Search Results for Advertising -- Research. - Narrowed by: 1:VCSDSirsiDynix Enterprisehttps://libraryconnect.iie.ac.za/client/en_US/iie/iie/qu$003dAdvertising$002b--$002bResearch.$0026qf$003dAFL_LIBRARY$002509Advanced$002bSearch$002bLocation$0025091$00253AVCSD$0025091$00253AVCSD$0026ps$003d300?2025-04-29T12:12:58ZAdvertising research : theory and practiceent://SD_ILS/0/SD_ILS:2272025-04-29T12:12:58Z2025-04-29T12:12:58Zby Davis, Joel, 1950-<br/>Format: Books<br/>Publication Date 1997<br/>The psychology of advertisingent://SD_ILS/0/SD_ILS:563352025-04-29T12:12:58Z2025-04-29T12:12:58Zby Fennis, Bob Michaël, 1968- author.<br/>Format: Books<br/>Publication Date 2021<br/>Social media marketingent://SD_ILS/0/SD_ILS:220972025-04-29T12:12:58Z2025-04-29T12:12:58Zby Tuten, Tracy L., 1967- author.<br/>Format: Books<br/>Publication Date 2018<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:157882025-04-29T12:12:58Z2025-04-29T12:12:58Zby Skinner, J. C. (J. Chris)<br/>Format: Books<br/>Publication Date 2013<br/>Introducing public relations : theory and practiceent://SD_ILS/0/SD_ILS:84042025-04-29T12:12:58Z2025-04-29T12:12:58Zby Butterick, Keith.<br/>Format: Books<br/>Publication Date 2011<br/>International marketingent://SD_ILS/0/SD_ILS:176422025-04-29T12:12:58Z2025-04-29T12:12:58Zby Cateora, Philip R., author.<br/>Format: Books<br/>Publication Date 2010<br/>Hospitality and travel marketingent://SD_ILS/0/SD_ILS:22582025-04-29T12:12:58Z2025-04-29T12:12:58Zby Morrison, Alastair M.<br/>Format: Books<br/>Publication Date 2010<br/>Communication research : techniques, methods and applicationsent://SD_ILS/0/SD_ILS:110082025-04-29T12:12:58Z2025-04-29T12:12:58Zby Du Plooy, Gertruida M.<br/>Format: Books<br/>Publication Date 2009<br/>The advertised mind : groundbreaking insights into how our brains respond to advertisingent://SD_ILS/0/SD_ILS:3102025-04-29T12:12:58Z2025-04-29T12:12:58Zby Du Plessis, Erik.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html">http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html</a><br/>Format: Books<br/>Publication Date 2008<br/>International marketingent://SD_ILS/0/SD_ILS:166912025-04-29T12:12:58Z2025-04-29T12:12:58Zby Cateora, Philip R.<br/><a href="http://www.mhhe.com/cateora13e">Digital material</a>
Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html">http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Reaching audiences : a guide to media writingent://SD_ILS/0/SD_ILS:198392025-04-29T12:12:58Z2025-04-29T12:12:58Zby Yopp, Jan Johnson.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html">http://catdir.loc.gov/catdir/toc/ecip068/2006005425.html</a><br/>Format: Books<br/>Publication Date 2007<br/>Advertising : principles & practiceent://SD_ILS/0/SD_ILS:3182025-04-29T12:12:58Z2025-04-29T12:12:58Zby Wells, William, 1926-<br/>Format: Books<br/>Publication Date 2006<br/>The entrepreneur and small business problem solverent://SD_ILS/0/SD_ILS:17942025-04-29T12:12:58Z2025-04-29T12:12:58Zby Cohen, William A., 1937-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html">http://catdir.loc.gov/catdir/toc/ecip0512/2005012593.html</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html">http://catdir.loc.gov/catdir/enhancements/fy0653/2005012593-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html">http://catdir.loc.gov/catdir/enhancements/fy0622/2005012593-d.html</a><br/>Format: Books<br/>Publication Date 2006<br/>Marketing for hospitality and tourisment://SD_ILS/0/SD_ILS:167042025-04-29T12:12:58Z2025-04-29T12:12:58Zby Kotler, Philip.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html">http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer</a><br/>Format: Books<br/>Publication Date 2006<br/>International marketingent://SD_ILS/0/SD_ILS:165542025-04-29T12:12:58Z2025-04-29T12:12:58Zby Cateora, Philip R.<br/>Format: Electronic Resources<br/>Publication Date 2005<br/>Marketing for tourisment://SD_ILS/0/SD_ILS:21032025-04-29T12:12:58Z2025-04-29T12:12:58Zby Holloway, J. Christopher.<br/>Format: Books<br/>Publication Date 2004<br/>Contemporary advertisingent://SD_ILS/0/SD_ILS:117182025-04-29T12:12:58Z2025-04-29T12:12:58Zby Arens, William F.<br/>Format: Books<br/>Publication Date 2004<br/>Effective advertising : understanding when, how, and why advertising worksent://SD_ILS/0/SD_ILS:127782025-04-29T12:12:58Z2025-04-29T12:12:58Zby Tellis, Gerard J., 1950-<br/>SAGE knowledge <a href="http://uproxy.library.dc-uoit.ca/login?url=http://knowledge.sagepub.com/view/effective-advertising/SAGE.xml">eBook available for UOIT via SAGE. Click link to access</a>
EBSCOhost <a href="http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275">http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275</a>
HathiTrust Digital Library, Limited view (search only) <a href="http://catalog.hathitrust.org/api/volumes/oclc/52721157.html">http://catalog.hathitrust.org/api/volumes/oclc/52721157.html</a>
MyiLibrary <a href="http://www.myilibrary.com?id=661967">http://www.myilibrary.com?id=661967</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html">http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html</a><br/>Format: Electronic Resources<br/>Publication Date 2004<br/>E-commerce : a southern Africa perspectiveent://SD_ILS/0/SD_ILS:159192025-04-29T12:12:58Z2025-04-29T12:12:58Zby Chipp, Kerry.<br/>Format: Books<br/>Publication Date 2004<br/>The media student's bookent://SD_ILS/0/SD_ILS:169742025-04-29T12:12:58Z2025-04-29T12:12:58Zby Branston, Gill.<br/>Table of contents <a href="http://www.gbv.de/dms/bs/toc/347560458.pdf">Kostenfrei</a><br/>Format: Books<br/>Publication Date 2003<br/>Reaching audiences : a guide to media writingent://SD_ILS/0/SD_ILS:198382025-04-29T12:12:58Z2025-04-29T12:12:58Zby Yopp, Jan Johnson.<br/>Format: Books<br/>Publication Date 2003<br/>International marketingent://SD_ILS/0/SD_ILS:130592025-04-29T12:12:58Z2025-04-29T12:12:58Zby Cateora, Philip R.<br/>Format: Books<br/>Publication Date 2002<br/>The advertising handbookent://SD_ILS/0/SD_ILS:130412025-04-29T12:12:58Z2025-04-29T12:12:58Zby Brierley, Sean, 1966-<br/>Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy041/2003274909.html">http://catdir.loc.gov/catdir/toc/fy041/2003274909.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html">http://catdir.loc.gov/catdir/enhancements/fy0650/2003274909-d.html</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom%5Fatt%5F2=simple%5Fviewer&user=GUEST&pid=717465">The advertising handbook</a><br/>Format: Books<br/>Publication Date 2002<br/>E-business & e-commerce : how to programent://SD_ILS/0/SD_ILS:127282025-04-29T12:12:58Z2025-04-29T12:12:58Zby Deitel, Harvey M., 1945-<br/>Format: Books<br/>Publication Date 2001<br/>Principles of marketingent://SD_ILS/0/SD_ILS:169922025-04-29T12:12:58Z2025-04-29T12:12:58Zby Kotler, Philip.<br/>Format: Electronic Resources<br/>Publication Date 2001<br/>Handbook of public relationsent://SD_ILS/0/SD_ILS:198182025-04-29T12:12:58Z2025-04-29T12:12:58Zby Skinner, C. J.<br/>Format: Books<br/>Publication Date 2001<br/>Marketing in travel and tourisment://SD_ILS/0/SD_ILS:165892025-04-29T12:12:58Z2025-04-29T12:12:58Zby Middleton, Victor T. C.<br/>MyiLibrary <a href="http://www.myilibrary.com?id=102840">http://www.myilibrary.com?id=102840</a>
Table of contents <a href="http://catdir.loc.gov/catdir/toc/els031/2001272313.html">http://catdir.loc.gov/catdir/toc/els031/2001272313.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/description/els031/2001272313.html">http://catdir.loc.gov/catdir/description/els031/2001272313.html</a><br/>Format: Books<br/>Publication Date 2001<br/>Marketing : best practicesent://SD_ILS/0/SD_ILS:163372025-04-29T12:12:58Z2025-04-29T12:12:58Zby Czinkota, Michael R.<br/>Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749</a>
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html</a>
Publisher description <a href="http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html">http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html</a><br/>Format: Books<br/>Publication Date 2000<br/>Introduction to public relations and advertisingent://SD_ILS/0/SD_ILS:198122025-04-29T12:12:58Z2025-04-29T12:12:58Zby Du Plessis, D. F.<br/>Format: Books<br/>Publication Date 2000<br/>Ad worlds : brands, media, audiencesent://SD_ILS/0/SD_ILS:135322025-04-29T12:12:58Z2025-04-29T12:12:58Zby Myers, Greg, 1954-<br/>Format: Books<br/>Publication Date 1999<br/>Marketing magic : success stories from South Africas's top marketersent://SD_ILS/0/SD_ILS:134082025-04-29T12:12:58Z2025-04-29T12:12:58Zby Dorrian, A. P. (A. Paul)<br/>Format: Books<br/>Publication Date 1998<br/>Advertising communications & promotion managementent://SD_ILS/0/SD_ILS:3542025-04-29T12:12:58Z2025-04-29T12:12:58Zby Rossiter, John R.<br/>Table of contents <a href="http://swbplus.bsz-bw.de/bsz061199036inh.htm">http://swbplus.bsz-bw.de/bsz061199036inh.htm</a><br/>Format: Regular print<br/>Publication Date 1997<br/>International marketing readerent://SD_ILS/0/SD_ILS:143122025-04-29T12:12:58Z2025-04-29T12:12:58Zby Paliwoda, Stanley J.<br/>Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=007009966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</a>
Table of contents <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer">http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom_att_2=simple_viewer</a>
Inhaltsverzeichnis <a href="http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=761063&custom%5Fatt%5F2=simple%5Fviewer">International marketing reader</a><br/>Format: Books<br/>Publication Date 1995<br/>