Search Results for Advertising -- Case studies. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bCase$002bstudies.$0026ps$003d300? 2025-11-25T12:50:16Z Comparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studies ent://SD_ILS/0/SD_ILS:31536 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Helgert, Joseph P.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Digital marketing in practice : design, implement and measure effective campaigns ent://SD_ILS/0/SD_ILS:57942 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Knight, Hanne, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising media planning : a brand management approach ent://SD_ILS/0/SD_ILS:59469 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Kelley, Larry D., 1955- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2023<br/> Advertising &amp; promotion ent://SD_ILS/0/SD_ILS:57400 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Brands and branding 23 ent://SD_ILS/0/SD_ILS:21421 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Affinity Advertising &amp; Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Social media marketing ent://SD_ILS/0/SD_ILS:22097 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Tuten, Tracy L., 1967- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Brands and branding 24 South Africa ent://SD_ILS/0/SD_ILS:22099 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Affinity Advertising &amp; Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2018<br/> Brands and branding 23 ent://SD_ILS/0/SD_ILS:21417 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Affinity Advertising &amp; Publishing<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> Brands and branding South Africa 2016. ent://SD_ILS/0/SD_ILS:17192 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Affinity Advertising &amp; Publishing.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Cyberethics : morality and law in cyberspace ent://SD_ILS/0/SD_ILS:51987 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Spinello, Richard A., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The best digital marketing campaigns in the world II ent://SD_ILS/0/SD_ILS:22167 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Ethics in marketing : international cases and perspectives ent://SD_ILS/0/SD_ILS:52444 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&amp;doc_library=BVB01&amp;local_base=BVB01&amp;doc_number=024543629&amp;line_number=0001&amp;func_code=DB_RECORDS&amp;service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them ent://SD_ILS/0/SD_ILS:1093 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The new rules of marketing &amp; PR : how to use social media, online video, mobile applications, blogs, news releases, &amp; viral marketing to reach buyers directly ent://SD_ILS/0/SD_ILS:1566 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Killer Facebook ads : master cutting-edge Facebook advertising techniques ent://SD_ILS/0/SD_ILS:46553 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Weintraub, Marty, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Campaign communication and political marketing ent://SD_ILS/0/SD_ILS:46466 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Maarek, Philippe J.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Globalisation and advertising in emerging economies : Brazil, Russia, India and China ent://SD_ILS/0/SD_ILS:47003 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Ciochetto, Lynne.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Crisis communications : a casebook approach ent://SD_ILS/0/SD_ILS:48503 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Fearn-Banks, Kathleen.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africa ent://SD_ILS/0/SD_ILS:15965 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Morris, Michael, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Crisis communications student workbook ent://SD_ILS/0/SD_ILS:47315 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Fearn-Banks, Kathleen.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Ads to icons : how advertising succeeds in a multimedia age ent://SD_ILS/0/SD_ILS:39937 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Springer, Paul.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Strategic advertising management ent://SD_ILS/0/SD_ILS:41923 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Packaging : design successful packaging for specific customer groups ent://SD_ILS/0/SD_ILS:8279 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Stephenson, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Smart start-ups : how entrepreneurs and corporations can profit by starting online communities ent://SD_ILS/0/SD_ILS:21329 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Silver, A. David (Aaron David), 1941-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html">http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Design studies : theory and research in graphic design ent://SD_ILS/0/SD_ILS:17688 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Bennett, Audrey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html">http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html</a> Table of contents <a href="http://swbplus.bsz-bw.de/bsz256899673inh.pdf">http://swbplus.bsz-bw.de/bsz256899673inh.pdf</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html">http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html">http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html</a> Cover <a href="http://swbplus.bsz-bw.de/bsz256899673cov.htm">http://swbplus.bsz-bw.de/bsz256899673cov.htm</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Requirements analysis and system design ent://SD_ILS/0/SD_ILS:32814 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Maciaszek, Leszek.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Media ethics : cases and moral reasoning ent://SD_ILS/0/SD_ILS:10038 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Christians, Clifford G.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Corporate communications : a 21st century primer ent://SD_ILS/0/SD_ILS:20542 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> EGO : the difference between telling and selling. ent://SD_ILS/0/SD_ILS:11882 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;EGO (Firm)<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Destination branding : creating the unique destination proposition ent://SD_ILS/0/SD_ILS:12751 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a> Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Cases in e-commerce ent://SD_ILS/0/SD_ILS:24982 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Rayport, Jeffrey F.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2001<br/> Problem solved : a primer in design and communication ent://SD_ILS/0/SD_ILS:12857 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Johnson, Michael, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Online branding ent://SD_ILS/0/SD_ILS:13004 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Drew, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> The brand marketing book : creating, managing, and extending the value of your brand ent://SD_ILS/0/SD_ILS:14665 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Advanced communication skills for organisational success ent://SD_ILS/0/SD_ILS:16880 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Erasmus-Kritzinger, Lisel, 1967-<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Creative company : how St. Luke's became &quot;the ad agency to end all ad agencies&quot; ent://SD_ILS/0/SD_ILS:5698 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Law, Andy, 1956-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/99028937.html">http://catdir.loc.gov/catdir/toc/onix06/99028937.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/99028937.html">http://catdir.loc.gov/catdir/bios/wiley043/99028937.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/99028937.html">http://catdir.loc.gov/catdir/description/wiley035/99028937.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Nike culture : the sign of the swoosh ent://SD_ILS/0/SD_ILS:10372 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a> EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541</a> Google <a href="http://books.google.com/books?id=aCGTAAAAIAAJ">http://books.google.com/books?id=aCGTAAAAIAAJ</a> MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;1998<br/> Disruption : overturning conventions and shaking up the marketplace ent://SD_ILS/0/SD_ILS:14305 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Cases in direct marketing ent://SD_ILS/0/SD_ILS:19790 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Brown, Herbert E.<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Brands and branding in South Africa : key success stories. Volume 2. ent://SD_ILS/0/SD_ILS:14776 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z Format:&#160;Books<br/>Publication Date&#160;1994<br/> Cases in advertising ent://SD_ILS/0/SD_ILS:19673 2025-11-25T12:50:16Z 2025-11-25T12:50:16Z by&#160;Weilbacher, William M.<br/>Format:&#160;Books<br/>Publication Date&#160;1981<br/>