Search Results for 6. - Narrowed by: Marketing. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003d6.$0026qf$003dSUBJECT$002509Subject$002509Marketing.$002509Marketing.$0026ps$003d300?dt=list 2026-01-02T10:15:18Z Marketing 6.0 : the future is immersive ent://SD_ILS/0/SD_ILS:59467 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing outcomes for business managers. 6, Marketing strategies ent://SD_ILS/0/SD_ILS:17000 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Smit, Leon.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Study guide to accompany Marketing, sixth edition, [by] Eric N. Berkowitz [and others] ent://SD_ILS/0/SD_ILS:18534 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Carner, William J.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:59196 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Cant, Michael<br/>Format:&#160;Books<br/>Publication Date&#160;2025<br/> Services marketing : integrating customer focus across the firm ent://SD_ILS/0/SD_ILS:49726 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Zeithaml, Valarie A.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html">http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2024&#160;2013<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:57852 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2024<br/> Marketing communications ent://SD_ILS/0/SD_ILS:57376 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Egan, John, 1952- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Marketing 5.0 : technology for humanity ent://SD_ILS/0/SD_ILS:56585 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip, author.<br/><a href="https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site">https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2736752&site=ehost-live&scope=site</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:56059 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:55337 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:56128 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Strategic marketing ent://SD_ILS/0/SD_ILS:56182 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Wiid, JA<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> The content marketing handbook : how to double the results of your marketing campaigns ent://SD_ILS/0/SD_ILS:57902 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Bly, Robert W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2020<br/> Marketing ent://SD_ILS/0/SD_ILS:55472 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Lamb, Charles W., author<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:21099 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:22814 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Pride, William M., 1942- author.<br/>Contributor biographical information <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-b.html</a> Publisher description <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-d.html</a> Table of contents only <a href="https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html">https://www.loc.gov/catdir/enhancements/fy1701/2015944168-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> MKTG 10 ent://SD_ILS/0/SD_ILS:55524 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Marketing 4.0 : moving from traditional to digital ent://SD_ILS/0/SD_ILS:22104 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1424256&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Handbook on place branding and marketing ent://SD_ILS/0/SD_ILS:22110 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Campelo, Adriana, editor.<br/>Format:&#160;Regular print<br/>Publication Date&#160;2017<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:539 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Marketing ent://SD_ILS/0/SD_ILS:22809 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Lamb, Charles W., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Youthnation : building remarkable brands in a youth-driven culture ent://SD_ILS/0/SD_ILS:53444 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Britton, Matt, 1975-, author<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:26 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2015<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:321 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip (Philip J.), 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2014&#160;2013<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:95 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Strydom, J. W. (Johan Wilhelm), 1952- editor.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing communication : an integrated approach ent://SD_ILS/0/SD_ILS:167 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Koekemoer, Ludi.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:2380 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;George, Richard, 1968- author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104452&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Drucker on marketing : lessons from the world's most influential business thinker ent://SD_ILS/0/SD_ILS:49536 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Cohen, William A., 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Measuring marketing : 110+ key metrics every marketer needs ent://SD_ILS/0/SD_ILS:918 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Davis, John, 1960 February 17- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Consumer behaviour ent://SD_ILS/0/SD_ILS:15930 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Parumasur, Sanjana Brijball.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The annual 2012/13 : advertising, media, marketing and branding. ent://SD_ILS/0/SD_ILS:17054 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Sustainability marketing : a global perspective ent://SD_ILS/0/SD_ILS:49935 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Belz, Frank-Martin.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Legends in marketing : Philip Kotler ent://SD_ILS/0/SD_ILS:48571 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Sheth, Jagdish N.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How to make sales when you don't like selling ent://SD_ILS/0/SD_ILS:50084 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Fairweather, Alan.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Business marketing face to face : the theory and practice of B2B ent://SD_ILS/0/SD_ILS:51144 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Fill, Chris.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Marketing management. ent://SD_ILS/0/SD_ILS:177 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:15968 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:2005 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Strydom, Johan.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing ent://SD_ILS/0/SD_ILS:22799 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Baines, Paul, 1973-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The annual 2009/10 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17046 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:2258 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Morrison, Alastair M.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16390 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:1543 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Jooste, C. J. (Christiaan Johannes), 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Key marketing metrics : the 50+ metrics every manager needs to know ent://SD_ILS/0/SD_ILS:7421 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Farris, Paul W.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html">http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html</a> Table of contents <a href="http://www.gbv.de/dms/zbw/58325909X.pdf">http://www.gbv.de/dms/zbw/58325909X.pdf</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Internet marketing : strategy, implementation and practice ent://SD_ILS/0/SD_ILS:15390 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Chaffey, Dave, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic marketing : theory and application for competitive advantage ent://SD_ILS/0/SD_ILS:15949 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Venter, Peet, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Faith-based marketing : the guide to reaching 140 million Christian consumers ent://SD_ILS/0/SD_ILS:46148 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Stielstra, Greg.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing : a critical introduction ent://SD_ILS/0/SD_ILS:41119 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic brand management : building, measuring, and managing brand equity ent://SD_ILS/0/SD_ILS:1680 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Keller, Kevin Lane, 1956-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html">http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015748274&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=015748274&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Predictably irrational : the hidden forces that shape our decisions ent://SD_ILS/0/SD_ILS:4972 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Ariely, Dan.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016660378&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Book web site <a href="http://www.predictablyirrational.com/">http://www.predictablyirrational.com/</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html">http://catdir.loc.gov/catdir/enhancements/fy1001/2008273863-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> All you need is a good idea! : how to create marketing messages that actually get results ent://SD_ILS/0/SD_ILS:46123 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Heyman, Jay H., 1939-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html">http://www.loc.gov/catdir/enhancements/fy0806/2007052407-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007052407-t.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html">http://www.loc.gov/catdir/enhancements/fy0828/2007052407-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Measuring marketing : 103 key metrics every marketer needs ent://SD_ILS/0/SD_ILS:5706 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Davis, John, 1960 February 17-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-t.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015052194&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html">http://catdir.loc.gov/catdir/enhancements/fy0740/2007295268-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html">http://catdir.loc.gov/catdir/enhancements/fy0714/2007295268-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> The annual 2008 : advertising, media, marketing and branding ent://SD_ILS/0/SD_ILS:17053 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Maggs, Jeremy.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> In search of a new logic for marketing : the foundation of contemporary marketing theory ent://SD_ILS/0/SD_ILS:33406 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Gr&ouml;nroos, Christian, 1947-<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip072/2006032096.html">http://www.loc.gov/catdir/toc/ecip072/2006032096.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Contemporary cases in southern African marketing ent://SD_ILS/0/SD_ILS:1035 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing : fresh perspectives ent://SD_ILS/0/SD_ILS:7445 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Klopper, H. B., 1974-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Marketing management ent://SD_ILS/0/SD_ILS:16093 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> Inhaltsverzeichnis <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Foundations of marketing ent://SD_ILS/0/SD_ILS:16620 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Jobber, David, 1947-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Principles of marketing ent://SD_ILS/0/SD_ILS:16735 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html">http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996</a> <a href="http://www.prenhall.com">http://www.prenhall.com</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Identity and strategy : how individual visions enable the design of a market strategy that works ent://SD_ILS/0/SD_ILS:32468 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Rughase, Olaf G., 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Heritage marketing ent://SD_ILS/0/SD_ILS:11828 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Misiura, Shashi.<br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> ProfitBrand : how to increase the profitability, accountability &amp; sustainability of brands ent://SD_ILS/0/SD_ILS:11701 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Wreden, Nick.<br/>ebrary <a href="http://site.ebrary.com/id/10096170">http://site.ebrary.com/id/10096170</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001872.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html">http://catdir.loc.gov/catdir/enhancements/fy0912/2005001872-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001872-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:15941 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Du Plessis, P. J. (Phillipus Jacobus), 1943-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> The visionary package : using packaging to build effective brands ent://SD_ILS/0/SD_ILS:17010 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol052/2004057787.html">http://catdir.loc.gov/catdir/toc/hol052/2004057787.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol059/2004057787.html">http://catdir.loc.gov/catdir/bios/hol059/2004057787.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol054/2004057787.html">http://catdir.loc.gov/catdir/description/hol054/2004057787.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing for consultants : breakthrough tactics for winning profitable clients ent://SD_ILS/0/SD_ILS:29401 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Levinson, Jay Conrad.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/wiley042/2004042253.html">http://www.loc.gov/catdir/description/wiley042/2004042253.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/wiley041/2004042253.html">http://www.loc.gov/catdir/toc/wiley041/2004042253.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005&#160;2004<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. ent://SD_ILS/0/SD_ILS:29267 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Peter, J. Paul.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/mh041/2003071083.html">http://www.loc.gov/catdir/toc/mh041/2003071083.html</a> Publisher description <a href="http://www.loc.gov/catdir/description/mh051/2003071083.html">http://www.loc.gov/catdir/description/mh051/2003071083.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing ent://SD_ILS/0/SD_ILS:11664 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Lamb, Charles W.<br/>Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html">http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:17880 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Strydom, Johan.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women ent://SD_ILS/0/SD_ILS:29260 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kanner, Bernice.<br/>Publisher description <a href="http://www.loc.gov/catdir/description/mh041/2003025366.html">http://www.loc.gov/catdir/description/mh041/2003025366.html</a> Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0411/2003025366.html">http://www.loc.gov/catdir/toc/ecip0411/2003025366.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/bios/mh042/2003025366.html">http://www.loc.gov/catdir/bios/mh042/2003025366.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Precision marketing : the new rules for attracting, retaining, and leveraging profitable customers ent://SD_ILS/0/SD_ILS:36248 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Zabin, Jeff.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> New consumer marketing : managing a living demand system ent://SD_ILS/0/SD_ILS:30114 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Baker, Susan.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2003007455.html">http://www.loc.gov/catdir/toc/wiley031/2003007455.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Welcome to the creative age : bananas, business and the death of marketing ent://SD_ILS/0/SD_ILS:26070 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Earls, Mark.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/wiley031/2002512721.html">http://www.loc.gov/catdir/toc/wiley031/2002512721.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:12751 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Beyond disruption : changing the rules in the marketplace ent://SD_ILS/0/SD_ILS:13006 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html">http://catdir.loc.gov/catdir/toc/wiley023/2002280694.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html">http://catdir.loc.gov/catdir/bios/wiley046/2002280694.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html">http://catdir.loc.gov/catdir/description/wiley0310/2002280694.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Applied strategic marketing ent://SD_ILS/0/SD_ILS:12735 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Du Plessis, P. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Contemporary cases in South African marketing ent://SD_ILS/0/SD_ILS:12348 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The brand marketing book : creating, managing, and extending the value of your brand ent://SD_ILS/0/SD_ILS:14665 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing management ent://SD_ILS/0/SD_ILS:13257 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Sales management ent://SD_ILS/0/SD_ILS:16007 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Abratt, Russell.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing channels : a management view ent://SD_ILS/0/SD_ILS:14919 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Rosenbloom, Bert.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/97078266-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> 11 steps to brand heaven : the ultimate guide to buying an advertising campaign ent://SD_ILS/0/SD_ILS:10319 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Weinreich, Len.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing planning &amp; strategy ent://SD_ILS/0/SD_ILS:13842 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Jain, Subhash C., 1942-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:14700 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Great answers to tough marketing questions ent://SD_ILS/0/SD_ILS:14931 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Marketing management : analysis, planning, implementation, and control ent://SD_ILS/0/SD_ILS:2980 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Marketing ent://SD_ILS/0/SD_ILS:16613 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Etzel, Michael J.<br/>Format:&#160;Books<br/>Publication Date&#160;1997<br/> Services marketing ent://SD_ILS/0/SD_ILS:10367 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Lovelock, Christopher H.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Financial aspects of marketing ent://SD_ILS/0/SD_ILS:15976 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Schmidt, Ruth A.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Advances in relationship marketing ent://SD_ILS/0/SD_ILS:304 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Payne, Adrian.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007108218&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing plans : how to prepare them, how to use them ent://SD_ILS/0/SD_ILS:1504 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2026-01-02T10:15:18Z 2026-01-02T10:15:18Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>