Search Results for Advertising -- Research - Narrowed by: 1:VGCTSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVGCT$0025091$00253AVGCT$0026ps$003d300?dt=list2025-06-24T00:30:31ZHandbook of research on gender and marketingent://SD_ILS/0/SD_ILS:223732025-06-24T00:30:31Z2025-06-24T00:30:31Zby Dobscha, Susan, editor.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-06-24T00:30:31Z2025-06-24T00:30:31Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Townent://SD_ILS/0/SD_ILS:218602025-06-24T00:30:31Z2025-06-24T00:30:31Zby Forbay, Rosland<br/>Format: Manuscript<br/>Publication Date 2017<br/>The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industryent://SD_ILS/0/SD_ILS:211132025-06-24T00:30:31Z2025-06-24T00:30:31Zby Griffin, Olivia.<br/>Format: Manuscript<br/>Publication Date 2016<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-06-24T00:30:31Z2025-06-24T00:30:31Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-06-24T00:30:31Z2025-06-24T00:30:31Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>Advertising : concept and copyent://SD_ILS/0/SD_ILS:272025-06-24T00:30:31Z2025-06-24T00:30:31Zby Felton, George, 1947-<br/>Format: Books<br/>Publication Date 2013<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-06-24T00:30:31Z2025-06-24T00:30:31Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Mobile marketing : an hour a dayent://SD_ILS/0/SD_ILS:2122025-06-24T00:30:31Z2025-06-24T00:30:31Zby Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format: Books<br/>Publication Date 2013<br/>No press is bad press : exploring the effect of controversial advertising on brand imageent://SD_ILS/0/SD_ILS:189142025-06-24T00:30:31Z2025-06-24T00:30:31Zby Kuilman, Kate.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depictedent://SD_ILS/0/SD_ILS:189332025-06-24T00:30:31Z2025-06-24T00:30:31Zby Kambule, Simosa Lebogang.<br/>Format: Manuscript<br/>Publication Date 2012<br/>Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industryent://SD_ILS/0/SD_ILS:189412025-06-24T00:30:31Z2025-06-24T00:30:31Zby Dobie, Kaylee Anne.<br/>Format: Manuscript<br/>Publication Date 2012<br/>The fundamentals of creative advertisingent://SD_ILS/0/SD_ILS:159782025-06-24T00:30:31Z2025-06-24T00:30:31Zby Burtenshaw, Ken.<br/>Format: Books<br/>Publication Date 2011<br/>The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysisent://SD_ILS/0/SD_ILS:189022025-06-24T00:30:31Z2025-06-24T00:30:31Zby Minnaar, Ninette.<br/>Format: Manuscript<br/>Publication Date 2011<br/>How to create a portfolio & get hired : a guide for graphic designers and illustratorsent://SD_ILS/0/SD_ILS:157182025-06-24T00:30:31Z2025-06-24T00:30:31Zby Taylor, Fig.<br/>Format: Books<br/>Publication Date 2010<br/>Communication research : techniques, methods and applicationsent://SD_ILS/0/SD_ILS:110082025-06-24T00:30:31Z2025-06-24T00:30:31Zby Du Plooy, Gertruida M.<br/>Format: Books<br/>Publication Date 2009<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-06-24T00:30:31Z2025-06-24T00:30:31Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:156812025-06-24T00:30:31Z2025-06-24T00:30:31Zby Arens, William F.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html">http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html</a><br/>Format: Books<br/>Publication Date 2008<br/>Marketing research : tools & techniquesent://SD_ILS/0/SD_ILS:71422025-06-24T00:30:31Z2025-06-24T00:30:31Zby Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format: Books<br/>Publication Date 2007 2006<br/>Advertising in the news : paid-for content and the South African print mediaent://SD_ILS/0/SD_ILS:97892025-06-24T00:30:31Z2025-06-24T00:30:31Zby Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Guts! : companies that blow the door off business-as-usualent://SD_ILS/0/SD_ILS:159722025-06-24T00:30:31Z2025-06-24T00:30:31Zby Freiberg, Kevin, 1958-<br/>Format: Books<br/>Publication Date 2005<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:123082025-06-24T00:30:31Z2025-06-24T00:30:31Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html">http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html</a>
Dawsonera <a href="http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782">http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782</a><br/>Format: Books<br/>Publication Date 2005<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3152025-06-24T00:30:31Z2025-06-24T00:30:31Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2003<br/>Added Value : the alchemy of brand-led growthent://SD_ILS/0/SD_ILS:120892025-06-24T00:30:31Z2025-06-24T00:30:31Zby Sherrington, Mark.<br/><a href="https://www.dawsonera.com/guard/protected/dawson.jsp?name=https://passport01.leeds.ac.uk/idp/shibboleth&dest=http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780230513488">View this book online, via DawsonERA, both on- and off-campus</a>
Table of contents <a href="https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html">https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol052/2003043143.html">http://catdir.loc.gov/catdir/bios/hol052/2003043143.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/hol032/2003043143.html">http://catdir.loc.gov/catdir/description/hol032/2003043143.html</a><br/>Format: Books<br/>Publication Date 2003<br/>Emotional branding : the new paradigm for connecting brands to peopleent://SD_ILS/0/SD_ILS:134462025-06-24T00:30:31Z2025-06-24T00:30:31Zby Gobé, Marc.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html">http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:167982025-06-24T00:30:31Z2025-06-24T00:30:31Zby Peter, J. Paul.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00026735.html">http://catdir.loc.gov/catdir/toc/mh021/00026735.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00026735.html">http://catdir.loc.gov/catdir/description/mh021/00026735.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-06-24T00:30:31Z2025-06-24T00:30:31Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Advertising to children : concepts and controversiesent://SD_ILS/0/SD_ILS:155252025-06-24T00:30:31Z2025-06-24T00:30:31Zby Macklin, M. Carole.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html">http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html</a><br/>Format: Books<br/>Publication Date 1999<br/>Truth, lies, and advertising : the art of account planningent://SD_ILS/0/SD_ILS:104172025-06-24T00:30:31Z2025-06-24T00:30:31Zby Steel, Jon.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/onix04/97040334.html">http://catdir.loc.gov/catdir/toc/onix04/97040334.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/wiley042/97040334.html">http://catdir.loc.gov/catdir/bios/wiley042/97040334.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/wiley033/97040334.html">http://catdir.loc.gov/catdir/description/wiley033/97040334.html</a><br/>Format: Books<br/>Publication Date 1998<br/>