Search Results for 2. - Narrowed by: Marketing.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003d2.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list2025-12-31T06:23:53ZMktg2ent://SD_ILS/0/SD_ILS:372082025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2009<br/>Business marketing face to face : the theory and practice of B2Bent://SD_ILS/0/SD_ILS:511442025-12-31T06:23:53Z2025-12-31T06:23:53Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2012<br/>Managing globally international tradeent://SD_ILS/0/SD_ILS:440482025-12-31T06:23:53Z2025-12-31T06:23:53Zby University of Maryland University College. Office of Instructional Development.<br/>Format: Video disc<br/>Publication Date 2006 1993<br/>Bottom-up marketingent://SD_ILS/0/SD_ILS:231692025-12-31T06:23:53Z2025-12-31T06:23:53Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2025 2024 2023 2022 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:591962025-12-31T06:23:53Z2025-12-31T06:23:53Zby Cant, Michael<br/>Format: Books<br/>Publication Date 2025<br/>The psychological impact of repetition : a cartoon & branding perspectiveent://SD_ILS/0/SD_ILS:188812025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dhladhla, Sifiso.<br/>Format: Manuscript<br/>Publication Date 2025 2024 2023 2022 2021<br/>Services marketing : integrating customer focus across the firment://SD_ILS/0/SD_ILS:497262025-12-31T06:23:53Z2025-12-31T06:23:53Zby Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format: Books<br/>Publication Date 2024 2013<br/>Marketing 6.0 : the future is immersiveent://SD_ILS/0/SD_ILS:594672025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Principles of marketingent://SD_ILS/0/SD_ILS:578522025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2024<br/>Marketingent://SD_ILS/0/SD_ILS:579482025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2024<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:573762025-12-31T06:23:53Z2025-12-31T06:23:53Zby Egan, John, 1952- author.<br/>Format: Books<br/>Publication Date 2023<br/>Principles of marketingent://SD_ILS/0/SD_ILS:579092025-12-31T06:23:53Z2025-12-31T06:23:53Zby Meintjes, Corné, author.<br/>Format: Books<br/>Publication Date 2023<br/>Marketing 5.0 : technology for humanityent://SD_ILS/0/SD_ILS:565852025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format: Books<br/>Publication Date 2021<br/>Principles of marketingent://SD_ILS/0/SD_ILS:560592025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-12-31T06:23:53Z2025-12-31T06:23:53Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:553372025-12-31T06:23:53Z2025-12-31T06:23:53Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2020<br/>Introduction to Business Functionsent://SD_ILS/0/SD_ILS:563472025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bester, P.<br/>Format: Books<br/>Publication Date 2020<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:561282025-12-31T06:23:53Z2025-12-31T06:23:53Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2020<br/>Strategic marketingent://SD_ILS/0/SD_ILS:561822025-12-31T06:23:53Z2025-12-31T06:23:53Zby Wiid, JA<br/>Format: Books<br/>Publication Date 2020<br/>The content marketing handbook : how to double the results of your marketing campaignsent://SD_ILS/0/SD_ILS:579022025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bly, Robert W., author.<br/>Format: Books<br/>Publication Date 2020<br/>Marketingent://SD_ILS/0/SD_ILS:554722025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W., author<br/>Format: Books<br/>Publication Date 2019<br/>Principles of marketingent://SD_ILS/0/SD_ILS:210992025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2017<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:228142025-12-31T06:23:53Z2025-12-31T06:23:53Zby Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a>
Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a>
Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing 4.0 : moving from traditional to digitalent://SD_ILS/0/SD_ILS:221042025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2017<br/>Handbook on place branding and marketingent://SD_ILS/0/SD_ILS:221102025-12-31T06:23:53Z2025-12-31T06:23:53Zby Campelo, Adriana, editor.<br/>Format: Regular print<br/>Publication Date 2017<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5392025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2016<br/>Marketingent://SD_ILS/0/SD_ILS:228092025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2015<br/>Youthnation : building remarkable brands in a youth-driven cultureent://SD_ILS/0/SD_ILS:534442025-12-31T06:23:53Z2025-12-31T06:23:53Zby Britton, Matt, 1975-, author<br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:472025-12-31T06:23:53Z2025-12-31T06:23:53Zby Van Noordwyk, A.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1516411&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2015<br/>Principles of marketingent://SD_ILS/0/SD_ILS:3212025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip (Philip J.), 1931-<br/>Format: Books<br/>Publication Date 2014 2013<br/>The annual 2013/14 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170552025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2014<br/>She is more than the red lightent://SD_ILS/0/SD_ILS:187972025-12-31T06:23:53Z2025-12-31T06:23:53Zby Muzuwa, L. Tafadzwa.<br/>Format: Computer file<br/>Publication Date 2014<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:952025-12-31T06:23:53Z2025-12-31T06:23:53Zby Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Marketing communication : an integrated approachent://SD_ILS/0/SD_ILS:1672025-12-31T06:23:53Z2025-12-31T06:23:53Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:23802025-12-31T06:23:53Z2025-12-31T06:23:53Zby George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Designing brand identity : an essential guide for the whole branding teament://SD_ILS/0/SD_ILS:22272025-12-31T06:23:53Z2025-12-31T06:23:53Zby Wheeler, Alina.<br/><a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741">E-book - Full text from Dawsonera. To print, you will need to select one page at a time</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html">http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html">http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html</a><br/>Format: Books<br/>Publication Date 2013<br/>Contemporary retail and marketing case studiesent://SD_ILS/0/SD_ILS:58232025-12-31T06:23:53Z2025-12-31T06:23:53Zby Van Heerden, Neels, 1957-<br/>Format: Books<br/>Publication Date 2013<br/>Sales management for tourism. Textbookent://SD_ILS/0/SD_ILS:178782025-12-31T06:23:53Z2025-12-31T06:23:53Zby Van Nieuwenhuizen, P. J. J.<br/>Format: Books<br/>Publication Date 2013<br/>Drucker on marketing : lessons from the world's most influential business thinkerent://SD_ILS/0/SD_ILS:495362025-12-31T06:23:53Z2025-12-31T06:23:53Zby Cohen, William A., 1937-<br/>Format: Books<br/>Publication Date 2013<br/>Strategic marketingent://SD_ILS/0/SD_ILS:509842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Cravens, David W.<br/>Format: Books<br/>Publication Date 2013<br/>Measuring marketing : 110+ key metrics every marketer needsent://SD_ILS/0/SD_ILS:9182025-12-31T06:23:53Z2025-12-31T06:23:53Zby Davis, John, 1960 February 17- author.<br/>Format: Books<br/>Publication Date 2013<br/>Applied marketing casesent://SD_ILS/0/SD_ILS:193322025-12-31T06:23:53Z2025-12-31T06:23:53Zby Drotsky, Antonie.<br/>Format: Books<br/>Publication Date 2013<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:159302025-12-31T06:23:53Z2025-12-31T06:23:53Zby Parumasur, Sanjana Brijball.<br/>Format: Books<br/>Publication Date 2012<br/>Business functions : an introductionent://SD_ILS/0/SD_ILS:159502025-12-31T06:23:53Z2025-12-31T06:23:53Zby Van Zyl, J.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2011/12 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170432025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>The annual 2012/13 : advertising, media, marketing and branding.ent://SD_ILS/0/SD_ILS:170542025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2012<br/>Sustainability marketing : a global perspectiveent://SD_ILS/0/SD_ILS:499352025-12-31T06:23:53Z2025-12-31T06:23:53Zby Belz, Frank-Martin.<br/>Format: Books<br/>Publication Date 2012<br/>Legends in marketing : Philip Kotlerent://SD_ILS/0/SD_ILS:485712025-12-31T06:23:53Z2025-12-31T06:23:53Zby Sheth, Jagdish N.<br/>Format: Books<br/>Publication Date 2012<br/>Pricing strategies : a marketing approachent://SD_ILS/0/SD_ILS:497962025-12-31T06:23:53Z2025-12-31T06:23:53Zby Schindler, Robert (Robert M.)<br/>Format: Books<br/>Publication Date 2012<br/>How to make sales when you don't like sellingent://SD_ILS/0/SD_ILS:500842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Fairweather, Alan.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing management.ent://SD_ILS/0/SD_ILS:1772025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:23822025-12-31T06:23:53Z2025-12-31T06:23:53Zby Blythe, Jim.<br/><a href="https://shibboleth2sp.gar.semcs.net/Shibboleth.sso/Login?entityID=https://passport01.leeds.ac.uk/idp/shibboleth&target=https://shibboleth2sp.gar.semcs.net/shib?dest=http%253A%252F%252Fwww.vlebooks.com%252FSHIBBOLETH%253Fdest%253Dhttp%25253A%25252F%25252Fwww.vlebooks.com%25252Fvleweb%25252Fproduct%25252Fopenreader%25253Fid%25253DLeedsUni%252526isbn%25253D9780273757726">View this book online, via VLeBooks, both on- and off-campus</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273757726</a><br/>Format: Books<br/>Publication Date 2012<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159682025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2012<br/>Marketing concepts and strategiesent://SD_ILS/0/SD_ILS:205382025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dibb, Sally, 1963-<br/>Format: Books<br/>Publication Date 2012<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:20052025-12-31T06:23:53Z2025-12-31T06:23:53Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2011<br/>The annual 2010/11 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170422025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Electronic Resources<br/>Publication Date 2011<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Marketingent://SD_ILS/0/SD_ILS:227992025-12-31T06:23:53Z2025-12-31T06:23:53Zby Baines, Paul, 1973-<br/>Format: Books<br/>Publication Date 2011<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:15742025-12-31T06:23:53Z2025-12-31T06:23:53Zby Cant, M. C. (Michael Colin), 1957-<br/>Format: Books<br/>Publication Date 2010<br/>Marketing 3.0 : From Products to Customers to the Human Spirit.ent://SD_ILS/0/SD_ILS:110022025-12-31T06:23:53Z2025-12-31T06:23:53ZWiley InterScience <a href="http://dx.doi.org/10.1002/9781118257883">An electronic book accessible through the World Wide Web; click for information</a>
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MyiLibrary <a href="http://www.myilibrary.com?id=268750">http://www.myilibrary.com?id=268750</a><br/>Format: Electronic Resources<br/>Publication Date 2010<br/>Marketing communications : a brand narrative approachent://SD_ILS/0/SD_ILS:167962025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dahlén, Micael.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016215906&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>The annual 2009/10 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170462025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing methods to improve company strategy : applied tools and frameworks to improve a company's competitiveness using a network approachent://SD_ILS/0/SD_ILS:431182025-12-31T06:23:53Z2025-12-31T06:23:53Zby Neves, Marcos Fava.<br/>Format: Books<br/>Publication Date 2010<br/>Handbook of pricing research in marketingent://SD_ILS/0/SD_ILS:490282025-12-31T06:23:53Z2025-12-31T06:23:53Zby Rao, Vithala R.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-12-31T06:23:53Z2025-12-31T06:23:53Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Marketing the same difference : cultural and language dichotomy in advertisingent://SD_ILS/0/SD_ILS:59932025-12-31T06:23:53Z2025-12-31T06:23:53Zby Seeco, Louis Itumeleng.<br/>Format: Books<br/>Publication Date 2010<br/>Brand media strategy : integrated communications planning in the digital eraent://SD_ILS/0/SD_ILS:72242025-12-31T06:23:53Z2025-12-31T06:23:53Zby Young, Antony, 1964-<br/>Format: Books<br/>Publication Date 2010<br/>The idea writers : copywriting in a new media and marketing eraent://SD_ILS/0/SD_ILS:72312025-12-31T06:23:53Z2025-12-31T06:23:53Zby Iezzi, Teressa.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html">http://catdir.loc.gov/catdir/enhancements/fy1608/2010035428-d.html</a><br/>Format: Books<br/>Publication Date 2010<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:157572025-12-31T06:23:53Z2025-12-31T06:23:53Zby Schiffman, Leon G.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017734219&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2010<br/>Principles of marketingent://SD_ILS/0/SD_ILS:163902025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2010<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:15432025-12-31T06:23:53Z2025-12-31T06:23:53Zby Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format: Books<br/>Publication Date 2009<br/>Key marketing metrics : the 50+ metrics every manager needs to knowent://SD_ILS/0/SD_ILS:74212025-12-31T06:23:53Z2025-12-31T06:23:53Zby Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a>
Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic marketing : theory and application for competitive advantageent://SD_ILS/0/SD_ILS:159492025-12-31T06:23:53Z2025-12-31T06:23:53Zby Venter, Peet, 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Faith-based marketing : the guide to reaching 140 million Christian consumersent://SD_ILS/0/SD_ILS:461482025-12-31T06:23:53Z2025-12-31T06:23:53Zby Stielstra, Greg.<br/>Format: Books<br/>Publication Date 2009<br/>Chaotics : the business of managing and marketing in the age of turbulenceent://SD_ILS/0/SD_ILS:399572025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2009<br/>Marketing : a critical introductionent://SD_ILS/0/SD_ILS:411192025-12-31T06:23:53Z2025-12-31T06:23:53Zby Hackley, Christopher E.<br/>Format: Books<br/>Publication Date 2009<br/>The shift : the transformation of today's marketers into tomorrow's growth leadersent://SD_ILS/0/SD_ILS:461202025-12-31T06:23:53Z2025-12-31T06:23:53Zby Davis, Scott M., 1964-<br/>Format: Books<br/>Publication Date 2009<br/>Strategic brand management : building, measuring, and managing brand equityent://SD_ILS/0/SD_ILS:16802025-12-31T06:23:53Z2025-12-31T06:23:53Zby Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2008<br/>Predictably irrational : the hidden forces that shape our decisionsent://SD_ILS/0/SD_ILS:49722025-12-31T06:23:53Z2025-12-31T06:23:53Zby Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Principles of marketingent://SD_ILS/0/SD_ILS:159022025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2008<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:166692025-12-31T06:23:53Z2025-12-31T06:23:53Zby Cannon, Joseph P.<br/>Format: Books<br/>Publication Date 2008 2007<br/>101 ways to build a successful network marketing businessent://SD_ILS/0/SD_ILS:351052025-12-31T06:23:53Z2025-12-31T06:23:53Zby Griffiths, Andrew, 1966-<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behavior and marketing strategyent://SD_ILS/0/SD_ILS:334382025-12-31T06:23:53Z2025-12-31T06:23:53Zby Peter, J. Paul.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html">http://www.loc.gov/catdir/enhancements/fy0702/2006032470-t.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaudent://SD_ILS/0/SD_ILS:358042025-12-31T06:23:53Z2025-12-31T06:23:53Zby Hooley, Graham J.<br/>Format: Books<br/>Publication Date 2008<br/>Consumer behaviourent://SD_ILS/0/SD_ILS:368642025-12-31T06:23:53Z2025-12-31T06:23:53Zby Schiffman, Leon G.<br/>Format: Books<br/>Publication Date 2008<br/>Business marketing : connecting strategy, relationships, and learningent://SD_ILS/0/SD_ILS:401242025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dwyer, F. Robert.<br/>Format: Books<br/>Publication Date 2008<br/>All you need is a good idea! : how to create marketing messages that actually get resultsent://SD_ILS/0/SD_ILS:461232025-12-31T06:23:53Z2025-12-31T06:23:53Zby Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:16642025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2008<br/>The art of client serviceent://SD_ILS/0/SD_ILS:59702025-12-31T06:23:53Z2025-12-31T06:23:53Zby Solomon, Robert.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html">http://catdir.loc.gov/catdir/enhancements/fy0838/2008298855-d.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-12-31T06:23:53Z2025-12-31T06:23:53Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Consumer behavior : building marketing strategyent://SD_ILS/0/SD_ILS:3982025-12-31T06:23:53Z2025-12-31T06:23:53Zby Hawkins, Del I.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html">http://catdir.loc.gov/catdir/enhancements/fy0668/2005054357-d.html</a><br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Measuring marketing : 103 key metrics every marketer needsent://SD_ILS/0/SD_ILS:57062025-12-31T06:23:53Z2025-12-31T06:23:53Zby Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>There's a Tsotsi in the boardroom : winning in a hostile worldent://SD_ILS/0/SD_ILS:120122025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kuzwayo, Muzi.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007325280-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Marketing researchent://SD_ILS/0/SD_ILS:159582025-12-31T06:23:53Z2025-12-31T06:23:53Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html">http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:169912025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
<a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017032662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html">http://catdir.loc.gov/catdir/toc/ecip0618/2006024219.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016281588&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014972445&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007<br/>The annual 2008 : advertising, media, marketing and brandingent://SD_ILS/0/SD_ILS:170532025-12-31T06:23:53Z2025-12-31T06:23:53Zby Maggs, Jeremy.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:342102025-12-31T06:23:53Z2025-12-31T06:23:53Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 2007<br/>All marketers are liars : the power of telling authentic stories in a low-trust worldent://SD_ILS/0/SD_ILS:361762025-12-31T06:23:53Z2025-12-31T06:23:53Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2007 2006<br/>In search of a new logic for marketing : the foundation of contemporary marketing theoryent://SD_ILS/0/SD_ILS:334062025-12-31T06:23:53Z2025-12-31T06:23:53Zby Grönroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Contemporary cases in southern African marketingent://SD_ILS/0/SD_ILS:10352025-12-31T06:23:53Z2025-12-31T06:23:53Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2007<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Marketing : fresh perspectivesent://SD_ILS/0/SD_ILS:74452025-12-31T06:23:53Z2025-12-31T06:23:53Zby Klopper, H. B., 1974-<br/>Format: Books<br/>Publication Date 2006<br/>Marketing managementent://SD_ILS/0/SD_ILS:160932025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format: Books<br/>Publication Date 2006<br/>Foundations of marketingent://SD_ILS/0/SD_ILS:166202025-12-31T06:23:53Z2025-12-31T06:23:53Zby Jobber, David, 1947-<br/>Format: Books<br/>Publication Date 2006<br/>Principles of marketingent://SD_ILS/0/SD_ILS:167352025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a>
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<a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format: Books<br/>Publication Date 2006<br/>Essentials of marketing communicationsent://SD_ILS/0/SD_ILS:315862025-12-31T06:23:53Z2025-12-31T06:23:53Zby Blythe, Jim.<br/>Format: Books<br/>Publication Date 2006<br/>Identity and strategy : how individual visions enable the design of a market strategy that worksent://SD_ILS/0/SD_ILS:324682025-12-31T06:23:53Z2025-12-31T06:23:53Zby Rughase, Olaf G., 1968-<br/>Format: Books<br/>Publication Date 2006<br/>Mind your X's and Y's : satisfying the 10 cravings of a new generation of consumersent://SD_ILS/0/SD_ILS:334402025-12-31T06:23:53Z2025-12-31T06:23:53Zby Johnson, Lisa, 1967-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/fy0703/2006298835.html">http://www.loc.gov/catdir/toc/fy0703/2006298835.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html">http://www.loc.gov/catdir/enhancements/fy0633/2006298835-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Performing consumers : global capital and its theatrical seductionsent://SD_ILS/0/SD_ILS:334482025-12-31T06:23:53Z2025-12-31T06:23:53Zby Wickstrom, Maurya.<br/><a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">Connect</a>
<a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">Connect</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html">http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip066/2006000390.html">http://www.loc.gov/catdir/toc/ecip066/2006000390.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Heritage marketingent://SD_ILS/0/SD_ILS:118282025-12-31T06:23:53Z2025-12-31T06:23:53Zby Misiura, Shashi.<br/>Format: Books<br/>Publication Date 2006<br/>Heads in beds : hospitality and tourism marketingent://SD_ILS/0/SD_ILS:114842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Raza, Ivo, 1968-<br/>Format: Books<br/>Publication Date 2005<br/>Free prize inside! : the next big marketing ideaent://SD_ILS/0/SD_ILS:115822025-12-31T06:23:53Z2025-12-31T06:23:53Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>ProfitBrand : how to increase the profitability, accountability & sustainability of brandsent://SD_ILS/0/SD_ILS:117012025-12-31T06:23:53Z2025-12-31T06:23:53Zby Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Purple cow : transform your business by being remarkableent://SD_ILS/0/SD_ILS:123842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Godin, Seth.<br/>Format: Books<br/>Publication Date 2005 2004<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:159412025-12-31T06:23:53Z2025-12-31T06:23:53Zby Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format: Books<br/>Publication Date 2005<br/>The visionary package : using packaging to build effective brandsent://SD_ILS/0/SD_ILS:170102025-12-31T06:23:53Z2025-12-31T06:23:53Zby Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing for consultants : breakthrough tactics for winning profitable clientsent://SD_ILS/0/SD_ILS:294012025-12-31T06:23:53Z2025-12-31T06:23:53Zby Levinson, Jay Conrad.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004042253.html">http://www.loc.gov/catdir/description/wiley042/2004042253.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2004042253.html">http://www.loc.gov/catdir/toc/wiley041/2004042253.html</a><br/>Format: Books<br/>Publication Date 2005 2004<br/>Contemporary marketing 2005ent://SD_ILS/0/SD_ILS:295072025-12-31T06:23:53Z2025-12-31T06:23:53Zby Boone, Louis E.<br/>Format: Books<br/>Publication Date 2005<br/>Simple solutions to effective marketingent://SD_ILS/0/SD_ILS:301012025-12-31T06:23:53Z2025-12-31T06:23:53Zby Perrett, Dianne.<br/>Format: Books<br/>Publication Date 2005<br/>Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customersent://SD_ILS/0/SD_ILS:371912025-12-31T06:23:53Z2025-12-31T06:23:53Zby Levinson, Jay Conrad.<br/>Format: Books<br/>Publication Date 2005<br/>Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.ent://SD_ILS/0/SD_ILS:292672025-12-31T06:23:53Z2025-12-31T06:23:53Zby Peter, J. Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a>
Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Space race : an inside view of the future of communications planningent://SD_ILS/0/SD_ILS:320002025-12-31T06:23:53Z2025-12-31T06:23:53Zby Taylor, Jim.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0516/2005020004.html">http://www.loc.gov/catdir/toc/ecip0516/2005020004.html</a><br/>Format: Books<br/>Publication Date 2005<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:123102025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bothma, Neels.<br/>Format: Books<br/>Publication Date 2005<br/>The big moo : stop trying to be perfect and start being remarkableent://SD_ILS/0/SD_ILS:169452025-12-31T06:23:53Z2025-12-31T06:23:53Zby Godin, Seth.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0720/2005050909-d.html</a><br/>Format: Books<br/>Publication Date 2005<br/>The new strategic brand management : creating and sustaining brand equity long terment://SD_ILS/0/SD_ILS:16032025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kapferer, Jean-Noël.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz119879484inh.htm">http://swbplus.bsz-bw.de/bsz119879484inh.htm</a>
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Verlagsinformation <a href="http://swbplus.bsz-bw.de/bsz119879484vlg.htm">http://swbplus.bsz-bw.de/bsz119879484vlg.htm</a><br/>Format: Books<br/>Publication Date 2004<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-12-31T06:23:53Z2025-12-31T06:23:53Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Marketing communicationsent://SD_ILS/0/SD_ILS:116522025-12-31T06:23:53Z2025-12-31T06:23:53Zby Koekemoer, Ludi.<br/>Format: Books<br/>Publication Date 2004<br/>Principles of marketingent://SD_ILS/0/SD_ILS:116562025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2004<br/>Marketingent://SD_ILS/0/SD_ILS:116642025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarityent://SD_ILS/0/SD_ILS:117032025-12-31T06:23:53Z2025-12-31T06:23:53Zby Aaker, David A.<br/>Sample text <a href="http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html">http://catdir.loc.gov/catdir/enhancements/fy0641/2003063055-s.html</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=012822438&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2004<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:178802025-12-31T06:23:53Z2025-12-31T06:23:53Zby Strydom, Johan.<br/>Format: Books<br/>Publication Date 2004<br/>Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - womenent://SD_ILS/0/SD_ILS:292602025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a>
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Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format: Books<br/>Publication Date 2004<br/>Precision marketing : the new rules for attracting, retaining, and leveraging profitable customersent://SD_ILS/0/SD_ILS:362482025-12-31T06:23:53Z2025-12-31T06:23:53Zby Zabin, Jeff.<br/>Format: Books<br/>Publication Date 2004<br/>Knowledge-based marketingent://SD_ILS/0/SD_ILS:284102025-12-31T06:23:53Z2025-12-31T06:23:53Zby Chaston, Ian.<br/>Format: Books<br/>Publication Date 2004<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:117592025-12-31T06:23:53Z2025-12-31T06:23:53Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 2004<br/>Advertising, promotion & supplemental aspects of integrated marketing communicationsent://SD_ILS/0/SD_ILS:2252025-12-31T06:23:53Z2025-12-31T06:23:53Zby Shimp, Terence A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:121902025-12-31T06:23:53Z2025-12-31T06:23:53Zby Walker, Orville C.<br/>Format: Electronic Resources<br/>Publication Date 2003<br/>Brand failures : the truth about the 100 biggest branding mistakes of all timeent://SD_ILS/0/SD_ILS:124092025-12-31T06:23:53Z2025-12-31T06:23:53Zby Haig, Matt.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010197158&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2003000966-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=756292">Brand failures</a><br/>Format: Books<br/>Publication Date 2003<br/>Integrated marketing communicationent://SD_ILS/0/SD_ILS:167972025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bothma, Neels, 1959-<br/>Format: Books<br/>Publication Date 2003<br/>New consumer marketing : managing a living demand systement://SD_ILS/0/SD_ILS:301142025-12-31T06:23:53Z2025-12-31T06:23:53Zby Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format: Books<br/>Publication Date 2003<br/>The 22 immutable laws of brandingent://SD_ILS/0/SD_ILS:103232025-12-31T06:23:53Z2025-12-31T06:23:53Zby Ries, Al.<br/>Format: Books<br/>Publication Date 2003 1999<br/>How customers think : essential insights into the mind of the marketent://SD_ILS/0/SD_ILS:131302025-12-31T06:23:53Z2025-12-31T06:23:53Zby Zaltman, Gerald.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001</a><br/>Format: Books<br/>Publication Date 2003<br/>Welcome to the creative age : bananas, business and the death of marketingent://SD_ILS/0/SD_ILS:260702025-12-31T06:23:53Z2025-12-31T06:23:53Zby Earls, Mark.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www.loc.gov/catdir/toc/wiley031/2002512721.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Essays by distinguished marketing scholars of the Society for Marketing Advancesent://SD_ILS/0/SD_ILS:337342025-12-31T06:23:53Z2025-12-31T06:23:53Zby Woodside, Arch G.<br/><a href="http://ezproxy.lib.monash.edu.au/login?url=http://www.sciencedirect.com/science?_ob=IssueURL&_tockey=%23TOC%2313051%232002%23999889999%23471222%23FLA%23Volume_11,_Pages_1-220_(2002)%2BMEssays_by_Distinguished_Marketing_Scholars_of_the_Society_for_Marketing_Advances%2BMEdited_by_Arch_G._Woodside_and_Ellen_M._Moore%2BMISBN%3A_0-7623-0869-9&_auth=y&view=c&_acct=C000027659&_version=1&_urlVersion=0&_userid=542840&md5=8ccd831a3de2c687888647b5b2b7a7ee">Full text available online via ScienceDirect Books (restricted access)</a><br/>Format: Electronic Resources<br/>Publication Date 2002<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-12-31T06:23:53Z2025-12-31T06:23:53Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigment://SD_ILS/0/SD_ILS:129252025-12-31T06:23:53Z2025-12-31T06:23:53Zby Gummesson, Evert, 1936-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2002<br/>Beyond disruption : changing the rules in the marketplaceent://SD_ILS/0/SD_ILS:130062025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Marketing communications : contexts, strategies, and applicationsent://SD_ILS/0/SD_ILS:130242025-12-31T06:23:53Z2025-12-31T06:23:53Zby Fill, Chris.<br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-12-31T06:23:53Z2025-12-31T06:23:53Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>Effective marketing : creating and keeping customersent://SD_ILS/0/SD_ILS:170022025-12-31T06:23:53Z2025-12-31T06:23:53Zby Zikmund, William G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html">http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Applied strategic marketingent://SD_ILS/0/SD_ILS:127352025-12-31T06:23:53Z2025-12-31T06:23:53Zby Du Plessis, P. J.<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:138052025-12-31T06:23:53Z2025-12-31T06:23:53Zby Randall, Geoffrey.<br/>Format: Books<br/>Publication Date 2001<br/>Positioning : the battle for your mindent://SD_ILS/0/SD_ILS:156832025-12-31T06:23:53Z2025-12-31T06:23:53Zby Ries, Al.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html">http://catdir.loc.gov/catdir/toc/fy0715/2007298065.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1907822&custom_att_2=simple_viewer</a>
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Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html">http://catdir.loc.gov/catdir/enhancements/fy1412/2007298065-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-12-31T06:23:53Z2025-12-31T06:23:53Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:242242025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing fundamentals, 2001-2002 :ent://SD_ILS/0/SD_ILS:260532025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lancaster, Geoffrey.<br/>Format: Books<br/>Publication Date 2001<br/>Achieving excellence in selling : a South African approachent://SD_ILS/0/SD_ILS:98512025-12-31T06:23:53Z2025-12-31T06:23:53Zby Blem, Norman.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009580624&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2001<br/>Strategic market managementent://SD_ILS/0/SD_ILS:123452025-12-31T06:23:53Z2025-12-31T06:23:53Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix07/2001026190.html">http://catdir.loc.gov/catdir/toc/onix07/2001026190.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html">http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley036/2001026190.html">http://catdir.loc.gov/catdir/description/wiley036/2001026190.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Contemporary cases in South African marketingent://SD_ILS/0/SD_ILS:123482025-12-31T06:23:53Z2025-12-31T06:23:53Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2001<br/>Internet marketingent://SD_ILS/0/SD_ILS:135692025-12-31T06:23:53Z2025-12-31T06:23:53Zby Hofacker, Charles F.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
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Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009264113&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
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Cover <a href="http://swbplus.bsz-bw.de/bsz08739104xcov.htm">http://swbplus.bsz-bw.de/bsz08739104xcov.htm</a><br/>Format: Books<br/>Publication Date 2001<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-12-31T06:23:53Z2025-12-31T06:23:53Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-12-31T06:23:53Z2025-12-31T06:23:53Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Marketing : a strategic approachent://SD_ILS/0/SD_ILS:235542025-12-31T06:23:53Z2025-12-31T06:23:53Zby McColl-Kennedy, J. R.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:132572025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:133132025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lamb, Charles W.<br/>Format: Books<br/>Publication Date 2000<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:138532025-12-31T06:23:53Z2025-12-31T06:23:53Zby Johansson, Johny K.<br/><a href="http://www.imageXONE.com/Bookcovers/TOCa9557380.gif">Table of contents 1</a>
<a href="http://www.imageXONE.com/Bookcovers/TOCb9557380.gif">Table of contents 2</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99033630.html">http://catdir.loc.gov/catdir/toc/mh023/99033630.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009743179&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2000<br/>Sales managementent://SD_ILS/0/SD_ILS:160072025-12-31T06:23:53Z2025-12-31T06:23:53Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 2000<br/>Marketingent://SD_ILS/0/SD_ILS:166112025-12-31T06:23:53Z2025-12-31T06:23:53Zby Berkowitz, Eric N.<br/>Format: Books<br/>Publication Date 2000<br/>Essentials of marketing : a global managerial approachent://SD_ILS/0/SD_ILS:167342025-12-31T06:23:53Z2025-12-31T06:23:53Zby Perreault, William D.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing outcomes for business managers. 6, Marketing strategiesent://SD_ILS/0/SD_ILS:170002025-12-31T06:23:53Z2025-12-31T06:23:53Zby Smit, Leon.<br/>Format: Books<br/>Publication Date 2000<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing communications : principles and practiceent://SD_ILS/0/SD_ILS:138622025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kitchen, Philip J.<br/>Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:149192025-12-31T06:23:53Z2025-12-31T06:23:53Zby Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:153712025-12-31T06:23:53Z2025-12-31T06:23:53Zby Brink, Annekie.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing : origins, concepts and environment.ent://SD_ILS/0/SD_ILS:265152025-12-31T06:23:53Z2025-12-31T06:23:53Zby Wright, Ray.<br/>Format: Books<br/>Publication Date 1999<br/>11 steps to brand heaven : the ultimate guide to buying an advertising campaignent://SD_ILS/0/SD_ILS:103192025-12-31T06:23:53Z2025-12-31T06:23:53Zby Weinreich, Len.<br/>Format: Books<br/>Publication Date 1999<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:132872025-12-31T06:23:53Z2025-12-31T06:23:53Zby Strydom, J. W.<br/>Format: Books<br/>Publication Date 1999<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:138422025-12-31T06:23:53Z2025-12-31T06:23:53Zby Jain, Subhash C., 1942-<br/>Format: Books<br/>Publication Date 1999<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:147002025-12-31T06:23:53Z2025-12-31T06:23:53Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1999<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:147722025-12-31T06:23:53Z2025-12-31T06:23:53Zby Morgan, Adam, 1969-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98028267.html">http://catdir.loc.gov/catdir/toc/onix02/98028267.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley041/98028267.html">http://catdir.loc.gov/catdir/bios/wiley041/98028267.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley032/98028267.html">http://catdir.loc.gov/catdir/description/wiley032/98028267.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Great answers to tough marketing questionsent://SD_ILS/0/SD_ILS:149312025-12-31T06:23:53Z2025-12-31T06:23:53Zby Smith, P. R. (Paul Russell), 1957-<br/>Format: Books<br/>Publication Date 1999<br/>Under the radar : talking to today's cynical consumerent://SD_ILS/0/SD_ILS:156872025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bond, Jonathan, 1957-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix01/97024519.html">http://catdir.loc.gov/catdir/toc/onix01/97024519.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/97024519.html">http://catdir.loc.gov/catdir/bios/wiley046/97024519.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/97024519.html">http://catdir.loc.gov/catdir/description/wiley0310/97024519.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1201386&custom%5Fatt%5F2=simple%5Fviewer">Under the radar</a><br/>Format: Books<br/>Publication Date 1998<br/>The new marketing : building strong marketing strategies in South Africa todayent://SD_ILS/0/SD_ILS:97512025-12-31T06:23:53Z2025-12-31T06:23:53Zby Burgess, Steven M.<br/>Format: Books<br/>Publication Date 1998<br/>Strategic market managementent://SD_ILS/0/SD_ILS:152912025-12-31T06:23:53Z2025-12-31T06:23:53Zby Aaker, David A.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix02/98016155.html">http://catdir.loc.gov/catdir/toc/onix02/98016155.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley031/98016155.html">http://catdir.loc.gov/catdir/description/wiley031/98016155.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing researchent://SD_ILS/0/SD_ILS:152922025-12-31T06:23:53Z2025-12-31T06:23:53Zby Aaker, David A.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix03/97021710.html">http://catdir.loc.gov/catdir/toc/onix03/97021710.html</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007932683&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html">http://catdir.loc.gov/catdir/enhancements/fy0706/97021710-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1178939&custom%5Fatt%5F2=simple%5Fviewer">Marketing research</a><br/>Format: Books<br/>Publication Date 1998<br/>Relationship marketing : new strategies, techniques, and technologies to win the customers you want and keep them foreverent://SD_ILS/0/SD_ILS:166162025-12-31T06:23:53Z2025-12-31T06:23:53Zby Gordon, Ian, 1952 June 19-<br/>Table of contents <a href="http://lcweb.loc.gov/catdir/toc/98-134752.html">http://lcweb.loc.gov/catdir/toc/98-134752.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/98134752.html">http://catdir.loc.gov/catdir/bios/wiley042/98134752.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/98134752.html">http://catdir.loc.gov/catdir/description/wiley033/98134752.html</a><br/>Format: Books<br/>Publication Date 1998<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:29802025-12-31T06:23:53Z2025-12-31T06:23:53Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1997<br/>Marketingent://SD_ILS/0/SD_ILS:166132025-12-31T06:23:53Z2025-12-31T06:23:53Zby Etzel, Michael J.<br/>Format: Books<br/>Publication Date 1997<br/>Marketing visionsent://SD_ILS/0/SD_ILS:233842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Bradmore, Don.<br/>Format: Books<br/>Publication Date 1997<br/>Services marketingent://SD_ILS/0/SD_ILS:103672025-12-31T06:23:53Z2025-12-31T06:23:53Zby Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1996<br/>Financial aspects of marketingent://SD_ILS/0/SD_ILS:159762025-12-31T06:23:53Z2025-12-31T06:23:53Zby Schmidt, Ruth A.<br/>Format: Books<br/>Publication Date 1996<br/>Advances in relationship marketingent://SD_ILS/0/SD_ILS:3042025-12-31T06:23:53Z2025-12-31T06:23:53Zby Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 1995<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:15042025-12-31T06:23:53Z2025-12-31T06:23:53Zby McDonald, Malcolm.<br/>Format: Books<br/>Publication Date 1995<br/>Fashion marketingent://SD_ILS/0/SD_ILS:160872025-12-31T06:23:53Z2025-12-31T06:23:53Zby Easey, Mike.<br/>Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=731549&custom%5Fatt%5F2=simple%5Fviewer">Fashion marketing</a><br/>Format: Books<br/>Publication Date 1995<br/>Marketing : contemporary concepts and practicesent://SD_ILS/0/SD_ILS:233802025-12-31T06:23:53Z2025-12-31T06:23:53Zby Schoell, William F.<br/>Format: Books<br/>Publication Date 1995<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:145862025-12-31T06:23:53Z2025-12-31T06:23:53Zby Middleton, Victor T. C.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006660850&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html">http://catdir.loc.gov/catdir/enhancements/fy1117/94240552-d.html</a><br/>Format: Books<br/>Publication Date 1994<br/>Fundamentals of marketingent://SD_ILS/0/SD_ILS:147162025-12-31T06:23:53Z2025-12-31T06:23:53Zby Stanton, William J.<br/>Format: Books<br/>Publication Date 1994<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:196842025-12-31T06:23:53Z2025-12-31T06:23:53Zby Engel, James F.<br/>Format: Books<br/>Publication Date 1994<br/>Consumer behavior and marketing actionent://SD_ILS/0/SD_ILS:149532025-12-31T06:23:53Z2025-12-31T06:23:53Zby Assael, Henry.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006530708&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://www.gbv.de/dms/hbz/toc/ht004238592.PDF">http://www.gbv.de/dms/hbz/toc/ht004238592.PDF</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1534024&custom%5Fatt%5F2=simple%5Fviewer">Consumer behavior and marketing action</a><br/>Format: Books<br/>Publication Date 1992<br/>Profit from effective marketingent://SD_ILS/0/SD_ILS:147572025-12-31T06:23:53Z2025-12-31T06:23:53Zby Dubrey, Neal.<br/>Format: Books<br/>Publication Date 1991<br/>Test bank : Marketing principles and strategy, [by] Henry Assaelent://SD_ILS/0/SD_ILS:244742025-12-31T06:23:53Z2025-12-31T06:23:53Zby Quirk, Thomas.<br/>Format: Books<br/>Publication Date 1990<br/>Sales management : an operational approachent://SD_ILS/0/SD_ILS:170072025-12-31T06:23:53Z2025-12-31T06:23:53Zby Abratt, Russell.<br/>Format: Books<br/>Publication Date 1989<br/>Marketing warfareent://SD_ILS/0/SD_ILS:238042025-12-31T06:23:53Z2025-12-31T06:23:53Zby Ries, Al.<br/>Format: Books<br/>Publication Date 1986<br/>