-
Format: Books
Publication Date 2003

Marketing strategy : a decision-focused approach

2025-05-31T07:53:49Z

by Walker, Orville C.
Format: Electronic Resources
Publication Date 2003

How customers think : essential insights into the mind of the market

2025-05-31T07:53:49Z

by Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: Books
Publication Date 2003

After image : mind-altering marketing

2025-05-31T07:53:49Z

by Grant, John, 1964-
Format: Books
Publication Date 2003 2002

New products management

2025-05-31T07:53:49Z

by Crawford, C. Merle (Charles Merle), 1924-2012.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/2002025532.html Publisher description http://catdir.loc.gov/catdir/description/mh022/2002025532.html
Format: Books
Publication Date 2003

The marketing book

2025-05-31T07:53:49Z

by Baker, Michael J., 1935-
Format: Books
Publication Date 2003

Customer behaviour : consumer behaviour and beyond

2025-05-31T07:53:49Z

by Widing, Robert E.
Format: Books
Publication Date 2003

Marketing and promotional strategy

2025-05-31T07:53:49Z

by Gelder, Darren.
Format: Books
Publication Date 2003

New consumer marketing : managing a living demand system

2025-05-31T07:53:49Z

by Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: Books
Publication Date 2003

Advertising, promotion & supplemental aspects of integrated marketing communications

2025-05-31T07:53:49Z

by Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format: Books
Publication Date 2003

The 22 immutable laws of branding

2025-05-31T07:53:49Z

by Ries, Al.
Format: Books
Publication Date 2003 1999

Foundations of marketing

2025-05-31T07:53:49Z

by Jobber, David.
Format: Books
Publication Date 2003

The guru guide to marketing : a concise guide to the best ideas from today's top marketers

2025-05-31T07:53:49Z

by Boyett, Joseph H.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2003535417.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html
Format: Books
Publication Date 2003

Integrated marketing communication

2025-05-31T07:53:49Z

by Bothma, Neels, 1959-
Format: Books
Publication Date 2003

Marketing your product

2025-05-31T07:53:49Z

by Cyr, Donald G.
Format: Books
Publication Date 2003

Sports marketing : a strategic perspective

2025-05-31T07:53:49Z

by Shank, Matthew D.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

Destination branding : creating the unique destination proposition

2025-05-31T07:53:49Z

by Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: Books
Publication Date 2002

The business marketing course : managing in complex networks

2025-05-31T07:53:49Z

by Ford, David, 1944-
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley034/2001056905.html
Format: Books
Publication Date 2002

Marketing communications : contexts, strategies, and applications

2025-05-31T07:53:49Z

by Fill, Chris.
Format: Books
Publication Date 2002

Effective marketing : creating and keeping customers

2025-05-31T07:53:49Z

by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

Supply chains, markets and power : mapping buyer and supplier power regimes

2025-05-31T07:53:49Z

by Cox, Andrew W.
Format: Books
Publication Date 2002

Business marketing : connecting strategy, relationships, and learning

2025-05-31T07:53:49Z

by Dwyer, F. Robert.
Format: Books
Publication Date 2002

Contemporary strategic marketing

2025-05-31T07:53:49Z

by Brennan, Ross, 1957-
Format: Books
Publication Date 2002

Welcome to the creative age : bananas, business and the death of marketing

2025-05-31T07:53:49Z

by Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: Books
Publication Date 2002

Foundations of marketing theory : toward a general theory of marketing

2025-05-31T07:53:49Z

by Hunt, Shelby D.
Format: Books
Publication Date 2002

Essays by distinguished marketing scholars of the Society for Marketing Advances

2025-05-31T07:53:49Z

by Woodside, Arch G.
Full text available online via ScienceDirect Books (restricted access)
Format: Electronic Resources
Publication Date 2002

Marketing management and strategy

2025-05-31T07:53:49Z

by Doyle, Peter, 1943-2003.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2002

Beyond disruption : changing the rules in the marketplace

2025-05-31T07:53:49Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

The advertising handbook

2025-05-31T07:53:49Z

by Brierley, Sean, 1966-
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003274909.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html Inhaltsverzeichnis The advertising handbook
Format: Books
Publication Date 2002

Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)

2025-05-31T07:53:49Z

by Chambers, Larry, 1947-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html
Format: Books
Publication Date 2002

How come your brand isn't working hard enough? : the essential guide to brand management

2025-05-31T07:53:49Z

by Cheverton, Peter.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA
Format: Books
Publication Date 2002

Big brands, big trouble : lessons learned the hard way

2025-05-31T07:53:49Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Strategic market management

2025-05-31T07:53:49Z

by Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: Books
Publication Date 2001

Contemporary cases in South African marketing

2025-05-31T07:53:49Z

by Abratt, Russell.
Format: Books
Publication Date 2001

Applied strategic marketing

2025-05-31T07:53:49Z

by Du Plessis, P. J.
Format: Books
Publication Date 2001

Marketing South African tourism and hospitality

2025-05-31T07:53:49Z

by George, Richard.
Format: Books
Publication Date 2001

Internet marketing

2025-05-31T07:53:49Z

by Hofacker, Charles F.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/onix06/00036498.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/wiley035/00036498.html Cover http://swbplus.bsz-bw.de/bsz08739104xcov.htm
Format: Books
Publication Date 2001

Positioning : the battle for your mind

2025-05-31T07:53:49Z

by Ries, Al.
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0745/2007298065-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html
Format: Books
Publication Date 2001

Principles of marketing

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Essentials of marketing

2025-05-31T07:53:49Z

by Lamb, Charles W.
Format: Books
Publication Date 2001

Marketing : creating and keeping customers in an e-commerce world

2025-05-31T07:53:49Z

by Zikmund, William G.
Format: Books
Publication Date 2001

Kellogg on marketing

2025-05-31T07:53:49Z

by Iacobucci, Dawn.
Format: Books
Publication Date 2001

The secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouth

2025-05-31T07:53:49Z

by Silverman, George, 1942-
Format: Books
Publication Date 2001

How to mind-read your customers : using insights from psychology to increase sales and develop better business relationships

2025-05-31T07:53:49Z

by Snyder, David P.
Format: Books
Publication Date 2001

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

2025-05-31T07:53:49Z

by Peter, J. Paul.
Format: Books
Publication Date 2001

Marketing briefs : a revision and study guide

2025-05-31T07:53:49Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2001

Marketing fundamentals, 2001-2002 :

2025-05-31T07:53:49Z

by Lancaster, Geoffrey.
Format: Books
Publication Date 2001

Emotion marketing : the Hallmark way of winning customers for life

2025-05-31T07:53:49Z

by Robinette, Scott.
Contributor biographical information http://www.loc.gov/catdir/bios/mh041/00065374.html Publisher description http://www.loc.gov/catdir/description/mh021/00065374.html Table of contents http://www.loc.gov/catdir/toc/mh021/00065374.html
Format: Books
Publication Date 2001

The marketing casebook : cases and concepts

2025-05-31T07:53:49Z

by Dibb, Sally, 1963-
Format: Books
Publication Date 2001

Achieving excellence in selling : a South African approach

2025-05-31T07:53:49Z

by Blem, Norman.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2001

Principles of marketing

2025-05-31T07:53:49Z

by Randall, Geoffrey.
Format: Books
Publication Date 2001

Marketing in travel and tourism

2025-05-31T07:53:49Z

by Middleton, Victor T. C.
MyiLibrary http://www.myilibrary.com?id=102840 Table of contents http://catdir.loc.gov/catdir/toc/els031/2001272313.html Publisher description http://catdir.loc.gov/catdir/description/els031/2001272313.html
Format: Books
Publication Date 2001

Marketing management

2025-05-31T07:53:49Z

by Kotler, Philip.
Format: Books
Publication Date 2000

Marketing

2025-05-31T07:53:49Z

by Lamb, Charles W.
Format: Books
Publication Date 2000

The brand marketing book : creating, managing, and extending the value of your brand

2025-05-31T07:53:49Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Sales management

2025-05-31T07:53:49Z

by Abratt, Russell.
Format: Books
Publication Date 2000

Marketing : best practices

2025-05-31T07:53:49Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

Differentiate or die : survival in our era of killer competition

2025-05-31T07:53:49Z

by Trout, Jack.
Table of Contents http://www.loc.gov/catdir/toc/onix03/99059991.html
Format: Books
Publication Date 2000

Marketing : a strategic approach

2025-05-31T07:53:49Z

by McColl-Kennedy, J. R.
Format: Books
Publication Date 2000

The Oxford textbook of marketing

2025-05-31T07:53:49Z

by Blois, Keith J. (Keith John)
Publisher description http://www.loc.gov/catdir/enhancements/fy0610/00026727-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0610/00026727-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0722/00026727-b.html
Format: Books
Publication Date 2000