Search Results for Advertising -- Research - Narrowed by: 1:VGBDX

Advertising research : theory and practice

2025-06-24T22:20:06Z

by Davis, Joel, 1950-
Format: Books
Publication Date 1997

Handbook of research on gender and marketing

2025-06-24T22:20:06Z

by Dobscha, Susan, editor.
Format: Books
Publication Date 2019

eMarketing : the essential guide to marketing in a digital world

2025-06-24T22:20:06Z

by Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: Books
Publication Date 2018 2011

Marketing management

2025-06-24T22:20:06Z

by Kotler, Philip, author.
Format: Books
Publication Date 2016

Advertising and integrated brand promotion

2025-06-24T22:20:06Z

by O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: Books
Publication Date 2015

Marketing fashion : strategy, branding and promotion

2025-06-24T22:20:06Z

by Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: Books
Publication Date 2015

Creating shared value and brand sustainability : a South African advertising industry analysis

2025-06-24T22:20:06Z

by Barnard, Wilhemina.
Format: Manuscript
Publication Date 2015

Gender stereotypes : the portrayal of mothers in food television advertisements

2025-06-24T22:20:06Z

by Gumede, Nozipho.
Format: Manuscript
Publication Date 2014

Advertising : concept and copy

2025-06-24T22:20:06Z

by Felton, George, 1947-
Format: Books
Publication Date 2013

eMarketing : the essential guide to marketing in a digital world

2025-06-24T22:20:06Z

by Stokes, Rob (eMarketing specialist)
Format: Books
Publication Date 2013 2011

Handbook of public relations

2025-06-24T22:20:06Z

by Skinner, J. C. (J. Chris)
Format: Books
Publication Date 2013

Mobile marketing : an hour a day

2025-06-24T22:20:06Z

by Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: Books
Publication Date 2013

Advertising and promotions : an integrated brand approach

2025-06-24T22:20:06Z

by Semenik, Richard J.
Format: Books
Publication Date 2012

How to create a portfolio & get hired : a guide for graphic designers and illustrators

2025-06-24T22:20:06Z

by Taylor, Fig.
Format: Books
Publication Date 2010

Communication research : techniques, methods and applications

2025-06-24T22:20:06Z

by Du Plooy, Gertruida M.
Format: Books
Publication Date 2009

Contemporary advertising

2025-06-24T22:20:06Z

by Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: Books
Publication Date 2008

The advertised mind : groundbreaking insights into how our brains respond to advertising

2025-06-24T22:20:06Z

by Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: Books
Publication Date 2008

Marketing research : tools & techniques

2025-06-24T22:20:06Z

by Bradley, Nigel, 1958-
Klappentext Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2007 2006

Advertising in the news : paid-for content and the South African print media

2025-06-24T22:20:06Z

by Hadland, Adrian.
http://www.hsrcpress.co.za Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html
Format: Books
Publication Date 2007

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

2025-06-24T22:20:06Z

by Brivik, L. H.
Format: Manuscript
Publication Date 2006

Introduction to marketing

2025-06-24T22:20:06Z

by Lamb, Charles W.
Inhaltsverzeichnis Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: Books
Publication Date 2006 2005

Marketing to moviegoers : a handbook of strategies used by major studios and independents

2025-06-24T22:20:06Z

by Marich, Robert.
Format: Books
Publication Date 2005

Guts! : companies that blow the door off business-as-usual

2025-06-24T22:20:06Z

by Freiberg, Kevin, 1958-
Format: Books
Publication Date 2005

International marketing

2025-06-24T22:20:06Z

by Cateora, Philip R.
Format: Electronic Resources
Publication Date 2005

Advertising : principles & practice

2025-06-24T22:20:06Z

by Wells, William, 1926-
Format: Books
Publication Date 2003

Added Value : the alchemy of brand-led growth

2025-06-24T22:20:06Z

by Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format: Books
Publication Date 2003

The media student's book

2025-06-24T22:20:06Z

by Branston, Gill.
Table of contents Kostenfrei
Format: Books
Publication Date 2003

Marketing plans that work

2025-06-24T22:20:06Z

by McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format: Books
Publication Date 2002

Effective marketing : creating and keeping customers

2025-06-24T22:20:06Z

by Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: Books
Publication Date 2002

The complete guide to self-publishing

2025-06-24T22:20:06Z

by Ross, Tom, 1933-
Format: Books
Publication Date 2002

Handbook of children and the media

2025-06-24T22:20:06Z

by Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259 Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format: Books
Publication Date 2001

Principles of marketing

2025-06-24T22:20:06Z

by Kotler, Philip.
Format: Electronic Resources
Publication Date 2001

Successful direct marketing methods

2025-06-24T22:20:06Z

by Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html Inhaltsverzeichnis Successful direct marketing methods
Format: Books
Publication Date 2001

Marketing : best practices

2025-06-24T22:20:06Z

by Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749 Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: Books
Publication Date 2000

Advertising to children : concepts and controversies

2025-06-24T22:20:06Z

by Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: Books
Publication Date 1999

International marketing

2025-06-24T22:20:06Z

by Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: Books
Publication Date 1999

Excellence in advertising : the IPA guide to best practice

2025-06-24T22:20:06Z

by Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: Books
Publication Date 1999

Mass media, towards the millennium : the South African handbook of mass communication

2025-06-24T22:20:06Z

by De Beer, A. S. (Arrie)
Format: Books
Publication Date 1998

Truth, lies, and advertising : the art of account planning

2025-06-24T22:20:06Z

by Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: Books
Publication Date 1998

Marketing magic : success stories from South Africas's top marketers

2025-06-24T22:20:06Z

by Dorrian, A. P. (A. Paul)
Format: Books
Publication Date 1998

The successful marketing plan : a disciplined and comprehensive approach

2025-06-24T22:20:06Z

by Hiebing, Roman G.
Table of contents http://catdir.loc.gov/catdir/toc/mh022/96028253.html Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0602/96028253-b.html Publisher description http://catdir.loc.gov/catdir/description/mh022/96028253.html
Format: Books
Publication Date 1997

Advertising communications & promotion management

2025-06-24T22:20:06Z

by Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: Regular print
Publication Date 1997