Search Results for Éducation - Narrowed by: ManuscriptSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003d$0025C3$002589ducation$0026qf$003dFORMAT$002509Format$002509MS$002509Manuscript$0026ps$003d300$0026isd$003dtrue?2025-07-16T08:40:49ZGraphic communication and education's importance to the masses in a contemporary South Africaent://SD_ILS/0/SD_ILS:190282025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fourie, Janice.<br/>Format: Manuscript<br/>Publication Date 2004<br/>The Department of Basic Education : could the implementation of a rebranding strategy improve its reputation by changing perceptions?ent://SD_ILS/0/SD_ILS:192192025-07-16T08:40:49Z2025-07-16T08:40:49Zby Vika, Inga.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The non-profit brand : exploring the discordance between brand promise and brand building education-based non-profit organisations of South Africaent://SD_ILS/0/SD_ILS:189302025-07-16T08:40:49Z2025-07-16T08:40:49Zby Keown, Lisa Robyn.<br/>Format: Manuscript<br/>Publication Date 2012<br/>An analysis of the effectiveness of communication strategy by Government Pensions Administration Agency (the GPAA) to inform Government Employees Pension Fund (GEPF) members about their benefitsent://SD_ILS/0/SD_ILS:189652025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mutchinya, Nkinki.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Interior design deserves a more prominent place for business practice, according to Fen Shuient://SD_ILS/0/SD_ILS:190472025-07-16T08:40:49Z2025-07-16T08:40:49Zby Lee, Kevin.<br/>Format: Manuscript<br/>Publication Date 2005<br/>Exploring the role of metropolitan open space systems in building meaningful city brands : a D'MOSS Case Studyent://SD_ILS/0/SD_ILS:578542025-07-16T08:40:49Z2025-07-16T08:40:49Zby Simpson, Jody.<br/>Format: Manuscript<br/>Publication Date 2022<br/>An investigation of how contemporary South African fashion designers communicate creative brand storytelling and brand aestheticsent://SD_ILS/0/SD_ILS:578552025-07-16T08:40:49Z2025-07-16T08:40:49Zby Qwelane, Muntu J.<br/>Format: Manuscript<br/>Publication Date 2022<br/>The role of brand purpose in talent acquisition : an exploration of best practices in South Africaent://SD_ILS/0/SD_ILS:565992025-07-16T08:40:49Z2025-07-16T08:40:49Zby Woker, Samantha.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Queer marginality and planning for brand resonance : a qualitative critique of the South African advertising industryent://SD_ILS/0/SD_ILS:578562025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dziba, Khangelani.<br/>Format: Manuscript<br/>Publication Date 2021<br/>Design matters : a brand, its personality and the workspaceent://SD_ILS/0/SD_ILS:565982025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gibson-Van Der Walt, Kim<br/>Format: Manuscript<br/>Publication Date 2020<br/>Gender stereotypes in equestrian clothing brands a quantitative cross-sectional study exploring brand gender with regards to brand image of equestrian clothing brandsent://SD_ILS/0/SD_ILS:214182025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gilliers, Christine<br/>Format: Manuscript<br/>Publication Date 2017<br/>A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptationent://SD_ILS/0/SD_ILS:214202025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kennard, Catherine.<br/>Format: Manuscript<br/>Publication Date 2017<br/>Made in South Africa a study of the Proudly South African marketing campaignent://SD_ILS/0/SD_ILS:218452025-07-16T08:40:49Z2025-07-16T08:40:49Zby Burnett, Michael<br/>Format: Manuscript<br/>Publication Date 2017<br/>The evolution of Old Spice in a new media environmentent://SD_ILS/0/SD_ILS:218462025-07-16T08:40:49Z2025-07-16T08:40:49Zby Belling, Cameron<br/>Format: Manuscript<br/>Publication Date 2017<br/>The impact of brand presence at music festivals a consumer perspective on what works and what doesn'tent://SD_ILS/0/SD_ILS:218472025-07-16T08:40:49Z2025-07-16T08:40:49Zby Crabtree, Amy-Sue<br/>Format: Manuscript<br/>Publication Date 2017<br/>The consumer decision journey of a Varsity College student the moment of truthent://SD_ILS/0/SD_ILS:218492025-07-16T08:40:49Z2025-07-16T08:40:49Zby Orton, Lesley John<br/>Format: Manuscript<br/>Publication Date 2017<br/>Setting sights on building a strong brand key insights from the South African gin trend a case study on Blind Tiger Ginent://SD_ILS/0/SD_ILS:218502025-07-16T08:40:49Z2025-07-16T08:40:49Zby Hunn, Kendra<br/>Format: Manuscript<br/>Publication Date 2017<br/>Kickflips and tailwhips an extreme subcultural perspective on brand equity, advertising and marketing communicationsent://SD_ILS/0/SD_ILS:218512025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ochler, Charl<br/>Format: Manuscript<br/>Publication Date 2017<br/>How customer service impacts brand loyalty in the Durban privately owned restaurant industryent://SD_ILS/0/SD_ILS:218532025-07-16T08:40:49Z2025-07-16T08:40:49Zby Hartzer, Tegan<br/>Format: Manuscript<br/>Publication Date 2017<br/>Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation featuresent://SD_ILS/0/SD_ILS:218542025-07-16T08:40:49Z2025-07-16T08:40:49Zby Taylor, Kimberley<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companiesent://SD_ILS/0/SD_ILS:218582025-07-16T08:40:49Z2025-07-16T08:40:49Zby Berg, Hemsen Synne<br/>Format: Manuscript<br/>Publication Date 2017<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-07-16T08:40:49Z2025-07-16T08:40:49Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlinesent://SD_ILS/0/SD_ILS:218612025-07-16T08:40:49Z2025-07-16T08:40:49Zby Warren, Andrew<br/>Format: Manuscript<br/>Publication Date 2017<br/>An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Townent://SD_ILS/0/SD_ILS:218622025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van der Merwe, Natalie<br/>Format: Manuscript<br/>Publication Date 2017<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptionsent://SD_ILS/0/SD_ILS:214192025-07-16T08:40:49Z2025-07-16T08:40:49Zby Basson, Haneke<br/>Format: Manuscript<br/>Publication Date 2016<br/>Advertisements and the representations of hegemonic masculinity : the case of GQ magazineent://SD_ILS/0/SD_ILS:210732025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sabela, Danisa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A descriptive mixed method investigation into the effects of the 2015/2016 student protests on the University of Cape Town (UCT) as a brandent://SD_ILS/0/SD_ILS:210752025-07-16T08:40:49Z2025-07-16T08:40:49Zby Scholtz, Shannon Marcelle.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Does the colour of the beer bottle influence South African consumers' perception of the brand?ent://SD_ILS/0/SD_ILS:210762025-07-16T08:40:49Z2025-07-16T08:40:49Zby Stopford, Chad.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An explanatory, qualitative study to understand the behaviour of low-income household's [sic] shopping behaviourent://SD_ILS/0/SD_ILS:210792025-07-16T08:40:49Z2025-07-16T08:40:49Zby Midgley, Michael<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impactent://SD_ILS/0/SD_ILS:210802025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ashburner, Sebastian.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the impact of Facebook on students' personal brands and ideas of self-perception online and offlineent://SD_ILS/0/SD_ILS:210812025-07-16T08:40:49Z2025-07-16T08:40:49Zby Verhoef, Alexandra.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Expolring the role and degree of relevance of the LSM model as guidline for segmenting the current Western Cape Retail market : a mixed method studyent://SD_ILS/0/SD_ILS:210822025-07-16T08:40:49Z2025-07-16T08:40:49Zby Willows, Stephen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Townent://SD_ILS/0/SD_ILS:210862025-07-16T08:40:49Z2025-07-16T08:40:49Zby Pietersen, Conny Nteboheleng.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The impact of technology on brandingent://SD_ILS/0/SD_ILS:210872025-07-16T08:40:49Z2025-07-16T08:40:49Zby Myers, Brady Hudson.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africaent://SD_ILS/0/SD_ILS:210882025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mackay, Brett.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into whether alcoholic brands and the marketing thereof adversely affect students' personal and academic performanceent://SD_ILS/0/SD_ILS:210902025-07-16T08:40:49Z2025-07-16T08:40:49Zby Weir, Cameron.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youthent://SD_ILS/0/SD_ILS:210912025-07-16T08:40:49Z2025-07-16T08:40:49Zby Strumpman, Emma.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townshipsent://SD_ILS/0/SD_ILS:210922025-07-16T08:40:49Z2025-07-16T08:40:49Zby Pasiya, Sesothando.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter usersent://SD_ILS/0/SD_ILS:210932025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gaffoor, Shaakir.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countriesent://SD_ILS/0/SD_ILS:211022025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mushonga, Tendai.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.coment://SD_ILS/0/SD_ILS:211032025-07-16T08:40:49Z2025-07-16T08:40:49Zby Landsberg, Calvin.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban womenent://SD_ILS/0/SD_ILS:211042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Tonkin, Madison<br/>Format: Manuscript<br/>Publication Date 2016<br/>Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategyent://SD_ILS/0/SD_ILS:211092025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sakutukwa, Anesu.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of exercise involvement and wellness and its potential in enhancing or shifting human values and brand identity amongst employees of different organisationsent://SD_ILS/0/SD_ILS:211102025-07-16T08:40:49Z2025-07-16T08:40:49Zby Berchowitz, David.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africaent://SD_ILS/0/SD_ILS:211112025-07-16T08:40:49Z2025-07-16T08:40:49Zby Matiringe, Tanitta.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To investigate the manner in which the sports brand Nike utilises brand narrative to create brand essence in South Africaent://SD_ILS/0/SD_ILS:211122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Cunningham, Ashleigh<br/>Format: Manuscript<br/>Publication Date 2016<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-07-16T08:40:49Z2025-07-16T08:40:49Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customersent://SD_ILS/0/SD_ILS:211142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Stevens, Kim.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Leveraging thought leadership through social media to build brand equity for fitness brandsent://SD_ILS/0/SD_ILS:211212025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kampmann, Beatrice.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Instagram as a persona : a curatorial platform for young people: exploring better branding possibilitiesent://SD_ILS/0/SD_ILS:210892025-07-16T08:40:49Z2025-07-16T08:40:49Zby Malinzi, Agnes.<br/>Format: Manuscript<br/>A grounded theory approach focused on the manifestation of innovation, leadership and organisational culture in small to medium enterprises (SMES) business modelsent://SD_ILS/0/SD_ILS:190292025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ford, Lindsay.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Gaphic street wear 'you are what you wear'ent://SD_ILS/0/SD_ILS:191332025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Tonder, Yolandé.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>History of artent://SD_ILS/0/SD_ILS:192772025-07-16T08:40:49Z2025-07-16T08:40:49Zby Wepepner, Johan.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Art and design theory and research 3ent://SD_ILS/0/SD_ILS:196012025-07-16T08:40:49Z2025-07-16T08:40:49Zby Holmes, Alicia.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Measuring consumer attitude towards Lays Staxent://SD_ILS/0/SD_ILS:196032025-07-16T08:40:49Z2025-07-16T08:40:49Zby Skikne, Adam.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Mountain Valley Farm's brand developmentent://SD_ILS/0/SD_ILS:196042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Howson, Warren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The country of origin effect on Proudly South African FMCG productsent://SD_ILS/0/SD_ILS:196052025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mitchell, Shane Darryn.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Whose YouTube : a postmodern perspective & corporate power?ent://SD_ILS/0/SD_ILS:196062025-07-16T08:40:49Z2025-07-16T08:40:49Zby Pearce, Michael.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kasi business uplifting ourselvesent://SD_ILS/0/SD_ILS:196072025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ntlha, Letlotlo.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>A statement about placement : critical analysis of product placement used to sell brands in the digital gaming arenaent://SD_ILS/0/SD_ILS:196082025-07-16T08:40:49Z2025-07-16T08:40:49Zby Arvanaitis, Daleah.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Kinky aspirations : exploring American pop culture's influence on female black diamonds' hair preference pertaining to hair alternativesent://SD_ILS/0/SD_ILS:196102025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bubu, Unathi Yanga.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Graphic design on the dotted line : a focus on the first thing first manifesto and its effects on the practice of socially responsible graphic desigh within the new blackent://SD_ILS/0/SD_ILS:196112025-07-16T08:40:49Z2025-07-16T08:40:49Zby Billing, Cameron.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>The effect of web design on brand building according to the brand identity modelent://SD_ILS/0/SD_ILS:196122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Human, Ernest.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Survival of Protestantism in the corporate culture & commercialized worldent://SD_ILS/0/SD_ILS:196142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mokoena, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>I am not my hairent://SD_ILS/0/SD_ILS:196152025-07-16T08:40:49Z2025-07-16T08:40:49Zby Toolo, Tshegofatso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Making the unhealthy choice : cigarette brand preference behaviour among 18 to 21 year old smokersent://SD_ILS/0/SD_ILS:196172025-07-16T08:40:49Z2025-07-16T08:40:49Zby Smit, Kristoff.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>To investigate how Jay Z leverages digital communication platforms, in order to determine the perceptions of Jay Z's personal brand amongst millennials, based on the neurobanding frameworkent://SD_ILS/0/SD_ILS:196182025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sethole, Mahlatsi.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Celebrity endorsement as a persuasive technique for advertisers in South Africaent://SD_ILS/0/SD_ILS:196192025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mavimbela, Mapula.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Put your money where your map is : the analysis of female buying trends within the economic downturn over two square kilometresent://SD_ILS/0/SD_ILS:196202025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sacks, Darren.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Digital design UXent://SD_ILS/0/SD_ILS:196212025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bruce, Craig.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>New wave typographyent://SD_ILS/0/SD_ILS:196222025-07-16T08:40:49Z2025-07-16T08:40:49Zby Tladi, Mmalwe.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Diaspora marketing as a strategic imperative in competitive identity : exploring the role of South African expatriates in nation brandingent://SD_ILS/0/SD_ILS:190072025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mzimba, Lungiswa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The importance of internal communication within organisations towards building brand identityent://SD_ILS/0/SD_ILS:190392025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mashori, Letlhogonolo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Social media, brand image and Statistics South Africa : an exploration of Twitter's role in enhancing a government department's brand imageent://SD_ILS/0/SD_ILS:190942025-07-16T08:40:49Z2025-07-16T08:40:49Zby Botha, Levina J.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study based on the work of Aaker to examine if the brand identity of Woolworths has contributed to the growth shown from 2007, through the impact of its identity and image on brand equityent://SD_ILS/0/SD_ILS:191072025-07-16T08:40:49Z2025-07-16T08:40:49Zby Heyn, Charlotte.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Strengthening the visual branding of Pretoria : a case study of Cool Capitalent://SD_ILS/0/SD_ILS:192782025-07-16T08:40:49Z2025-07-16T08:40:49Zby Devenish, Christine.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How are tattoos, as a tool to create a personal brand, perceived by South Africans when encountered in the corporate world? : a collective case study on South African perspectivesent://SD_ILS/0/SD_ILS:192802025-07-16T08:40:49Z2025-07-16T08:40:49Zby Pieterse, Josslyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into MTN's interaction with customers and how these can impact customer perception of their brandent://SD_ILS/0/SD_ILS:192812025-07-16T08:40:49Z2025-07-16T08:40:49Zby Briedenhann, Chantel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To what extend does brand value and equity play a role in consumer perception in the context of 'freemium' games?ent://SD_ILS/0/SD_ILS:192822025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Freitas, Joao.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumers' brand perceptionsent://SD_ILS/0/SD_ILS:192832025-07-16T08:40:49Z2025-07-16T08:40:49Zby Basson, Hanneke.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of Discovery as a brand and its effectiveness on South African's wellness behaviourent://SD_ILS/0/SD_ILS:192852025-07-16T08:40:49Z2025-07-16T08:40:49Zby Breganski, Carla.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How perceived customer value creates loyalty among a select group of Pick 'n Pay shoppersent://SD_ILS/0/SD_ILS:193902025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mpobole, Mmamelo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Unusual anchors of luxury : luxury brands entering emerging marketsent://SD_ILS/0/SD_ILS:193922025-07-16T08:40:49Z2025-07-16T08:40:49Zby Masilela, Nobuhle Sarah.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Investigating the customer decision journey in emerging marketent://SD_ILS/0/SD_ILS:193932025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Jager, Laverne.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intentent://SD_ILS/0/SD_ILS:193952025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mniki, Musa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploratory study to determine how digital brand strategy is an essential tool for brand building in participation ageent://SD_ILS/0/SD_ILS:193962025-07-16T08:40:49Z2025-07-16T08:40:49Zby Diale, Mathabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysing how the EFF have built their brand in the last 4 yearsent://SD_ILS/0/SD_ILS:193972025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kganyago, Kgabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative study to unpack how DS Sbu has used his personal brand to create awareness for MoFaya energy drinkent://SD_ILS/0/SD_ILS:193982025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nxumalo, Lungile Zenda.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploration of whether the direct representation of feminine cues for Carling Black Label's advertising tarnishes it brand qualityent://SD_ILS/0/SD_ILS:193992025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mdluli, Mbali Sharon.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Examining digital communication platforms in creating brand equity in the South African pharmaceutical industryent://SD_ILS/0/SD_ILS:194002025-07-16T08:40:49Z2025-07-16T08:40:49Zby Rankhododo, Tondani.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effects of internal branding on medical representative in leading pharmaceutical company in South Africaent://SD_ILS/0/SD_ILS:194012025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nxumalo, Bongiwe Samukelisiwe.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To evaluate the effects (positive or negative) that user focused websites designs can have on brand loyalty within the hospitality industryent://SD_ILS/0/SD_ILS:194022025-07-16T08:40:49Z2025-07-16T08:40:49Zby Phogole, Karabo.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Petroleum companies are the entithesis of environmental sustainability : can a petroleum company become an environmentally sustainable ...ent://SD_ILS/0/SD_ILS:194032025-07-16T08:40:49Z2025-07-16T08:40:49Zby Marks, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring Marie Claire's use of Twitter as a brand relationship tool during the R30 per day scandal : a case studyent://SD_ILS/0/SD_ILS:194042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sanasy, Asesha.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Analysis Orlando Pirates Football Club make use of social media in building their brand equityent://SD_ILS/0/SD_ILS:194052025-07-16T08:40:49Z2025-07-16T08:40:49Zby Laher, Zaheer.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The influence of street culture on emerging brands with specific reference to Thesis Lifestyle brand in Sowetoent://SD_ILS/0/SD_ILS:194062025-07-16T08:40:49Z2025-07-16T08:40:49Zby Skhosana, Nkosinathi.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Evaluate the effect on brand equity when rebranding the corporate visual identity of sports footwear manufacturesent://SD_ILS/0/SD_ILS:194072025-07-16T08:40:49Z2025-07-16T08:40:49Zby Henderson, Kent Blake.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Exploring the influence of brand aestethics on consumers' image of the Woolworths brandent://SD_ILS/0/SD_ILS:194082025-07-16T08:40:49Z2025-07-16T08:40:49Zby Govender, Levania.<br/>Format: Manuscript<br/>Publication Date 2016<br/>How corporate social responsibility can contribute to Vanderbijlpark Works imageent://SD_ILS/0/SD_ILS:194092025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ramothatha, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study of how a select group of successful SMEs use social commerce to grow their business in South Africaent://SD_ILS/0/SD_ILS:194102025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kumalo, Lerato Thuthuka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Is brand South Africa creating a positive rainbow nation for our millennialsent://SD_ILS/0/SD_ILS:194122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Breda, Demi Lauren.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Shopper marketing in South Africaent://SD_ILS/0/SD_ILS:194132025-07-16T08:40:49Z2025-07-16T08:40:49Zby Purdy, Carolyn.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Are international fashion retailers taking aim at Mr Price based brand equity?ent://SD_ILS/0/SD_ILS:194142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Semenya, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An exploratory study [to] determine how Mr Price used bloggers to produce branded content to build brand equityent://SD_ILS/0/SD_ILS:194152025-07-16T08:40:49Z2025-07-16T08:40:49Zby Davis, Nivenia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>To explore the relationship between employee perceptions and brand equity : case study Mondelez Internationalent://SD_ILS/0/SD_ILS:194162025-07-16T08:40:49Z2025-07-16T08:40:49Zby Oudshoorn, Nomathamsanqa.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of organisational culture and structure on creativity within the advertising industryent://SD_ILS/0/SD_ILS:194172025-07-16T08:40:49Z2025-07-16T08:40:49Zby Naidoo, Mishka.<br/>Format: Manuscript<br/>Publication Date 2016<br/>An investigation into the current usage of brand equity models in the South African animal feed sector, with recommendations for an appropriate modelent://SD_ILS/0/SD_ILS:190992025-07-16T08:40:49Z2025-07-16T08:40:49Zby Allen, Jessica.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The rules of CrossFit : a case study on CrossFit as a challenger brand to establish brand equity in modern sportent://SD_ILS/0/SD_ILS:191382025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bouwer, Franscoe Carel.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A study of female consumer attitudes towards celebrity endorsement of cosmetic products within brand equity in South Africaent://SD_ILS/0/SD_ILS:191092025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nyembe, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2016<br/>What public perceptions exist, and how they differ to the intended message (brand image vs brand identity) of small challenger brands in the jewellery industry, which could create barriers to market entry?ent://SD_ILS/0/SD_ILS:191152025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sauer, Nicole.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect of corporate rebranding : National Lotteries Commission perspectiveent://SD_ILS/0/SD_ILS:191222025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mashiane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The assessment and development of the branding of animal shelters : encouraging public support and adoption of companion dogs through effective brand marketing strategyent://SD_ILS/0/SD_ILS:195722025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bickel, Julia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effective communication of the Botswana tourism industry by Botswana Tourism Organisation according to industry expertsent://SD_ILS/0/SD_ILS:196242025-07-16T08:40:49Z2025-07-16T08:40:49Zby Flatt, Andrew.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Female consumer perception towards brands that perpetuate female stereotypes and those that do not : case study in the South African contextent://SD_ILS/0/SD_ILS:196262025-07-16T08:40:49Z2025-07-16T08:40:49Zby Botha, Carmen.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The 21st century food market vendorent://SD_ILS/0/SD_ILS:196702025-07-16T08:40:49Z2025-07-16T08:40:49Zby Snyman, Marguerite.<br/>Format: Manuscript<br/>Publication Date 2016<br/>The effect on Cape Town's retail environment produced by the Banting diet and the purchasing patterns of those who follow it : a mixed method studyent://SD_ILS/0/SD_ILS:210782025-07-16T08:40:49Z2025-07-16T08:40:49Zby Batchelor, Michaela.<br/>Format: Manuscript<br/>Publication Date 2016<br/>A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry contextent://SD_ILS/0/SD_ILS:210942025-07-16T08:40:49Z2025-07-16T08:40:49Zby Di Bartolo, Marianna<br/>Format: Manuscript<br/>Publication Date 2016<br/>Alcohol affair : the influence of experiential marketing on purchase behaviourent://SD_ILS/0/SD_ILS:189482025-07-16T08:40:49Z2025-07-16T08:40:49Zby Matsolo, Sibongiseni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Endorsed graffiti : the social, economic and brand building potential and value of graffiti used in marketingent://SD_ILS/0/SD_ILS:190142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Koch, Terrence.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Evaluating the success of real-time content marketing on Twitter during live sporting eventsent://SD_ILS/0/SD_ILS:190192025-07-16T08:40:49Z2025-07-16T08:40:49Zby Rangasamy, Rikashni.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fashion branding and social media : the impact of social media on branding in the fashion industryent://SD_ILS/0/SD_ILS:190222025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mahlangu, Beth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The feasibility of crisis management : a study of consumer perception and its impact on crisis managementent://SD_ILS/0/SD_ILS:190232025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Canha, Justin D. C.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How does the use of religion as a shock tactic within advertising affect the consumer's perception of the brand?ent://SD_ILS/0/SD_ILS:190332025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dunn, Emanuela Enrica Samara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How strong brands utilize transmedia storytelling techniques to position the brand within Sinek's brand positioning framework on social mediaent://SD_ILS/0/SD_ILS:190372025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sineke, Natalie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of brand names as product names in the South African contextent://SD_ILS/0/SD_ILS:190492025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gape, Kenaleone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:190532025-07-16T08:40:49Z2025-07-16T08:40:49Zby Withers, Neil Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Political jamming : challenging hegemonic power-constellations in South Africa from a branding perspectiveent://SD_ILS/0/SD_ILS:190702025-07-16T08:40:49Z2025-07-16T08:40:49Zby Prinsloo, Megan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Selling South Africa : the use of South Africa in commercial brands' marketing efforts, national pride and the nation brand : a case studyent://SD_ILS/0/SD_ILS:190882025-07-16T08:40:49Z2025-07-16T08:40:49Zby Rodriques, Shannon.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social enterprise brands within a South African contextent://SD_ILS/0/SD_ILS:190912025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kruger, Japie.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Social media and best practice : the consumer-brand relationshipent://SD_ILS/0/SD_ILS:190922025-07-16T08:40:49Z2025-07-16T08:40:49Zby Maw, Yan Aung.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To analyse awareness of the Clarks female brogues among black female professionals in South Africa, within the framework of Aaker's brand identity modelent://SD_ILS/0/SD_ILS:191122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Megale, Busi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What is the South African 'hipster' tribe really?ent://SD_ILS/0/SD_ILS:191142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Cabeleira, Stacey.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspectiveent://SD_ILS/0/SD_ILS:191662025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bester, Karle Marcell.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The aspartame diet : an investigation of consumer perceptions and consumption of diet sodaent://SD_ILS/0/SD_ILS:191692025-07-16T08:40:49Z2025-07-16T08:40:49Zby King, Tayla Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand identity : the evaluation of Shoprite brand's identity vs brand imageent://SD_ILS/0/SD_ILS:191702025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nombanga, Thobile.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testingent://SD_ILS/0/SD_ILS:191712025-07-16T08:40:49Z2025-07-16T08:40:49Zby Carstens, Georgia Emma.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding is a science, loyalty is an art : determining the factors that motivates [sic] two of South Africa's Afrikaans women's magazines' readers to stay loyal to the magazine as a brandent://SD_ILS/0/SD_ILS:193432025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Zyl, Lezje Eulize.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding, metrics and the Castle Lite Platinum Edition : will analysing the Castle Lite Platinum Edition marketing efforts shed light on how accurately we can measure the effectiveness of a campaign?ent://SD_ILS/0/SD_ILS:193442025-07-16T08:40:49Z2025-07-16T08:40:49Zby Throssell, Nick.<br/>Format: Manuscript<br/>Publication Date 2015<br/>BrandU : an investigation into how South African millenials [sic] relate to marketing endorsement strategies in favour of social media brand influencers, as well as brand influencer focused campaigns : case study: Woolworths' "Style By SA" campaignent://SD_ILS/0/SD_ILS:193462025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mona, Azola.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Building strong brands through Action Research : a case study of the Humphry Baby brandent://SD_ILS/0/SD_ILS:193472025-07-16T08:40:49Z2025-07-16T08:40:49Zby Cogan, Tatum.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Dress to impress : an investigation into the role of the selfie and the vlog in the personal brand building of female South African micro celebritiesent://SD_ILS/0/SD_ILS:193482025-07-16T08:40:49Z2025-07-16T08:40:49Zby Jordan, Dianne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Drag me to Beefcakes : an exploration of drag, place, brand identity and intderance [sic]ent://SD_ILS/0/SD_ILS:193492025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mudde, Storm.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Eat in for four : how domestic heteronormativity informs the Woolworths food brandent://SD_ILS/0/SD_ILS:193502025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fairlie, Emma-Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An exploration of the concept of New Marketing and how it is changing the business worldent://SD_ILS/0/SD_ILS:193512025-07-16T08:40:49Z2025-07-16T08:40:49Zby Truter, Anje.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Fit, fabulous and probably fake : the influence of Instagram on women's self-perception and self-worthent://SD_ILS/0/SD_ILS:193522025-07-16T08:40:49Z2025-07-16T08:40:49Zby Chatz, Tayla.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Game your campaign : what marketers can learn from educators : creating a 'game to market' model for the development of marketing campaigns, based on pedagogical approaches to gamificationent://SD_ILS/0/SD_ILS:193532025-07-16T08:40:49Z2025-07-16T08:40:49Zby Cronje, William.<br/>Format: Manuscript<br/>Publication Date 2015<br/>HBO's 'Game of Thrones' : empowerment vs objectification of womenent://SD_ILS/0/SD_ILS:193542025-07-16T08:40:49Z2025-07-16T08:40:49Zby McPetrie, Allan John.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The influence of sustainability on brand strategy : a qualitative case study of Old Mutual South Africaent://SD_ILS/0/SD_ILS:193552025-07-16T08:40:49Z2025-07-16T08:40:49Zby Arendse, Melody.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africaent://SD_ILS/0/SD_ILS:193562025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Beer, Sarah Ann.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into American Apparel's identying [sic] as a socially conscious fashion brand and how this can be replicated in South Africaent://SD_ILS/0/SD_ILS:193572025-07-16T08:40:49Z2025-07-16T08:40:49Zby Matshitse, Naledi Ayanda.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Townent://SD_ILS/0/SD_ILS:193582025-07-16T08:40:49Z2025-07-16T08:40:49Zby Maritz, Stefan.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Jungle fever : an investigation of the generational perceptions of interracial relationships in South Africa and how these relationships are portrayed in South African cinema vs the reality of these relationshipsent://SD_ILS/0/SD_ILS:193592025-07-16T08:40:49Z2025-07-16T08:40:49Zby Granger, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The lady and the wine : how can 'multi-focal' farms enhance engagement to build positive brand-customer relationships around lifestyle experiences?ent://SD_ILS/0/SD_ILS:193602025-07-16T08:40:49Z2025-07-16T08:40:49Zby Christians, Kelly.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Laugh it off : a healthy brand analysisent://SD_ILS/0/SD_ILS:193612025-07-16T08:40:49Z2025-07-16T08:40:49Zby Britchford, Tarryn.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Lights, camera, township : the authenticity of the LaGuGu Township Tour, seen through a Nikon lensent://SD_ILS/0/SD_ILS:193622025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mogashane, Lebogang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Loyalty vs deception : the truth behind 'organic' and 'free-range' brand labelsent://SD_ILS/0/SD_ILS:193632025-07-16T08:40:49Z2025-07-16T08:40:49Zby Hughes, Sarah-Jane.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Mall magic : how the design of a mall tricks our senses into spending more : how does sensory branding operate within the sensory context of the Canal Walk shopping mall?ent://SD_ILS/0/SD_ILS:193642025-07-16T08:40:49Z2025-07-16T08:40:49Zby Howarth, Claire.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nation branding, myth or reality? : an investigation into the concept of a brand, in terms of nation brandingent://SD_ILS/0/SD_ILS:193652025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fairfax, Jessica.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Natural hair : understanding the degree of influence African-American media images have on black South African women and how these influences alter the perception of natural hair and beauty as a wholeent://SD_ILS/0/SD_ILS:193662025-07-16T08:40:49Z2025-07-16T08:40:49Zby Rosada, Nadjanara.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Perception and reality of the Internet of Things : what is the disconnect between the general public perception of the Internet of Things to the reality of what it is and what it can do?ent://SD_ILS/0/SD_ILS:193672025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kalavadakken, Jetto.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awryent://SD_ILS/0/SD_ILS:193692025-07-16T08:40:49Z2025-07-16T08:40:49Zby Schaffler, Vincent.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagementent://SD_ILS/0/SD_ILS:193722025-07-16T08:40:49Z2025-07-16T08:40:49Zby Uys, Anna.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The rise in popularity of Afrocentric fashion : an exploration of Afrocentric fashion and how its perception has evolved over timeent://SD_ILS/0/SD_ILS:193742025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bugaari, Erika Butetsi.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The role of humour in South African advertising in addressing potentially serious political, cultural and social issuesent://SD_ILS/0/SD_ILS:193752025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mahlangu, Thulani.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Shaved pits, midriffs & tucked bits : an investigation into the relationship between Judith Butler's theory of gender performativity and American Apparel's Ad Girls campaignent://SD_ILS/0/SD_ILS:193762025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dewar, Devin.<br/>Format: Manuscript<br/>Publication Date 2015<br/>(Step) Mother City : stakeholder based analysis of challenges experienced in the brand management of the City of Cape Townent://SD_ILS/0/SD_ILS:193772025-07-16T08:40:49Z2025-07-16T08:40:49Zby Keefer, Amelia.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Streets : converses' journey through public art : what is the relationship between converse and graffiti culture?ent://SD_ILS/0/SD_ILS:193792025-07-16T08:40:49Z2025-07-16T08:40:49Zby Radebe, Gugulethu Nomvula.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Surfing's grand irony : the lack of awareness surrounding environmental degradation caused by the surf industryent://SD_ILS/0/SD_ILS:193802025-07-16T08:40:49Z2025-07-16T08:40:49Zby Eddy, Nicole.<br/>Format: Manuscript<br/>Publication Date 2015<br/>To establish how brand loyalty can be created and sustained within South African online stores Spree, Superbalist and Zando, based on the Constantinides Web experience theoryent://SD_ILS/0/SD_ILS:193812025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mostert, Marike.<br/>Format: Manuscript<br/>Publication Date 2015<br/>True food : an exploratory study of organic consumers in Cape Townent://SD_ILS/0/SD_ILS:193822025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Villiers, Simone.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Twitter as a tool for revolution : a study into how social movement organisations in South African universities use social media as a means of brandingent://SD_ILS/0/SD_ILS:193832025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Wyk, Shannon Roxanne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africaent://SD_ILS/0/SD_ILS:193842025-07-16T08:40:49Z2025-07-16T08:40:49Zby Shier, James.<br/>Format: Manuscript<br/>Publication Date 2015<br/>We talk, you listen is over : exploring the impact of social media on public relations professionals in South Africa : case study on Sprout Boutique Agency in Cape Townent://SD_ILS/0/SD_ILS:193852025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mokibe, Sharon Duduetsang.<br/>Format: Manuscript<br/>Publication Date 2015<br/>What are the drivers behind the growing popularity of farmers' markets in the Western Cape?ent://SD_ILS/0/SD_ILS:193862025-07-16T08:40:49Z2025-07-16T08:40:49Zby Biesenbach, Rinette.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Whatever floats your news, Bro : investigating how and why the youth experience, relate and react to the news brand identities of a traditional news provider as compared to a new media news provicerent://SD_ILS/0/SD_ILS:193872025-07-16T08:40:49Z2025-07-16T08:40:49Zby Stokes, Kimbal.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Why not put a cork in it? : Inverroche Gin illustrates key aspects of artisanal brandingent://SD_ILS/0/SD_ILS:193882025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dollman, Samantha.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Branding the ordinaryent://SD_ILS/0/SD_ILS:188532025-07-16T08:40:49Z2025-07-16T08:40:49Zby Matlare, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Leveraging customer service to build brand equityent://SD_ILS/0/SD_ILS:191352025-07-16T08:40:49Z2025-07-16T08:40:49Zby Withers, Ian.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A study of brand memorability and engagement at the South African music festival Oppikoppient://SD_ILS/0/SD_ILS:191082025-07-16T08:40:49Z2025-07-16T08:40:49Zby Agar, Gareth.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Will the current brand management model that have sustained companies in the last decade be sustainable in futureent://SD_ILS/0/SD_ILS:191172025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kola, Kagiso.<br/>Format: Manuscript<br/>Publication Date 2015<br/>A descriptive analysis into the link between counterfeit goods with the luxury goods industry, and how they influence original brand reputation within a South African contextent://SD_ILS/0/SD_ILS:191242025-07-16T08:40:49Z2025-07-16T08:40:49Zby Markram, Janine.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Brand building in the poultry industry alchemy research projectent://SD_ILS/0/SD_ILS:191252025-07-16T08:40:49Z2025-07-16T08:40:49Zby Neuhoff Wessel, J. W.<br/>Format: Manuscript<br/>Publication Date 2015<br/>How the Motaung family values, built a successful sports brandent://SD_ILS/0/SD_ILS:195512025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nkosi, Mbalenhle.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation into whether Eskom Holdings SOC Ltd's communication strategies support their brand imageent://SD_ILS/0/SD_ILS:195552025-07-16T08:40:49Z2025-07-16T08:40:49Zby Msimango, Nompumelelo.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation of the level of reputational impact that Nike's sponsorship of Oscar Pistorius has had on its primary target audience of athletes in South Africaent://SD_ILS/0/SD_ILS:195662025-07-16T08:40:49Z2025-07-16T08:40:49Zby Glowacki, Matthew.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An analysis of the evolving implementation of social media in positioning a brand campaign : case study : the Coca Cola Company 'Share a Coke' campaignent://SD_ILS/0/SD_ILS:195702025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Klerk, Chelsea Dee.<br/>Format: Manuscript<br/>Publication Date 2015<br/>An investigation on you tube and brand partnershipsent://SD_ILS/0/SD_ILS:195762025-07-16T08:40:49Z2025-07-16T08:40:49Zby Keightley, Cara Jayne.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Can FNB's recent success in customer service be applied in Vodacom South Africa?ent://SD_ILS/0/SD_ILS:189732025-07-16T08:40:49Z2025-07-16T08:40:49Zby Oberholzer, Mauritz.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Developing a methodology for ludologyent://SD_ILS/0/SD_ILS:190042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Moodliar, Yudesh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The employee influence on the brand equity of small service firmsent://SD_ILS/0/SD_ILS:190132025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mutezo, Tendai V.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An explanatory study focused on the value of content marketing with social media and why does it contribute to brand equityent://SD_ILS/0/SD_ILS:190212025-07-16T08:40:49Z2025-07-16T08:40:49Zby Carpenter, Emma Jane.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Reputation management and brand equity in public high schools within the Gauteng province : an investigationent://SD_ILS/0/SD_ILS:190862025-07-16T08:40:49Z2025-07-16T08:40:49Zby Eaton, Samantha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South African political parties, manifestos and branding : an explorative studyent://SD_ILS/0/SD_ILS:191062025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mpete, Itumeleng.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand auditent://SD_ILS/0/SD_ILS:192502025-07-16T08:40:49Z2025-07-16T08:40:49Zby Veii, Vetarera.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The use of gamification as a marketing communication tool to engage with South African millenialsent://SD_ILS/0/SD_ILS:192512025-07-16T08:40:49Z2025-07-16T08:40:49Zby Racitti, Riccardo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>I walk a certain way, therefore I am a man : after Butler: a critique on femme and butch representation in mainstream Hollywood filmsent://SD_ILS/0/SD_ILS:192552025-07-16T08:40:49Z2025-07-16T08:40:49Zby Coetzee, Herculas.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Identity market opportunities to introduce pre-packed sliced processed cheese in the Tanzanian informal marketsent://SD_ILS/0/SD_ILS:192582025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nomandla, Mzwandile.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industryent://SD_ILS/0/SD_ILS:192592025-07-16T08:40:49Z2025-07-16T08:40:49Zby Burger, Wouter.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyaltyent://SD_ILS/0/SD_ILS:192602025-07-16T08:40:49Z2025-07-16T08:40:49Zby Odendaal, Jeanne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The social depth of online gaming : why 1P turned into co-op, and co-op into MMOent://SD_ILS/0/SD_ILS:192622025-07-16T08:40:49Z2025-07-16T08:40:49Zby Pienaar, Louis.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumerent://SD_ILS/0/SD_ILS:192632025-07-16T08:40:49Z2025-07-16T08:40:49Zby Damata, Simone.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The personal brand of Oscar Pistorius in the eye of a media storm : social media and public opinionent://SD_ILS/0/SD_ILS:192642025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dane, Shannon.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation on establishing and developing a new brand within the South African jewellery industryent://SD_ILS/0/SD_ILS:192322025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fockema, Ronel<br/>Format: Manuscript<br/>Publication Date 2014<br/>Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University studentsent://SD_ILS/0/SD_ILS:192452025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sokanyile, Zimkhitha.<br/>Format: Manuscript<br/>Publication Date 2014<br/>How do celebrity brands like Beyonce influence the lifestyle of young female adults between the ages 18-24 in South Africa? : case study on 6 young female beehives between the age 18-24 from South Africa, Cape Townent://SD_ILS/0/SD_ILS:192462025-07-16T08:40:49Z2025-07-16T08:40:49Zby Siwela, Sonwabise.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The strategy behind digital branded entertainment and real world interaction : a study to assist digital strategy in South Africaent://SD_ILS/0/SD_ILS:192472025-07-16T08:40:49Z2025-07-16T08:40:49Zby Aucamp, Jacques.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation of the online presence of selected Premier Soccer League (PSL) clubs in South Africaent://SD_ILS/0/SD_ILS:195002025-07-16T08:40:49Z2025-07-16T08:40:49Zby Chuma, Diniso.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Could the use of storytelling and visual representation be an alternative way to communicate a company's strategy to Generation Y employment?ent://SD_ILS/0/SD_ILS:195012025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mamogobo, Lucia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Selfie culture : to explore the motivations of social media selfies takers and the correlation, if any, to self-esteem, identity and egoent://SD_ILS/0/SD_ILS:195022025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gounder, Bhavna.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effects of sensory branding on consumer purchase intentent://SD_ILS/0/SD_ILS:195032025-07-16T08:40:49Z2025-07-16T08:40:49Zby Dickens, Brooke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Drawing parallels between the psychological motivations of spectating traditional sport to those of e-sportsent://SD_ILS/0/SD_ILS:195042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Barnardt, Bastiaan.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The student as person brand : the extent to which Crawford College Sandton shape its students' identitiesent://SD_ILS/0/SD_ILS:195072025-07-16T08:40:49Z2025-07-16T08:40:49Zby Smith, Laverne.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The influence of hip hop on black women : a study of hip hop culture and the behavioural influence it has on young black women in Johannesburgent://SD_ILS/0/SD_ILS:195102025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mautjana, Sarah.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Building powerful South African brands through sensory brandingent://SD_ILS/0/SD_ILS:195112025-07-16T08:40:49Z2025-07-16T08:40:49Zby Swift, Monique.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Inspecting the norm in the context of plus-size mannequinsent://SD_ILS/0/SD_ILS:195122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Du Plessis, I. H.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What women want : do car brands really know how to engage with black females?ent://SD_ILS/0/SD_ILS:195162025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gwamanda, Sindi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Underwear on the burning line : an exploratory study of how the global trend of environmental sustainability influences the textile disposal behaviour of young South African women living in suburban Johannesburgent://SD_ILS/0/SD_ILS:194922025-07-16T08:40:49Z2025-07-16T08:40:49Zby Taeli, Basetsana.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The psychological influence of Instagram on young womenent://SD_ILS/0/SD_ILS:194982025-07-16T08:40:49Z2025-07-16T08:40:49Zby Matsena, Vanessa.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The evolution of black branding and the death of brand loyaltyent://SD_ILS/0/SD_ILS:194992025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mpofu, Phila.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Debranding from diamond chips, the all-powerful urban tribe : how brand managers are required to protect their brand and enforce debranding tactics, against tribes unsuited for the brandent://SD_ILS/0/SD_ILS:190022025-07-16T08:40:49Z2025-07-16T08:40:49Zby Olmesdahl, Christel.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Why should South African charity organisations invest in social media branding through the platform Facebook to increase flow of donations and overall fundraisingent://SD_ILS/0/SD_ILS:191162025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gilburt, Grace.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The sensational senses exploring how café interior design influences sensory experienceent://SD_ILS/0/SD_ILS:192482025-07-16T08:40:49Z2025-07-16T08:40:49Zby Randell, Polly.<br/>Format: Manuscript<br/>Publication Date 2014<br/>What is on the bottle : a study into key visual elements of South African wine label design and packagingent://SD_ILS/0/SD_ILS:192492025-07-16T08:40:49Z2025-07-16T08:40:49Zby Slabber, Marthinus.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The retail environment : determining the effectiveness as the in-store cues that will lead to successful utilisation of in-store promoters in the South African retail environmentent://SD_ILS/0/SD_ILS:192572025-07-16T08:40:49Z2025-07-16T08:40:49Zby Veldsman, Lounette.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Assessment of SA rugby brands and followers in non-traditional rugby communitiesent://SD_ILS/0/SD_ILS:192612025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bembe, Chumani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Ondersoek & vasstelling van die moontlikheid om Afrikaans te herposisioneerent://SD_ILS/0/SD_ILS:192242025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ferreira, Mieke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Critical success factors for Cape Town based rock bands to build a brand identity and create valueent://SD_ILS/0/SD_ILS:192262025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fourie, Jan-Hendrick.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Blogging : an explorative study on the culture of fashion & lifestyle blogging in South Africaent://SD_ILS/0/SD_ILS:192282025-07-16T08:40:49Z2025-07-16T08:40:49Zby Modisane, Tshepang.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The role of emerging healthy hair narratives in the choices black women make abouth their hair : healthy Nubian queensent://SD_ILS/0/SD_ILS:192292025-07-16T08:40:49Z2025-07-16T08:40:49Zby Zambodla, Nandi.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The myth of happiness to popular culture and the mediaent://SD_ILS/0/SD_ILS:192302025-07-16T08:40:49Z2025-07-16T08:40:49Zby De Wet, Anke.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Exploring the development of Mercury1's human brand theory and the relevance of an alternate brand building approach within the South African industryent://SD_ILS/0/SD_ILS:192312025-07-16T08:40:49Z2025-07-16T08:40:49Zby Goddard, Roxy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennialsent://SD_ILS/0/SD_ILS:192332025-07-16T08:40:49Z2025-07-16T08:40:49Zby Hendricks, Erin.<br/>Format: Manuscript<br/>Publication Date 2014<br/>More to the mural : an exploratory study into the Cape Town street art and grafitti communityent://SD_ILS/0/SD_ILS:192342025-07-16T08:40:49Z2025-07-16T08:40:49Zby Garbaccio, Jean-Pierre Otello.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB Internationalent://SD_ILS/0/SD_ILS:192352025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fanton, Aimee Ilona.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claimsent://SD_ILS/0/SD_ILS:192362025-07-16T08:40:49Z2025-07-16T08:40:49Zby Neil, Hannah Jade.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Brand space : exploring physical space for brand-building : an informed perspectiveent://SD_ILS/0/SD_ILS:192372025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Beeck, Rebecca Looringh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Key success factors in building an independent fashion brand : a Cape Town perspectiveent://SD_ILS/0/SD_ILS:192382025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Aswegen, Este.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A look at how the Cape Brewing Company has built brand equity in the Cape Town craft beer industryent://SD_ILS/0/SD_ILS:192392025-07-16T08:40:49Z2025-07-16T08:40:49Zby Meeser, Kyle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Modern and postmodern communication : a study of the Auditor-General of Cape Town and their approach to communicationent://SD_ILS/0/SD_ILS:192402025-07-16T08:40:49Z2025-07-16T08:40:49Zby Esterhuyse, Elzaan Erica.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Branding of handmade products like Ana Luisa Footwear in the South African handmade industryent://SD_ILS/0/SD_ILS:192412025-07-16T08:40:49Z2025-07-16T08:40:49Zby Husfeld, Marelie.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A healthy brand ethnography : an exploratory study using ethnographic tools in order to conduct a healthy brand auditent://SD_ILS/0/SD_ILS:192422025-07-16T08:40:49Z2025-07-16T08:40:49Zby Harrison, Jacqueline.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Media portrays ideals of beauty that condition and lead women to make use of cosmetic surgery : does media play a crucial role in influencing women to make use of current aesthethic technologies as aim to reach a supposed ideal of beauty?ent://SD_ILS/0/SD_ILS:192432025-07-16T08:40:49Z2025-07-16T08:40:49Zby Cressy, Anastasia.<br/>Format: Manuscript<br/>Publication Date 2014<br/>An analysis of how brand reputation affects female consumer choice of cigarette brandsent://SD_ILS/0/SD_ILS:192442025-07-16T08:40:49Z2025-07-16T08:40:49Zby Theron, Candice.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Colourless beautyent://SD_ILS/0/SD_ILS:195052025-07-16T08:40:49Z2025-07-16T08:40:49Zby Zikalala, Lindiwe.<br/>Format: Manuscript<br/>Publication Date 2014<br/>The effect of a human centered design philosophy on brand loyalty withing the automotive industry : a case study of Volvo cars, South Africaent://SD_ILS/0/SD_ILS:195082025-07-16T08:40:49Z2025-07-16T08:40:49Zby Maohapeloa, Joshuoa Pulumo.<br/>Format: Manuscript<br/>Publication Date 2014<br/>My little pony : brand loyalty through brand heritage and evolutionent://SD_ILS/0/SD_ILS:195092025-07-16T08:40:49Z2025-07-16T08:40:49Zby Hattersley, Rachelle.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Public ownership of icons : Nelson Mandela as a case studyent://SD_ILS/0/SD_ILS:195132025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ramovha, Rendani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Making 15 minutes last : a study of how celebrity-fan relationships affect the celebrity brandent://SD_ILS/0/SD_ILS:195142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ramahotswa, Tracy-Lee.<br/>Format: Manuscript<br/>Publication Date 2014<br/>South Africa's political economy : the brand state of our nationent://SD_ILS/0/SD_ILS:195152025-07-16T08:40:49Z2025-07-16T08:40:49Zby Gunkel-Keuler, Leigh.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Bubbling under : could township tech be the 'new kwaito'?ent://SD_ILS/0/SD_ILS:194952025-07-16T08:40:49Z2025-07-16T08:40:49Zby Motaung, Thato.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Silence as a crisis communications strategy on social mediaent://SD_ILS/0/SD_ILS:194962025-07-16T08:40:49Z2025-07-16T08:40:49Zby Robertson, Randy.<br/>Format: Manuscript<br/>Publication Date 2014<br/>Beyond celebrity endorsementent://SD_ILS/0/SD_ILS:194972025-07-16T08:40:49Z2025-07-16T08:40:49Zby Baloyi, Rhulani.<br/>Format: Manuscript<br/>Publication Date 2014<br/>A grounded theory approach to applying change management principles to the rebranding processent://SD_ILS/0/SD_ILS:190312025-07-16T08:40:49Z2025-07-16T08:40:49Zby Tempel, Mignon.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Intangible made tangibleent://SD_ILS/0/SD_ILS:190452025-07-16T08:40:49Z2025-07-16T08:40:49Zby Fisher, Lauren.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:190662025-07-16T08:40:49Z2025-07-16T08:40:49Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Scratching your nameent://SD_ILS/0/SD_ILS:191732025-07-16T08:40:49Z2025-07-16T08:40:49Zby Krame, Nicholas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumersent://SD_ILS/0/SD_ILS:191752025-07-16T08:40:49Z2025-07-16T08:40:49Zby Marais, Liezel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Putting the window back on display : innovation in South African window displayent://SD_ILS/0/SD_ILS:191762025-07-16T08:40:49Z2025-07-16T08:40:49Zby Schenk, Mariken.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Townent://SD_ILS/0/SD_ILS:191772025-07-16T08:40:49Z2025-07-16T08:40:49Zby Marais, Erika.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Celebrity endorsements : celebrities steal the limelightent://SD_ILS/0/SD_ILS:191782025-07-16T08:40:49Z2025-07-16T08:40:49Zby Williams, Adderley.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The South African blogosphere : a youth consumer driven communityent://SD_ILS/0/SD_ILS:191792025-07-16T08:40:49Z2025-07-16T08:40:49Zby Butterworth, Ashleigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Brand identity match making : an investigation into the method of recruiting by Cape Town employment agendas to find like-minded employees to fit the employer's brand identityent://SD_ILS/0/SD_ILS:191802025-07-16T08:40:49Z2025-07-16T08:40:49Zby Ninaber, Ann.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumersent://SD_ILS/0/SD_ILS:191812025-07-16T08:40:49Z2025-07-16T08:40:49Zby Metele, Chwayita.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Hot Sauce as niche product category : building cult following in Cape Town based on brand personality and identity and other marketing principlesent://SD_ILS/0/SD_ILS:191822025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van Eck, Jaco.<br/>Format: Manuscript<br/>Publication Date 2013<br/>David and Goliath : a study of the South African domestic airline business from a brand health perspectiveent://SD_ILS/0/SD_ILS:191832025-07-16T08:40:49Z2025-07-16T08:40:49Zby Deane, Alistair.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Lending a helping hand : how alcohol can make a differenceent://SD_ILS/0/SD_ILS:191842025-07-16T08:40:49Z2025-07-16T08:40:49Zby Volschenk, Bianka.<br/>Format: Manuscript<br/>Publication Date 2013<br/>A study on the experiential exploration of the Birds Café brandent://SD_ILS/0/SD_ILS:191852025-07-16T08:40:49Z2025-07-16T08:40:49Zby Present, Fidel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Nutritional labels for pregnant customers at Woolworths stores : building brand loyalty among pregnant customers and improving their shopping experienceent://SD_ILS/0/SD_ILS:191862025-07-16T08:40:49Z2025-07-16T08:40:49Zby Tavleieva, Tsvitana.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Subcultural style and microbloggingent://SD_ILS/0/SD_ILS:191872025-07-16T08:40:49Z2025-07-16T08:40:49Zby Stewart, Alison.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Advertising through the extremeent://SD_ILS/0/SD_ILS:191892025-07-16T08:40:49Z2025-07-16T08:40:49Zby Thomson, Emma.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Wear your brand : a study on co-branding and brand associations in the fashion industryent://SD_ILS/0/SD_ILS:191902025-07-16T08:40:49Z2025-07-16T08:40:49Zby Giuricich, Gabriella.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Rainbow of hope : pioneering brand communication strategies and engaging stakeholders through emotional branding and media channelsent://SD_ILS/0/SD_ILS:191922025-07-16T08:40:49Z2025-07-16T08:40:49Zby Brown, Chloe Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The perceptions middle class individuals living in Cape Town have towards the Metrorail train serviceent://SD_ILS/0/SD_ILS:191932025-07-16T08:40:49Z2025-07-16T08:40:49Zby Kok, Brittney Tara.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the principles of Green and Healthy branding and measuring their real-world implications within a South African contextent://SD_ILS/0/SD_ILS:191942025-07-16T08:40:49Z2025-07-16T08:40:49Zby Courly, Tom.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Villains vs saints : emotional branding and its influence on Generation Yent://SD_ILS/0/SD_ILS:191952025-07-16T08:40:49Z2025-07-16T08:40:49Zby Phiri, Nonkululeko Simone.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Online retail and the mobile phone in South Africaent://SD_ILS/0/SD_ILS:191962025-07-16T08:40:49Z2025-07-16T08:40:49Zby Sherman, Nikki.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Re-branding of ethnic hair in the 21st centuryent://SD_ILS/0/SD_ILS:191972025-07-16T08:40:49Z2025-07-16T08:40:49Zby Mabasha, Phumzile.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Kauai vs local challengers : Capetonian millennial generation evaluations of healthy fast food franchise giants & perceptions of brand health of Kauaient://SD_ILS/0/SD_ILS:192002025-07-16T08:40:49Z2025-07-16T08:40:49Zby Clarke, Savanna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An analysis of the strategy behind the fringeent://SD_ILS/0/SD_ILS:192032025-07-16T08:40:49Z2025-07-16T08:40:49Zby Louw, Walter.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Cape Town TV's efforts to be seen : an exploration on how Cape Town TV can best capitalise on joining DStvent://SD_ILS/0/SD_ILS:192142025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nkwazi, Jurina.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Product placement in the era of digital technologiesent://SD_ILS/0/SD_ILS:192202025-07-16T08:40:49Z2025-07-16T08:40:49Zby Garlick, Phillip.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the influence of children's food and beverage mascot, Coco the Monkey, as perceived by parents and children within South Africaent://SD_ILS/0/SD_ILS:191982025-07-16T08:40:49Z2025-07-16T08:40:49Zby Schutte, Amber Leigh.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the opportunities and challenges faced by value-criven South African brands in adopting hemp as a means to deliver more sustainable products and servicesent://SD_ILS/0/SD_ILS:191992025-07-16T08:40:49Z2025-07-16T08:40:49Zby Coetsee Christiaan.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Tweeting and twatting millenial generation celebrities : how young celebrities use Twitter and how their fans react to itent://SD_ILS/0/SD_ILS:192012025-07-16T08:40:49Z2025-07-16T08:40:49Zby Raubenheimer, Faith.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Queenbees and wannabes : an exploratory person brand study on the extent to which the emerging black female middle class of South Africa will go to align their brand identity with the brand identity of their celebrity role modelent://SD_ILS/0/SD_ILS:192022025-07-16T08:40:49Z2025-07-16T08:40:49Zby Molwantwa, Ofentse Sandra.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The inner circle of outsiders : an explorative study of the tensions that exist between brand building, culture-led gentrification and healthy brand strategyent://SD_ILS/0/SD_ILS:192042025-07-16T08:40:49Z2025-07-16T08:40:49Zby Seabe, Kgomotso.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Personifying a brand campaign : the evaluation of the 'MySpar' campaign strategy and consumer perceptions of the media execution of the campaignent://SD_ILS/0/SD_ILS:192052025-07-16T08:40:49Z2025-07-16T08:40:49Zby O'Brien, Kyle.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applicationsent://SD_ILS/0/SD_ILS:192062025-07-16T08:40:49Z2025-07-16T08:40:49Zby Smit, Marike.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Dark marketing : an investigation into the effects of dark marketing strategies in the blended whiskey industry in the Western Capeent://SD_ILS/0/SD_ILS:192082025-07-16T08:40:49Z2025-07-16T08:40:49Zby Smit, Justin.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Patriotic advertising : illusion or reality?ent://SD_ILS/0/SD_ILS:192092025-07-16T08:40:49Z2025-07-16T08:40:49Zby Swart, Elsje.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Bull shift to bull power : investigating Red Bull studio's branded impact on Cape Town's electronic music industryent://SD_ILS/0/SD_ILS:192102025-07-16T08:40:49Z2025-07-16T08:40:49Zby Annenberg, Francesca.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Perceptions of female beauty in advertising and the influence of societyent://SD_ILS/0/SD_ILS:192112025-07-16T08:40:49Z2025-07-16T08:40:49Zby Perold, Anna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>An investigation into the science of an emotive brand program, 23 plus one, to encourage internal brand engagement as a fundamental brand building principleent://SD_ILS/0/SD_ILS:192122025-07-16T08:40:49Z2025-07-16T08:40:49Zby Bhoola, Chetna.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Singletrack : brand love in the SA mountain bike sceneent://SD_ILS/0/SD_ILS:192132025-07-16T08:40:49Z2025-07-16T08:40:49Zby Van der Merwe, Dominique.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The impact of dual income relationships on the perception of men's imageent://SD_ILS/0/SD_ILS:192152025-07-16T08:40:49Z2025-07-16T08:40:49Zby Barry, Courtney Amber.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Promoting sustainable transportation through the integration of cycling with public transit in the Cape Town CBDent://SD_ILS/0/SD_ILS:192162025-07-16T08:40:49Z2025-07-16T08:40:49Zby Duncan, Thomas.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Exploring the role of nostalgic brand communication in the Afrikaner marketent://SD_ILS/0/SD_ILS:192172025-07-16T08:40:49Z2025-07-16T08:40:49Zby Abrahamse, Kaylie.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Expertise you can trust : facilitating the alignment of outsourced physicians and Mediclinic Cape Townent://SD_ILS/0/SD_ILS:192182025-07-16T08:40:49Z2025-07-16T08:40:49Zby Lamont, Chantel.<br/>Format: Manuscript<br/>Publication Date 2013<br/>Humorous television advertisements : the impact of humorous television advertisements on consumer consumptionent://SD_ILS/0/SD_ILS:192212025-07-16T08:40:49Z2025-07-16T08:40:49Zby Whitfield, Alexander.<br/>Format: Manuscript<br/>Publication Date 2013<br/>The evolution of social media : the effectiveness, role and value of social media platforms in the branding of legal service providersent://SD_ILS/0/SD_ILS:192222025-07-16T08:40:49Z2025-07-16T08:40:49Zby Nzimande, Nokwanda.<br/>Format: Manuscript<br/>Publication Date 2013<br/>