Search Results for Advertising -- Research - Narrowed by: 1:IIESDNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AIIESDN$0025091$00253AIIESDN$0026ps$003d300?dt=list2025-06-25T11:55:35ZThe media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-06-25T11:55:35Z2025-06-25T11:55:35Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-06-25T11:55:35Z2025-06-25T11:55:35Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-06-25T11:55:35Z2025-06-25T11:55:35Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-06-25T11:55:35Z2025-06-25T11:55:35Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-06-25T11:55:35Z2025-06-25T11:55:35Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-06-25T11:55:35Z2025-06-25T11:55:35Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-06-25T11:55:35Z2025-06-25T11:55:35Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-06-25T11:55:35Z2025-06-25T11:55:35Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-06-25T11:55:35Z2025-06-25T11:55:35Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-06-25T11:55:35Z2025-06-25T11:55:35Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Introduction to marketing : a South African perspectiveent://SD_ILS/0/SD_ILS:551922025-06-25T11:55:35Z2025-06-25T11:55:35Zby Cunningham, Nicole.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing for tourism, hospitality & events : a global & digital approachent://SD_ILS/0/SD_ILS:223912025-06-25T11:55:35Z2025-06-25T11:55:35Zby Hudson, Simon, author.<br/>Format: Books<br/>Publication Date 2017<br/>MKTG 10ent://SD_ILS/0/SD_ILS:555242025-06-25T11:55:35Z2025-06-25T11:55:35Zby Lamb, Charles W., author.<br/>Format: Books<br/>Publication Date 2017<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-06-25T11:55:35Z2025-06-25T11:55:35Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-06-25T11:55:35Z2025-06-25T11:55:35Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-25T11:55:35Z2025-06-25T11:55:35Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-06-25T11:55:35Z2025-06-25T11:55:35Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:178922025-06-25T11:55:35Z2025-06-25T11:55:35Zby Bradley, Nigel, 1958- author.<br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-06-25T11:55:35Z2025-06-25T11:55:35Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-06-25T11:55:35Z2025-06-25T11:55:35Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:228122025-06-25T11:55:35Z2025-06-25T11:55:35Zby McDaniel, Carl, Jr., 1941-<br/>Format: Books<br/>Publication Date 2011<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-06-25T11:55:35Z2025-06-25T11:55:35Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-06-25T11:55:35Z2025-06-25T11:55:35Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Creating a winning E-businessent://SD_ILS/0/SD_ILS:228022025-06-25T11:55:35Z2025-06-25T11:55:35Zby Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
<a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-06-25T11:55:35Z2025-06-25T11:55:35Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>Starting your own business in South Africaent://SD_ILS/0/SD_ILS:142222025-06-25T11:55:35Z2025-06-25T11:55:35Zby Macleod, Guy.<br/>Format: Books<br/>Publication Date 1995<br/>