Search Results for 4. - Narrowed by: Marketing.

Marketing 4.0 : moving from traditional to digital

2025-11-27T09:07:10Z

by Kotler, Philip, author.
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Format: Books
Publication Date 2017

Total relationship marketing : marketing strategy moving from the 4Ps--product, price, promotion, place--of traditional marketing management to the 30Rs--the thirty relationships--of a new marketing paradigm

2025-11-27T09:07:10Z

by Gummesson, Evert, 1936-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009887176&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=879338&custom_att_2=simple_viewer
Format: Books
Publication Date 2002

Consumer behaviour : market segmentation.

2025-11-27T09:07:10Z

by Schiffman, Leon G. Consumer behaviour 4th ed.
Format: Books
Publication Date 2011

Marketing communication : an integrated approach

2025-11-27T09:07:10Z

by Cant, Michael
Format: Books
Publication Date 2025

Services marketing : integrating customer focus across the firm

2025-11-27T09:07:10Z

by Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: Books
Publication Date 2024 2013

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip, author.
Format: Books
Publication Date 2024

Marketing communications

2025-11-27T09:07:10Z

by Egan, John, 1952- author.
Format: Books
Publication Date 2023

Advertising media planning : a brand management approach

2025-11-27T09:07:10Z

by Kelley, Larry D., 1955- author.
Format: Books
Publication Date 2023

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip, author.
Format: Books
Publication Date 2021

Marketing 5.0 : technology for humanity

2025-11-27T09:07:10Z

by Kotler, Philip, author.
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Format: Books
Publication Date 2021

Principles of strategic communication

2025-11-27T09:07:10Z

by Holtzhausen, Derina Rhoda, author.
Format: Books
Publication Date 2021

Marketing communication : an integrated approach

2025-11-27T09:07:10Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2020

Strategic marketing : theory and application for competitive advantage

2025-11-27T09:07:10Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2020

Strategic marketing

2025-11-27T09:07:10Z

by Wiid, JA
Format: Books
Publication Date 2020

The content marketing handbook : how to double the results of your marketing campaigns

2025-11-27T09:07:10Z

by Bly, Robert W., author.
Format: Books
Publication Date 2020

Marketing

2025-11-27T09:07:10Z

by Lamb, Charles W., author
Format: Books
Publication Date 2019

Principles of marketing

2025-11-27T09:07:10Z

by De Meyer-Heydenrych, Christine, author.
Format: Books
Publication Date 2018

Handbook on place branding and marketing

2025-11-27T09:07:10Z

by Campelo, Adriana, editor.
Format: Regular print
Publication Date 2017

MKTG 10

2025-11-27T09:07:10Z

by Lamb, Charles W., author.
Format: Books
Publication Date 2017

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2017

Foundations of marketing

2025-11-27T09:07:10Z

by Pride, William M., 1942- author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html Publisher description https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html Table of contents only https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html
Format: Books
Publication Date 2017

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2016

Youthnation : building remarkable brands in a youth-driven culture

2025-11-27T09:07:10Z

by Britton, Matt, 1975-, author
Format: Books
Publication Date 2015

Advertising media planning : a brand management approach

2025-11-27T09:07:10Z

by Kelley, Larry D., 1955-
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Format: Electronic Resources
Publication Date 2015

Business functions : an introduction

2025-11-27T09:07:10Z

by Van Noordwyk, A.
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Format: Books
Publication Date 2015

Marketing

2025-11-27T09:07:10Z

by Lamb, Charles W., author.
Format: Books
Publication Date 2015

Introduction to marketing

2025-11-27T09:07:10Z

by Strydom, J. W. (Johan Wilhelm), 1952- editor.
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Format: Books
Publication Date 2014

Marketing communication : an integrated approach

2025-11-27T09:07:10Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2014

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip (Philip J.), 1931-
Format: Books
Publication Date 2014 2013

Marketing tourism in South Africa

2025-11-27T09:07:10Z

by George, Richard, 1968- author.
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Format: Books
Publication Date 2014

Measuring marketing : 110+ key metrics every marketer needs

2025-11-27T09:07:10Z

by Davis, John, 1960 February 17- author.
Format: Books
Publication Date 2013

Designing brand identity : an essential guide for the whole branding team

2025-11-27T09:07:10Z

by Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741 Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: Books
Publication Date 2013

Contemporary retail and marketing case studies

2025-11-27T09:07:10Z

by Van Heerden, Neels, 1957-
Format: Books
Publication Date 2013

Sales management for tourism. Textbook

2025-11-27T09:07:10Z

by Van Nieuwenhuizen, P. J. J.
Format: Books
Publication Date 2013

Drucker on marketing : lessons from the world's most influential business thinker

2025-11-27T09:07:10Z

by Cohen, William A., 1937-
Format: Books
Publication Date 2013

Marketing management.

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Consumer behaviour

2025-11-27T09:07:10Z

by Parumasur, Sanjana Brijball.
Format: Books
Publication Date 2012

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2012

Sustainability marketing : a global perspective

2025-11-27T09:07:10Z

by Belz, Frank-Martin.
Format: Books
Publication Date 2012

Business marketing face to face : the theory and practice of B2B

2025-11-27T09:07:10Z

by Fill, Chris.
Format: Books
Publication Date 2012

Legends in marketing : Philip Kotler

2025-11-27T09:07:10Z

by Sheth, Jagdish N.
Format: Books
Publication Date 2012

How to make sales when you don't like selling

2025-11-27T09:07:10Z

by Fairweather, Alan.
Format: Books
Publication Date 2012

The annual 2011/12 : advertising, media, marketing and branding

2025-11-27T09:07:10Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

The annual 2012/13 : advertising, media, marketing and branding.

2025-11-27T09:07:10Z

by Maggs, Jeremy.
Format: Books
Publication Date 2012

Introduction to marketing

2025-11-27T09:07:10Z

by Strydom, Johan.
Format: Books
Publication Date 2011

The annual 2010/11 : advertising, media, marketing and branding

2025-11-27T09:07:10Z

by Maggs, Jeremy.
Format: Electronic Resources
Publication Date 2011

Marketing

2025-11-27T09:07:10Z

by Baines, Paul, 1973-
Format: Books
Publication Date 2011

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2010

Hospitality and travel marketing

2025-11-27T09:07:10Z

by Morrison, Alastair M.
Format: Books
Publication Date 2010

Marketing 3.0 : From Products to Customers to the Human Spirit.

2025-11-27T09:07:10Z

Wiley InterScience An electronic book accessible through the World Wide Web; click for information Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=514369 ebrary http://site.ebrary.com/id/10381059 EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=319520 MyiLibrary http://www.myilibrary.com?id=268750
Format: Electronic Resources
Publication Date 2010

The annual 2009/10 : advertising, media, marketing and branding

2025-11-27T09:07:10Z

by Maggs, Jeremy.
Format: Books
Publication Date 2010

Strategic marketing : theory and application for competitive advantage

2025-11-27T09:07:10Z

by Venter, Peet, 1964-
Format: Books
Publication Date 2009

Marketing : a critical introduction

2025-11-27T09:07:10Z

by Hackley, Christopher E.
Format: Books
Publication Date 2009

The shift : the transformation of today's marketers into tomorrow's growth leaders

2025-11-27T09:07:10Z

by Davis, Scott M., 1964-
Format: Books
Publication Date 2009

Faith-based marketing : the guide to reaching 140 million Christian consumers

2025-11-27T09:07:10Z

by Stielstra, Greg.
Format: Books
Publication Date 2009

Applied strategic marketing

2025-11-27T09:07:10Z

by Jooste, C. J. (Christiaan Johannes), 1947-
Format: Books
Publication Date 2009

Key marketing metrics : the 50+ metrics every manager needs to know

2025-11-27T09:07:10Z

by Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: Books
Publication Date 2009

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2008

Consumer behaviour

2025-11-27T09:07:10Z

by Schiffman, Leon G.
Format: Books
Publication Date 2008

All you need is a good idea! : how to create marketing messages that actually get results

2025-11-27T09:07:10Z

by Heyman, Jay H., 1939-
Publisher description http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html
Format: Books
Publication Date 2008

Strategic brand management : building, measuring, and managing brand equity

2025-11-27T09:07:10Z

by Keller, Kevin Lane, 1956-
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2008

Predictably irrational : the hidden forces that shape our decisions

2025-11-27T09:07:10Z

by Ariely, Dan.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Book web site http://www.predictablyirrational.com/ Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html
Format: Books
Publication Date 2008

Basic marketing : a global-managerial approach

2025-11-27T09:07:10Z

by Cannon, Joseph P.
Format: Books
Publication Date 2008 2007

Marketing research

2025-11-27T09:07:10Z

by Aaker, David A.
Inhaltsverzeichnis Table of contents http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014985787&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2006046457-d.html
Format: Books
Publication Date 2007

In search of a new logic for marketing : the foundation of contemporary marketing theory

2025-11-27T09:07:10Z

by Grönroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006032096.html
Format: Books
Publication Date 2007

Marketing

2025-11-27T09:07:10Z

by Etzel, Michael J.
Format: Electronic Resources
Publication Date 2007

Contemporary cases in southern African marketing

2025-11-27T09:07:10Z

by Abratt, Russell.
Format: Books
Publication Date 2007

Measuring marketing : 103 key metrics every marketer needs

2025-11-27T09:07:10Z

by Davis, John, 1960 February 17-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html
Format: Books
Publication Date 2007

Con$umed : how markets corrupt children, infantilize adults, and swallow citizens whole

2025-11-27T09:07:10Z

by Barber, Benjamin R., 1939-
Table of contents http://catdir.loc.gov/catdir/toc/ecip075/2006039751.html
Format: Books
Publication Date 2007

The annual 2008 : advertising, media, marketing and branding

2025-11-27T09:07:10Z

by Maggs, Jeremy.
Format: Books
Publication Date 2007

Marketing management

2025-11-27T09:07:10Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA
Format: Books
Publication Date 2006

Performing consumers : global capital and its theatrical seductions

2025-11-27T09:07:10Z

by Wickstrom, Maurya.
Connect Connect Publisher description http://www.loc.gov/catdir/enhancements/fy0654/2006000390-d.html Table of contents only http://www.loc.gov/catdir/toc/ecip066/2006000390.html
Format: Books
Publication Date 2006

Identity and strategy : how individual visions enable the design of a market strategy that works

2025-11-27T09:07:10Z

by Rughase, Olaf G., 1968-
Format: Books
Publication Date 2006

Heritage marketing

2025-11-27T09:07:10Z

by Misiura, Shashi.
Format: Books
Publication Date 2006

Foundations of marketing

2025-11-27T09:07:10Z

by Jobber, David, 1947-
Format: Books
Publication Date 2006

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996 http://www.prenhall.com
Format: Books
Publication Date 2006

ProfitBrand : how to increase the profitability, accountability & sustainability of brands

2025-11-27T09:07:10Z

by Wreden, Nick.
ebrary http://site.ebrary.com/id/10096170 Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html
Format: Books
Publication Date 2005

Applied strategic marketing

2025-11-27T09:07:10Z

by Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: Books
Publication Date 2005

Contemporary marketing 2005

2025-11-27T09:07:10Z

by Boone, Louis E.
Format: Books
Publication Date 2005

Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers

2025-11-27T09:07:10Z

by Levinson, Jay Conrad.
Format: Books
Publication Date 2005

Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson.

2025-11-27T09:07:10Z

by Peter, J. Paul.
Table of contents http://www.loc.gov/catdir/toc/mh041/2003071083.html Publisher description http://www.loc.gov/catdir/description/mh051/2003071083.html
Format: Books
Publication Date 2005

Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients

2025-11-27T09:07:10Z

by Levinson, Jay Conrad.
Publisher description http://www.loc.gov/catdir/description/wiley042/2004042253.html Table of contents http://www.loc.gov/catdir/toc/wiley041/2004042253.html
Format: Books
Publication Date 2005 2004

The visionary package : using packaging to build effective brands

2025-11-27T09:07:10Z

by Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: Books
Publication Date 2005

Marketing communications

2025-11-27T09:07:10Z

by Koekemoer, Ludi.
Format: Books
Publication Date 2004

Principles of marketing

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2004

Marketing

2025-11-27T09:07:10Z

by Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: Books
Publication Date 2004

Introduction to marketing

2025-11-27T09:07:10Z

by Strydom, Johan.
Format: Books
Publication Date 2004

Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers

2025-11-27T09:07:10Z

by Zabin, Jeff.
Format: Books
Publication Date 2004

Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women

2025-11-27T09:07:10Z

by Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: Books
Publication Date 2004

The new strategic brand management : creating and sustaining brand equity long term

2025-11-27T09:07:10Z

by Kapferer, Jean-Noël.
Table of contents http://swbplus.bsz-bw.de/bsz119879484inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0915/2004011734-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2004011734-d.html Verlagsinformation http://swbplus.bsz-bw.de/bsz119879484vlg.htm
Format: Books
Publication Date 2004

Essentials of marketing

2025-11-27T09:07:10Z

by Brink, Annekie.
Format: Books
Publication Date 2004

New consumer marketing : managing a living demand system

2025-11-27T09:07:10Z

by Baker, Susan.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2003007455.html
Format: Books
Publication Date 2003

Integrated marketing communication

2025-11-27T09:07:10Z

by Bothma, Neels, 1959-
Format: Books
Publication Date 2003

Destination branding : creating the unique destination proposition

2025-11-27T09:07:10Z

by Morgan, Nigel.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043952.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer Publisher description http://catdir.loc.gov/catdir/description/els031/2001043952.html
Format: Books
Publication Date 2002

Welcome to the creative age : bananas, business and the death of marketing

2025-11-27T09:07:10Z

by Earls, Mark.
Table of contents http://www.loc.gov/catdir/toc/wiley031/2002512721.html
Format: Books
Publication Date 2002

Beyond disruption : changing the rules in the marketplace

2025-11-27T09:07:10Z

by Dru, Jean-Marie.
Table of contents http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html Publisher description http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html
Format: Books
Publication Date 2002

Big brands, big trouble : lessons learned the hard way

2025-11-27T09:07:10Z

by Trout, Jack.
Table of contents http://catdir.loc.gov/catdir/toc/wiley022/2002265702.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley043/2002265702.html Publisher description http://catdir.loc.gov/catdir/description/wiley035/2002265702.html
Format: Books
Publication Date 2001

Contemporary cases in South African marketing

2025-11-27T09:07:10Z

by Abratt, Russell.
Format: Books
Publication Date 2001

Applied strategic marketing

2025-11-27T09:07:10Z

by Du Plessis, P. J.
Format: Books
Publication Date 2001

Sales management

2025-11-27T09:07:10Z

by Abratt, Russell.
Format: Books
Publication Date 2000

Marketing management

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 2000

Marketing

2025-11-27T09:07:10Z

by Lamb, Charles W.
Format: Books
Publication Date 2000

The brand marketing book : creating, managing, and extending the value of your brand

2025-11-27T09:07:10Z

by Marconi, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99023371.html Publisher description http://catdir.loc.gov/catdir/description/mh023/99023371.html
Format: Books
Publication Date 2000

Essentials of marketing : a global managerial approach

2025-11-27T09:07:10Z

by Perreault, William D.
Format: Books
Publication Date 2000

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

2025-11-27T09:07:10Z

by Weinreich, Len.
Format: Books
Publication Date 1999

Marketing for hospitality and tourism

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 1999

Marketing communications : principles and practice

2025-11-27T09:07:10Z

by Kitchen, Philip J.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=849251&custom_att_2=simple_viewer
Format: Books
Publication Date 1999

Marketing planning & strategy

2025-11-27T09:07:10Z

by Jain, Subhash C., 1942-
Format: Books
Publication Date 1999

Eating the big fish : how challenger brands can compete against brand leaders

2025-11-27T09:07:10Z

by Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html
Format: Books
Publication Date 1999

Marketing channels : a management view

2025-11-27T09:07:10Z

by Rosenbloom, Bert.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html
Format: Books
Publication Date 1999

Great answers to tough marketing questions

2025-11-27T09:07:10Z

by Smith, P. R. (Paul Russell), 1957-
Format: Books
Publication Date 1999

Marketing plans : how to prepare them, how to use them

2025-11-27T09:07:10Z

by McDonald, Malcolm.
Format: Books
Publication Date 1999

Marketing management : analysis, planning, implementation, and control

2025-11-27T09:07:10Z

by Kotler, Philip.
Format: Books
Publication Date 1997

Marketing

2025-11-27T09:07:10Z

by Etzel, Michael J.
Format: Books
Publication Date 1997

Services marketing

2025-11-27T09:07:10Z

by Lovelock, Christopher H.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1996

Financial aspects of marketing

2025-11-27T09:07:10Z

by Schmidt, Ruth A.
Format: Books
Publication Date 1996

Marketing plans : how to prepare them, how to use them

2025-11-27T09:07:10Z

by McDonald, Malcolm.
Format: Books
Publication Date 1995

Advances in relationship marketing

2025-11-27T09:07:10Z

by Payne, Adrian.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 1995

Marketing : contemporary concepts and practices

2025-11-27T09:07:10Z

by Schoell, William F.
Format: Books
Publication Date 1995