Search Results for Advertising -- Research - Narrowed by: 1:IIEMSA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dLIBRARY$002509Library$0025091$00253AIIEMSA$0025091$00253AIIEMSA$0026ps$003d300?dt=list 2025-06-24T06:50:42Z Handbook of research on international advertising ent://SD_ILS/0/SD_ILS:49025 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Okazaki, Shintar&aring;o, 1928-.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> How advertising works : the role of research ent://SD_ILS/0/SD_ILS:23248 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Jones, John Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Online consumer behavior : theory and research in social media, advertising, and e-tail ent://SD_ILS/0/SD_ILS:51023 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Close, Angeline, editor.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Using qualitative research in advertising : strategies, techniques, and applications ent://SD_ILS/0/SD_ILS:49804 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Morrison, Margaret A.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:43271 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The marketing glossary : key terms, concepts, and applications in marketing management, sales, advertising, public relations, direct marketing, market research, sales promotion, ent://SD_ILS/0/SD_ILS:35795 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Clemente, Mark N.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Market place : an insight into advertising, marketing, research, sales promotion. ent://SD_ILS/0/SD_ILS:58117 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z Format:&#160;Books<br/>Publication Date&#160;2025&#160;2024&#160;2023&#160;2022&#160;2021<br/> Marketing management ent://SD_ILS/0/SD_ILS:21216 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Kotler, Philip, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> International business : competing in the global marketplace ent://SD_ILS/0/SD_ILS:51441 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Hill, Charles W. L., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015&#160;2014<br/> Children and media : a global perspective ent://SD_ILS/0/SD_ILS:52408 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Lemish, Dafna, 1951-<br/>Cover image <a href="http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg">http://catalogimages.wiley.com/images/db/jimages/9781118787069.jpg</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Global marketing ent://SD_ILS/0/SD_ILS:51835 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Keegan, Warren J. author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising &amp;amp; promotion. ent://SD_ILS/0/SD_ILS:54043 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Hackley, Christopher E., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Introducing communication research : paths of inquiry ent://SD_ILS/0/SD_ILS:51089 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Treadwell, D. F. (Donald Francis)<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Marketing ent://SD_ILS/0/SD_ILS:49443 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Grewal, Dhruv.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> Media studies : the essential resource ent://SD_ILS/0/SD_ILS:53837 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Benyahia, Sarah Casey.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing ent://SD_ILS/0/SD_ILS:49697 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Kotler, Philip, 1931-<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> The complete marketer : 60 essential concepts for marketing excellence ent://SD_ILS/0/SD_ILS:49899 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;McDonald, Malcolm.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Music business handbook and career guide ent://SD_ILS/0/SD_ILS:51516 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Baskerville, David.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Media today : mass communication in a converging world ent://SD_ILS/0/SD_ILS:53113 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Turow, Joseph.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Essentials of marketing ent://SD_ILS/0/SD_ILS:52686 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brassington, Frances.<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Marketing concepts and strategies ent://SD_ILS/0/SD_ILS:20538 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Dibb, Sally, 1963-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Advertising theory ent://SD_ILS/0/SD_ILS:48589 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Rodgers, Shelly.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Mediawriting : print, broadcast, and public relations ent://SD_ILS/0/SD_ILS:49241 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Whitaker, Wayne R., 1940-<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/> Introducing public relations : theory and practice ent://SD_ILS/0/SD_ILS:8404 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Butterick, Keith.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The fundamentals of creative advertising ent://SD_ILS/0/SD_ILS:15978 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Burtenshaw, Ken.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:22812 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;McDaniel, Carl, Jr., 1941-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Marketing communications : integrating offline and online with social media ent://SD_ILS/0/SD_ILS:47025 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Smith, P. R. (Paul Russell), 1957-<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> The Routledge handbook of health communication ent://SD_ILS/0/SD_ILS:48740 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Thompson, Teresa L.<br/>Format:&#160;Books<br/>Publication Date&#160;2011<br/> Persuasive advertising : evidence-based principles ent://SD_ILS/0/SD_ILS:44096 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Armstrong, Jon Scott, 1937-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:44576 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> International media communication in a global age ent://SD_ILS/0/SD_ILS:47192 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Golan, Guy J.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> About face : the secrets of emotionally effective advertising ent://SD_ILS/0/SD_ILS:42246 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Hill, Dan, 1959-<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Global communication : theories, stakeholders, and trends ent://SD_ILS/0/SD_ILS:42814 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;McPhail, Thomas L.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Alcohol advertising and young people's drinking : representation, reception and regulation ent://SD_ILS/0/SD_ILS:46547 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Gunter, Barrie<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> The media student's book ent://SD_ILS/0/SD_ILS:47874 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Branston, Gill.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> A cognitive psychology of mass communication ent://SD_ILS/0/SD_ILS:48445 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Harris, Richard Jackson.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> Marketing ethics ent://SD_ILS/0/SD_ILS:36142 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brenkert, George G.<br/>Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-b.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html">http://www.loc.gov/catdir/enhancements/fy0805/2007033955-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Professional English in use marketing ent://SD_ILS/0/SD_ILS:36562 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Farrall, Cate.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Ethics in psychology and the mental health professions : standards and cases ent://SD_ILS/0/SD_ILS:34979 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Koocher, Gerald P.<br/>Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-t.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-d.html</a> Contributor biographical information <a href="http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html">http://www.loc.gov/catdir/enhancements/fy0737/2007027873-b.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Strategic communications for nonprofits : a step-by-step guide to working with the media ent://SD_ILS/0/SD_ILS:40191 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Bonk, Kathy, 1953-<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Statistical methods in e-commerce research ent://SD_ILS/0/SD_ILS:40491 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Jank, Wolfgang, 1970-<br/>Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-d.html</a> Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html">http://www.loc.gov/catdir/enhancements/fy0808/2007050394-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> The role of social science in law ent://SD_ILS/0/SD_ILS:48886 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Mertz, Elizabeth.<br/>Format:&#160;Books<br/>Publication Date&#160;2008<br/> Marketing management ent://SD_ILS/0/SD_ILS:32150 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Winer, Russell S.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip068/2006004951.html">http://www.loc.gov/catdir/toc/ecip068/2006004951.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Marketing ent://SD_ILS/0/SD_ILS:521 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Etzel, Michael J.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2007<br/> Marketing research : tools &amp; techniques ent://SD_ILS/0/SD_ILS:7142 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Bradley, Nigel, 1958-<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Klappentext</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007&#160;2006<br/> Advertising in the news : paid-for content and the South African print media ent://SD_ILS/0/SD_ILS:9789 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Hadland, Adrian.<br/><a href="http://www.hsrcpress.co.za">http://www.hsrcpress.co.za</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html">http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International marketing ent://SD_ILS/0/SD_ILS:16691 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> Introduction to marketing ent://SD_ILS/0/SD_ILS:20660 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Lamb, Charles W.<br/><a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">Inhaltsverzeichnis</a> Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006&#160;2005<br/> Creating a winning E-business ent://SD_ILS/0/SD_ILS:22802 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Napier, H. Albert, 1944-<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017630658&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a> <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2951123&custom_att_2=simple_viewer</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Tourism Marketing for cities and towns : using branding and events to attract tourism ent://SD_ILS/0/SD_ILS:34064 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Kolb, Bonita M.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0517/2005022585.html">http://www.loc.gov/catdir/toc/ecip0517/2005022585.html</a> Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html">http://www.loc.gov/catdir/enhancements/fy0622/2005022585-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Advertising campaign strategy : a guide to marketing communication plans ent://SD_ILS/0/SD_ILS:31372 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Parente, Donald.<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/fy0605/2005931612.html">http://www.loc.gov/catdir/toc/fy0605/2005931612.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Handbook of qualitative research methods in marketing ent://SD_ILS/0/SD_ILS:41689 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Belk, Russell W.<br/>Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip068/2006004283.html">http://www.loc.gov/catdir/toc/ecip068/2006004283.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2006<br/> Qualitative research methods in the social sciences ent://SD_ILS/0/SD_ILS:44028 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;McIlwain, Charlton D. 1971-<br/>Format:&#160;Video disc<br/>Publication Date&#160;2006<br/> Advertising, promotion, and new media ent://SD_ILS/0/SD_ILS:29403 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Stafford, Marla R., 1960-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0415/2004004069.html">http://www.loc.gov/catdir/toc/ecip0415/2004004069.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Marketing across cultures ent://SD_ILS/0/SD_ILS:29485 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Usunier, Jean-Claude.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Contemporary marketing 2005 ent://SD_ILS/0/SD_ILS:29507 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Boone, Louis E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Persuasion : psychological insights and perspectives ent://SD_ILS/0/SD_ILS:29706 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brock, Timothy C., 1935-<br/>Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0421/2004019352.html">http://www.loc.gov/catdir/toc/ecip0421/2004019352.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Career opportunities in the publishing industry ent://SD_ILS/0/SD_ILS:29715 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Yager, Fred, 1946-<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Advertising and promotion : communicating brands ent://SD_ILS/0/SD_ILS:30377 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Hackley, Christopher E.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Guerrilla marketing in 30 days : a 30 day tactical plan to maximize profits and increase customers ent://SD_ILS/0/SD_ILS:37191 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Levinson, Jay Conrad.<br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Public relations writing : form &amp; style. ent://SD_ILS/0/SD_ILS:20984 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Newsom, Doug.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html">http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2005<br/> Consuming kids : the hostile takeover of childhood ent://SD_ILS/0/SD_ILS:28530 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Linn, Susan E.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Advertising : principles &amp; practice ent://SD_ILS/0/SD_ILS:315 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Wells, William, 1926-<br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> The media student's book ent://SD_ILS/0/SD_ILS:16974 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Branston, Gill.<br/>Table of contents <a href="http://www.gbv.de/dms/bs/toc/347560458.pdf">Kostenfrei</a><br/>Format:&#160;Books<br/>Publication Date&#160;2003<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:18052 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;2003&#160;2002<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:13147 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Arens, William F.<br/><a href="http://www.mhhe.com.arens/">A related resource is available on the Internet.</a><br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2002<br/> The social life of information ent://SD_ILS/0/SD_ILS:27694 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brown, John Seely.<br/>Format:&#160;Books<br/>Publication Date&#160;2002&#160;2000<br/> International marketing ent://SD_ILS/0/SD_ILS:13059 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Cateora, Philip R.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The practice of public relations ent://SD_ILS/0/SD_ILS:16067 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Seitel, Fraser P.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Branding @ the digital age ent://SD_ILS/0/SD_ILS:16652 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Meyers, Herbert M.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/hol051/2001036552.html">http://catdir.loc.gov/catdir/toc/hol051/2001036552.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/hol056/2001036552.html">http://catdir.loc.gov/catdir/bios/hol056/2001036552.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/hol052/2001036552.html">http://catdir.loc.gov/catdir/description/hol052/2001036552.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> A guide to finding quality information on the Internet : selection and evaluation strategies ent://SD_ILS/0/SD_ILS:25287 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Cooke, Alison.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:19818 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Skinner, C. J.<br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Successful direct marketing methods ent://SD_ILS/0/SD_ILS:20741 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Stone, Bob, 1918-2007.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/mh021/00067572.html">http://catdir.loc.gov/catdir/toc/mh021/00067572.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/bios/mh042/00067572.html">http://catdir.loc.gov/catdir/bios/mh042/00067572.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/mh021/00067572.html">http://catdir.loc.gov/catdir/description/mh021/00067572.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=1529572">Successful direct marketing methods</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/> Introduction to public relations and advertising ent://SD_ILS/0/SD_ILS:19812 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Du Plessis, D. F.<br/>Format:&#160;Books<br/>Publication Date&#160;2000<br/> Marketing for hospitality and tourism ent://SD_ILS/0/SD_ILS:13637 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Kotler, Philip.<br/>Format:&#160;Books<br/>Publication Date&#160;1999<br/> Business marketing ent://SD_ILS/0/SD_ILS:25235 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brierty, Edward G., 1925-<br/>Format:&#160;Books<br/>Publication Date&#160;1998<br/> Lifebuoy men, Lux women : commodification, consumption, and cleanliness in modern Zimbabwe ent://SD_ILS/0/SD_ILS:28848 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Burke, Timothy, 1964-<br/>Format:&#160;Books<br/>Publication Date&#160;1996<br/> Marketing : contemporary concepts and practices ent://SD_ILS/0/SD_ILS:23380 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Schoell, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:23916 2025-06-24T06:50:42Z 2025-06-24T06:50:42Z by&#160;Brierley, Sean, 1966-<br/>Format:&#160;Books<br/>Publication Date&#160;1995<br/>