Search Results for Advertising -- Research - Narrowed by: 1:RCPTA SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dLIBRARY$002509Library$0025091$00253ARCPTA$0025091$00253ARCPTA$0026ps$003d300?dt=list 2025-06-25T22:37:57Z Public Relations: principles and practice ent://SD_ILS/0/SD_ILS:6008 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Dalla Pria, Madel.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html">http://catdir.loc.gov/catdir/toc/ecip0417/2004009943.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html">http://catdir.loc.gov/catdir/enhancements/fy0915/2004009943-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html">http://catdir.loc.gov/catdir/enhancements/fy0715/2004009943-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:56335 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Fennis, Bob Micha&euml;l, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> MARKETING TOURISM AND HOSPITALITY : concepts and cases. ent://SD_ILS/0/SD_ILS:56552 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;GEORGE, RICHARD.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Principles of strategic communication ent://SD_ILS/0/SD_ILS:57901 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Holtzhausen, Derina Rhoda, author.<br/>Format:&#160;Books<br/>Publication Date&#160;2021<br/> Marketing tourism in South Africa ent://SD_ILS/0/SD_ILS:22303 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;George, Richard, 1968- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> Consumer behavior ent://SD_ILS/0/SD_ILS:56577 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Schiffman, Leon G., author.<br/>Format:&#160;Books<br/>Publication Date&#160;2019<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:21660 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Stokes, Rob (eMarketing specialist)<br/>redandyellow <a href="https://www.redandyellow.co.za/textbook/">https://www.redandyellow.co.za/textbook/</a><br/>Format:&#160;Books<br/>Publication Date&#160;2018&#160;2011<br/> Strategic planning for public relations ent://SD_ILS/0/SD_ILS:22307 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Smith, Ronald D., 1948- author.<br/>Format:&#160;Books<br/>Publication Date&#160;2017<br/> The psychology of advertising ent://SD_ILS/0/SD_ILS:22382 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Fennis, Bob Micha&euml;l, 1968-<br/>Format:&#160;Books<br/>Publication Date&#160;2016<br/> Mobile marketing : an hour a day ent://SD_ILS/0/SD_ILS:212 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Pasqua, Rachel.<br/><a href="http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live">http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live</a><br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> Handbook of public relations ent://SD_ILS/0/SD_ILS:15788 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Skinner, J. C. (J. Chris)<br/>Format:&#160;Books<br/>Publication Date&#160;2013<br/> eMarketing : the essential guide to marketing in a digital world ent://SD_ILS/0/SD_ILS:89 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Stokes, Rob (eMarketing specialist)<br/>Format:&#160;Books<br/>Publication Date&#160;2013&#160;2011<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:2258 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Morrison, Alastair M.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Communication research : techniques, methods and applications ent://SD_ILS/0/SD_ILS:11008 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Du Plooy, Gertruida M.<br/>Format:&#160;Books<br/>Publication Date&#160;2009<br/> International marketing ent://SD_ILS/0/SD_ILS:16691 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a> Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2007<br/> International marketing ent://SD_ILS/0/SD_ILS:16554 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Cateora, Philip R.<br/>Format:&#160;Electronic Resources<br/>Publication Date&#160;2005<br/> Contemporary advertising ent://SD_ILS/0/SD_ILS:11718 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Arens, William F.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> E-commerce : a southern Africa perspective ent://SD_ILS/0/SD_ILS:15919 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Chipp, Kerry.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Marketing for tourism ent://SD_ILS/0/SD_ILS:2103 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Holloway, J. Christopher.<br/>Format:&#160;Books<br/>Publication Date&#160;2004<br/> Hospitality and travel marketing ent://SD_ILS/0/SD_ILS:12753 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Morrison, Alastair M.<br/>Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-d.html</a> Table of contents only <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/2001028449-t.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> The advertising handbook ent://SD_ILS/0/SD_ILS:13041 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a> Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> International marketing ent://SD_ILS/0/SD_ILS:13059 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Cateora, Philip R.<br/>Format:&#160;Books<br/>Publication Date&#160;2002<br/> Marketing in travel and tourism ent://SD_ILS/0/SD_ILS:16589 2025-06-25T22:37:57Z 2025-06-25T22:37:57Z by&#160;Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a> Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2001<br/>