Search Results for Advertising -- Research - Narrowed by: 1:IIESDNSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dLIBRARY$002509Library$0025091$00253AIIESDN$0025091$00253AIIESDN$0026ps$003d300?dt=list2025-12-16T23:23:00ZThe media handbook : a complete guide to advertising media selection, planning, research, and buyingent://SD_ILS/0/SD_ILS:24182025-12-16T23:23:00Z2025-12-16T23:23:00Zby Katz, Helen E.<br/>Format: Books<br/>Publication Date 2014<br/>The SAGE handbook of digital marketingent://SD_ILS/0/SD_ILS:574452025-12-16T23:23:00Z2025-12-16T23:23:00Zby Hanlon, Annmarie, editor.<br/>Format: Books<br/>Publication Date 2022<br/>Advertising & promotionent://SD_ILS/0/SD_ILS:574002025-12-16T23:23:00Z2025-12-16T23:23:00Zby Hackley, Christopher E., author.<br/>Format: Books<br/>Publication Date 2021<br/>Principles of strategic communicationent://SD_ILS/0/SD_ILS:579012025-12-16T23:23:00Z2025-12-16T23:23:00Zby Holtzhausen, Derina Rhoda, author.<br/>Format: Books<br/>Publication Date 2021<br/>MARKETING TOURISM AND HOSPITALITY : concepts and cases.ent://SD_ILS/0/SD_ILS:565522025-12-16T23:23:00Z2025-12-16T23:23:00Zby GEORGE, RICHARD.<br/>Format: Books<br/>Publication Date 2021<br/>Marketing tourism in South Africaent://SD_ILS/0/SD_ILS:223032025-12-16T23:23:00Z2025-12-16T23:23:00Zby George, Richard, 1968- author.<br/>Format: Books<br/>Publication Date 2019<br/>Global marketing & advertising : understanding cultural paradoxesent://SD_ILS/0/SD_ILS:223892025-12-16T23:23:00Z2025-12-16T23:23:00Zby Mooij, Marieke K. de, 1943- author.<br/>Format: Books<br/>Publication Date 2019<br/>Consumer behaviorent://SD_ILS/0/SD_ILS:565772025-12-16T23:23:00Z2025-12-16T23:23:00Zby Schiffman, Leon G., author.<br/>Format: Books<br/>Publication Date 2019<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:216602025-12-16T23:23:00Z2025-12-16T23:23:00Zby Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format: Books<br/>Publication Date 2018 2011<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-12-16T23:23:00Z2025-12-16T23:23:00Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Marketing managementent://SD_ILS/0/SD_ILS:212162025-12-16T23:23:00Z2025-12-16T23:23:00Zby Kotler, Philip, author.<br/>Format: Books<br/>Publication Date 2016<br/>Advertising and integrated brand promotionent://SD_ILS/0/SD_ILS:242025-12-16T23:23:00Z2025-12-16T23:23:00Zby O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format: Books<br/>Publication Date 2015<br/>eMarketing : the essential guide to marketing in a digital worldent://SD_ILS/0/SD_ILS:892025-12-16T23:23:00Z2025-12-16T23:23:00Zby Stokes, Rob (eMarketing specialist)<br/>Format: Books<br/>Publication Date 2013 2011<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-12-16T23:23:00Z2025-12-16T23:23:00Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-12-16T23:23:00Z2025-12-16T23:23:00Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>