Search Results for - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-06T20:08:32ZBottom-up marketingent://SD_ILS/0/SD_ILS:231692025-10-06T20:08:32Z2025-10-06T20:08:32Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>The psychological impact of repetition : a cartoon & branding perspectiveent://SD_ILS/0/SD_ILS:188812025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dhladhla, Sifiso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>Services marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-10-06T20:08:32Z2025-10-06T20:08:32Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Marketing 6.0 : the future is immersiveent://SD_ILS/0/SD_ILS:594672025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Digital marketingent://SD_ILS/0/SD_ILS:593422025-10-06T20:08:32Z2025-10-06T20:08:32Zby Sachdev, Raj, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:579092025-10-06T20:08:32Z2025-10-06T20:08:32Zby Meintjes, Corné, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-06T20:08:32Z2025-10-06T20:08:32Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Strategic marketing : creating competitive advantage.ent://SD_ILS/0/SD_ILS:574042025-10-06T20:08:32Z2025-10-06T20:08:32Zby West, Douglas C., author.<br/>Format: Books<br/>Publication Date 2022<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Strategic marketingent://SD_ILS/0/SD_ILS:561822025-10-06T20:08:32Z2025-10-06T20:08:32Zby Wiid, JA<br/>Format: Books<br/>Publication Date 2020<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:575722025-10-06T20:08:32Z2025-10-06T20:08:32Zby Chernev, Alexander, author<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-10-06T20:08:32Z2025-10-06T20:08:32Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic social marketing : for behaviour & social changeent://SD_ILS/0/SD_ILS:554842025-10-06T20:08:32Z2025-10-06T20:08:32Zby French, Jeff, author.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Contemporary issues in marketing : principles & practiceent://SD_ILS/0/SD_ILS:554942025-10-06T20:08:32Z2025-10-06T20:08:32Zby Gbadamosi, Ayantunji, editor.<br/>Format: Books<br/>Publication Date 2019<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:573702025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cant, M. C. (Michael Colin), 1957- editor.<br/>Format: Books<br/>Publication Date 2019<br/>Principles of marketingent://SD_ILS/0/SD_ILS:555262025-10-06T20:08:32Z2025-10-06T20:08:32Zby De Meyer-Heydenrych, Christine, author.<br/>Format: Books<br/>Publication Date 2018<br/>Expand, grow, thrive : 5 proven steps to turn good brands into global brands through the LASSO methodent://SD_ILS/0/SD_ILS:554032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Canalichio, Pete, author.<br/>Format: Books<br/>Publication Date 2018<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:228142025-10-06T20:08:32Z2025-10-06T20:08:32Zby Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format: Books<br/>Publication Date 2017<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:228012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2016<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:178822025-10-06T20:08:32Z2025-10-06T20:08:32Zby Klopper, H. B., 1974- editor.<br/>Format: Books<br/>Publication Date 2016<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:179202025-10-06T20:08:32Z2025-10-06T20:08:32Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2016<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:228112025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally, 1963- author.<br/><a href="URL">Title</a><br/>Format: Regular print<br/>Publication Date 2016<br/>Marketingent://SD_ILS/0/SD_ILS:560222025-10-06T20:08:32Z2025-10-06T20:08:32Zby Grewal, Dhruv, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-10-06T20:08:32Z2025-10-06T20:08:32Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Context planning and channel innovation : reading packent://SD_ILS/0/SD_ILS:187592025-10-06T20:08:32Z2025-10-06T20:08:32Zby Independent Institute of Education. Vega School of Brand Leadership.<br/>Format: Books<br/>Publication Date 2015<br/>Experiences : the 7th era of marketingent://SD_ILS/0/SD_ILS:224072025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rose, Robert, author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-10-06T20:08:32Z2025-10-06T20:08:32Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:543432025-10-06T20:08:32Z2025-10-06T20:08:32Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2015<br/>Marketingent://SD_ILS/0/SD_ILS:521662025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kerin, Roger A.<br/>Format: Books<br/>Publication Date 2015<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-10-06T20:08:32Z2025-10-06T20:08:32Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-10-06T20:08:32Z2025-10-06T20:08:32Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-10-06T20:08:32Z2025-10-06T20:08:32Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Social media explained : untangling the world's most misunderstood business trendent://SD_ILS/0/SD_ILS:84552025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schaefer, Mark W.<br/>Format: Books<br/>Publication Date 2014<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>She is more than the red lightent://SD_ILS/0/SD_ILS:187972025-10-06T20:08:32Z2025-10-06T20:08:32Zby Muzuwa, L. Tafadzwa.<br/>Format: Computer file<br/>Publication Date 2014<br/>Contemporary marketingent://SD_ILS/0/SD_ILS:506782025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2014<br/>MKTG 8ent://SD_ILS/0/SD_ILS:506812025-10-06T20:08:32Z2025-10-06T20:08:32Zby McDaniel, Carl, Jr., 1941- author.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>Sales management for tourisment://SD_ILS/0/SD_ILS:177502025-10-06T20:08:32Z2025-10-06T20:08:32Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2014<br/>Strategic marketing theory and application for competitive advantageent://SD_ILS/0/SD_ILS:191532025-10-06T20:08:32Z2025-10-06T20:08:32Zby Venter, Peet, 1964-<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2014<br/>Nontraditional media in marketing and advertisingent://SD_ILS/0/SD_ILS:518922025-10-06T20:08:32Z2025-10-06T20:08:32Zby Blakeman, Robyn, 1958-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:547332025-10-06T20:08:32Z2025-10-06T20:08:32Zby Masterson, Rosalind, author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketingent://SD_ILS/0/SD_ILS:494432025-10-06T20:08:32Z2025-10-06T20:08:32Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2014<br/>Principles of marketingent://SD_ILS/0/SD_ILS:517542025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kapoor, Neeru.<br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-10-06T20:08:32Z2025-10-06T20:08:32Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-10-06T20:08:32Z2025-10-06T20:08:32Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Manager's guide to online marketingent://SD_ILS/0/SD_ILS:490262025-10-06T20:08:32Z2025-10-06T20:08:32Zby Weaver, Jason D.<br/>Format: Books<br/>Publication Date 2013<br/>Guerrilla marketing field guide : 30 powerful battle maneuvers for non-stop momentum and resultsent://SD_ILS/0/SD_ILS:497332025-10-06T20:08:32Z2025-10-06T20:08:32Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2013<br/>The complete marketer : 60 essential concepts for marketing excellenceent://SD_ILS/0/SD_ILS:498992025-10-06T20:08:32Z2025-10-06T20:08:32Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2013<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:506792025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2013<br/>Marketingent://SD_ILS/0/SD_ILS:506862025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hult, G. Tomas M.<br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:19992025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-10-06T20:08:32Z2025-10-06T20:08:32Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Applied marketing casesent://SD_ILS/0/SD_ILS:193322025-10-06T20:08:32Z2025-10-06T20:08:32Zby Drotsky, Antonie.<br/>Format: Books<br/>Publication Date 2013<br/>Media planning & buying in the 21st centuryent://SD_ILS/0/SD_ILS:228252025-10-06T20:08:32Z2025-10-06T20:08:32Zby Geskey, Ronald D.<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:509882025-10-06T20:08:32Z2025-10-06T20:08:32Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2013<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:548692025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>How to sell to retail : the secrets of getting your product to marketent://SD_ILS/0/SD_ILS:495052025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rayner, Clare.<br/>Format: Books<br/>Publication Date 2013<br/>The marketing manifestoent://SD_ILS/0/SD_ILS:495102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hood, David J.<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>The fusion marketing bible : fuse traditional media, social media, and digital media to maximize marketingent://SD_ILS/0/SD_ILS:495472025-10-06T20:08:32Z2025-10-06T20:08:32Zby Safko, Lon.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:526862025-10-06T20:08:32Z2025-10-06T20:08:32Zby Brassington, Frances.<br/>Format: Books<br/>Publication Date 2013<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:23822025-10-06T20:08:32Z2025-10-06T20:08:32Zby Blythe, Jim.<br/><a href="https://shibboleth2sp.gar.semcs.net/Shibboleth.sso/Login?entityID=https://passport01.leeds.ac.uk/idp/shibboleth&target=https://shibboleth2sp.gar.semcs.net/shib?dest=http%253A%252F%252Fwww.vlebooks.com%252FSHIBBOLETH%253Fdest%253Dhttp%25253A%25252F%25252Fwww.vlebooks.com%25252Fvleweb%25252Fproduct%25252Fopenreader%25253Fid%25253DLeedsUni%252526isbn%25253D9780273757726">View this book online, via VLeBooks, both on- and off-campus</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726</a><br/>Format: Books<br/>Publication Date 2012<br/>Winning the story wars : why those who tell--and live--the best stories will rule the futureent://SD_ILS/0/SD_ILS:51182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Sachs, Jonah, author.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Design entrepreneurs 'agents of change'ent://SD_ILS/0/SD_ILS:186692025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lavender, Jonathan.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205392025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012 1220<br/>MKTG 5.ent://SD_ILS/0/SD_ILS:228102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. guide to marketing to leading edge boomers and seniors : [the ultimate no holds barred, take no prisoners roadmap to the money]ent://SD_ILS/0/SD_ILS:497282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352025-10-06T20:08:32Z2025-10-06T20:08:32Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of contemporary marketingent://SD_ILS/0/SD_ILS:5242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2012<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-10-06T20:08:32Z2025-10-06T20:08:32Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-10-06T20:08:32Z2025-10-06T20:08:32Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Trends helping companies evolveent://SD_ILS/0/SD_ILS:186882025-10-06T20:08:32Z2025-10-06T20:08:32Zby Stobart, Maxine.<br/>Format: Computer file<br/>Publication Date 2012<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-10-06T20:08:32Z2025-10-06T20:08:32Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>Legends in marketing : Philip Kotlerent://SD_ILS/0/SD_ILS:485712025-10-06T20:08:32Z2025-10-06T20:08:32Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 2012<br/>No B.S. grassroots marketing : the ultimate no holds barred take no prisoners guide to growing sales and profits of local small businessesent://SD_ILS/0/SD_ILS:494282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kennedy, Dan S., 1954-<br/>Format: Books<br/>Publication Date 2012<br/>Pricing strategies : a marketing approachent://SD_ILS/0/SD_ILS:497962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schindler, Robert (Robert M.)<br/>Format: Books<br/>Publication Date 2012<br/>How to make sales when you don't like sellingent://SD_ILS/0/SD_ILS:500842025-10-06T20:08:32Z2025-10-06T20:08:32Zby Fairweather, Alan.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-10-06T20:08:32Z2025-10-06T20:08:32Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-10-06T20:08:32Z2025-10-06T20:08:32Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Marketing : a critical textbookent://SD_ILS/0/SD_ILS:444672025-10-06T20:08:32Z2025-10-06T20:08:32Zby Ellis, Nick.<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:20052025-10-06T20:08:32Z2025-10-06T20:08:32Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2011<br/>Managing content marketing : the real-world guide for creating passionate subscribers to your brandent://SD_ILS/0/SD_ILS:224062025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rose, Robert.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behavior and culture : consequences for global marketing and advertisingent://SD_ILS/0/SD_ILS:440592025-10-06T20:08:32Z2025-10-06T20:08:32Zby Mooij, Marieke K. de, 1943-<br/>Format: Books<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Secrets of word-of-mouth marketing : how to trigger exponential sales through runaway word of mouthent://SD_ILS/0/SD_ILS:448962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Silverman, George, 1942-<br/>Format: Books<br/>Publication Date 2011<br/>Kick Ass Business &amp; Marketing Secrets How to Blitz Your Competition.ent://SD_ILS/0/SD_ILS:458642025-10-06T20:08:32Z2025-10-06T20:08:32ZFormat: Books<br/>Publication Date 2011<br/>Harvard business review on reinventing your marketing.ent://SD_ILS/0/SD_ILS:460862025-10-06T20:08:32Z2025-10-06T20:08:32ZFormat: Books<br/>Publication Date 2011<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:464732025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2011<br/>Consumer behaviour : market segmentation.ent://SD_ILS/0/SD_ILS:474252025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schiffman, Leon G. Consumer behaviour 4th ed.<br/>Format: Books<br/>Publication Date 2011<br/>The marketing firm : economic psychology of corporate behaviourent://SD_ILS/0/SD_ILS:482342025-10-06T20:08:32Z2025-10-06T20:08:32Zby Vella, Kevin J.<br/>Format: Books<br/>Publication Date 2011<br/>Effective marketingent://SD_ILS/0/SD_ILS:526292025-10-06T20:08:32Z2025-10-06T20:08:32Zby MacKay, Catriona.<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : from products to customers to the human spiritent://SD_ILS/0/SD_ILS:56662025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>From witblits to vuvuzelas : marketing in the new South Africaent://SD_ILS/0/SD_ILS:70742025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hefer, Dale.<br/>Format: Books<br/>Publication Date 2010<br/>The idea writers : copywriting in a new media and marketing eraent://SD_ILS/0/SD_ILS:72312025-10-06T20:08:32Z2025-10-06T20:08:32Zby Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : From Products to Customers to the Human Spirit.ent://SD_ILS/0/SD_ILS:110022025-10-06T20:08:32Z2025-10-06T20:08:32ZWiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
Ebook Library <a href="http://public.eblib.com/choice/publicfullrecord.aspx?p=514369">http://public.eblib.com/choice/publicfullrecord.aspx?p=514369</a>
ebrary <a href="http://site.ebrary.com/id/10381059">http://site.ebrary.com/id/10381059</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520</a>
MyiLibrary <a href="http://www.myilibrary.com?id=268750">http://www.myilibrary.com?id=268750</a><br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Sales managementent://SD_ILS/0/SD_ILS:205012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Connett, Brian I.<br/>Format: Books<br/>Publication Date 2010<br/>Marketingent://SD_ILS/0/SD_ILS:372992025-10-06T20:08:32Z2025-10-06T20:08:32Zby Grewal, Dhruv.<br/>Format: Books<br/>Publication Date 2010<br/>Repositioning : marketing in an era of competition, change, and crisisent://SD_ILS/0/SD_ILS:414402025-10-06T20:08:32Z2025-10-06T20:08:32Zby Trout, Jack.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behavior &amp; marketing strategyent://SD_ILS/0/SD_ILS:414812025-10-06T20:08:32Z2025-10-06T20:08:32Zby Peter, J. Paul.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018705451&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of contemporary marketingent://SD_ILS/0/SD_ILS:418712025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kurtz, David L.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing theory : a student textent://SD_ILS/0/SD_ILS:439522025-10-06T20:08:32Z2025-10-06T20:08:32Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-10-06T20:08:32Z2025-10-06T20:08:32Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>The marketing gurus : lessons from the best marketing books of all timeent://SD_ILS/0/SD_ILS:34902025-10-06T20:08:32Z2025-10-06T20:08:32Zby Murray, Chris, 1951-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-06T20:08:32Z2025-10-06T20:08:32Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Basic marketingent://SD_ILS/0/SD_ILS:66112025-10-06T20:08:32Z2025-10-06T20:08:32Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:110972025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cant, Michael.<br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Manager's guide to marketing, advertising, and publicityent://SD_ILS/0/SD_ILS:397662025-10-06T20:08:32Z2025-10-06T20:08:32Zby Callen, Barry.<br/>Format: Books<br/>Publication Date 2010 2009<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:416262025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing through turbulent timesent://SD_ILS/0/SD_ILS:440602025-10-06T20:08:32Z2025-10-06T20:08:32Zby Darroch, Jenny.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:431182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>Insights, contexts, and frontiers of marketing thought : an advanced synthesis of research readingsent://SD_ILS/0/SD_ILS:465542025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kortam, Wael Abdelrazek.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook of pricing research in marketingent://SD_ILS/0/SD_ILS:490282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rao, Vithala R.<br/>Format: Books<br/>Publication Date 2010<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Internet marketing : strategy, implementation and practiceent://SD_ILS/0/SD_ILS:153902025-10-06T20:08:32Z2025-10-06T20:08:32Zby Chaffey, Dave, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-10-06T20:08:32Z2025-10-06T20:08:32Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Marketing essentialsent://SD_ILS/0/SD_ILS:212172025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2009<br/>Mktg2ent://SD_ILS/0/SD_ILS:372082025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2009<br/>Chaotics : the business of managing and marketing in the age of turbulenceent://SD_ILS/0/SD_ILS:399572025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2009<br/>Things the brand Gurus don't want you to knowent://SD_ILS/0/SD_ILS:47292025-10-06T20:08:32Z2025-10-06T20:08:32Zby Malden, Aubrey.<br/>Format: Books<br/>Publication Date 2009<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-10-06T20:08:32Z2025-10-06T20:08:32Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>The shift : the transformation of today's marketers into tomorrow's growth leadersent://SD_ILS/0/SD_ILS:461202025-10-06T20:08:32Z2025-10-06T20:08:32Zby Davis, Scott M., 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-10-06T20:08:32Z2025-10-06T20:08:32Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Contemporary issues in marketing and consumer behaviourent://SD_ILS/0/SD_ILS:536702025-10-06T20:08:32Z2025-10-06T20:08:32Zby Parsons, Elizabeth.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2009<br/>The next evolution of marketing : connect with your customers by marketing with meaningent://SD_ILS/0/SD_ILS:411022025-10-06T20:08:32Z2025-10-06T20:08:32Zby Gilbreath, Bob.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>Sensory marketingent://SD_ILS/0/SD_ILS:492292025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hultaen, Bertil, 1949-<br/>Format: Books<br/>Publication Date 2009<br/>Successful marketingent://SD_ILS/0/SD_ILS:533462025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rowson, Pauline.<br/>Format: Books<br/>Publication Date 2009<br/>Think like a marketer : what it really takes to stand out from the crowd, the clutter, and the competitionent://SD_ILS/0/SD_ILS:533472025-10-06T20:08:32Z2025-10-06T20:08:32Zby Sonnier, Lauron.<br/>Format: Books<br/>Publication Date 2009<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:133522025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2008<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166692025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cannon, Joseph P.<br/>Format: Books<br/>Publication Date 2008 2007<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:334382025-10-06T20:08:32Z2025-10-06T20:08:32Zby Peter, J. Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>101 ways to build a successful network marketing businessent://SD_ILS/0/SD_ILS:351052025-10-06T20:08:32Z2025-10-06T20:08:32Zby Griffiths, Andrew, 1966-<br/>Format: Books<br/>Publication Date 2008<br/>Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaudent://SD_ILS/0/SD_ILS:358042025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hooley, Graham J.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-10-06T20:08:32Z2025-10-06T20:08:32Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-10-06T20:08:32Z2025-10-06T20:08:32Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-10-06T20:08:32Z2025-10-06T20:08:32Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)ent://SD_ILS/0/SD_ILS:119042025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2008 2007<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:401242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-10-06T20:08:32Z2025-10-06T20:08:32Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Podcast academy : the business podcasting book : launching, marketing, and measuring your Podcastent://SD_ILS/0/SD_ILS:414252025-10-06T20:08:32Z2025-10-06T20:08:32Zby Geoghegan, Michael W. (Michael Woodland), 1968-<br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:495072025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:10352025-10-06T20:08:32Z2025-10-06T20:08:32Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2007<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-10-06T20:08:32Z2025-10-06T20:08:32Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>The long tail : how endless choice is creating unlimited demandent://SD_ILS/0/SD_ILS:81382025-10-06T20:08:32Z2025-10-06T20:08:32Zby Anderson, Chris, 1961-<br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-10-06T20:08:32Z2025-10-06T20:08:32Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing : the coreent://SD_ILS/0/SD_ILS:321452025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kerin, Roger A.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html">http://www.loc.gov/catdir/enhancements/fy0665/2005055463-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>In search of a new logic for marketing : the foundation of contemporary marketing theoryent://SD_ILS/0/SD_ILS:334062025-10-06T20:08:32Z2025-10-06T20:08:32Zby Grönroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-10-06T20:08:32Z2025-10-06T20:08:32Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:361762025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2007 2006<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-06T20:08:32Z2025-10-06T20:08:32Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>The art of digital brandingent://SD_ILS/0/SD_ILS:33032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cocoran, Ian.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html">http://catdir.loc.gov/catdir/toc/ecip0713/2007011449.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html">http://catdir.loc.gov/catdir/enhancements/fy0711/2007011449-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Con$umed : how markets corrupt children, infantilize adults, and swallow citizens wholeent://SD_ILS/0/SD_ILS:101722025-10-06T20:08:32Z2025-10-06T20:08:32Zby Barber, Benjamin R., 1939-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html">http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html</a><br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-10-06T20:08:32Z2025-10-06T20:08:32Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:123862025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a>
<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169412025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2006<br/>The annual 2007 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170522025-10-06T20:08:32Z2025-10-06T20:08:32Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:206602025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2006 2005<br/>Apples, insights and mad inventors : an entertaining analysis of modern marketingent://SD_ILS/0/SD_ILS:315282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bullmore, J. J. D.<br/>Format: Books<br/>Publication Date 2006<br/>Beyond six sigma : profitable growth throuth customer value creationent://SD_ILS/0/SD_ILS:315302025-10-06T20:08:32Z2025-10-06T20:08:32Zby Plaster, Gary.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005023556.html">http://www.loc.gov/catdir/toc/ecip0517/2005023556.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html">http://www.loc.gov/catdir/enhancements/fy0623/2005023556-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Connected marketing : the viral, buzz and word of mouth revolutionent://SD_ILS/0/SD_ILS:315372025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kirby, Justin.<br/>Format: Books<br/>Publication Date 2006<br/>Essentials of marketing communicationsent://SD_ILS/0/SD_ILS:315862025-10-06T20:08:32Z2025-10-06T20:08:32Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2006<br/>Creative marketing : an extended metaphor for marketing in a new ageent://SD_ILS/0/SD_ILS:321192025-10-06T20:08:32Z2025-10-06T20:08:32Zby Fillis, Ian.<br/>Format: Books<br/>Publication Date 2006<br/>Does marketing need reform? : fresh perspectives on the futureent://SD_ILS/0/SD_ILS:321242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Sheth, Jagdish N.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0518/2005025003.html">http://www.loc.gov/catdir/toc/ecip0518/2005025003.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Juicing the orange : how to turn creativity into a powerful business advantageent://SD_ILS/0/SD_ILS:321392025-10-06T20:08:32Z2025-10-06T20:08:32Zby Fallon, Pat.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www.loc.gov/catdir/toc/ecip065/2005036310.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing made easyent://SD_ILS/0/SD_ILS:321492025-10-06T20:08:32Z2025-10-06T20:08:32Zby Epstein, Kevin.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip067/2006001861.html">http://www.loc.gov/catdir/toc/ecip067/2006001861.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006001861-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing to women : how to increase your share of the world's largest marketent://SD_ILS/0/SD_ILS:321562025-10-06T20:08:32Z2025-10-06T20:08:32Zby Barletta, Marti.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005021741.html">http://www.loc.gov/catdir/toc/ecip0516/2005021741.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The marketing gurus : lessons from the best marketing books of all timesent://SD_ILS/0/SD_ILS:320132025-10-06T20:08:32Z2025-10-06T20:08:32Zby Murray, Chris.<br/>Format: Books<br/>Publication Date 2006<br/>The mind of the customer : how great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's successent://SD_ILS/0/SD_ILS:320142025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hodge, Richard.<br/>Format: Books<br/>Publication Date 2006<br/>The must-have customer : 7 steps to winning the customer you haven't gotent://SD_ILS/0/SD_ILS:320152025-10-06T20:08:32Z2025-10-06T20:08:32Zby Gordman, Robert.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-b.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2005052943-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Identity and strategy : how individual visions enable the design of a market strategy that worksent://SD_ILS/0/SD_ILS:324682025-10-06T20:08:32Z2025-10-06T20:08:32Zby Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-10-06T20:08:32Z2025-10-06T20:08:32Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-10-06T20:08:32Z2025-10-06T20:08:32Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing : concepts and strategiesent://SD_ILS/0/SD_ILS:24992025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dibb, Sally.<br/><a href="http://www.dibbmarketing.com">Digital materiall</a><br/>Format: Books<br/>Publication Date 2006<br/>Heritage marketingent://SD_ILS/0/SD_ILS:118282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Misiura, Shashi.<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Managing globally international tradeent://SD_ILS/0/SD_ILS:440482025-10-06T20:08:32Z2025-10-06T20:08:32Zby University of Maryland University College. Office of Instructional Development.<br/>Format: Video disc<br/>Publication Date 2006 1993<br/>151 quick ideas to get new customersent://SD_ILS/0/SD_ILS:547852025-10-06T20:08:32Z2025-10-06T20:08:32Zby Wilson, Jerry R.<br/>Format: Books<br/>Publication Date 2006<br/>Cheap : the real cost of the global trend for bargains, discounts &amp; customer choiceent://SD_ILS/0/SD_ILS:479832025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bosshart, David.<br/>Format: Books<br/>Publication Date 2006<br/>New products managementent://SD_ILS/0/SD_ILS:509572025-10-06T20:08:32Z2025-10-06T20:08:32Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Format: Books<br/>Publication Date 2006<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-10-06T20:08:32Z2025-10-06T20:08:32Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:115282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Shank, Matthew D.<br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:123842025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-10-06T20:08:32Z2025-10-06T20:08:32Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169452025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-10-06T20:08:32Z2025-10-06T20:08:32Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Principles of services marketingent://SD_ILS/0/SD_ILS:297092025-10-06T20:08:32Z2025-10-06T20:08:32Zby Palmer, Adrian, 1955-<br/>Format: Books<br/>Publication Date 2005<br/>Simple solutions to effective marketingent://SD_ILS/0/SD_ILS:301012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Perrett, Dianne.<br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-10-06T20:08:32Z2025-10-06T20:08:32Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:290862025-10-06T20:08:32Z2025-10-06T20:08:32Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.ent://SD_ILS/0/SD_ILS:292672025-10-06T20:08:32Z2025-10-06T20:08:32Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing for consultants : breakthrough tactics for winning profitable clientsent://SD_ILS/0/SD_ILS:294012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Levinson, Jay Conrad.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004042253.html">http://www.loc.gov/catdir/description/wiley042/2004042253.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2004042253.html">http://www.loc.gov/catdir/toc/wiley041/2004042253.html</a><br/>Format: Books<br/>Publication Date 2005 2004<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-10-06T20:08:32Z2025-10-06T20:08:32Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Fashion brands : branding style from Armani to Zaraent://SD_ILS/0/SD_ILS:60102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Tungate, Mark, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html">http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html">http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Free prize inside! : the next big marketing ideaent://SD_ILS/0/SD_ILS:115822025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>PyroMarketing : the four-step strategy to ignite customer evangelists and keep them for lifeent://SD_ILS/0/SD_ILS:116182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2005<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>FAQs on marketing : answered by the Guru of Marketingent://SD_ILS/0/SD_ILS:129592025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2005<br/>Principles of marketingent://SD_ILS/0/SD_ILS:129612025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Table of contents <a href="http://www-docs.tu-cottbus.de/bibliothek/public/katalog/409214.PDF">http://www-docs.tu-cottbus.de/bibliothek/public/katalog/409214.PDF</a><br/>Format: Books<br/>Publication Date 2005<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Trillion-dollar moms : marketing to a new generation of mothersent://SD_ILS/0/SD_ILS:157562025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bailey, Maria T.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html">http://catdir.loc.gov/catdir/toc/ecip054/2004028760.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2004028760-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing payback : is your marketing profitable?ent://SD_ILS/0/SD_ILS:163932025-10-06T20:08:32Z2025-10-06T20:08:32Zby Shaw, Robert, 1950-<br/>Format: Books<br/>Publication Date 2005<br/>Marketing principles and best practicesent://SD_ILS/0/SD_ILS:169962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hoffman, K. Douglas.<br/>Format: Books<br/>Publication Date 2005<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:281812025-10-06T20:08:32Z2025-10-06T20:08:32Zby Etzel, Michael J.<br/>Format: Books<br/>Publication Date 2004<br/>What no one ever tells you about marketing your own business : real-life advice from 101 successful entrepreneursent://SD_ILS/0/SD_ILS:284072025-10-06T20:08:32Z2025-10-06T20:08:32Zby Norman, Jan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004003270.html">http://www.loc.gov/catdir/toc/ecip0415/2004003270.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Knowledge-based marketingent://SD_ILS/0/SD_ILS:284102025-10-06T20:08:32Z2025-10-06T20:08:32Zby Chaston, Ian.<br/>Format: Books<br/>Publication Date 2004<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Precision marketing : the new rules for attracting, retaining, and leveraging profitable customersent://SD_ILS/0/SD_ILS:362482025-10-06T20:08:32Z2025-10-06T20:08:32Zby Zabin, Jeff.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:278202025-10-06T20:08:32Z2025-10-06T20:08:32Zby Masterson, Rosalind.<br/>Format: Books<br/>Publication Date 2004<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:115812025-10-06T20:08:32Z2025-10-06T20:08:32Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-10-06T20:08:32Z2025-10-06T20:08:32Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-10-06T20:08:32Z2025-10-06T20:08:32Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Branded nation : the marketing of megachurch, college, inc., and museumworldent://SD_ILS/0/SD_ILS:151402025-10-06T20:08:32Z2025-10-06T20:08:32Zby Twitchell, James B., 1943-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012918099&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/simon051/2004052147.html">http://catdir.loc.gov/catdir/description/simon051/2004052147.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Principles and practice of marketingent://SD_ILS/0/SD_ILS:166192025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2004 2003<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-10-06T20:08:32Z2025-10-06T20:08:32Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-10-06T20:08:32Z2025-10-06T20:08:32Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:121302025-10-06T20:08:32Z2025-10-06T20:08:32Zby Summers, Jane, 1962-<br/>Format: Books<br/>Publication Date 2003<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:124092025-10-06T20:08:32Z2025-10-06T20:08:32Zby Haig, Matt.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=756292">Brand failures</a><br/>Format: Books<br/>Publication Date 2003<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-10-06T20:08:32Z2025-10-06T20:08:32Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>After image : mind-altering marketingent://SD_ILS/0/SD_ILS:158182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Grant, John, 1964-<br/>Format: Books<br/>Publication Date 2003 2002<br/>The guru guide to marketing : a concise guide to the best ideas from today's top marketersent://SD_ILS/0/SD_ILS:166542025-10-06T20:08:32Z2025-10-06T20:08:32Zby Boyett, Joseph H.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html">http://catdir.loc.gov/catdir/toc/wiley032/2003535417.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html">http://catdir.loc.gov/catdir/description/wiley0310/2003535417.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-10-06T20:08:32Z2025-10-06T20:08:32Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Marketing your productent://SD_ILS/0/SD_ILS:197962025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cyr, Donald G.<br/>Format: Books<br/>Publication Date 2003<br/>The marketing bookent://SD_ILS/0/SD_ILS:268082025-10-06T20:08:32Z2025-10-06T20:08:32Zby Baker, Michael J., 1935-<br/>Format: Books<br/>Publication Date 2003<br/>Customer behaviour : consumer behaviour and beyondent://SD_ILS/0/SD_ILS:278512025-10-06T20:08:32Z2025-10-06T20:08:32Zby Widing, Robert E.<br/>Format: Books<br/>Publication Date 2003<br/>New consumer marketing : managing a living demand systement://SD_ILS/0/SD_ILS:301142025-10-06T20:08:32Z2025-10-06T20:08:32Zby Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing and promotional strategyent://SD_ILS/0/SD_ILS:347312025-10-06T20:08:32Z2025-10-06T20:08:32Zby Gelder, Darren.<br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-06T20:08:32Z2025-10-06T20:08:32Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing insights from A to Z : 80 concepts every manager needs to knowent://SD_ILS/0/SD_ILS:119772025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Books24x7 <a href="http://www.books24x7.com/marc.asp?bookid=12771">http://www.books24x7.com/marc.asp?bookid=12771</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=36368">http://www.myilibrary.com?id=36368</a><br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:121902025-10-06T20:08:32Z2025-10-06T20:08:32Zby Walker, Orville C.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Instructor's manual with case guide and test item fileent://SD_ILS/0/SD_ILS:158112025-10-06T20:08:32Z2025-10-06T20:08:32Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2003<br/>New products managementent://SD_ILS/0/SD_ILS:159122025-10-06T20:08:32Z2025-10-06T20:08:32Zby Crawford, C. Merle (Charles Merle), 1924-2012.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2002025532.html">http://catdir.loc.gov/catdir/toc/mh021/2002025532.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/2002025532.html">http://catdir.loc.gov/catdir/description/mh022/2002025532.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166182025-10-06T20:08:32Z2025-10-06T20:08:32Zby Jobber, David.<br/>Format: Books<br/>Publication Date 2003<br/>Sports marketing : a strategic perspectiveent://SD_ILS/0/SD_ILS:106012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Shank, Matthew D.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009693152&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-10-06T20:08:32Z2025-10-06T20:08:32Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-10-06T20:08:32Z2025-10-06T20:08:32Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>The business marketing course : managing in complex networksent://SD_ILS/0/SD_ILS:130282025-10-06T20:08:32Z2025-10-06T20:08:32Zby Ford, David, 1944-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html">http://catdir.loc.gov/catdir/toc/wiley021/2001056905.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html">http://catdir.loc.gov/catdir/enhancements/fy0664/2001056905-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/2001056905.html">http://catdir.loc.gov/catdir/description/wiley034/2001056905.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Supply chains, markets and power : mapping buyer and supplier power regimesent://SD_ILS/0/SD_ILS:246012025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cox, Andrew W.<br/>Format: Books<br/>Publication Date 2002<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:252362025-10-06T20:08:32Z2025-10-06T20:08:32Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 2002<br/>Contemporary strategic marketingent://SD_ILS/0/SD_ILS:257832025-10-06T20:08:32Z2025-10-06T20:08:32Zby Brennan, Ross, 1957-<br/>Format: Books<br/>Publication Date 2002<br/>Welcome to the creative age : bananas, business and the death of marketingent://SD_ILS/0/SD_ILS:260702025-10-06T20:08:32Z2025-10-06T20:08:32Zby Earls, Mark.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www.loc.gov/catdir/toc/wiley031/2002512721.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Foundations of marketing theory : toward a general theory of marketingent://SD_ILS/0/SD_ILS:303032025-10-06T20:08:32Z2025-10-06T20:08:32Zby Hunt, Shelby D.<br/>Format: Books<br/>Publication Date 2002<br/>Essays by distinguished marketing scholars of the Society for Marketing Advancesent://SD_ILS/0/SD_ILS:337342025-10-06T20:08:32Z2025-10-06T20:08:32Zby Woodside, Arch G.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&_tockey=%23TOC%2313051%232002%23999889999%23471222%23FLA%23Volume_11,_Pages_1-220_(2002)%2BMEssays_by_Distinguished_Marketing_Scholars_of_the_Society_for_Marketing_Advances%2BMEdited_by_Arch_G._Woodside_and_Ellen_M._Moore%2BMISBN%3A_0-7623-0869-9&_auth=y&view=c&_acct=C000027659&_version=1&_urlVersion=0&_userid=542840&md5=8ccd831a3de2c687888647b5b2b7a7ee">Full text available online via ScienceDirect Books (restricted access)</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Core concepts : marketingent://SD_ILS/0/SD_ILS:280762025-10-06T20:08:32Z2025-10-06T20:08:32Zby Shaw, Roy Thomas, 1916-<br/>Format: Books<br/>Publication Date 2002<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-10-06T20:08:32Z2025-10-06T20:08:32Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketingent://SD_ILS/0/SD_ILS:128682025-10-06T20:08:32Z2025-10-06T20:08:32Zby Lamb, Charles W.<br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-10-06T20:08:32Z2025-10-06T20:08:32Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>Credibility marketing : build your business by becoming a recognized expert (without investing a lot of time or money)ent://SD_ILS/0/SD_ILS:130622025-10-06T20:08:32Z2025-10-06T20:08:32Zby Chambers, Larry, 1947-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html">http://catdir.loc.gov/catdir/enhancements/fy0739/2001005094-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html">http://catdir.loc.gov/catdir/enhancements/fy0708/2001005094-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642025-10-06T20:08:32Z2025-10-06T20:08:32Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:130022025-10-06T20:08:32Z2025-10-06T20:08:32Zby Doyle, Peter, 1943-2003.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009671791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-10-06T20:08:32Z2025-10-06T20:08:32Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>