Search Results for - Narrowed by: Product management.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qf$003dSUBJECT$002509Subject$002509Product$002bmanagement.$002509Product$002bmanagement.$0026ps$003d300?2025-04-29T10:41:18ZMake your brand matter : experience-driven solutions to capture customers and keep them loyalent://SD_ILS/0/SD_ILS:576952025-04-29T10:41:18Z2025-04-29T10:41:18Zby Soechtig, Steven G., author.<br/>Format: Books<br/>Publication Date 2022<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:567792025-04-29T10:41:18Z2025-04-29T10:41:18Zby Trott, Paul VerfasserIn.<br/>Format: Books<br/>Publication Date 2021<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:224522025-04-29T10:41:18Z2025-04-29T10:41:18Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2018<br/>The brand book : Mauritius 2016ent://SD_ILS/0/SD_ILS:177792025-04-29T10:41:18Z2025-04-29T10:41:18Zby Lama, Ravin.<br/>Format: Books<br/>Publication Date 2016<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:156082025-04-29T10:41:18Z2025-04-29T10:41:18Zby Elliott, Richard H., author.<br/>Format: Books<br/>Publication Date 2015<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:20842025-04-29T10:41:18Z2025-04-29T10:41:18Zby Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Publication Date 2013<br/>Brand revolution : rethinking brand identityent://SD_ILS/0/SD_ILS:490682025-04-29T10:41:18Z2025-04-29T10:41:18Zby Sicard, Marie-Claude.<br/>Format: Books<br/>Publication Date 2013<br/>How cool brands stay hot : branding to Generation Yent://SD_ILS/0/SD_ILS:495492025-04-29T10:41:18Z2025-04-29T10:41:18Zby Bergh, Joeri van den, 1971-<br/>Format: Books<br/>Publication Date 2013<br/>Grow the core : a practical workout to grow your core brand and businessent://SD_ILS/0/SD_ILS:499342025-04-29T10:41:18Z2025-04-29T10:41:18Zby Taylor, David, 1964-<br/>Format: Books<br/>Publication Date 2013<br/>Product managementent://SD_ILS/0/SD_ILS:107572025-04-29T10:41:18Z2025-04-29T10:41:18Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2013<br/>From brand vision to brand evaluation : the strategic process of growing and strengthening brandsent://SD_ILS/0/SD_ILS:17272025-04-29T10:41:18Z2025-04-29T10:41:18Zby De Chernatony, L. (Leslie)<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780080966649">View this book online, via DawsonERA, both on- and off-campus</a><br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:152102025-04-29T10:41:18Z2025-04-29T10:41:18Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>Brandstorm : surviving and thriving in the new consumer-led marketplaceent://SD_ILS/0/SD_ILS:492262025-04-29T10:41:18Z2025-04-29T10:41:18Zby Nickles, Elizabeth.<br/>Format: Books<br/>Publication Date 2012<br/>Positioning the brand : an inside-out approachent://SD_ILS/0/SD_ILS:488802025-04-29T10:41:18Z2025-04-29T10:41:18Zby Riezebos, H. J., 1960-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-04-29T10:41:18Z2025-04-29T10:41:18Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:24842025-04-29T10:41:18Z2025-04-29T10:41:18Zby Trott, Paul.<br/>Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578</a><br/>Format: Books<br/>Publication Date 2012<br/>Wikibrands : reinventing your company in a customer-driven marketplaceent://SD_ILS/0/SD_ILS:437682025-04-29T10:41:18Z2025-04-29T10:41:18Zby Moffitt, Sean.<br/>Format: Books<br/>Publication Date 2011<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:473122025-04-29T10:41:18Z2025-04-29T10:41:18Zby Haig, Matt.<br/>Format: Books<br/>Publication Date 2011<br/>Branded lives : the production and consumption of meaning at workent://SD_ILS/0/SD_ILS:453102025-04-29T10:41:18Z2025-04-29T10:41:18Zby Brannan, Matthew J.<br/>Format: Books<br/>Publication Date 2011<br/>How cool brands stay hot : branding to generation Yent://SD_ILS/0/SD_ILS:470082025-04-29T10:41:18Z2025-04-29T10:41:18Zby Bergh, Joeri van den.<br/>Format: Books<br/>Publication Date 2011<br/>Creating powerful brands.ent://SD_ILS/0/SD_ILS:502182025-04-29T10:41:18Z2025-04-29T10:41:18Zby De Chernatony, Leslie, 1953-<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to operations management : a strategic approachent://SD_ILS/0/SD_ILS:227912025-04-29T10:41:18Z2025-04-29T10:41:18Zby Grütter, Anton.<br/>Format: Books<br/>Publication Date 2010<br/>The brand gym : a practical workout to gain and retain brand leadershipent://SD_ILS/0/SD_ILS:419062025-04-29T10:41:18Z2025-04-29T10:41:18Zby Taylor, David, 1964-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg">http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg</a><br/>Format: Books<br/>Publication Date 2010<br/>The economy of brandsent://SD_ILS/0/SD_ILS:440972025-04-29T10:41:18Z2025-04-29T10:41:18Zby Lindemann, Jan.<br/>Format: Books<br/>Publication Date 2010<br/>Towards effective place brand management : branding European cities and regionsent://SD_ILS/0/SD_ILS:453522025-04-29T10:41:18Z2025-04-29T10:41:18Zby Ashworth, G. J. (Gregory John)<br/>Format: Books<br/>Publication Date 2010<br/>Robustness development and reliability growth : value-adding strategies for new products and processesent://SD_ILS/0/SD_ILS:528172025-04-29T10:41:18Z2025-04-29T10:41:18Zby King, John P. (John Paul), 1944-<br/>Format: Books<br/>Publication Date 2010<br/>Product managementent://SD_ILS/0/SD_ILS:17822025-04-29T10:41:18Z2025-04-29T10:41:18Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2010 2009<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:522352025-04-29T10:41:18Z2025-04-29T10:41:18Zby Morgan, Adam, 1969-<br/>Format: Books<br/>Publication Date 2009<br/>What is branding?ent://SD_ILS/0/SD_ILS:133652025-04-29T10:41:18Z2025-04-29T10:41:18Zby Healey, Matthew.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Shiny objects marketing : using simple human instincts to make your brand irresistibleent://SD_ILS/0/SD_ILS:461312025-04-29T10:41:18Z2025-04-29T10:41:18Zby LaBonte, David A., 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Strategic brand managementent://SD_ILS/0/SD_ILS:334772025-04-29T10:41:18Z2025-04-29T10:41:18Zby Elliott, Richard, 1950-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip074/2006033911.html">http://www.loc.gov/catdir/toc/ecip074/2006033911.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Brands & gaming : the computer gaming phenomenon and its impact on brands and businessesent://SD_ILS/0/SD_ILS:124032025-04-29T10:41:18Z2025-04-29T10:41:18Zby Nichols, David, 1967-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html">http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Balanced brand : how to balance the stakeholder forces that can make or break your businessent://SD_ILS/0/SD_ILS:313002025-04-29T10:41:18Z2025-04-29T10:41:18Zby Foley, John, 1955-<br/>Format: Books<br/>Publication Date 2006<br/>Brand rejuvenation : how to protect, strengthen &amp; add value to your brand to prevent it from ageingent://SD_ILS/0/SD_ILS:315312025-04-29T10:41:18Z2025-04-29T10:41:18Zby Lehu, Jean-Marc.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip063/2005033280.html">http://www.loc.gov/catdir/toc/ecip063/2005033280.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Moment of truth : redefining the CEO's brand management agendaent://SD_ILS/0/SD_ILS:319812025-04-29T10:41:18Z2025-04-29T10:41:18Zby Bauer, Andreas.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html">http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Brand vision : how to energize your team to drive business growthent://SD_ILS/0/SD_ILS:349282025-04-29T10:41:18Z2025-04-29T10:41:18Zby Taylor, David, 1964-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006033488.html">http://www.loc.gov/catdir/toc/ecip072/2006033488.html</a><br/>Format: Books<br/>Publication Date 2006<br/>The persona lifecycle : keeping people in mind throughout product designent://SD_ILS/0/SD_ILS:320172025-04-29T10:41:18Z2025-04-29T10:41:18Zby Pruitt, John.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip066/2006000795.html">http://www.loc.gov/catdir/toc/ecip066/2006000795.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html">http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>From brand vision to brand evaluation : strategically building and sustaining brandsent://SD_ILS/0/SD_ILS:320952025-04-29T10:41:18Z2025-04-29T10:41:18Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 2006<br/>Juicing the orange : how to turn creativity into a powerful business advantageent://SD_ILS/0/SD_ILS:321392025-04-29T10:41:18Z2025-04-29T10:41:18Zby Fallon, Pat.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip065/2005036310.html">http://www.loc.gov/catdir/toc/ecip065/2005036310.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Managing service operations : design and implementationent://SD_ILS/0/SD_ILS:575902025-04-29T10:41:18Z2025-04-29T10:41:18Zby Hollins, Bill.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html">http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html">http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Branding unbound : the future of advertising, sales, and the brand experience in the wireless ageent://SD_ILS/0/SD_ILS:130032025-04-29T10:41:18Z2025-04-29T10:41:18Zby Mathieson, Rick.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html">http://catdir.loc.gov/catdir/toc/ecip057/2005002544.html</a>
Branding Unbound, the blog <a href="http://maverix.typepad.com/brandingunbound/">http://maverix.typepad.com/brandingunbound/</a>
Ebook Library <a href="http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu">http://www.ECU.eblib.com.au/EBLWeb/patron/?target=patron&extendedid=E_181462userid=%5Eu</a><br/>Format: Books<br/>Publication Date 2005<br/>Product leadership : pathways to profitable innovationent://SD_ILS/0/SD_ILS:296092025-04-29T10:41:18Z2025-04-29T10:41:18Zby Cooper, Robert G. (Robert Gravlin), 1943-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0420/2004017395.html">http://www.loc.gov/catdir/toc/ecip0420/2004017395.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Marketing revolution : the radical new approach to transforming the business, the brand &amp; the bottom lineent://SD_ILS/0/SD_ILS:349182025-04-29T10:41:18Z2025-04-29T10:41:18Zby Gamble, Paul R.<br/>Format: Books<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:209722025-04-29T10:41:18Z2025-04-29T10:41:18Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2005<br/>Product managementent://SD_ILS/0/SD_ILS:176372025-04-29T10:41:18Z2025-04-29T10:41:18Zby Lehmann, Donald R.<br/>Format: Books<br/>Publication Date 2004<br/>Sense : the art and science of creating lasting brandsent://SD_ILS/0/SD_ILS:217952025-04-29T10:41:18Z2025-04-29T10:41:18Zby Lippincott Mercer (Firm)<br/>Format: Books<br/>Publication Date 2004<br/>Innovation management : strategies, implementation and profitsent://SD_ILS/0/SD_ILS:169562025-04-29T10:41:18Z2025-04-29T10:41:18Zby Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy036/2002154341.html">http://catdir.loc.gov/catdir/toc/fy036/2002154341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1367032</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=010080131etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010080131&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html">http://catdir.loc.gov/catdir/enhancements/fy0613/2002154341-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The ultimate book of business brands : insights from the world's 50 greatest brands.ent://SD_ILS/0/SD_ILS:261842025-04-29T10:41:18Z2025-04-29T10:41:18Zby Crainer, Stuart.<br/>Format: Books<br/>Publication Date 2003<br/>Priceless : turning ordinary products into extraordinary experiencesent://SD_ILS/0/SD_ILS:264982025-04-29T10:41:18Z2025-04-29T10:41:18Zby LaSalle, Diana, 1949-<br/>Format: Books<br/>Publication Date 2003<br/>New product development : from initial idea to product managementent://SD_ILS/0/SD_ILS:280452025-04-29T10:41:18Z2025-04-29T10:41:18Zby Annacchino, Marc A.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003051881.html">http://www.loc.gov/catdir/description/els031/2003051881.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/els031/2003051881.html">http://www.loc.gov/catdir/toc/els031/2003051881.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Brand management : a theoretical and practical approachent://SD_ILS/0/SD_ILS:119502025-04-29T10:41:18Z2025-04-29T10:41:18Zby Riezebos, H. J., 1960-<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=728565">Brand management</a><br/>Format: Books<br/>Publication Date 2003<br/>Warriors on the high wire : the balancing act of brand leadership in the twenty-first centuryent://SD_ILS/0/SD_ILS:120552025-04-29T10:41:18Z2025-04-29T10:41:18Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 2003 2001<br/>How come your brand isn't working hard enough? : the essential guide to brand managementent://SD_ILS/0/SD_ILS:130642025-04-29T10:41:18Z2025-04-29T10:41:18Zby Cheverton, Peter.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014774009&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA">http://okeanos-www.hbz-nrw.de:80/F?func=service&doc_library=HBZ01&doc_number=011693749&line_number=0001&func_code=VIEW&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2002<br/>Product managementent://SD_ILS/0/SD_ILS:197932025-04-29T10:41:18Z2025-04-29T10:41:18Zby Jooste, C. J.<br/>Format: Books<br/>Publication Date 2002<br/>(Re)inventing the brand : can top brands survive the new market realities?ent://SD_ILS/0/SD_ILS:130992025-04-29T10:41:18Z2025-04-29T10:41:18Zby Kapferer, Jean-Noël.<br/>Format: Books<br/>Publication Date 2001<br/>Brand warfare : 10 rules for building the killer brand : lessons for new and old economy playersent://SD_ILS/0/SD_ILS:246832025-04-29T10:41:18Z2025-04-29T10:41:18Zby D'Alessandro, David F.<br/>Format: Books<br/>Publication Date 2001<br/>The hero and the outlaw : building extraordinary brands through the power of archetypesent://SD_ILS/0/SD_ILS:166372025-04-29T10:41:18Z2025-04-29T10:41:18Zby Mark, Margaret.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/2001274378.html">http://catdir.loc.gov/catdir/toc/mh021/2001274378.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/2001274378.html">http://catdir.loc.gov/catdir/bios/mh041/2001274378.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/2001274378.html">http://catdir.loc.gov/catdir/description/mh021/2001274378.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Corporate religion : building a strong company through personality and corporate soulent://SD_ILS/0/SD_ILS:132632025-04-29T10:41:18Z2025-04-29T10:41:18Zby Kunde, Jesper.<br/>Format: Books<br/>Publication Date 2000<br/>The Brandmindsetent://SD_ILS/0/SD_ILS:132472025-04-29T10:41:18Z2025-04-29T10:41:18Zby Knapp, Duane E.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00268911.html">http://catdir.loc.gov/catdir/toc/mh021/00268911.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh041/00268911.html">http://catdir.loc.gov/catdir/bios/mh041/00268911.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00268911.html">http://catdir.loc.gov/catdir/description/mh021/00268911.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Brand asset management : driving profitable growth through your brandsent://SD_ILS/0/SD_ILS:142172025-04-29T10:41:18Z2025-04-29T10:41:18Zby Davis, Scott M., 1964-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/00008013.html">http://lcweb.loc.gov/catdir/toc/00008013.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/00008013.html">http://catdir.loc.gov/catdir/bios/wiley042/00008013.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/00008013.html">http://catdir.loc.gov/catdir/description/wiley034/00008013.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Brand warriors : corporate leaders share their winning strategiesent://SD_ILS/0/SD_ILS:180262025-04-29T10:41:18Z2025-04-29T10:41:18Zby Gilmore, Fiona.<br/>Format: Books<br/>Publication Date 1999 1997<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-04-29T10:41:18Z2025-04-29T10:41:18Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Product strategy and managementent://SD_ILS/0/SD_ILS:166082025-04-29T10:41:18Z2025-04-29T10:41:18Zby Baker, Michael John.<br/>Format: Books<br/>Publication Date 1999<br/>Developing products in half the time : new rules, new toolsent://SD_ILS/0/SD_ILS:282982025-04-29T10:41:18Z2025-04-29T10:41:18Zby Smith, Preston G., 1941-<br/>Format: Books<br/>Publication Date 1998<br/>Brand managementent://SD_ILS/0/SD_ILS:463322025-04-29T10:41:18Z2025-04-29T10:41:18Zby De Chernatony, L. (Leslie)<br/>Format: Books<br/>Publication Date 1998<br/>Innovation management : strategies, implementation and profitsent://SD_ILS/0/SD_ILS:102122025-04-29T10:41:18Z2025-04-29T10:41:18Zby Afuah, Allan.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html">http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html</a><br/>Format: Regular print<br/>Publication Date 1998<br/>Innovation management and new product developmentent://SD_ILS/0/SD_ILS:138772025-04-29T10:41:18Z2025-04-29T10:41:18Zby Trott, Paul.<br/>Format: Books<br/>Publication Date 1998<br/>