Search Results for Advertising -- Evaluation.SirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bEvaluation.$0026pe$003dd$00253A$0026ps$003d300$0026isd$003dtrue?dt=list2025-10-20T18:02:42ZAdvertising & promotionent://SD_ILS/0/SD_ILS:574002025-10-20T18:02:42Z2025-10-20T18:02:42Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-10-20T18:02:42Z2025-10-20T18:02:42Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:226772025-10-20T18:02:42Z2025-10-20T18:02:42Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2015<br/>Advertising media planning : a brand management approachent://SD_ILS/0/SD_ILS:262025-10-20T18:02:42Z2025-10-20T18:02:42Zby Kelley, Larry D., 1955-<br/>EBSCOhost <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=971616&site=ehost-live</a><br/>Format: Electronic Resources<br/>Publication Date 2015<br/>Business communicationent://SD_ILS/0/SD_ILS:214872025-10-20T18:02:42Z2025-10-20T18:02:42Zby Daniels, Dawn, author.<br/>Format: Books<br/>Publication Date 2014<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:501132025-10-20T18:02:42Z2025-10-20T18:02:42Zby Banasiewicz, Andrew D.<br/>Format: Books<br/>Publication Date 2013<br/>Exploring creativity : evaluative practices in innovation, design and the artsent://SD_ILS/0/SD_ILS:515912025-10-20T18:02:42Z2025-10-20T18:02:42Zby Moeran, Brian, 1944- editor.<br/>Format: Books<br/>Publication Date 2013<br/>Professional practice for interior designersent://SD_ILS/0/SD_ILS:552302025-10-20T18:02:42Z2025-10-20T18:02:42Zby Piotrowski, Christine M., 1947-<br/>EBSCO <a href="https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live">https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Becoming a public relations writer : a writing workbook for emerging and established mediaent://SD_ILS/0/SD_ILS:478352025-10-20T18:02:42Z2025-10-20T18:02:42Zby Smith, Ronald D., 1948-<br/>Format: Books<br/>Publication Date 2012<br/>Brand management : Principles and Practicesent://SD_ILS/0/SD_ILS:535042025-10-20T18:02:42Z2025-10-20T18:02:42Zby Dutta, Kirti.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html">http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html</a><br/>Format: Books<br/>Publication Date 2012<br/>Ad critique : how to deconstruct ads in order to build better advertisingent://SD_ILS/0/SD_ILS:498222025-10-20T18:02:42Z2025-10-20T18:02:42Zby Tag, Nancy R.<br/>Format: Books<br/>Publication Date 2012<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3372025-10-20T18:02:42Z2025-10-20T18:02:42Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2012<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-10-20T18:02:42Z2025-10-20T18:02:42Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>Web wisdom : how to evaluate and create information quality on the Web.ent://SD_ILS/0/SD_ILS:458982025-10-20T18:02:42Z2025-10-20T18:02:42Zby Tate, Marsha Ann.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-10-20T18:02:42Z2025-10-20T18:02:42Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3382025-10-20T18:02:42Z2025-10-20T18:02:42Zby Belch, George E. (George Edward), 1951-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html">http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2009<br/>Strategic communications for nonprofits : a step-by-step guide to working with the mediaent://SD_ILS/0/SD_ILS:401912025-10-20T18:02:42Z2025-10-20T18:02:42Zby Bonk, Kathy, 1953-<br/>Format: Books<br/>Publication Date 2008<br/>Marketingent://SD_ILS/0/SD_ILS:5212025-10-20T18:02:42Z2025-10-20T18:02:42Zby Etzel, Michael J.<br/>Format: Electronic Resources<br/>Publication Date 2007<br/>Evaluating public relations : a best practice guide to public relations planning, research &amp; evaluationent://SD_ILS/0/SD_ILS:500542025-10-20T18:02:42Z2025-10-20T18:02:42Zby Watson, Tom, 1950-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html">http://www.loc.gov/catdir/enhancements/fy0728/2007026140-d.html</a>
Table of contents <a href="http://www.loc.gov/catdir/toc/fy0803/2007026140.html">http://www.loc.gov/catdir/toc/fy0803/2007026140.html</a>
Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html">http://www.loc.gov/catdir/enhancements/fy0912/2007026140-b.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3342025-10-20T18:02:42Z2025-10-20T18:02:42Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-10-20T18:02:42Z2025-10-20T18:02:42Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>Effective public relationsent://SD_ILS/0/SD_ILS:159622025-10-20T18:02:42Z2025-10-20T18:02:42Zby Cutlip, Scott M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Advertising and promotion : an integrated marketing communications perspectiveent://SD_ILS/0/SD_ILS:3272025-10-20T18:02:42Z2025-10-20T18:02:42Zby Belch, George E. (George Edward), 1951-<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-10-20T18:02:42Z2025-10-20T18:02:42Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>Advertising media planningent://SD_ILS/0/SD_ILS:97952025-10-20T18:02:42Z2025-10-20T18:02:42Zby Sissors, Jack Zanville, 1919-<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh051/2002022717.html">http://catdir.loc.gov/catdir/bios/mh051/2002022717.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh051/2002022717.html">http://catdir.loc.gov/catdir/description/mh051/2002022717.html</a><br/>Format: Books<br/>Publication Date 2002<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:127532025-10-20T18:02:42Z2025-10-20T18:02:42Zby Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a>
Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format: Books<br/>Publication Date 2002<br/>A guide to finding quality information on the Internet : selection and evaluation strategiesent://SD_ILS/0/SD_ILS:252872025-10-20T18:02:42Z2025-10-20T18:02:42Zby Cooke, Alison.<br/>Format: Books<br/>Publication Date 2001<br/>The practice of public relationsent://SD_ILS/0/SD_ILS:160672025-10-20T18:02:42Z2025-10-20T18:02:42Zby Seitel, Fraser P.<br/>Format: Books<br/>Publication Date 2001<br/>Advanced communication skills for organisational successent://SD_ILS/0/SD_ILS:168802025-10-20T18:02:42Z2025-10-20T18:02:42Zby Erasmus-Kritzinger, Lisel, 1967-<br/>Format: Books<br/>Publication Date 2000<br/>Advertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-10-20T18:02:42Z2025-10-20T18:02:42Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-10-20T18:02:42Z2025-10-20T18:02:42Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>The successful marketing plan : a disciplined and comprehensive approachent://SD_ILS/0/SD_ILS:166172025-10-20T18:02:42Z2025-10-20T18:02:42Zby Hiebing, Roman G.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh022/96028253.html">http://catdir.loc.gov/catdir/toc/mh022/96028253.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html">http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh022/96028253.html">http://catdir.loc.gov/catdir/description/mh022/96028253.html</a><br/>Format: Books<br/>Publication Date 1997<br/>Which ad pulled best? : 50 case histories on how to write and design ads that workent://SD_ILS/0/SD_ILS:149722025-10-20T18:02:42Z2025-10-20T18:02:42Zby Burton, Philip Ward, 1910-<br/>Format: Books<br/>Publication Date 1993<br/>Hospitality for sale : techniques of promoting business for hospitality establishmentsent://SD_ILS/0/SD_ILS:571222025-10-20T18:02:42Z2025-10-20T18:02:42Zby Coffman, C. DeWitt (Charles DeWitt)<br/>Format: Books<br/>Publication Date 1980<br/>