Search Results for Advertising -- Case studies.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bCase$002bstudies.$0026ps$003d300$0026isd$003dtrue?dt=list2025-12-09T12:34:49ZComparing and contrasting marketing assumptions and advertising strategies in Japan and the United States : case studiesent://SD_ILS/0/SD_ILS:315362025-12-09T12:34:49Z2025-12-09T12:34:49Zby Helgert, Joseph P.<br/>Format: Books<br/>Publication Date 2005<br/>Digital marketing in practice : design, implement and measure effective campaignsent://SD_ILS/0/SD_ILS:579422025-12-09T12:34:49Z2025-12-09T12:34:49Zby Knight, Hanne, author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:594692025-12-09T12:34:49Z2025-12-09T12:34:49Zby Kelley, Larry D., 1955- author.<br/>Format: Books<br/>Publication Date 2023<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-12-09T12:34:49Z2025-12-09T12:34:49Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Brands and branding 23ent://SD_ILS/0/SD_ILS:214212025-12-09T12:34:49Z2025-12-09T12:34:49Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2018<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-12-09T12:34:49Z2025-12-09T12:34:49Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Brands and branding 24 South Africaent://SD_ILS/0/SD_ILS:220992025-12-09T12:34:49Z2025-12-09T12:34:49Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2018<br/>Brands and branding 23ent://SD_ILS/0/SD_ILS:214172025-12-09T12:34:49Z2025-12-09T12:34:49Zby Affinity Advertising & Publishing<br/>Format: Books<br/>Publication Date 2017<br/>Brands and branding South Africa 2016.ent://SD_ILS/0/SD_ILS:171922025-12-09T12:34:49Z2025-12-09T12:34:49Zby Affinity Advertising & Publishing.<br/>Format: Books<br/>Publication Date 2016<br/>The best digital marketing campaigns in the world IIent://SD_ILS/0/SD_ILS:221672025-12-09T12:34:49Z2025-12-09T12:34:49Zby Ryan, Damian, author.<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2014<br/>Cyberethics : morality and law in cyberspaceent://SD_ILS/0/SD_ILS:519872025-12-09T12:34:49Z2025-12-09T12:34:49Zby Spinello, Richard A., author.<br/>Format: Books<br/>Publication Date 2014<br/>Ethics in marketing : international cases and perspectivesent://SD_ILS/0/SD_ILS:524442025-12-09T12:34:49Z2025-12-09T12:34:49Zby Murphy, Patrick E., 1948-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=serviceetdoc_library=BVB01etdoc_number=024543629etline_number=0001etfunc_code=DB_RECORDSetservice_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=024543629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2012<br/>Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve thement://SD_ILS/0/SD_ILS:10932025-12-09T12:34:49Z2025-12-09T12:34:49Zby Johnson, Michael, 1964-<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz375683208inh.htm">http://swbplus.bsz-bw.de/bsz375683208inh.htm</a><br/>Format: Books<br/>Publication Date 2012<br/>Campaign communication and political marketingent://SD_ILS/0/SD_ILS:464662025-12-09T12:34:49Z2025-12-09T12:34:49Zby Maarek, Philippe J.<br/>Format: Books<br/>Publication Date 2011<br/>Killer Facebook ads : master cutting-edge Facebook advertising techniquesent://SD_ILS/0/SD_ILS:465532025-12-09T12:34:49Z2025-12-09T12:34:49Zby Weintraub, Marty, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Globalisation and advertising in emerging economies : Brazil, Russia, India and Chinaent://SD_ILS/0/SD_ILS:470032025-12-09T12:34:49Z2025-12-09T12:34:49Zby Ciochetto, Lynne.<br/>Format: Books<br/>Publication Date 2011<br/>Crisis communications : a casebook approachent://SD_ILS/0/SD_ILS:485032025-12-09T12:34:49Z2025-12-09T12:34:49Zby Fearn-Banks, Kathleen.<br/>Format: Books<br/>Publication Date 2011<br/>The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directlyent://SD_ILS/0/SD_ILS:15662025-12-09T12:34:49Z2025-12-09T12:34:49Zby Scott, David Meerman.<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg</a><br/>Format: Books<br/>Publication Date 2011<br/>From Groot Constantia to Google, 1685 to 2010 : a colourful history of brands and branding in South Africaent://SD_ILS/0/SD_ILS:159652025-12-09T12:34:49Z2025-12-09T12:34:49Zby Morris, Michael, 1959-<br/>Format: Books<br/>Publication Date 2011<br/>Crisis communications student workbookent://SD_ILS/0/SD_ILS:473152025-12-09T12:34:49Z2025-12-09T12:34:49Zby Fearn-Banks, Kathleen.<br/>Format: Books<br/>Publication Date 2010<br/>Ads to icons : how advertising succeeds in a multimedia ageent://SD_ILS/0/SD_ILS:399372025-12-09T12:34:49Z2025-12-09T12:34:49Zby Springer, Paul.<br/>Format: Books<br/>Publication Date 2009<br/>Strategic advertising managementent://SD_ILS/0/SD_ILS:419232025-12-09T12:34:49Z2025-12-09T12:34:49Zby Percy, Larry.<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html">http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html</a>
Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0827/2008038449.html">http://www.loc.gov/catdir/toc/ecip0827/2008038449.html</a><br/>Format: Books<br/>Publication Date 2009<br/>Ethics in psychology and the mental health professions : standards and casesent://SD_ILS/0/SD_ILS:349792025-12-09T12:34:49Z2025-12-09T12:34:49Zby Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a>
Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Smart start-ups : how entrepreneurs and corporations can profit by starting online communitiesent://SD_ILS/0/SD_ILS:213292025-12-09T12:34:49Z2025-12-09T12:34:49Zby Silver, A. David (Aaron David), 1941-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html">http://catdir.loc.gov/catdir/toc/ecip074/2006036833.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html">http://catdir.loc.gov/catdir/enhancements/fy0741/2006036833-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Packaging : design successful packaging for specific customer groupsent://SD_ILS/0/SD_ILS:82792025-12-09T12:34:49Z2025-12-09T12:34:49Zby Stephenson, Keith.<br/>Format: Books<br/>Publication Date 2007<br/>Design studies : theory and research in graphic designent://SD_ILS/0/SD_ILS:176882025-12-09T12:34:49Z2025-12-09T12:34:49Zby Bennett, Audrey.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html">http://catdir.loc.gov/catdir/toc/ecip066/2006000777.html</a>
Table of contents <a href="http://swbplus.bsz-bw.de/bsz256899673inh.pdf">http://swbplus.bsz-bw.de/bsz256899673inh.pdf</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html">http://catdir.loc.gov/catdir/enhancements/fy0738/2006000777-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html">http://catdir.loc.gov/catdir/enhancements/fy0722/2006000777-d.html</a>
Cover <a href="http://swbplus.bsz-bw.de/bsz256899673cov.htm">http://swbplus.bsz-bw.de/bsz256899673cov.htm</a><br/>Format: Books<br/>Publication Date 2006<br/>Requirements analysis and system designent://SD_ILS/0/SD_ILS:328142025-12-09T12:34:49Z2025-12-09T12:34:49Zby Maciaszek, Leszek.<br/>Format: Books<br/>Publication Date 2005<br/>Media ethics : cases and moral reasoningent://SD_ILS/0/SD_ILS:100382025-12-09T12:34:49Z2025-12-09T12:34:49Zby Christians, Clifford G.<br/>Format: Books<br/>Publication Date 2005<br/>Corporate communications : a 21st century primerent://SD_ILS/0/SD_ILS:205422025-12-09T12:34:49Z2025-12-09T12:34:49Zby Fernandez, Joseph, 1968-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html">http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html">http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html</a><br/>Format: Books<br/>Publication Date 2004<br/>EGO : the difference between telling and selling.ent://SD_ILS/0/SD_ILS:118822025-12-09T12:34:49Z2025-12-09T12:34:49Zby EGO (Firm)<br/>Format: Books<br/>Publication Date 2003<br/>Online brandingent://SD_ILS/0/SD_ILS:130042025-12-09T12:34:49Z2025-12-09T12:34:49Zby Drew, Keith.<br/>Format: Books<br/>Publication Date 2002<br/>Cases in e-commerceent://SD_ILS/0/SD_ILS:249822025-12-09T12:34:49Z2025-12-09T12:34:49Zby Rayport, Jeffrey F.<br/>Format: Books<br/>Publication Date 2002 2001<br/>Destination branding : creating the unique destination propositionent://SD_ILS/0/SD_ILS:127512025-12-09T12:34:49Z2025-12-09T12:34:49Zby Morgan, Nigel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001043952.html">http://catdir.loc.gov/catdir/toc/els031/2001043952.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1563511&custom_att_2=simple_viewer</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001043952.html">http://catdir.loc.gov/catdir/description/els031/2001043952.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Problem solved : a primer in design and communicationent://SD_ILS/0/SD_ILS:128572025-12-09T12:34:49Z2025-12-09T12:34:49Zby Johnson, Michael, 1964-<br/>Format: Books<br/>Publication Date 2002<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-12-09T12:34:49Z2025-12-09T12:34:49Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Advanced communication skills for organisational successent://SD_ILS/0/SD_ILS:168802025-12-09T12:34:49Z2025-12-09T12:34:49Zby Erasmus-Kritzinger, Lisel, 1967-<br/>Format: Books<br/>Publication Date 2000<br/>The brand marketing book : creating, managing, and extending the value of your brandent://SD_ILS/0/SD_ILS:146652025-12-09T12:34:49Z2025-12-09T12:34:49Zby Marconi, Joe.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh023/99023371.html">http://catdir.loc.gov/catdir/toc/mh023/99023371.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh023/99023371.html">http://catdir.loc.gov/catdir/description/mh023/99023371.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Creative company : how St. Luke's became "the ad agency to end all ad agencies"ent://SD_ILS/0/SD_ILS:56982025-12-09T12:34:49Z2025-12-09T12:34:49Zby Law, Andy, 1956-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix06/99028937.html">http://catdir.loc.gov/catdir/toc/onix06/99028937.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley043/99028937.html">http://catdir.loc.gov/catdir/bios/wiley043/99028937.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley035/99028937.html">http://catdir.loc.gov/catdir/description/wiley035/99028937.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:136372025-12-09T12:34:49Z2025-12-09T12:34:49Zby Kotler, Philip.<br/>Format: Books<br/>Publication Date 1999<br/>Nike culture : the sign of the swooshent://SD_ILS/0/SD_ILS:103722025-12-09T12:34:49Z2025-12-09T12:34:49Zby Goldman, Robert, 1949-<br/>ebrary <a href="http://site.ebrary.com/id/10369665">http://site.ebrary.com/id/10369665</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=45541</a>
Google <a href="http://books.google.com/books?id=aCGTAAAAIAAJ">http://books.google.com/books?id=aCGTAAAAIAAJ</a>
MyiLibrary <a href="http://www.myilibrary.com?id=255942">http://www.myilibrary.com?id=255942</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/98061739-t.html</a><br/>Format: Electronic Resources<br/>Publication Date 1998<br/>Disruption : overturning conventions and shaking up the marketplaceent://SD_ILS/0/SD_ILS:143052025-12-09T12:34:49Z2025-12-09T12:34:49Zby Dru, Jean-Marie.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix05/96021256.html">http://catdir.loc.gov/catdir/toc/onix05/96021256.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/96021256.html">http://catdir.loc.gov/catdir/bios/wiley042/96021256.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley034/96021256.html">http://catdir.loc.gov/catdir/description/wiley034/96021256.html</a><br/>Format: Books<br/>Publication Date 1996<br/>Cases in direct marketingent://SD_ILS/0/SD_ILS:197902025-12-09T12:34:49Z2025-12-09T12:34:49Zby Brown, Herbert E.<br/>Format: Books<br/>Publication Date 1996<br/>Brands and branding in South Africa : key success stories. Volume 2.ent://SD_ILS/0/SD_ILS:147762025-12-09T12:34:49Z2025-12-09T12:34:49ZFormat: Books<br/>Publication Date 1994<br/>Cases in advertisingent://SD_ILS/0/SD_ILS:196732025-12-09T12:34:49Z2025-12-09T12:34:49Zby Weilbacher, William M.<br/>Format: Books<br/>Publication Date 1981<br/>