Search Results for Advertising -- Research - Narrowed by: Advertising media planning. SirsiDynix Enterprise https://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch$0026qf$003dSUBJECT$002509Subject$002509Advertising$002bmedia$002bplanning.$002509Advertising$002bmedia$002bplanning.$0026ps$003d300?dt=list 2025-11-16T22:51:08Z The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:2418 2025-11-16T22:51:08Z 2025-11-16T22:51:08Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2014<br/> The media handbook : a complete guide to advertising media selection, planning, research, and buying ent://SD_ILS/0/SD_ILS:43271 2025-11-16T22:51:08Z 2025-11-16T22:51:08Z by&#160;Katz, Helen E.<br/>Format:&#160;Books<br/>Publication Date&#160;2010<br/> Advertising and integrated brand promotion ent://SD_ILS/0/SD_ILS:24 2025-11-16T22:51:08Z 2025-11-16T22:51:08Z by&#160;O'Guinn, Thomas C.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html</a> Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html</a> Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html">http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html</a><br/>Format:&#160;Books<br/>Publication Date&#160;2015<br/> Advertising and promotions : an integrated brand approach ent://SD_ILS/0/SD_ILS:339 2025-11-16T22:51:08Z 2025-11-16T22:51:08Z by&#160;Semenik, Richard J.<br/>Format:&#160;Books<br/>Publication Date&#160;2012<br/>