Search Results for 2. - Narrowed by: Advertising.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003d2.$0026qf$003dSUBJECT$002509Subject$002509Advertising.$002509Advertising.$0026ps$003d300?dt=list2025-10-06T16:20:37ZPromo 2ent://SD_ILS/0/SD_ILS:506762025-10-06T16:20:37Z2025-10-06T16:20:37Zby O'Guinn, Thomas.<br/>Format: Books<br/>Publication Date 2013<br/>The creative advertising of France : no. 2ent://SD_ILS/0/SD_ILS:177712025-10-06T16:20:37Z2025-10-06T16:20:37Zby Cabinet STRATEGIES! (Cameroon)<br/>Format: Books<br/>Publication Date 1986<br/>Principles of advertising &amp; IMCent://SD_ILS/0/SD_ILS:349522025-10-06T16:20:37Z2025-10-06T16:20:37Zby Duncan, Tom (Thomas R.). Principles of advertising &amp; IMC. 2nd ed.<br/>Format: Books<br/>Publication Date 2008<br/>Bottom-up marketingent://SD_ILS/0/SD_ILS:231692025-10-06T16:20:37Z2025-10-06T16:20:37Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:592292025-10-06T16:20:37Z2025-10-06T16:20:37Zby Mulder, D. (Dalmé)<br/>Format: Books<br/>Publication Date 2025<br/>Digital advertisingent://SD_ILS/0/SD_ILS:591302025-10-06T16:20:37Z2025-10-06T16:20:37Zby Gowpall, Yathika.<br/>Format: Books<br/>Publication Date 2024<br/>Digital storytelling for brandsent://SD_ILS/0/SD_ILS:578222025-10-06T16:20:37Z2025-10-06T16:20:37Zby Tombleson, Bridget, author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-10-06T16:20:37Z2025-10-06T16:20:37Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising creative : strategy, copy, and designent://SD_ILS/0/SD_ILS:573812025-10-06T16:20:37Z2025-10-06T16:20:37Zby Altstiel, Tom, author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-10-06T16:20:37Z2025-10-06T16:20:37Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-06T16:20:37Z2025-10-06T16:20:37Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:224542025-10-06T16:20:37Z2025-10-06T16:20:37Zby Van Heerden, Neels, 1957-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2126164&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2019<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:550112025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951- author.<br/>Format: Books<br/>Publication Date 2018<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:252025-10-06T16:20:37Z2025-10-06T16:20:37Zby Barry, Pete (Pete S.), author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-10-06T16:20:37Z2025-10-06T16:20:37Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>A comparative study between native advertising and display advertising on CNBCAfrica.coment://SD_ILS/0/SD_ILS:188622025-10-06T16:20:37Z2025-10-06T16:20:37Zby Boshoff, L.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Gender stereotypes : relooking at the representation of women in print publicationsent://SD_ILS/0/SD_ILS:188602025-10-06T16:20:37Z2025-10-06T16:20:37Zby Qacha, Mamokhoebi Fidelis.<br/>Format: Manuscript<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-10-06T16:20:37Z2025-10-06T16:20:37Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2242025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising and sales promotionent://SD_ILS/0/SD_ILS:180182025-10-06T16:20:37Z2025-10-06T16:20:37Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-10-06T16:20:37Z2025-10-06T16:20:37Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:98002025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising creative : strategy, copy, designent://SD_ILS/0/SD_ILS:498302025-10-06T16:20:37Z2025-10-06T16:20:37Zby Altstiel, Tom.<br/>Format: Books<br/>Publication Date 2013<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotions : an integrated brand approachent://SD_ILS/0/SD_ILS:3392025-10-06T16:20:37Z2025-10-06T16:20:37Zby Semenik, Richard J.<br/>Format: Books<br/>Publication Date 2012<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-10-06T16:20:37Z2025-10-06T16:20:37Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-10-06T16:20:37Z2025-10-06T16:20:37Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:12022025-10-06T16:20:37Z2025-10-06T16:20:37Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2012<br/>Integrated advertising, promotion, and marketing communicationsent://SD_ILS/0/SD_ILS:451752025-10-06T16:20:37Z2025-10-06T16:20:37Zby Clow, Kenneth E.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising : an integrated marketing communication perspectiveent://SD_ILS/0/SD_ILS:496992025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012 2011<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>The nuts 'n bolts of media planning : a comprehensive industry guideent://SD_ILS/0/SD_ILS:32672025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belter, Luisa.<br/>Format: Books<br/>Publication Date 2011 2010<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-10-06T16:20:37Z2025-10-06T16:20:37Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Integrated marketing communication : a contemporary approachent://SD_ILS/0/SD_ILS:1492025-10-06T16:20:37Z2025-10-06T16:20:37Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2010<br/>Integrated marketing communications in advertising and promotionent://SD_ILS/0/SD_ILS:29202025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-10-06T16:20:37Z2025-10-06T16:20:37Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>The copy workshop workbookent://SD_ILS/0/SD_ILS:21462025-10-06T16:20:37Z2025-10-06T16:20:37Zby Bendinger, Bruce.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:3252025-10-06T16:20:37Z2025-10-06T16:20:37Zby O'Guinn, Thomas C.<br/>Format: Books<br/>Publication Date 2009<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Library of advertisingent://SD_ILS/0/SD_ILS:460672025-10-06T16:20:37Z2025-10-06T16:20:37Zby Johnson, Axel Petrus, 1875-<br/>Format: Books<br/>Publication Date 2009 1913<br/>The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaignsent://SD_ILS/0/SD_ILS:3552025-10-06T16:20:37Z2025-10-06T16:20:37Zby Barry, Pete (Pete S.)<br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-10-06T16:20:37Z2025-10-06T16:20:37Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Creative advertising : ideas and techniques from the world's best campaignsent://SD_ILS/0/SD_ILS:88992025-10-06T16:20:37Z2025-10-06T16:20:37Zby Pricken, Mario.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-10-06T16:20:37Z2025-10-06T16:20:37Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-10-06T16:20:37Z2025-10-06T16:20:37Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion, and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:315252025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-10-06T16:20:37Z2025-10-06T16:20:37Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising, promotion and other aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:97992025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2006<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:105812025-10-06T16:20:37Z2025-10-06T16:20:37Zby Burtenshaw, Ken.<br/><a href="http://public.eblib.com/choice/PublicFullRecord.aspx?p=4654132">Click here to view book</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=354463</a><br/>Format: Electronic Resources<br/>Publication Date 2006<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-10-06T16:20:37Z2025-10-06T16:20:37Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:3232025-10-06T16:20:37Z2025-10-06T16:20:37Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Guerrilla advertising : unconventional brand communicationent://SD_ILS/0/SD_ILS:157832025-10-06T16:20:37Z2025-10-06T16:20:37Zby Lucas, Gavin, 1975-<br/>Format: Books<br/>Publication Date 2006<br/>Advertising now.printent://SD_ILS/0/SD_ILS:159792025-10-06T16:20:37Z2025-10-06T16:20:37Zby Wiedemann, Julius.<br/><a href="http://bvbm2.bib-bvb.de:8993/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015406509&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a><br/>Format: Books<br/>Publication Date 2006<br/>Small business marketing for dummiesent://SD_ILS/0/SD_ILS:14262025-10-06T16:20:37Z2025-10-06T16:20:37Zby Schenck, Barbara Findlay.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy054/2004117340.html">http://catdir.loc.gov/catdir/toc/fy054/2004117340.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html">http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-10-06T16:20:37Z2025-10-06T16:20:37Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Advertising as multilingual communicationent://SD_ILS/0/SD_ILS:303782025-10-06T16:20:37Z2025-10-06T16:20:37Zby Kelly-Holmes, Helen, 1968-<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/bios/hol051/2004054891.html">http://www.loc.gov/catdir/bios/hol051/2004054891.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/hol054/2004054891.html">http://www.loc.gov/catdir/description/hol054/2004054891.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/hol052/2004054891.html">http://www.loc.gov/catdir/toc/hol052/2004054891.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-10-06T16:20:37Z2025-10-06T16:20:37Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Sisomo : the future on screen : creating emotional connections in the market with sight, sound and motionent://SD_ILS/0/SD_ILS:79072025-10-06T16:20:37Z2025-10-06T16:20:37Zby Roberts, Kevin, 1949-<br/>Format: Books<br/>Publication Date 2005<br/>Media planning : art or science : a guide to the essentials of media planningent://SD_ILS/0/SD_ILS:114132025-10-06T16:20:37Z2025-10-06T16:20:37Zby Muller, Gordon, 1952-<br/>Format: Books<br/>Publication Date 2005<br/>Advertising by design : creating visual communications with graphic impactent://SD_ILS/0/SD_ILS:3522025-10-06T16:20:37Z2025-10-06T16:20:37Zby Landa, Robin.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009412.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html">http://catdir.loc.gov/catdir/bios/wiley047/2004009412.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley041/2004009412.html">http://catdir.loc.gov/catdir/description/wiley041/2004009412.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-10-06T16:20:37Z2025-10-06T16:20:37Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Controversies in contemporary advertisingent://SD_ILS/0/SD_ILS:368762025-10-06T16:20:37Z2025-10-06T16:20:37Zby Sheehan, Kim Bartel.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-10-06T16:20:37Z2025-10-06T16:20:37Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-10-06T16:20:37Z2025-10-06T16:20:37Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-10-06T16:20:37Z2025-10-06T16:20:37Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:159832025-10-06T16:20:37Z2025-10-06T16:20:37Zby Zyman, Sergio.<br/>Format: Books<br/>Publication Date 2003 2002<br/>The future of advertising : new media, new clients, new consumers in the post-television ageent://SD_ILS/0/SD_ILS:165682025-10-06T16:20:37Z2025-10-06T16:20:37Zby Cappo, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy038/2003041335.html">http://catdir.loc.gov/catdir/toc/fy038/2003041335.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/mh031/2003041335.html">http://catdir.loc.gov/catdir/description/mh031/2003041335.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The end of advertising as we know itent://SD_ILS/0/SD_ILS:123352025-10-06T16:20:37Z2025-10-06T16:20:37Zby Zyman, Sergio.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html">http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html">http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-10-06T16:20:37Z2025-10-06T16:20:37Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-10-06T16:20:37Z2025-10-06T16:20:37Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:156822025-10-06T16:20:37Z2025-10-06T16:20:37Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2002<br/>The fall of advertising and the rise of PRent://SD_ILS/0/SD_ILS:165592025-10-06T16:20:37Z2025-10-06T16:20:37Zby Ries, Al.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hc042/2002023294.html">http://catdir.loc.gov/catdir/description/hc042/2002023294.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Attention! : how to interrupt, yell, whisper, and touch consumersent://SD_ILS/0/SD_ILS:161802025-10-06T16:20:37Z2025-10-06T16:20:37Zby Sacharin, Ken.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/2001267190.html">http://catdir.loc.gov/catdir/toc/onix06/2001267190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html">http://catdir.loc.gov/catdir/bios/wiley043/2001267190.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/2001267190.html">http://catdir.loc.gov/catdir/description/wiley035/2001267190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Creative strategy in advertisingent://SD_ILS/0/SD_ILS:162182025-10-06T16:20:37Z2025-10-06T16:20:37Zby Jewler, A. Jerome.<br/>Format: Books<br/>Publication Date 2001<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3262025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2001<br/>Advertising promotion : supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:231562025-10-06T16:20:37Z2025-10-06T16:20:37Zby Shimp, Terence A.<br/>Format: Books<br/>Publication Date 2000<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:142822025-10-06T16:20:37Z2025-10-06T16:20:37Zby Wells, William, 1926-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=008796791&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000 1999<br/>Advertising principles : choice, challenge, changeent://SD_ILS/0/SD_ILS:97982025-10-06T16:20:37Z2025-10-06T16:20:37Zby Vanden Bergh, Bruce G.<br/>Format: Books<br/>Publication Date 1999<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-10-06T16:20:37Z2025-10-06T16:20:37Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-10-06T16:20:37Z2025-10-06T16:20:37Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:3402025-10-06T16:20:37Z2025-10-06T16:20:37Zby Tellis, Gerard J., 1950-<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1540888&custom%5Fatt%5F2=simple%5Fviewer">Advertising and sales promotion strategy</a><br/>Format: Books<br/>Publication Date 1998 1997<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:243242025-10-06T16:20:37Z2025-10-06T16:20:37Zby Arens, William F.<br/>Format: Books<br/>Publication Date 1998<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3352025-10-06T16:20:37Z2025-10-06T16:20:37Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 1998<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-10-06T16:20:37Z2025-10-06T16:20:37Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-10-06T16:20:37Z2025-10-06T16:20:37Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>The South African advertising book : make the other half work tooent://SD_ILS/0/SD_ILS:142502025-10-06T16:20:37Z2025-10-06T16:20:37Zby Sinclair, Roger.<br/>Format: Books<br/>Publication Date 1997<br/>Introduction to communication. Course Book 7, Speech communication, public relations and advertisingent://SD_ILS/0/SD_ILS:138992025-10-06T16:20:37Z2025-10-06T16:20:37Zby Angelopoulo, G. C.<br/>Format: Books<br/>Publication Date 1996<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-10-06T16:20:37Z2025-10-06T16:20:37Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Decoding advertisements : ideology and meaning in advertisingent://SD_ILS/0/SD_ILS:362792025-10-06T16:20:37Z2025-10-06T16:20:37Zby Williamson, Judith, 1954-<br/>Format: Books<br/>Publication Date 1993 1978<br/>Advertising : its role in modern marketingent://SD_ILS/0/SD_ILS:3162025-10-06T16:20:37Z2025-10-06T16:20:37Zby Dunn, S. Watson (Samuel Watson), 1918-1997.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=005953816&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1123692&custom%5Fatt%5F2=simple%5Fviewer">Advertising</a><br/>Format: Books<br/>Publication Date 1990<br/>Ogilvy on advertisingent://SD_ILS/0/SD_ILS:107532025-10-06T16:20:37Z2025-10-06T16:20:37Zby Ogilvy, David, 1911-1999.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/description/random0414/84040525.html">http://catdir.loc.gov/catdir/description/random0414/84040525.html</a><br/>Format: Books<br/>Publication Date 1985 1983<br/>